eCommerce asocijacija u Bosni i Hercegovini

What eCommerce asocijacija u Bosni i Hercegovini does

The eCommerce Association in Bosnia and Herzegovina (eCommerce asocijacija u Bosni i Hercegovini) is a private non-profit industry association founded in 2021 and headquartered in Sarajevo. It operates as a national trade body for digital commerce in Bosnia and Herzegovina, with a stated core team of 4-5 and approximately 15 total staff supported by regional ambassadors, a Board of Directors, and an Advisory Board drawn from partner organizations. The association's mission is to mentor SMEs and entrepreneurs through digital transformation, raise consumer awareness of eCommerce benefits, and foster a safe digital shopping environment in the country. Its core offerings include annual market research reports (the largest eCommerce market survey in BiH, now in its third year and contributed to the European E-commerce Report), educational programs (eCommerce MasterClass, Academy Programme for youth, downloadable eBooks), and a flagship events portfolio led by the annual eCommerce Day conference, networking nights, and international conference partnerships.

The association is the sole member of Ecommerce Europe from the Western Balkans (partnership formalized September 2022) and co-founded the Balkan eCommerce Alliance (BECA) with counterparts in North Macedonia, Serbia, and Albania in December 2023. Its partner ecosystem spans 80+ organizations across payments (Mastercard, Monri/Payten, Bamcard, BinBin), logistics (DHL, X-Express, Glovo), retail (dm drogerie markt BiH, Alma Ras, SinSay), telecom (BH Telecom), education (International Burch University, Mozaik Foundation), and public-sector bodies (Municipality of Centar Sarajevo). Revenue is generated primarily through recurring membership fees, event sponsorships, and partner contributions; membership pricing is not publicly disclosed. The go-to-market motion is community-led and event-driven, with the association recruiting members via its website, hosting the annual eCommerce Day conference and regular networking events, and maintaining ambassador-led regional outreach across BiH.

Name

eCommerce asocijacija u Bosni i Hercegovini

Legal name

eCommerce Association in Bosnia and Herzegovina

Website

https://e-comm.ba

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The eCommerce Association in Bosnia and Herzegovina (eCommerce asocijacija u Bosni i Hercegovini) is a non-profit industry association founded in 2021 in Sarajevo that mentors SMEs and entrepreneurs, conducts annual market research, and runs educational programs and events to advance digital commerce in BiH and the wider Western Balkans.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• ECommerce industry association
• Digital transformation services
• Market research reports
• Professional networking events
• ECommerce education programs

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: The association generates revenue through annual membership fees from businesses joining the association. Membership provides access to events, research, networking, and partnership opportunities.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The association operates as a non-profit industry body that mentors and supports SMEs in digital transformation, raises consumer awareness of eCommerce benefits, and fosters a safe digital commerce environment in Bosnia and Herzegovina. Its offerings include annual market research reports, educational programs (eCommerce MasterClass, Academy Programme), downloadable eBooks, and flagship events such as the eCommerce Day conference and regular Networking Nights. Membership provides access to events, research, networking, and partnership opportunities with payment, logistics, retail, and technology partners.

Product overview

The eCommerce Association in Bosnia and Herzegovina is an industry association rather than a product company. It operates a portfolio of research publications (annual eCommerce market surveys and European E-commerce Report participation), educational offerings (eBooks, MasterClass programs, and Academy Programme for youth), and event services (eCommerce Day annual conference and Networking Nights). These services support SMEs in digital transformation, raise consumer awareness of eCommerce benefits, and foster a safe digital commerce environment.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Day Conference Annual flagship conference event bringing together visionaries and leaders from across the digital economy including fintech experts, marketing innovators, startup pioneers, and tech leaders. Aimed at eCommerce leaders, marketing professionals, and startup founders seeking growth strategies and connections.
• eCommerce MasterClass Educational program designed to support entrepreneurs in developing eCommerce capabilities, including specialized programs for women entrepreneurs to help them leverage online sales growth.
• eCommerce Market Research Reports Annual market research analyzing the state of digital commerce in Bosnia and Herzegovina, including consumer behavior surveys, with results featured in the European E-commerce Report published by Ecommerce Europe and EuroCommerce.
• eBooks and Industry Guides Digital educational materials and guides available for download, including the European E-commerce Report and other industry-specific publications for eCommerce professionals in Bosnia and Herzegovina.
• Academy Programme Youth education and development initiative within the eCommerce Centre of Excellence, designed to nurture future generations of digital commerce professionals.
• eCommerce Networking Nights Regular networking event series focusing on the synergy of eCommerce and ESG (environmental, social, governance) themes as a driver of sustainable development in Bosnia and Herzegovina.
• Association Membership Annual membership program providing businesses with access to events, research, networking, and partnership opportunities with payment processors, logistics providers, retailers, and technology companies in the association's network.

