EDU-line
EDU-line is a Dutch healthcare education provider founded in 2004, offering hybrid e-learning and simulation-based training courses for nurses and physicians across acute care, elderly care, youth healthcare, and nursing leadership segments in the Netherlands.
- Company typePrivate
- Founded2004
- HeadquartersSittard, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What EDU-line does
EDU-line is a Dutch privately held training and education provider founded in 2004 by Ray Vondenhoff, a former acute care nurse with 25 years of clinical experience. The company delivers continuing professional development exclusively to healthcare professionals in the Netherlands, targeting acute care (SEH, IC, PICU), elderly care, youth healthcare (GGD/JGZ), and nursing leadership segments. Its portfolio spans low-cost e-learning modules, blended courses combining digital coursework with practical simulation-based training, and bespoke in-company training programs, delivered through its Academy platform (academy.edu-line.nl) and on-site at client facilities.
The core technology is a hybrid learning model described by the company as 'Digitaal wat kan, fysiek wat moet' — e-learning paired with mandatory simulation training at the PIT.ground facility in Sittard. Course content covers clinical reasoning (KRO, KRJGZ, KROVB), adult and pediatric emergency procedures (PEP, EPAP, EPTC, EPMV, VBP), triage, reserved/risky medical actions, and nursing leadership (VLPR). The company also operates a healthcare podcast ('Kritiek, de Podcast') and an LMS that supports LTI integration with client learning management systems. Sustained credibility comes from accreditations including CRKBO, V&VN Kwaliteitsregister, NVSHV, SBB Erkend Leerbedrijf, and prior NIAZ project work.
EDU-line earns revenue through one-time course and e-learning fees (ranging from €32.50 for a KRO e-learning to €495 for a blended VLPR course) and custom training contracts for healthcare organizations. Pricing is per-participant, pay-as-you-go, with e-learning access typically valid for one year. The go-to-market combines a self-serve Academy portal for individual healthcare professionals with direct consultative sales for enterprise engagements (hospitals, GGD organizations, care groups, and educational institutions). The company has served 60+ Dutch healthcare organizations including MUMC+, Catharina Ziekenhuis, Amphia, and GGD Zuid Limburg, but operates strictly within the Netherlands through 11 employees and remains bootstrapped under founder ownership.
EDU-line firmographics
Firmographics- Name
- EDU-line
- Legal name
- EDU-Line
- Website
- https://edu-line.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EDU-line is a Dutch healthcare education provider founded in 2004, offering hybrid e-learning and simulation-based training courses for nurses and physicians across acute care, elderly care, youth healthcare, and nursing leadership segments in the Netherlands.
- Ownership category
- akta.pro rank
EDU-line industry classification
Industry- Product category
- Healthcare Professional Training and Education
- NAICS
- All Other Schools and Instruction (61169), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)
Keywords
Where EDU-line is headquartered
LocationHeadquarters
- HQ city
- Sittard
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
EDU-line business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Course and Training Fees: Revenue from one-time course fees for classroom, blended, and e-learning programs offered to healthcare professionals and organizations
- Custom Training Contracts: Bespoke training programs developed for specific healthcare organizations, delivered in-company or at EDU-line facilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E-learning Klinisch Redeneren in de Ouderenzorg (KRO) |
| Hybrid | Pay-as-you-go | VLPR Course (Verpleegkundig leiderschap en positionering) |
| One time/ perpetual license | Pay-as-you-go | KROVB Masterclass (Klinisch Redeneren bij Ouderen met Verstandelijke Beperking) |
| One time/ perpetual license | Pay-as-you-go | KROVB Practical Course (2 days) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
EDU-line product offering
Product offeringCore offering
EDU-line provides accredited courses and training programs for healthcare professionals in the Netherlands, delivered in hybrid format combining e-learning with practical simulation training. Core offerings include clinical reasoning e-learnings (KRO, KRJGZ, KROVB), emergency procedures courses (PEP, EPAP, EPTC, EPMV, VBP), leadership programs (VLPR), scenario training, coaching, and bespoke in-company training. The company operates an Academy platform for individual enrollment and delivers custom training at client locations.
