Foodmaker
Foodmaker is a Belgian vertically integrated healthy food company producing over 100,000 additive-free meals per day on its own bio fields, serving health-conscious consumers, athletes, and corporate clients through 25 owned cafés, exclusive retail partnerships in four countries, a D2C webshop, and B2B smart-fridge catering.
- Company typePrivate
- Founded1996
- HeadquartersWesterlo, Belgium
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Foodmaker does
Foodmaker NV is a Belgian vertically integrated healthy food company, headquartered in Westerlo, Belgium, founded in 1996 by Lieven Vanlommel and operating across four European countries. The company controls the full value chain from its own certified bio fields (using Biocyclical-Vegan agriculture) through in-house kitchens that produce over 100,000 meals per day with no additives, preservatives, artificial flavors, mayonnaise, or refined sugars, ending at the consumer via owned cafés/restaurants, retail shelves, webshop delivery, B2B smart fridges, and event catering. Its core product portfolio spans ready-to-eat salads, pasta, rice bowls, and warm meals (Ons Menu, ~80% vegetable-based) alongside subscription meal boxes including Powerbox (sports nutrition), Back on Track (calorie-controlled programs at 1200 or 1800 kcal), Farm Bowl Box (customizable), and BBQ Box, plus a branded merchandise and lifestyle line (clothing, cycling jerseys, mugs, founder book).
The company operates 25 owned cafés and restaurants across Belgium, the Netherlands, and France, and distributes packaged meals through exclusive retail partnerships with Delhaize (Belgium), Albert Heijn (Netherlands), Monoprix (France), and REWE (Germany), supplemented by a direct-to-consumer webshop with twice-weekly home delivery, a B2B corporate catering program with smart fridges deployed at company premises, and a food-truck presence at major festivals. Pricing spans €7.90 per individual meal bowl, €45–€275 for subscription meal boxes, and €14.90–€124.90 for merchandise, with recurring revenue from subscription programs and B2B contracts. The brand is anchored by a roster of more than 20 elite athlete ambassadors (including Mathieu van der Poel, Lotte Kopecky, Jasper Philipsen, Vincent Kompany, Tom Boonen, and a 10-year partnership with the Alpecin-Deceuninck cycling team) and partnerships with football clubs (Anderlecht, Club Brugge, KV Mechelen, KVC Westerlo, Sporting Hasselt), sports facility operator Sportoase, and Belgian lifestyle brands (Duvel Moortgat, Rombouts, Spadel). In October 2025, Kharis Capital, supported by Eight Advisory, acquired a significant stake to accelerate international expansion across Europe. The company has produced over 300 million meals since founding and is classified as private, with co-founder Lieven Vanlommel and his wife Marijke continuing to lead the business.
Foodmaker firmographics
Firmographics- Name
- Foodmaker
- Legal name
- Foodmaker NV
- Website
- https://foodmaker.be
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Foodmaker is a Belgian vertically integrated healthy food company producing over 100,000 additive-free meals per day on its own bio fields, serving health-conscious consumers, athletes, and corporate clients through 25 owned cafés, exclusive retail partnerships in four countries, a D2C webshop, and B2B smart-fridge catering.
- Ownership category
- akta.pro rank
Foodmaker industry classification
Industry- Product category
- Fresh Prepared Meals
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based & Vegan Fast Casual (THAFABAK)
- akta.pro secondary industries
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)
Keywords
Where Foodmaker is headquartered
LocationHeadquarters
- HQ city
- Westerlo
- HQ country
- Belgium
- HQ region
- Europe
Offices21 records
Markets served
Foodmaker business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Own Restaurant and Café Sales: Revenue from 25 Foodmaker cafés and restaurants across Belgium, the Netherlands, and France. Customers dine in or take away. The Farm Buffet, à la carte menu, bakery, and Duvel on tap are sold directly at point of sale.
- Retail Grocery Sales: Pre-packaged Foodmaker meals are sold through exclusive retail partnerships: Delhaize (Belgium), Albert Heijn (Netherlands), Monoprix (France), and REWE (Germany). One-time purchase transactions at point of sale.
- Meal Box Subscriptions and Delivery: Food boxes (Powerbox, Back on Track, Farm Bowl Box, BBQ Box) are sold via the Foodmaker webshop with scheduled home delivery (twice per week). Back on Track boxes are available in 1-week and 2-week programs (1200 or 1800 kcal/day), creating recurring delivery revenue.
- B2B Corporate Catering and Smart Fridges: Foodmaker for Business supplies fresh meals to corporate clients for offices and events, and deploys smart fridges at company premises. Revenue is generated through B2B contracts and ongoing supply.
