What Edgewater Homes NSW does

Edgewater Homes NSW is a volume residential home builder operating in New South Wales as a brand of Edgewater Homes Pty Ltd (Reg No: 225489C), itself part of the Henley Properties Group family of brands alongside Plantation Homes and Henley. Henley Properties Group, founded in 1989 by Peter Hayes, Rob Bowen, and John Harvey, has delivered more than 60,000 homes across Queensland, Victoria, New South Wales, and South Australia and has been owned by Japan's Sumitomo Forestry Group since 2009. Edgewater's distinctive proposition within the group is the completed-home model: homes that are already built, walk-throughable, and settleable in approximately 6-8 weeks, eliminating construction wait times and progress payments. The core product range comprises three and four bedroom, single and double storey completed houses and house-and-land packages, delivered with standardised premium inclusions (Smeg appliances, Zenith Surfaces benchtops, Daikin air conditioning, COLORBOND roofing, Phoenix tapware) and five curated interior colour palettes, with a 50-year structural guarantee and 7-star energy rating as standard.

Edgewater builds across 10 masterplanned NSW estates, including Ascot Grove, Bingara Gorge, Elara, Figtree Hill, Lakeside, Lochinvar Ridge, Robbins Lane, The Gables, Calderwood Valley, and Catherine Park, secured through formal partnerships with land developers Stockland, Harrington Estates, and Metro Property Development. The NSW operation runs with a lean 12-person corporate team based in Smeaton Grange, with construction executed through an established trade partner network. Revenue is generated through one-time home sales at fixed prices per listing (observed range $1,245,000 to $1,525,000), with a $10,000 deposit and no progress payments. Customers are individual retail buyers across four personas: first home buyers, upgraders, downsizers, and property investors, acquired via a direct-to-consumer and agent-led sales motion. In 2024, parent Henley Properties Group was named one of Sumitomo Forestry's top three overseas businesses out of more than 70 subsidiaries, indicating the strategic priority of the Australian operations within the global group.

Name

Edgewater Homes NSW

Legal name

Edgewater Homes Pty Ltd

Website

https://edgewaterhomes.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Edgewater Homes NSW is a volume residential builder in New South Wales and a brand within the Henley Properties Group, selling move-in ready completed houses and house-and-land packages across 10 masterplanned estates, with a 12-person NSW corporate team backed by Sumitomo Forestry Group.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Completed home construction
• Residential home building
• House and land packages
• Masterplanned estate homes
• Move-in ready homes

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Completed Home Sales: Sale of brand-new, move-in ready completed houses. No construction timeline or progress payments required from buyers. Homes are already built and ready for immediate occupation.
2. House and Land Packages: Completed house and land packages where Edgewater has secured premium land in popular locations, built homes, and sell them as complete packages to buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Edgewater Homes NSW builds and sells brand-new, completed (move-in ready) houses and combined house-and-land packages in masterplanned residential estates across New South Wales. Homes are offered in three and four bedroom single or double storey designs with premium inclusions (Smeg appliances, Zenith Surfaces benchtops, Daikin air conditioning, COLORBOND roofing) and a choice of five designer interior palettes. Customers can walk through the actual completed home before purchasing, secure it with a $10,000 deposit, and settle in approximately 6–8 weeks with no progress payments and fixed-price contracts.

Product overview

Edgewater Homes NSW is a home builder offering completed, move-in ready brand-new houses and house and land packages across New South Wales. The core product is the completed home offering, which eliminates construction wait times and progress payments. The company provides homes in 3 and 4 bedroom configurations, available in single or double storey designs. Premium inclusions are included as standard, such as Smeg appliances, Zenith Surfaces benchtops, Daikin air conditioning, and COLORBOND roofing. Customers can choose from five interior colour palettes (Architectural, Coastal, Loft, Luxe, Retreat). The company builds across multiple master-planned estates in NSW including Ascot Grove, Bingara Gorge, Elara, Figtree Hill, Lakeside, Lochinvar Ridge, Robbins Lane, The Gables, Calderwood Valley, and Catherine Park. Edgewater Homes is backed by Henley Properties Group and Sumitomo Forestry Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Completed Homes Move-in ready, brand-new houses already built and available for immediate purchase in NSW masterplanned estates. Offered in 3 and 4 bedroom configurations and single or double storey designs with premium inclusions (Smeg appliances, Zenith Surfaces benchtops, Daikin air conditioning, COLORBOND roofing) included as standard. Customers can walk through the actual home before buying, secure with a $10,000 deposit, and typically settle within 6–8 weeks with no progress payments and a fixed-price contract.
• House and Land Packages Completed house and land packages sold as a single transaction across 10 masterplanned NSW estates (Ascot Grove, Bingara Gorge, Elara, Figtree Hill, Lakeside, Lochinvar Ridge, Robbins Lane, The Gables, Calderwood Valley and Catherine Park). Edgewater has secured premium land in advance and built the home, so the buyer acquires both land and a move-in ready dwelling through a single fixed-price contract with no progress payments.