Product overview
EDU-line is a Dutch healthcare education provider offering a portfolio of training and development products for healthcare professionals. The core offering consists of e-learnings (clinical reasoning courses like KRO, KRJGZ, KROVB; emergency procedures like PEP, EPAP, EPTC, EPMV, VBP; triage training) and in-person/blended courses. Supporting products include coaching services (GROW model), team training, scenario training, and the 'Kritiek, de Podcast' series covering healthcare topics. The EDU-line Academy serves as the enrollment and e-learning delivery platform. Products are delivered in hybrid format combining digital e-learning with practical skills training, with a focus on simulation-based education.
Differentiator
Problem solved
Functional benefit
Products and services
- E-learning Klinisch Redeneren in de Ouderenzorg (KRO) Theoretical foundation for clinical reasoning in elderly care, teaching caregivers to recognize health changes early and translate observations into appropriate daily practice actions. Target audience: nurses, caregivers, and nursing assistants in elderly care settings.
- E-learning Klinisch Redeneren in de Jeugdgezondheidszorg (KRJGZ) E-learning for youth nurses and doctors covering clinical reasoning in preventive context, including systemic viewing, participatory action, and critical-compassionate reasoning using methods like ICF, NNN, GIZ, Van Wiechen, ABCDE, Triage, SBAR. Target audience: youth healthcare nurses and doctors at GGD.
- Pediatric Emergency Procedures (PEP) Training for care of the critically ill child, targeting SEH nurses (i.o.), IC nurses (i.o.), REC nurses (i.o.), Bachelor Medical Professionals (i.o.), and pediatric nurses (i.o.).
- Emergency Procedures Adult Patients (EPAP) Training for care of the critically ill adult patient, targeting acute care professionals. V&VN and NVSHV accredited for both e-learning and 2-day practical training components.
- Emergency Procedures Trauma Care (EPTC) Training for reception of (multi)trauma patients in the emergency department, targeting acute care professionals.
- Emergency Procedures Mechanical Ventilation (EPMV) Training for care of mechanically ventilated patients, targeting IC/SEH professionals.
- Basiscursus Vitaal Bedreigde Patiënt (VBP) Basic course for care of the critically ill patient in settings other than hospital.
- Verpleegkundig leiderschap en positionering van de regieverpleegkundige (VLPR) Course helping the coordinating nurse understand and practice leadership in healthcare. Available as e-learning or blended format combining e-learning with 2 practical training sessions.
- Scenariotraining Multidisciplinaire Teams Multidisciplinary team training for reception of (potentially) critically ill patients, targeting acute care professionals.
- Coaching / Leercoaching Individual or team coaching using the GROW model to stimulate learning and development, helping coachees explore what they want, can, do, and achieve.
- Kritiek, de Podcast Healthcare-focused podcast series exploring topics such as airway management, mechanical ventilation, ARDS, pediatric care, family-centered care, and simulation education. Features interviews with experts and discussions on current healthcare trends.
- Triage cursussen Training packages for systematic triage, including triage for SEH reception staff, triage in general practice for doctor's assistants, and triage at the emergency department for SEH professionals.
- Voorbehouden handelingen / Praktijkscholingen Practical training for reserved and risky medical actions for nurses and caregivers.
- Train de Trainer Training for subject matter experts to learn the didactics needed to transfer knowledge and skills to colleagues, targeting healthcare professionals.
- EDU-line Academy Learning management system for enrolling in courses and accessing e-learnings, functioning as the primary enrollment and delivery platform for EDU-line courses.
- Teamtrainingen Team training programs focused on improving collaboration and communication for delivering good and safe patient care.
- Maatwerk e-learning voor zorgprofessionals Custom e-learning development services for healthcare professionals. EDU-line develops tailored e-learnings that align with practice across different sectors in healthcare.
