EasyPlay
EasyPlay is a Norwegian SaaS platform that automates facility scheduling, referee administration, and rental payments for Norwegian sports clubs via integrations with NFF, FIKS, TA, and Stripe.
- Company typePrivate
- Founded-
- HeadquartersNorway, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EasyPlay does
EasyPlay AS is a Norwegian sports technology SaaS company founded in 2023 and headquartered in Oslo, building a facility and resource scheduling platform for amateur and semi-professional Norwegian sports clubs. The platform is anchored by the Digital Banekalender, a digital court/facility calendar with zone-based layouts, automatic match import from the Norwegian Football Federation (FIKS) and TA (ice hockey/bandy) federation systems, collision detection, and real-time updates. Two integrated modules extend the platform: EasyPlay Arena for sports hall and arena resource management (including meeting rooms and locker rooms), and EasyPlay Klubbdommer for end-to-end club referee administration, which was spun out into a standalone iOS and Android mobile app launched in March 2026.
The business model is a tiered monthly/annual SaaS subscription priced in Norwegian Krone: Small at 825 kr/month (up to 3 courts, 1 admin), Standard at 1,650 kr/month (unlimited courts, 3 admins), and Pro at 2,000 kr/month (up to 10 admins), with a 5,000 kr six-month trial. Revenue is supplemented by an embedded Stripe payment integration launched in May 2025, which enables clubs to charge for facility rentals with monthly payouts and automated receipt generation. Go-to-market is product-led and direct-to-consumer via easyplay.no, with self-serve onboarding, a 'Book demo' CTA, and a public 'Finn klubb' (Find club) directory that creates community discovery effects.
The company operates with a four-person founding team (David Taraldsen, CEO; Sindre Lien Oftebro, COO; Samuel Hellstrøm, CTO/Developer; Kasper Lien Oftebro, Developer), is supported by Grundergarasjen and Innovasjon Norge, and serves a fully Norwegian customer base across football, handball, and bandy disciplines. Named customers include Haslum IL, Snarøya Bandy, and Randaberg Fotball, with five additional clubs (Østsiden FK, Varhaug IL, Teie IF, Hovdebygda IL, Austrått IL) signed in March 2025.
EasyPlay firmographics
Firmographics- Name
- EasyPlay
- Legal name
- EasyPlay AS
- Website
- https://easyplay.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EasyPlay is a Norwegian SaaS platform that automates facility scheduling, referee administration, and rental payments for Norwegian sports clubs via integrations with NFF, FIKS, TA, and Stripe.
- Ownership category
- akta.pro rank
Where EasyPlay is headquartered
LocationHeadquarters
- HQ city
- Norway
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
EasyPlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue - Platform Fees: Monthly or annual subscription fees for access to EasyPlay's platform with three tiers (Small, Standard, Pro). Recurring revenue model with automatic renewals. Pricing varies by tier with increasing functionality and user limits.
- Payment Processing - Transaction Fees: Integrated Stripe payment solution enables clubs to collect payments for facility rentals. While Stripe handles the processing, EasyPlay serves as the platform for these transactions, potentially generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small - Up to 3 courts, 1 admin user |
| Subscription | Monthly | Standard - Unlimited courts, 3 admin users (Most popular) |
| Subscription | Monthly | Pro - Up to 10 admin users, advanced features |
| Subscription | Other | Trial Period - 6 months full access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
EasyPlay product offering
Product offeringCore offering
EasyPlay is a cloud-based SaaS platform for Norwegian sports clubs that centralizes facility (court, arena, clubhouse) scheduling, resource booking, referee management, and payment collection for rentals. The platform offers a core Digital Court Calendar plus two add-on modules (Arena for multi-resource hall management and Klubbdommer for referee administration), with native integration to Norwegian sports federation systems (FIKS, TA, NFF, NIF) for automatic match and team imports.
Product overview
EasyPlay is a unified sports club management platform built around a core Digital Court Calendar with two integrated modules: EasyPlay Arena for multi-resource facility management and EasyPlay Klubbdommer for end-to-end referee administration. The platform is developed in Norway and supports football, handball, and bandy. Key features include automatic match import from Norwegian sports federations (FIKS, TA, NFF, NIF), integrated Stripe payment processing, real-time calendar synchronization, QR code posters, and a mobile app for club referees.