- Merchandise Sales: The Foodmaker merch line includes clothing (sweaters, T-shirts, shorts, hoodies, caps, socks), tableware (mugs), lifestyle items (cool bags, the book 'Foodmaker Zonder Filter'), and cycling gear (Doping Jersey, Bollentrui). Sold via the webshop.
- Event Catering and Food Truck: Foodmaker serves food at festivals (Rock Werchter, Pukkelpop, Graspop, Sunrise Festival, Nerdland, Suikerrock, Werchter Boutique) and offers a mobile food truck for event catering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual meal bowls — ready-to-eat and warm meals |
| Subscription | Multi-year contract | Back on Track meal program — calorie-controlled delivery boxes |
| Subscription | Multi-year contract | Powerbox — sport meal prep delivery |
| Unit Pricing | Pay-as-you-go | Farm Bowl Box — pick-your-own meal box |
| Unit Pricing | Pay-as-you-go | BBQ Box — party/gathering meal box |
| Unit Pricing | Pay-as-you-go | Foodmaker Merchandise |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Foodmaker product offering
Product offeringCore offering
Foodmaker produces and sells ultra-fresh, additive-free prepared meals, meal box subscriptions, and grab-and-go food across multiple channels. The company grows ingredients on its own certified bio fields using Biocyclical-Vegan agriculture, cooks daily in its own kitchens with no preservatives, flavour enhancers, mayonnaise, or refined sugars, and distributes through 25 own cafés/restaurants, exclusive retail partnerships in four countries, a direct-to-consumer webshop, B2B corporate catering with smart fridges, and event/festival catering.
Product overview
Foodmaker is a Belgian healthy food company operating as a multi-channel food business with ultra-fresh prepared meals and food box subscriptions. The product portfolio includes: (1) Food Boxes - subscription meal kits including Powerbox (sports nutrition), Back on Track (calorie programs), Farm Bowl Box (customizable), and BBQ Box; (2) Ons Menu - ready-to-eat prepared meals (salads, pasta, rice bowls, warm meals) available in 25 cafés/restaurants and via home delivery; (3) Retail Products - ultra-fresh meals sold through Delhaize (Belgium), Albert Heijn (Netherlands), Monoprix (France), and REWE (Germany); (4) Foodmaker Merch - branded apparel (Goat Sweater, T-shirts, shorts, hoodies), accessories (mugs, caps, socks), cycling jerseys (Doping Jersey, Bollentrui), and the founder's book 'Foodmaker Zonder Filter'; (5) Foodmaker App - mobile ordering and loyalty (Foodmaker Coins) app; (6) Foodmaker for Business - B2B catering with smart fridges. The company grows ingredients on its own bio fields, cooks fresh daily without additives, and produces over 100,000 meals per day.
Differentiator
Problem solved
Functional benefit
Brands
- FDMKR: The company's athletic clothing line, including cycling jerseys, sports apparel and merchandise.
Products and services
- Powerbox Protein-focused meal prep box developed with a sports dietitian containing breakfast, lunch, and dinner meals designed for energy, performance, and recovery. Includes customizable breakfast options and a free powerboost selection. Priced at €65 per box (€7.22/meal), with discounts to €5.83/meal when 2 or more boxes are purchased.
- Back on Track Box Calorie-controlled reset program available in 1200 kcal or 1800 kcal daily options, developed with a dietitian featuring multiple fresh deliveries over 1-2 weeks with balanced portions and healthy routines. Pricing ranges from €120 (1200 Kcal, 1 week) to €275 (1800 Kcal, 2 weeks).
- Farm Bowl Box Customizable pick-mix box containing 10 of Foodmaker's most popular bowls and meals, allowing customers to choose from salads, pasta, rice bowls, warm meals, and protein options. Delivered twice weekly. Priced at €73 per box (approximately €7.30 per meal).
- BBQ Box BBQ side dish box containing 4 fresh sides (Greek Feta, Cherry Tomato Sumac Onions, Pasta Tuna, Potato Olivecrumble) suitable for 4-5 persons, with quantity discounts available. Priced at €45 for a box serving 4-5 persons.
- Ons Menu (Prepared Meals) Ultra-fresh prepared meals including salads, pasta dishes, rice bowls, warm meals, and protein-focused options. 80% vegetables by default, no additives, preservatives, or artificial flavors. Available for breakfast (€4.90), lunch, and dinner (€7.90 per bowl).
