Easyform
Easyform ApS is a Danish SaaS company that provides a web-based booking and work-card automation platform for bicycle workshops, offering self-serve subscriptions for single locations and custom chain pricing for multi-location operators in Denmark and the UK.
- Company typePrivate
- Founded-
- HeadquartersOdense M, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Easyform does
Easyform ApS is a Danish private limited company founded in 2023 and headquartered in Odense M, Denmark. It operates a web-based SaaS platform that automates service appointment bookings for workshops, with a primary focus on bicycle repair shops and service centers. The platform allows customers to self-book a specific mechanic on a chosen day and time, automatically creates work cards for each booking, manages capacity to prevent overbooking, and sends email confirmations, with SMS notifications listed as a forthcoming feature.
The product is delivered as two tiers: Easyform Standard, a self-serve subscription for single-location workshops priced at £59/month annually or £69/month monthly with a £299 setup fee, and Easyform Chain Agreement, a custom-priced offering for multi-location workshop chains with unlimited locations and forms. Easyform runs a product-led go-to-market anchored on its website and live demo, supplemented by direct sales for chain agreements, and markets in both Danish (DKK) and English (GBP) with social media and email as supporting channels.
Technically, the platform is built around direct mechanic booking, capacity-based scheduling, automated work card creation, service synchronization, and DAWA-powered Danish address autocomplete. It integrates with the Customers 1st / Bikedesk workshop management systems and has announced forthcoming integrations with Zapier, IFTTT, Make, and Treiber. Easyform holds no disclosed patents, has no disclosed funding, and operates with a team of 8 employees.
Easyform firmographics
Firmographics- Name
- Easyform
- Legal name
- Easyform ApS
- Website
- https://easyform.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Easyform ApS is a Danish SaaS company that provides a web-based booking and work-card automation platform for bicycle workshops, offering self-serve subscriptions for single locations and custom chain pricing for multi-location operators in Denmark and the UK.
- Ownership category
- akta.pro rank
Easyform industry classification
Industry- Product category
- Workshop Booking & Scheduling Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Booking Engines & Direct Web Booking (THALACAD)
Keywords
Where Easyform is headquartered
LocationHeadquarters
- HQ city
- Odense M
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Easyform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Standard: Monthly or annual subscription-based revenue from single-location workshop customers. Includes access to booking platform, support, and 1-5 forms. Revenue recognized monthly or annually in advance.
- SaaS Subscription - Chain Agreement: Custom-tailored subscription pricing for multi-location workshop chains with unlimited locations and forms. Pricing negotiated individually based on requirements.
- Setup/Onboarding Fees: One-time setup fees charged for initial platform configuration. £299 for Standard tier. Included in Chain Agreement pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Easyform Standard - Annual subscription for single workshop |
| Subscription | Monthly | Easyform Standard - Monthly subscription for single workshop |
| Subscription | Multi-year contract | Easyform Chain Agreement - Multi-location workshops |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Easyform product offering
Product offeringCore offering
Easyform provides a web-based SaaS booking management platform designed for workshops, primarily bike and cycling service businesses. The platform automates the manual booking process through direct mechanic booking, capacity-based scheduling, automated work card creation, and email confirmations. It is offered in two tiers: Easyform Standard for single-location workshops (£59/month annually) and Easyform Chain Agreement for multi-location workshop chains with custom pricing.
Product overview
Easyform is a workshop booking management SaaS platform consisting of two primary products: Easyform Standard for single-location workshops and Easyform Chain Agreement for multi-location workshop operations. Both products provide automated booking scheduling, work card creation, mechanic assignment, and customer communication features. The platform integrates with workshop management systems like Customers 1st/Bikedesk and supports third-party automation tools including Zapier, IFTTT, and Make (with some features still in development).
Differentiator
Problem solved
Functional benefit
Products and services
- Easyform Standard A workshop booking management SaaS solution designed for single-location workshops. Provides direct customer booking of mechanics on chosen days and times, automated work card creation, capacity-based booking management, and email confirmation capabilities. Suitable for one workshop with 1-5 forms.