Quantifiable outcome

• 370% increase in eCommerce transactions in BiH during 2021
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Balkans eCommerce Alliance (BECA)coreStrategic or Co-development Partner · 7 December 2023Co-founded alliance with eCommerce associations from North Macedonia, Serbia, and Albania. Established through Memorandum of Understanding to promote digital commerce across the Western Balkans region.
• Ecommerce EuropecoreStrategic or Co-development Partner · 1 September 2022Proud member of Ecommerce Europe Association - the largest European e-commerce association. The partnership enables access to European market intelligence, standards, and networking opportunities for Bosnian businesses. As the only Western Balkans member, the association represents BiH in European eCommerce discussions.
• MastercardcoreGTM or Marketing PartnerGlobal technology brand in payments. Partnership focuses on digital economy advancement using secure technologies and modern global infrastructure. Provides MasterIndex research on payment habits in BiH.
• Monri/PaytencoreTechnology or IntegrationLeading Bosnian FinTech company providing WebPay payment platform for eCommerce transactions. Powers the association's market research data on transaction volumes.
• DHL International SarajevocoreGTM or Marketing PartnerGlobal logistics partner enabling cross-border eCommerce capabilities for members. General Manager Edin Emšo serves on Board of Directors.
• X-ExpresscoreGTM or Marketing PartnerLocal express delivery service supporting eCommerce logistics. Sales Manager Maja Šarenac serves as ambassador.
• GlovominorGTM or Marketing PartnerInternational delivery platform operating in Bosnia and Herzegovina, supporting last-mile delivery for eCommerce businesses.
• dm drogerie markt BiHcoreGTM or Marketing PartnerLeading drugstore chain with 84 stores in BiH and 1,000+ employees. Business Informatics Manager Zlatan Gačić serves on Board of Directors.
• GS1 Bosnia and HerzegovinacoreStrategic or Co-development PartnerCooperation agreement signed March 2022 to improve digital business processes through eCommerce standards and product identification systems.
• SinSayminorGTM or Marketing PartnerFashion retailer partner operating stores and online in Bosnia and Herzegovina.
• BH TelecomminorGTM or Marketing PartnerState-owned telecom company providing digital infrastructure and connectivity services for eCommerce operations.
• International Burch University (IBU)coreStrategic or Co-development PartnerEducational partner collaborating on youth digital entrepreneurship projects covering entire Bosnia and Herzegovina territory.
• Mozaik FoundationcoreStrategic or Co-development PartnerLeading social enterprise in Central and Eastern Europe. Advisory board member Zoran Puljić serves as founding director. Focus on youth entrepreneurship and digital transformation.
• Shoptalk EuropecoreGTM or Marketing PartnerLargest European trade event for retail and eCommerce. Fifth consecutive partnership, providing BiH community access to European trends, contacts, and knowledge.
• E-commerce Berlin ExpocoreGTM or Marketing PartnerB2B eCommerce trade fair and conference in Berlin. Partnership enables regional exposure and knowledge sharing.
• Money MotioncoreGTM or Marketing PartnerLargest regional FinTech conference in Central and Eastern Europe, held annually in Zagreb.
• Balkan eCommerce SummitcoreGTM or Marketing PartnerRegional conference covering eCommerce trends in the Balkans. Association is a partner.
• Croatian Business Club in BiHminorStrategic or Co-development PartnerPartnership signed November 2023 to strengthen cross-border business relations.
• Municipality of Centar SarajevominorStrategic or Co-development PartnerCooperation agreement signed May 2022 to support digital business development in the municipality.
• Business Women Organisation in BiHminorStrategic or Co-development PartnerPartnership to support women entrepreneurs in developing eCommerce capabilities.
• WCA eCommerce SolutionscoreGTM or Marketing PartnerGlobal eCommerce solutions conference network. Partnership announced 2025 for conference participation.
• eCommerce CroatiaminorStrategic or Co-development PartnerRegional partner association enabling knowledge exchange and joint initiatives.
• eCommerce SerbiaminorStrategic or Co-development PartnerRegional partner through BECA alliance for Balkan market cooperation.
• eCommerce North MacedoniaminorStrategic or Co-development PartnerRegional partner through BECA alliance for Balkan market cooperation.
• Croatia SEO SummitminorGTM or Marketing PartnerRegional SEO and marketing conference in Šibenik, Croatia. Association promotes among members.
• Croatia Marketing SummitminorGTM or Marketing PartnerRegional marketing conference following SEO Summit. Association supports member participation.
• SERPs Conf SofiaminorGTM or Marketing PartnerSEO, E-commerce, and AI conference in Eastern Europe. Association is partner.
• NRF Retail's Big Show EuropecoreGTM or Marketing PartnerOne of world's largest retail and eCommerce gatherings. Association is partner.
• WORLDEFcoreGTM or Marketing PartnerWorld eCommerce Leaders Forum held in Istanbul. Association participates with BiH representation.
• White Label World ExpominorGTM or Marketing PartnerEurope's leading white-label and franchise expo. Partnership announced 2023.
• Adria SummitcoreGTM or Marketing PartnerRegional 'Future of Digital Commerce' conference. Association has been partner since inaugural 2022 event.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• American Chamber of Commerce in Bosnia and Herzegovina: Domestic business association serving similar corporate and SME member base in BiH. Comparable as a parallel association model in the same geography that competes for sponsor attention and member mindshare.
• Digital Serbia Initiative: Government-backed initiative promoting Serbia's digital economy. Comparable as a regional peer driving digital transformation and ecosystem development across a neighboring Balkan market.
• Foreign Trade Chamber of Bosnia and Herzegovina: National chamber of commerce with international trade focus. Comparable as a long-standing institutional player supporting BiH businesses, including on digital and cross-border commerce topics.
• GS1 Bosnia and Herzegovina: National GS1 organization and cooperation partner of the BiH eCommerce Association since March 2022. Comparable as an adjacent standards-and-ecosystem enabler that supports digital commerce infrastructure in BiH.

