What Elina does

Elina is a Belgian cloud-based SaaS company headquartered in Gent that develops web-based workforce scheduling software for organizations with complex planning needs. Its platform is structured around four modules: Elina Wacht (on-call duty scheduling with smart notifications, shift-swap management, and full audit logging), Elina Invite (customer-facing appointment booking that triggers self-service scheduling and ICS calendar delivery), Elina Resource Planning (project team scheduling with drag-and-drop calendars and automatic distribution across teams), and an Integrations layer offering a REST API plus pre-built and custom connectors. Underlying technology is a web-based cloud platform with a REST API, smart scheduling algorithms, and bi-directional synchronization to identity systems (Azure AD, Google), calendar platforms (Office 365, Gmail), and HR packages such as AFAS, including leave/absentee data propagation. Elina sells on an annual subscription basis via direct sales and a "Request a demo" flow on its multilingual (Dutch, French, English) website, targeting European organizations — particularly in Benelux — across healthcare, service businesses, and project-based teams that previously relied on Excel-based scheduling. The company was bootstrapped from an on-premise deployment at AZ Jan Palfijn Gent hospital and operates with approximately 12 employees.

Name

Elina

Legal name

Elina

Website

https://elina.cool

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elina is a Belgian SaaS company that provides cloud-based workforce scheduling software — on-call duty, customer appointment booking, and project resource planning — primarily serving European organizations seeking to replace manual Excel-based scheduling.

Ownership category

akta.pro rank

Product category

Workforce Scheduling Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Workforce Management & Scheduling (BPACAPAI)

akta.pro secondary industries

Time, Attendance & Scheduling Administration (BPACAIAE), Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD), Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH)

Keywords

• Workforce scheduling software
• On-call management
• Appointment booking platform
• Resource planning tools
• Cloud scheduling SaaS

Headquarters

HQ city

Not specified

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Cloud-based software-as-a-service model. Customers access Elina services via web browser using existing company credentials. Revenue generated through recurring subscription fees for access to Wacht, Invite, and Resource Planning modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Elina develops and sells a cloud-based workforce scheduling platform consisting of four modules: Elina Wacht for on-call duty scheduling, Elina Invite for customer appointment booking, Resource Planning for project team scheduling, and a REST API for integrations. The platform automates complex planning workflows and integrates bi-directionally with enterprise IT systems such as Office 365, Gmail, Azure AD, and HR packages.

Product overview

Elina is a cloud-based workforce scheduling platform consisting of four integrated modules: Elina Wacht (on-call scheduling), Elina Invite (customer appointment scheduling), Elina Resource Planning (project team scheduling), and Elina Integrations. The platform provides web-based cloud solutions that integrate with existing IT infrastructure including Office 365, Gmail, Azure AD, and HR systems. Users access Elina services with their existing company accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Elina Wacht: On-call duty scheduling solution allowing organizations to efficiently organize their on-call service schedules in 3 simple steps: draw up a schedule, put together teams, and schedule everyone easily.
• Elina Invite
• Resource Planning

Products and services

• Elina Wacht (On-call Scheduling) On-call duty scheduling solution that allows organizations to efficiently organize on-call service schedules in three steps: creating schedules, assembling teams, and scheduling staff. Supports multiple schedule types (24/7 weekly, 24/7 daily, weekends only, out of office, custom), features smart notifications via SMS/email, peer-to-peer shift swap requests, approval workflows, and comprehensive action logging.
• Elina Invite (Appointment Booking)

Quantifiable outcome

• Dramatically reduces administrative work and time spent on scheduling tasks
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Microsoft (Azure AD / Office 365)coreTechnology or IntegrationAuthentication integration allowing users to sign in with existing Microsoft company accounts. Bi-directional calendar sync passing all scheduled on-call slots and appointments to employee Office 365 calendars.
• Google (Gmail)coreTechnology or IntegrationAlternative authentication method allowing Google/Gmail company account login. Calendar sync capability for Gmail agenda integration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shiftboard: Workforce scheduling software focused on shift planning, on-call scheduling, and credential management for healthcare and public-sector organizations. Highly comparable to Elina Wacht, especially in healthcare use cases similar to AZ Jan Palfijn Gent.
• When I Work: Employee scheduling and time-tracking SaaS for shift-based workforces. Competes directly with Elina Wacht in the on-call/shift scheduling category, with overlapping target buyer (operations managers in service organizations).
• Humanity: Employee scheduling and workforce management platform targeting shift-based industries including healthcare and hospitality. Direct competitor to Elina's on-call and shift planning modules with similar feature set and customer profile.
• Deputy: Cloud-based workforce management and employee scheduling platform serving shift-based businesses globally. Directly comparable to Elina Wacht in shift scheduling, time tracking, and roster management, though at significantly larger scale and broader geographic reach.
• ResourceGuru: Resource scheduling and team capacity planning tool for project-based organizations. Comparable to Elina Resource Planning, with similar drag-and-drop scheduling and resource allocation functionality.
• Planday: Workforce management SaaS owned by Xero, focused on shift planning and employee scheduling for service industries. Comparable to Elina Wacht in target market and core functionality, with deeper payroll integration.
• Float: Resource planning and project scheduling SaaS for agencies and professional services teams. Directly comparable to Elina Resource Planning, including allocation across teams and bi-directional calendar sync.

Broad incumbents

• Calendly: Widely adopted appointment scheduling platform with deep calendar integrations (Google, Office 365). Competes with Elina Invite in the customer-facing appointment booking category, though from a much broader, established base.
• Acuity Scheduling: Customer appointment booking and scheduling platform (Square-owned) serving SMBs across verticals. Comparable to Elina Invite in self-service customer appointment booking, with broader feature set and larger user base.

Others

• AFAS Software: Dutch HR and payroll software vendor whose HR package Elina integrates with for leave/absence and user provisioning data. Not a direct competitor but a critical ecosystem partner for Benelux customers; relevant as adjacent infrastructure in Elina's go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elinacool

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elina