- Foodmaker Merch Branded merchandise including clothing (Goat Sweater €49.90, Next Man Up T-Shirt €34.90, Player Shorts €34.90, Slam Hoodie €54.90), accessories (Black Logo Cap €14.90, MDFKR Socks €14.90, ceramic mugs €14.90), the Doping Jersey (€99.90) and Bollentrui cycling jerseys (€124.90), and the founder's book 'Foodmaker Zonder Filter' (€34.99). Designed in Belgium, made sustainably in Portugal.
- Foodmaker Café Full-service café and restaurant format featuring Farm Buffet, fresh meals, bakery, Duvel on tap, dine-in or take-away options, and smart fridges for quick service. 25 locations across Belgium (Antwerp Meir, Brussels, Hasselt, Leuven, and co-locations with Sportoase), the Netherlands, and France.
- Retail Products Prepared meals and salads available at major retailers: Delhaize (Belgium), Albert Heijn (Netherlands), Monoprix (France), and REWE (Germany). Product categories include salads, pasta, rice dishes, family meals, sports meals, cold and warm ready-to-eat options.
- Foodmaker for Business Corporate catering service providing fresh, nutritious meals for offices and events. Includes smart fridges for businesses and B2B ordering portal at orderportal.thefoodmaker.com. Targets corporate clients seeking healthy employee catering.
- Foodmaker Foodtruck Mobile catering service cooking and serving fresh food at events, festivals, and locations. Part of Foodmaker's event presence alongside sports events and festival partnerships (Rock Werchter, Pukkelpop, Graspop, Sunrise Festival, Nerdland, etc.).
Quantifiable outcome
- 100,000+ meals produced per day without additives
- +7 more outcomes
Companies that use Foodmaker
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles4 records
Foodmaker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Foodmaker partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, flagship and minor.
- DelhaizecoreExclusive Belgian retail partner for Foodmaker packaged meals and salads. Foodmaker products are available exclusively in Delhaize stores across Belgium.
- Albert HeijncoreExclusive Dutch retail partner for Foodmaker packaged meals and salads. Foodmaker products are available exclusively in Albert Heijn stores across the Netherlands.
- MonoprixcoreExclusive French retail partner for Foodmaker packaged meals and salads. Foodmaker products are available exclusively in Monoprix stores across France.
- REWEcoreExclusive German retail partner for Foodmaker packaged meals and salads. Foodmaker products are available exclusively in REWE stores across Germany.
- Alpecin-Deceuninck (Alpecin-Premier Tech)flagshipThe professional cycling team Alpecin-Deceuninck has partnered with Foodmaker for a decade. Foodmaker supplies pre-race, recovery, and daily nutrition to the team. The partnership includes co-branded campaigns and the team uses Foodmaker's brand colours and messaging. It is one of Foodmaker's most visible and longest-standing partnerships.
- Duvel MoortgatminorBelgian craft brewery. Duvel is served on tap at Foodmaker Cafés. Both companies share values of quality craftsmanship, natural ingredients, and balance. The partnership is a lifestyle/marketing alignment rather than a financial relationship.
- RSC AnderlechtminorBelgian first division football club and Foodmaker partner. Foodmaker provides team nutrition support.
- Club BruggeminorBelgian first division football club and Foodmaker partner. Foodmaker provides team nutrition support.
- KV MechelenminorBelgian first division football club and Foodmaker partner.
- KVC WesterlominorBelgian football club (located in Foodmaker's home region of Westerlo, Belgium) and Foodmaker partner.
- Sporting HasseltminorBelgian football club with a co-located Foodmaker Café at its venue. Foodmaker serves fans, players, and visitors at the club.
- SportoasecoreSportoase is a sports complex chain with locations in Belgium. Foodmaker Cafés are co-located in multiple Sportoase venues (Deurne, Evergem, Leuven, Sint-Niklaas, Wilsele, Beringen), providing fresh meals to sports centre visitors and staff.
- Wattage FestivalminorCycling event and Foodmaker partner. Foodmaker provides nutrition at the event.
- GolazominorSports event organizer and Foodmaker partner, supporting food delivery at sports events.
- Benefits at WorkminorCorporate wellness platform and Foodmaker partner, distributing Foodmaker meals and catering services to corporate clients through employee benefit schemes.
- DelfoodminorFoodservice distribution partner.
- NestaanminorPartner in the Foodmaker ecosystem, nature and agricultural sector.
- SpadelminorBelgian water and beverage company, partner in the Foodmaker ecosystem.
- RomboutsminorCoffee brand partner for Foodmaker Cafés.
- BillaminorAustrian grocery chain and Foodmaker partner (in addition to the four exclusive retail partners).
- JumbominorDutch supermarket chain and Foodmaker partner.
- Master of MadnessminorSports/fitness event brand and Foodmaker partner.
- SupernovaminorSports event/organization and Foodmaker partner.