Quantifiable outcome

• Move-in timeline: Most buyers settle within 6-8 weeks of purchase
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• StocklandcoreStrategic or Co-development PartnerLeading Australian property developer creating masterplanned communities. Edgewater builds completed homes in Stockland's NSW estates including The Gables in Box Hill. Stockland focuses on sustainability, connection, and smart design in masterplanned estates with parks, schools, shops, and transport.
• Harrington EstatescoreStrategic or Co-development PartnerPremium community developer shaping residential areas in Sydney's south-west for 25+ years. Known for creating places with character, liveability, and connection to nature. Developments include Catherine Park Estate with open green spaces and architecturally led planning.
• Metro Property DevelopmentcoreStrategic or Co-development PartnerLeading Australian developer creating well-connected, liveable communities in high-growth areas. Edgewater builds at Bingara Gorge in Sydney's south-west. Metro is committed to quality, smart design, and long-term value.
• Henley Properties GroupflagshipStrategic or Co-development PartnerParent company and Australia's most trusted home builders with 60,000+ homes built since 1989 across VIC, QLD, NSW, and SA. Edgewater is one of three brands including Plantation Homes and Henley. Founded by Peter Hayes, Rob Bowen, and John Harvey. Joined Sumitomo Forestry Group in 2009.
• SMEGminorOthersGlobal kitchen appliance leader. Provides 900mm stainless steel upright cookers with gas cooktop and electric oven/grill, canopy or concealed rangehoods, and dishwashers for Edgewater homes.
• Zenith SurfacesminorOthersPremium stone benchtop supplier. Provides 20mm Zenith Surfaces benchtops in kitchens, bathrooms, ensuites, and powder rooms.
• DaikinminorOthersLeader in energy-efficient heating and cooling. Provides superior climate control systems for year-round comfort in Edgewater homes.
• COLORBONDminorOthersAustralian steel roofing brand built for harsh conditions. Provides strong, stylish, and thermally efficient roofing for long-lasting home protection.
• Phoenix TapwareminorOthersDesigner tapware leader delivering premium craftsmanship and stylish finishes for kitchens and bathrooms.
• TradeMuttminorOthersMental health workwear brand founded by Brisbane tradies Ed Ross and Dan Allen after losing a friend to suicide. Produces bold, colourful work shirts designed as conversation starters about mental health on job sites.
• TIACS (This Is A Conversation Starter)minorOthersFree confidential mental health support service for tradies, truckies, blue-collar workers, and families. Founded by TradeMutt founders. Edgewater proudly supports TIACS providing up to 10 free counselling sessions per person.
• Turning Point COPE ProgramcoreOthersOngoing five-year community partnership with Turning Point's COPE program supporting people facing difficult life challenges in the Camden/NSW community. Edgewater contributes around Christmas and Easter to bring joy to those less privileged.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Burbank Homes: Australian home builder focused on house and land packages in masterplanned communities. Competes in similar NSW growth corridors with comparable product offerings.
• GJ Gardner Homes: Australian franchise-based home builder with national presence. Competes in similar entry-level to mid-tier new home segment with overlapping customer segments in NSW.
• Dennis Family Homes: Australian home builder with multi-state presence including NSW. Competes in similar house-and-land package segment with comparable price points and customer targeting.
• Rawson Homes: Australian home builder with NSW operations and presence in multiple masterplanned estates. Overlaps with Edgewater on price points, customer segments, and house-and-land packages.
• Clarendon Homes: NSW-focused home builder with strong presence in Sydney's growth corridors. Competes directly with Edgewater in masterplanned estates and house-and-land packages across overlapping customer segments.
• Metricon Homes: Australia's largest private home builder with national presence across multiple states. Directly competes with Edgewater in the volume new home segment with comparable price ranges and customer segments (first home buyers, upgraders, investors).
• McDonald Jones Homes: Established Australian home builder with strong NSW presence, particularly in Sydney and the Hunter Region. Competes directly in the same price range and masterplanned estate channels.
• Plantation Homes: Sister brand under Henley Properties Group, offering new homes in masterplanned estates across NSW, QLD, and SA. Operates with identical parent backing, similar product positioning, and shared operational infrastructure.

Broad incumbents

• AV Jennings: Established Australian residential home builder and land developer with multi-state presence. Operates at greater scale with broader product portfolio, overlapping in NSW growth corridors.
• Simonds Homes: National home builder with a Victoria headquarters and operations across multiple states. Larger scale and broader product range than Edgewater, but competes in overlapping customer segments and price ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edgewater-homes-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgewater Homes NSW