- Easyform Chain Agreement A multi-location workshop management solution offering unlimited locations and unlimited forms for workshop chains. Includes all standard features (direct mechanic booking, automated work cards, capacity management) with custom-tailored pricing based on individual requirements. Setup fees are included in the overall offer.
- Easybike Demo Landing Page A demonstration landing page showcasing the Easyform workshop booking experience under the Easybike brand, allowing prospects to book service appointments online and experience the platform's interface.
Quantifiable outcome
- Time saved through automated booking and work card creation
Companies that use Easyform
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Easyform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Easyform partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Customers 1st / BikedeskcoreIntegration partnership enabling compatibility with Customers 1st and Bikedesk workshop management systems. Allows seamless data flow between Easyform booking system and workshop management platforms.
- DAWA (Danmarks Adressers Web API)coreIntegration with Danish Address Web API for address autocomplete functionality. Helps avoid address errors in customer booking forms by validating against official Danish address database.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Easyform competitors and assessment
Company assessmentBroad incumbents
- Square Appointments: Booking product bundled with Square's payments/POS stack — attractive to workshops already running Square, and a credible incumbent substitute.
- Acuity Scheduling: Squarespace-owned scheduling SaaS with subscription and intake-form features — broad incumbent targeting service SMBs with stronger polish than vertical tools.
- Mindbody: Large service-business management platform with booking, payments, and marketing; overlaps with Easyform in scheduling workflow for SMB service providers.
- Calendly: Generalist scheduling platform widely adopted by SMBs and individuals; bike workshops can adopt it as a low-friction alternative for basic appointment booking.
Direct peers
- Setmore: Appointment scheduling SaaS targeting small service businesses with free and paid tiers; comparable self-serve onboarding and feature set to Easyform.
- Light Blue Software: Bike shop management software (POS, CRM, repairs) — directly serves the same bike-workshop vertical and could expand into booking, posing an adjacent competitive threat.
- Booksy: Appointment booking SaaS with PLG and marketplace elements for service SMBs; analogous product-led subscription model aimed at independent service providers.
- SimplyBook.me: Self-serve SaaS booking platform for service-based SMBs with tiered subscriptions and website embed — same PLG model and target buyer (small service businesses) as Easyform.
Others
- Bikedesk: Bike workshop management software integrated with Easyform; operates as an adjacent system rather than direct booking competitor, but a natural partner-to-rival trajectory.
- Customers 1st: Workshop management platform partner of Easyform; adjacent software stack for bike workshops that could evolve to include booking functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Easyform social profiles
Digital presenceEasyform compliance and trust
Trust signalCompliance1 record
Easyform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easyform leadership team
Management profileNumber of profiles
Easyform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easyform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easyform
What does Easyform do?
Easyform provides a web-based SaaS booking management platform designed for workshops, primarily bike and cycling service businesses. The platform automates the manual booking process through direct mechanic booking, capacity-based scheduling, automated work card creation, and email confirmations. It is offered in two tiers: Easyform Standard for single-location workshops (£59/month annually) and Easyform Chain Agreement for multi-location workshop chains with custom pricing.
Is Easyform a public or private company?
Easyform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easyform founded?
Easyform was founded in -1. It employs 1 to 10 people.
Where is Easyform based?
Easyform is headquartered in Odense M, Denmark, in the Europe region.
How does Easyform make money?
Three revenue lines are on record. SaaS Subscription - Standard is the primary driver. The others are saaS Subscription - Chain Agreement and setup/Onboarding Fees.
Who are Easyform's main competitors?
Broad incumbents on record are Square Appointments, Acuity Scheduling, Mindbody and Calendly. Direct peers are Setmore, Light Blue Software, Booksy and SimplyBook.me. Others are Bikedesk and Customers 1st.
Does Easyform have an API?
No public API is recorded for Easyform.
What industry is Easyform in?
Easyform's product category is Workshop Booking & Scheduling Software. Its primary akta.pro industry code is THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 5132 and its SIC code is 7372.