- Limburg UnitedminorBasketball club and Foodmaker partner.
- PlugplugminorSustainability/waste reduction initiative partner.
- Foodmaker GravelkingminorGravel cycling tire brand partnership — co-branded collaboration.
- Elle MagazineminorFashion and lifestyle magazine partnership for media coverage and brand visibility.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Foodmaker competitors and assessment
Company assessmentDirect peers
- Leon Restaurants: UK-based "naturally fast-food" chain serving healthy, additive-conscious bowls, wraps and breakfast. Direct European peer to Foodmaker's café/restaurant concept and clean-label ingredient philosophy.
- Daily Harvest: US plant-forward meal delivery brand selling ready-to-eat bowls, snacks and soups DTC via subscription. Closest comparable to Foodmaker's Powerbox, Back on Track and Farm Bowl Box subscription meal programs.
- Sweetgreen: US-listed plant-based fast-casual chain selling chef-designed salads and warm bowls through company-owned restaurants and digital channels. Closest public-market comparable to Foodmaker's own cafés and ready-to-eat menu in terms of positioning, customer base, and digital-led loyalty model.
- Pod Food: UK healthy fast-food chain serving salads, sushi, wraps and hot bowls with strong focus on natural ingredients. Comparable to Foodmaker's café format and no-additive, vegetable-led menu philosophy.
- Cava: US Mediterranean fast-casual chain with company-owned restaurants, digital ordering, and a packaged retail line in grocery. Comparable to Foodmaker on multi-channel plant-forward dining, menu innovation, and DTC-meets-retail go-to-market.
- Tossed: UK chain specializing in made-to-order salads, wraps, hot bowls and protein pots. Direct peer to Foodmaker's made-fresh-daily salad-and-bowl café format in an adjacent European geography.
Broad incumbents
- HelloFresh: Global leader in meal-kit subscription boxes. Compares to Foodmaker's Food Boxes (Powerbox, Back on Track, Farm Bowl Box) on the meal-subscription and home-delivery axis, although HelloFresh focuses on kits rather than ready-to-eat meals.
- Pret a Manger: Global chain of natural-food coffee shops with hot bars, salads and sandwiches. A broader incumbent that overlaps with Foodmaker's cafés and grab-and-go meals but with much wider menu and global footprint.
- Sodexo: Global B2B foodservices and corporate catering giant. Comparable to Foodmaker for Business on the corporate catering and workplace food axis, though at vastly larger scale and with traditional rather than plant-based positioning.
Emerging players
- YFood Labs: German DTC brand of complete ready-to-drink meal replacements targeted at busy professionals. Adjacent emerging player in the European "convenient, nutritionally complete, no-prep meal" category that overlaps with Foodmaker's Powerbox and Back on Track use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Foodmaker social profiles
Digital presenceFoodmaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodmaker leadership team
Management profileNumber of profiles
Profiles2 records
Foodmaker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodmaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodmaker
What does Foodmaker do?
Foodmaker produces and sells ultra-fresh, additive-free prepared meals, meal box subscriptions, and grab-and-go food across multiple channels. The company grows ingredients on its own certified bio fields using Biocyclical-Vegan agriculture, cooks daily in its own kitchens with no preservatives, flavour enhancers, mayonnaise, or refined sugars, and distributes through 25 own cafés/restaurants, exclusive retail partnerships in four countries, a direct-to-consumer webshop, B2B corporate catering with smart fridges, and event/festival catering.
Is Foodmaker a public or private company?
Foodmaker is a private company. It is classified as private equity controlled and is currently operating.
When was Foodmaker founded?
Foodmaker was founded in 1996. It employs 101 to 250 people.
Where is Foodmaker based?
Foodmaker is headquartered in Westerlo, Belgium, in the Europe region.
How does Foodmaker make money?
Six revenue lines are on record. Own Restaurant and Café Sales are the primary driver. The others are retail Grocery Sales, meal Box Subscriptions and Delivery, B2B Corporate Catering and Smart Fridges, merchandise Sales and event Catering and Food Truck.
Who are Foodmaker's main competitors?
Direct peers on record are Leon Restaurants, Daily Harvest, Sweetgreen, Pod Food, Cava and Tossed. Broad incumbents are HelloFresh, Pret a Manger and Sodexo. YFood Labs is listed as an emerging player.
Does Foodmaker have an API?
No public API is recorded for Foodmaker.
What industry is Foodmaker in?
Foodmaker's product category is Fresh Prepared Meals. Its primary akta.pro industry code is THAFABAK, Plant-Based & Vegan Fast Casual, with a secondary code of CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 311991 and its SIC code is 2090.