What EKIPA HOLDING S.A. does

EKIPA HOLDING S.A. is a Polish holding company that operates an integrated creator-and-entertainment ecosystem anchored by a roster of top Polish influencers led by Karol "Friz" Wiśniewski, Poland's most-subscribed YouTube creator with over 5 million subscribers. The group is publicly listed on the Warsaw Stock Exchange's NewConnect market, having entered via reverse takeover on May 12, 2022, and employs 11–50 staff across its subsidiary structure. EKIPA's commercial model spans influencer content (Portall), e-commerce (Ekipatonosi), merchandise (Influcenter), cinema and streaming film (Laniakea Pictures), mobile gaming (GGBay), FMCG manufacturing (ESSA), recorded music (Ekipa Music), and brand investments (Ekipa Investments, Brainchild).

The underlying "product" is the EKIPA brand and the audience franchise built around its creator roster. Content is produced primarily for YouTube and social media, then leveraged into cinema releases (e.g., the feature film "100 dni do matury," which surpassed one million cinema viewers), a Prime Video streaming deal, live events such as EKIPA Festiwal at TAURON Arena Kraków, and physical product lines including BAZA chips (distributed via Żabka's 10,000+ stores), OWN LAB supplements, Lipton tea collaborations, and the Hi apparel brand. The architecture is intentionally cross-vertical: audience attention generated by content is converted across owned FMCG, music, gaming, and live-event revenue streams.

EKIPA monetises through three primary mechanisms: (1) revenue from sale of own-brand products and merchandise, which grew 29% YoY in Q1 2026 to 11.04M PLN; (2) revenue from commercial-goods distribution and brand partnerships with corporates including Lipton, Koral, Deichmann, Bell, and KFC; and (3) advertising, sponsorship, and live-event revenue tied to the creator roster. Reported 2023 revenue was 55.6M PLN, with 9.2M PLN net profit and 12.8M PLN EBITDA. Q1 2026 revenue of 14.12M PLN was modestly below Q1 2025's 14.92M PLN, reflecting a deliberate strategic shift from low-margin commercial-goods resale (-52% YoY) toward higher-margin owned brands. The company serves a primarily Polish Gen Z and Millennial consumer base, with international reach currently limited to streaming distribution via Prime Video.

Name

EKIPA HOLDING S.A.

Legal name

Ekipa Holding S.A.

Website

https://ekipaholding.pl

Company type

Public

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

EKIPA HOLDING S.A. is a publicly listed Polish holding company that operates an integrated creator-and-entertainment ecosystem, monetising a roster of top Polish influencers (led by Friz, Poland's #1 YouTuber) across owned FMCG brands, music, film, gaming, live events, and merchandise aimed at Polish Gen Z consumers.

Ownership category

akta.pro rank

Product category

Digital Media & Entertainment

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industry

Food & Beverage DTC (CRAFACAD)

Keywords

• Influencer marketing services
• Branded consumer products
• Creator economy management
• Social media entertainment
• Film production services

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. FMCG Product Sales: Sale of proprietary consumer products including ice creams (BAZA, EKIPA MULTIVERSE), snacks (Cloudy & Stormy chips), beverages, supplements (OWN LAB), cosmetics (Genzie x Bell), and clothing (Hi brand). Products sold through retail partners (Żabka, Empik) and owned e-commerce platforms.
2. Content & Entertainment: Revenue from film production and distribution (100 dni do matury), streaming deals (Prime Video), music albums (Genzie's ONLINE album), and format licensing.
3. Brand Partnerships & Marketing Services: Co-branded product collaborations with external brands (Lipton teas, Koral ice creams, Deichmann sneakers, KFC campaigns) coordinated through PORTALL agency, leveraging influencer reach for brand marketing campaigns.
4. Event Revenue: Tickets and merchandise sales from festivals (EKIPA Festiwal), concert tours (OFFLINE TOUR), Meet & Greet experiences, and fan engagement events at venues like TAURON Arena Kraków.
5. Merchandise & Digital Products: Sale of merchandise including apparel, accessories, and gaming products (MAFIA IRL card game) through influcenter.pl and dedicated brand stores.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

