EA How To

What EA How To does

EA How To is a London-headquartered professional development community and content platform serving Executive Assistants, Personal Assistants, and Virtual Assistants worldwide. The company operates a free private Facebook community for verified administrative professionals and a paid annual membership called "EA How To Plus" priced at $47 per year, both founded and run by Alicia Fairclough, an Australian EA based in London. The business is bootstrapped with no external funding and operates as EA How To Ltd, a UK private limited company.

The core products are content-driven: monthly live webinars, an on-demand library of more than 80 webinar replays, downloadable resources, group coaching sessions delivered by named industry experts (including Anja van Beek and Trinity James), and a Slack-based premium community for Plus members. The technology stack is assembled entirely from third-party SaaS — Kajabi for course and membership delivery, Slack for premium community interaction, YouTube for video distribution, and Facebook for the free community layer — with no proprietary platform technology or in-house engineering capability disclosed.

The business model combines three revenue streams: individual subscription revenue from Plus memberships at $47 per year, B2B sponsorship packages priced between $5,000 and $9,000 USD for four-month campaigns targeting the verified-EA audience, and affiliate/commission revenue from recommended tools. The audience skews heavily to the United States (~50%), followed by the United Kingdom (~20%), Australia (~13%) and Canada (~8%), with the remaining ~9% distributed globally, and is reached primarily through a 60,000+ LinkedIn following and a 27,000+ YouTube subscriber base. The go-to-market motion is content- and community-led rather than enterprise sales.

Name

EA How To

Legal name

EA How To Ltd

Website

https://eahowto.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EA How To is a London-based, bootstrapped professional development community and content platform serving Executive, Personal, and Virtual Assistants globally, monetising a 9,000+ verified free community, a $47/year Plus membership, and B2B sponsorship packages priced $5K–$9K per campaign.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. EA How To Plus Premium Membership: Annual subscription membership at $47/year providing access to webinar replays, group coaching, Slack community, exclusive events, and downloadable resources. Next intake opens September 2026.
2. Brand Sponsorship and Collaboration: Bespoke sponsorship packages ranging from $5,000 to $9,000 USD for campaigns spanning approximately 4 months, including webinar sponsorships, email campaigns, YouTube content, social posts, and newsletter features. Recent sponsors include GroupTogether, Savoya, Troop, Packed with Purpose, Navan, and Double Gemini.
3. Affiliate Revenue: Amazon Associates program for product recommendations, generating affiliate revenue from recommended tools and products for EAs (e.g., treadmill desk, laptop stands, software tools).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

EA How To provides a free online community and resource hub for Executive Assistants (with secondary audiences of Personal Assistants and Virtual Assistants), plus a paid premium annual membership called EA How To Plus ($47/year) that bundles on-demand webinar replays, twice-monthly group coaching sessions, an exclusive Slack Workspace, members-only online events, downloadable resources (ChatGPT Prompts Guide, EA Interview Blueprint, LinkedIn Post Prompts), and certificates of attendance. The company also sells bespoke brand sponsorship packages ($5,000–$9,000 per ~4-month campaign) to brands seeking access to the EA audience.

Product overview

EA How To is a professional development community for Executive Assistants comprising a free resource hub with monthly webinars and a Facebook group, plus a premium EA How To Plus membership ($47/year) offering on-demand access to 80+ webinar replays, twice-monthly group coaching sessions with career experts, an exclusive Slack workspace, members-only events, and free downloadable resources including ChatGPT prompts guides and CV templates. The platform also offers B2B collaboration packages for brands targeting the EA audience and a free job alerts service for assistants globally.

Differentiator

Problem solved

Functional benefit

Brands

• EA How To Plus: Premium membership tier offering exclusive benefits including replays of all past webinars (80+ available), group coaching sessions, a private Slack Workspace, exclusive online events (Resume Review Hour, Cocktails & Conversations, Ctrl Alt Elite), free digital resources (ChatGPT Prompts for EAs, EA Interview Blueprint, LinkedIn Post Prompts), certificates of attendance, and 25% discounts on paid courses and resources.

Products and services

• EA How To Plus Membership Premium annual subscription ($47/year) for Executive, Personal, and Virtual Assistants providing access to 80+ on-demand webinar replays, twice-monthly group coaching sessions with expert facilitators, a members-only Slack Workspace for peer networking, exclusive online events (Resume Review Hour, Cocktails & Conversations, Ctrl Alt Elite), free downloadable resources (The Ultimate Guide To ChatGPT Prompts for EAs, The EA Interview Blueprint, 100 LinkedIn Post Prompts for EAs, The Assistant's Business Binder template), certificates of attendance, and a 25% discount on all other paid courses and resources.
• Collaboration Packages Bespoke sponsorship packages sold to brands seeking to reach the global executive assistant audience through webinar sponsorships, email campaigns, social posts, newsletter features, YouTube content, and workshops, spanning approximately 4 months per campaign.
• Group Coaching Sessions Twice-monthly small-group coaching sessions delivered to EA How To Plus members, facilitated by Leadership Expert and Executive Coach Anja van Beek and EA Career Coach Trinity James, covering themes such as imposter syndrome, strengths, managing up, and communication, with two session times to accommodate global time zones.
• EA How To Private Facebook Group Free private Facebook group for verified Executive, Personal, and Virtual Assistants featuring themed engagement days (Tipsy Tuesday, Whatever Wednesday, Fab Fun Friday), anonymous posting for sensitive topics, moderated discussions, and resource file sharing.
• Job Alerts Free global job alert registration service for Executive, Personal, and Virtual Assistants to receive notifications about relevant job opportunities, curated by founder Alicia Fairclough.
• The Anatomy of an Executive Assistant CV Free downloadable Executive Assistant CV template and guidance document focused on clear positioning, strategic skills, results-driven experience, and relevant keywords for applicant tracking systems.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered notable and minor.