Differentiator
Problem solved
Functional benefit
Brands
- EasyPlay Arena: Booking system for sports halls and arenas — provides full control over facility operations, resource management, and payment handling.
- EasyPlay Klubbdommer
- Digital Banekalender
Products and services
- EasyPlay Digital Banekalender (Digital Court Calendar)
Quantifiable outcome
- Clubs report significant time savings on administrative tasks
- +2 more outcomes
Companies that use EasyPlay
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
EasyPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
EasyPlay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecorePayment processing integration enabling clubs to accept card payments, Klarna, and other payment methods for facility rentals. Stripe handles payment processing, fund transfers to club accounts monthly, and provides financial documentation for accounting.
- NFF (Norges Fotballforbund - Norwegian Football Federation)coreIntegration partner providing automatic match data import from FIKS system. Enables clubs to automatically import matches, teams, and court information without manual data entry.
- TA (Toppidrettssenteret Arena / Ice Hockey Federation Systems)coreIntegration for bandy and ice hockey clubs enabling automatic match list synchronization from TA systems, similar to FIKS integration for football.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
EasyPlay competitors and assessment
Company assessmentBroad incumbents
- TeamSnap: Established North American team and sports club management platform serving millions of users with scheduling, payment, and communication features. Larger incumbent in the same product category as EasyPlay, with broader geographic and sport coverage.
- Visma: Large Nordic software conglomerate with sports-related modules and broad ERP/administrative software offerings used by Norwegian sports organizations. Adjacent incumbent that could expand into EasyPlay's scheduling and payment niche with greater resources.
- SportsEngine: US-based sports management platform (a NBC Sports company) providing registration, scheduling, and communication tools for youth and amateur sports organizations. A broader incumbent offering overlapping capabilities to EasyPlay in the amateur sports management space.
Direct peers
- Clubspot: Sports club management platform offering membership management, scheduling, and payment features for amateur clubs, primarily in the UK. Comparable in target market and core functionality to EasyPlay's platform.
- Heja: Swedish-based sports club management platform for amateur teams, offering scheduling, messaging, and event coordination. Comparable product scope and target market to EasyPlay, with similar SMB/amateur club focus in the Nordics.
- Playtomic: Sports facility booking and management platform, particularly strong in padel and tennis. Comparable to EasyPlay's EasyPlay Arena module in terms of facility scheduling, booking, and integrated payment functionality.
- SportMember: Nordic sports club management platform with presence in Denmark, Norway, and Sweden, providing scheduling, member administration, and payment features for amateur clubs. Closely comparable to EasyPlay in target market and offering.
- Spond: Norwegian-founded team and sports club management app used widely by Norwegian amateur sports clubs for scheduling, communication, and event coordination. Direct overlap with EasyPlay's core customer base and product scope in the Norwegian market.
- JoinIT: Swedish sports club management platform offering team communication, scheduling, and event tools. Direct competitor to EasyPlay in the Nordic amateur sports market with similar SMB club focus.
Emerging players
- Tact: Sports facility and team management app with scheduling and communication features. Emerging player with overlapping functionality to EasyPlay's Digital Banekalender, focused on a similar amateur club customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyPlay social profiles
Digital presenceEasyPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyPlay leadership team
Management profileNumber of profiles
Profiles4 records
EasyPlay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyPlay
What does EasyPlay do?
EasyPlay is a cloud-based SaaS platform for Norwegian sports clubs that centralizes facility (court, arena, clubhouse) scheduling, resource booking, referee management, and payment collection for rentals. The platform offers a core Digital Court Calendar plus two add-on modules (Arena for multi-resource hall management and Klubbdommer for referee administration), with native integration to Norwegian sports federation systems (FIKS, TA, NFF, NIF) for automatic match and team imports.
Is EasyPlay a public or private company?
EasyPlay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyPlay founded?
EasyPlay was founded in -1. It employs 1 to 10 people.
Where is EasyPlay based?
EasyPlay is headquartered in Norway, Norway, in the Europe region.
How does EasyPlay make money?
Two revenue lines are on record. Subscription Revenue - Platform Fees are the primary driver. The others are payment Processing - Transaction Fees.
Who are EasyPlay's main competitors?
Broad incumbents on record are TeamSnap, Visma and SportsEngine. Direct peers are Clubspot, Heja, Playtomic, SportMember, Spond and JoinIT. Tact is listed as an emerging player.
Does EasyPlay have an API?
No public API is recorded for EasyPlay.