EKIPA Holding S.A. is a Polish holding company that operates an integrated creator and entertainment ecosystem. Through its wholly-owned subsidiaries, the company manages influencer talent, produces and distributes content (films, music, YouTube formats), develops and sells proprietary consumer products (snacks, ice cream, supplements, clothing, cosmetics, sneakers), organizes festivals and concerts, and provides influencer marketing services to external brands via its PORTALL agency. Revenue is generated across FMCG product sales, brand partnerships, content licensing, event ticket sales, and merchandise.

Product overview

EKIPA Holding S.A. is a Polish media and entertainment conglomerate operating a multi-subsidiary ecosystem. The structure includes Portall (influencer marketing agency), Ekipatonosi (e-commerce/merchandise), Influcenter (merch/collectibles), Direct by Ekipa (production), Laniakea Pictures (film), GGBay (gaming), ESSA (FMCG manufacturing), Ekipa Music (music label), and Ekipa Investments. Core products span content creation (MAFIA IRL, films), music (Genzie artist group), consumer goods (BAZA snacks, Cloudy & Stormy ice cream, Hi clothing, OWN LAB supplements), gaming (Cloudy & Stormy mobile game), and events (EKIPA Festiwal). The portfolio leverages influencer IP across entertainment, retail, and experience categories.

Differentiator

Problem solved

Functional benefit

Brands

• Genzie: Music group and influencer collective featuring artists including Hania Puchalska (HiHania), Bartek Laskowski (Świeży), Patryk Baran (Mortalcio), and others. Releases music albums and operates merchandise store.
• BAZA
• FAZA
• Cloudy & Stormy
• OWN LAB
• Hi
• Mafia IRL