Broad incumbents

• Interactive Advertising Bureau Europe (IAB Europe): Continental-level industry association for the digital advertising and commerce ecosystem. Comparable as a larger incumbent running research, events, and policy work in a closely related digital commerce category.
• Ecommerce Europe: Largest European e-commerce association and the umbrella body the BiH association joined in September 2022. Comparable as the continental-level equivalent in membership, advocacy, and European E-commerce Report publication.

Regional players

• eCommerce Croatia: Croatian eCommerce association and BECA partner. Operates a similar model in a more mature eCommerce market, providing a regional benchmark for programming depth, sponsor mix, and member scale.

Direct peers

• eCommerce North Macedonia: National eCommerce industry association in North Macedonia and BECA co-founder. Operates the same model of membership fees, market research, and event programming for the Macedonian digital commerce ecosystem.
• eCommerce Serbia: National eCommerce industry association in Serbia and BECA co-founder. Directly comparable in mission (industry association serving national eCommerce ecosystem), operating model (membership, events, research), and regional scope (Western Balkans).
• Digital Commerce Association Albania: BECA co-founder representing Albania's eCommerce industry. Comparable peer given shared alliance, similar size, and parallel mandate to grow national digital commerce capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecommerce-bih

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eCommerce asocijacija u Bosni i Hercegovini