• GroupTogethernotableGTM or Marketing PartnerOnline platform for group gifting and card signing. GroupTogether has collaborated with EA How To for webinar sponsorships and campaigns. GroupTogether solves the common EA pain point of collecting money for colleague gifts and organizing group cards, with EA How To connecting the brand to thousands of executive assistants.
• SavoyanotableGTM or Marketing PartnerPartner Relations Manager Victoria Baltimore stated that 'Alicia listened to our goals as a company and what we were hoping to achieve and took those goals and put together a campaign that really worked.' Savoya has completed successful partnerships with EA How To through webinar sponsorships and campaigns.
• TroopminorGTM or Marketing PartnerTravel management platform mentioned as a recent sponsor of EA How To, indicating collaboration through webinar sponsorships and content marketing campaigns targeting the EA audience.
• Packed with PurposeminorGTM or Marketing PartnerCorporate gifting company featured in EA How To's 2024 Ultimate Corporate Gift List blog post. EA How To promotes Packed with Purpose's curated gift boxes to members, with discount code EAHOWTO for 10% off.
• NavanminorGTM or Marketing PartnerTravel management platform listed as a recent sponsor of EA How To, indicating collaboration through webinar sponsorships and marketing campaigns.
• Double GeminiminorGTM or Marketing PartnerCEO Prasanth Nair stated 'We've gotten so many leads and great opportunities working with EA How To.' Double Gemini has completed successful partnerships with EA How To through various campaign formats.
• CultivateminorGTM or Marketing PartnerCorporate gifting platform featured in EA How To's 2024 Ultimate Corporate Gift List. 14+ years experience, 600+ programs, 135,000 people appreciated annually. EA How To promotes Cultivate's gifting solutions to the EA audience.
• Happy BoxminorGTM or Marketing PartnerCorporate gifting company featuring in EA How To's gift guide. Specializes in personalized branded gift boxes starting from $50. EA How To promotes Happy Box's services to members seeking corporate gifting solutions.
• Teak & TwineminorGTM or Marketing PartnerCorporate gifting company highlighted in EA How To's gift guide. Offers full-service customization and self-serve gifting options. EA How To features Teak & Twine as a recommended gifting partner for members.
• GiftsendaminorGTM or Marketing PartnerInternational gifting platform featured in EA How To's gift guide. Enables sending personalized gifts, rewards and SWAG to employees and clients worldwide in 200+ countries. EA How To promotes Giftsenda's global gifting capabilities to members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maven: Operates a cohort-based online learning platform with paid communities and instructor-led cohorts across many professional topics; comparable subscription/community business model and self-serve premium tier structure, though without EA specialization.
• Skillshare: Subscription-based online learning community with video classes across professional and creative categories; comparable freemium-to-paid subscription model but without niche focus on EAs or built-in peer coaching and events.
• LinkedIn Learning: Broad professional video learning library from LinkedIn offering courses across business, tech, and creative categories including administrative topics; competes for the same audience's learning time but lacks a community component and EA specialization.

Direct peers

• ASAP (American Society of Administrative Professionals): Long-established US professional association serving administrative and executive support professionals with training, certification, and community — directly comparable mission and target member base to EA How To, though operating through association/membership dues rather than direct consumer subscription.
• International Association of Administrative Professionals (IAAP): Global professional association for administrative and executive support professionals offering education, certification, and networking — directly overlapping with EA How To's audience, content, and community-led value proposition.
• Office Dynamics: Training, coaching, and conference business founded by Joan Burge specifically for executive assistants and administrative professionals; comparable product mix of courses, events, and a paid community targeting the same EA persona.

Others

• Circle: Software-as-a-service platform enabling creators and brands to launch branded paid communities with courses, events, and discussions — represents the underlying technology category that EA How To's premium membership is built upon and a potential platform-level competitor for community-led businesses.
• Mighty Networks: Platform powering paid communities, courses, and memberships for creators and brands; comparable to Circle as the underlying community/membership infrastructure, and a platform-level competitor for the same kind of niche professional community EA How To operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@eahowto
• Facebookfacebook.com/eahowto
• LinkedInlinkedin.com/company/ea-how-to

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EA How To