Companies that use EDU-line
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
EDU-line technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
EDU-line partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Vakbekwaaminzorg.nlcoreE-learning distribution partnership where EDU-line courses such as Klinisch Redeneren in de Ouderenzorg (KRO) and Klinisch Redeneren bij Ouderen met een Verstandelijke Beperking (KROVB) are made available through the vakbekwaaminzorg.nl platform, expanding market reach for their digital training products.
- ZorgSensecoreRelated company founded by Ray Vondenhoff (co-founder of EDU-line in 2004). ZorgSense develops innovative educational programs and tools to support professionalization of healthcare providers. The companies share ownership and collaborate on educational content development, including the VraagMijnBuddy feedback app.
- ZorgBelang LimburgminorCollaboration on Knowledge Workshops (Kenniswerkplaatsen) bringing together patients, informal caregivers, and healthcare professionals for dialogue and learning. First organized in 2018 on topics including Care for Frailty.
- Burgerkracht LimburgminorPartner in Knowledge Workshop projects collaborating with EDU-line and ZorgBelang Limburg to facilitate citizen involvement in healthcare education and improvement initiatives.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
EDU-line competitors and assessment
Company assessmentBroad incumbents
- Wolters Kluwer Health: Global medical education and clinical decision support provider operating Lippincott and other healthcare learning brands. Serves a similar nursing audience with broader digital content libraries.
- Laerdal: Global healthcare simulation equipment and training provider. Comparable in simulation-based healthcare education philosophy but operates internationally and at much larger scale.
- NCOI Groep: Largest private education group in the Netherlands offering professional training including healthcare programs. Operates at materially larger scale across many vocational domains beyond healthcare.
Direct peers
- Pro Education: Dutch provider of healthcare professional development courses including clinical reasoning, triage, and specialized nursing topics. Similar product portfolio and Dutch healthcare customer base to EDU-line.
- Stichting Reanimatie Nederland: Dutch Resuscitation Council providing accredited emergency procedures and resuscitation training to healthcare professionals. Overlaps with EDU-line's EPAP and PEP course portfolio.
- Boertien Training & Advies: Dutch clinical training and advisory firm focused on acute and intensive care education. Comparable in customer base, course format (blended e-learning + practical), and Netherlands-only footprint.
- Amstel Academie: Dutch training provider for acute healthcare, ambulance, and emergency medicine professionals. Directly comparable to EDU-line's PEP, EPAP, and EPMV course offerings within the same Dutch market.
- The Competence Group: Dutch healthcare competency and training provider serving nursing professionals with e-learning and practical programs. Directly comparable hybrid learning model and clinical specialty focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
EDU-line social profiles
Digital presenceEDU-line compliance and trust
Trust signalCompliance7 records
EDU-line financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDU-line leadership team
Management profileNumber of profiles
Profiles10 records
EDU-line funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDU-line M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDU-line
What does EDU-line do?
EDU-line provides accredited courses and training programs for healthcare professionals in the Netherlands, delivered in hybrid format combining e-learning with practical simulation training. Core offerings include clinical reasoning e-learnings (KRO, KRJGZ, KROVB), emergency procedures courses (PEP, EPAP, EPTC, EPMV, VBP), leadership programs (VLPR), scenario training, coaching, and bespoke in-company training. The company operates an Academy platform for individual enrollment and delivers custom training at client locations.
Is EDU-line a public or private company?
EDU-line is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EDU-line founded?
EDU-line was founded in 2004. It employs 11 to 50 people.
Where is EDU-line based?
EDU-line is headquartered in Sittard, Netherlands, in the Europe region.
How does EDU-line make money?
Two revenue lines are on record. Course and Training Fees are the primary driver. The others are custom Training Contracts.
Who are EDU-line's main competitors?
Broad incumbents on record are Wolters Kluwer Health, Laerdal and NCOI Groep. Direct peers are Pro Education, Stichting Reanimatie Nederland, Boertien Training & Advies, Amstel Academie and The Competence Group.
Does EDU-line have an API?
No public API is recorded for EDU-line.
What industry is EDU-line in?
EDU-line's product category is Healthcare Professional Training and Education. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAFAJAC, Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction). Its NAICS code is 61169 and its SIC code is 8200.