Quantifiable outcome

• Film '100 dni do matury' exceeded 1 million cinema viewers in Poland
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• DeichmanncoreStrategic or Co-development Partner · 1 August 2025Footwear collaboration producing Sneakers Genzie x Deichmann line. Leverages Genzie creator brand for co-branded sneaker products.
• LiptoncoreStrategic or Co-development Partner · 1 May 2025Co-branded tea products created with influencers Wersow and Fausti. Wersow's edition features black tea with blueberry, while Fausti's edition combines black tea with orange. Products coordinated by PORTALL agency.
• BellcoreStrategic or Co-development Partner · 1 March 2024Cosmetics collaboration creating Genzie x Bell collection of beauty products. Extension of creator brand into personal care category.
• Koral (Przedsiębiorstwo Produkcji Lodów Koral)coreStrategic or Co-development PartnerIce cream production partnership creating EKIPA and Genzie branded frozen products including BAZA, EKIPA MULTIVERSE, and Chmurka i Burza ice creams. Koral manufactures products distributed through retail chains.
• KFCmajorGTM or Marketing PartnerNationwide 360-degree marketing campaign including dedicated menu items, digital activations, and social media collaborations. Multi-subsidiary engagement demonstrating group's comprehensive marketing capabilities.
• GBSminorStrategic or Co-development PartnerBeverage partnership introducing milk-coffee drink in 'to-go' format, developed with Mortalcio through EKIPATONOSI collaboration.
• NEXT FILMcoreChannel Partner/ Reseller/ DistributorPolish theatrical film distributor for '100 dni do matury'. Handled cinema release and subsequent distribution activities in Poland.
• Prime Video (Amazon)coreChannel Partner/ Reseller/ DistributorInternational streaming platform distributing '100 dni do matury' film after theatrical run. Represents first major streaming deal for the company's film content.
• Watchout StudiomajorStrategic or Co-development PartnerFilm production partner collaborating with Laniakea Pictures and Ekipa Holding on '100 dni do matury' feature film.
• Laniakea PicturescoreStrategic or Co-development PartnerSubsidiary film production company responsible for feature films including '100 dni do matury'. Also developing multiple projects in various stages for different target audiences including series, animations, and sitcoms.
• GoingmajorChannel Partner/ Reseller/ DistributorPrimary ticket sales partner for EKIPA Festiwal and events. Exclusive ticket platform referenced for event access.
• ŻabkacoreChannel Partner/ Reseller/ DistributorMajor Polish convenience store chain (over 10,000 locations) distributing EKIPA's snack products (BAZA chips launched Feb 2025) and ice creams.
• Millano GroupcoreStrategic or Co-development PartnerFood production partner for EKIPA branded snack bars launched in May 2023.
• Dooti DonutsminorStrategic or Co-development PartnerDonut production partnership creating Genzie branded donut products.
• ESSAcoreStrategic or Co-development PartnerManufacturing subsidiary producing snack products including BAZA chips and OWN LAB supplements. Part of internal production capabilities.
• PORTALLcoreStrategic or Co-development PartnerCreative influencer marketing agency subsidiary coordinating campaigns for external brand partners including Lipton, KFC, and other brand collaborations.
• GGBaycoreStrategic or Co-development PartnerGaming subsidiary developing mobile games including Cloudy & Stormy. Operates Holonation accelerator for mobile game creators. Received EU funding through Startup Booster Poland - Smart UP program.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Studio71: Multi-channel network and creator management company that monetizes influencer IP through content, brand partnerships, and consumer products. Directly comparable to EKIPA's PORTALL agency and Ekipa Management subsidiaries.
• Dude Perfect: Creator collective that has monetized YouTube reach into consumer products, mobile games, live shows, and brand partnerships. Closely comparable to EKIPA's Genzie collective model — group of creator personalities jointly producing content and consumer goods.
• Jellysmack: Creator economy company that manages and distributes creator content across platforms and supports brand partnerships. Comparable to EKIPA's creator management and PORTALL agency services.
• Barstool Sports: Creator/media company that built a portfolio of personalities into a multi-revenue business including content, events, merchandise, and branded consumer products (Pennsylvania-rival vodka, etc.). Strong analog to EKIPA's portfolio approach across content, events, and FMCG.
• Rooster Teeth: Creator-driven entertainment company that produced original content (films, series, animation), operated consumer products, and ran live events. Comparable to EKIPA's combined Laniakea Pictures film, ESSA consumer products, and EKIPA Festiwal activities.
• Team 10 / Sidemen: Influencer collectives (Sidemen, former Team 10) that have built consumer brands ( XIX/Veeline/Sides restaurant), merchandise, and sold-out live events off creator reach. Most direct strategic analog to Genzie's collective-driven commercial model.
• Fullscreen: Creator management and brand partnership platform working with digital talent across content, social, and consumer products. Comparable to EKIPA's Ekipa Management and PORTALL agency functions.

Broad incumbents

• Beast Industries (MrBeast): Larger creator-led empire (MrBeast) that has scaled creator IP into consumer packaged goods (Feastables, MrBeast Burger), content formats, and brand partnerships. Most direct strategic analog to EKIPA's multi-revenue-stream creator monetization model, though operating at materially larger US scale.
• Fanatics (creator commerce): Large-scale licensed merchandise and consumer products platform with strong creator and influencer partnerships. Comparable to EKIPA's Ekipatonosi/Influcenter merchandise and BAZA/Hi/OWN LAB consumer goods operations.

Emerging players

• Littlemonsters Entertainment (Lena Mahfouf / Lena Situations): European creator-business model where a single top-tier influencer builds an integrated brand spanning books, fashion, beauty, and content. Comparable to EKIPA's Wersow/Genzie sub-brand extensions into OWN LAB, Hi clothing, and Bell cosmetics collaborations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ekipa-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EKIPA HOLDING S.A.