ELLE Midwives - Rotterdam

What ELLE Midwives - Rotterdam does

ELLE Midwives is a private midwifery practice headquartered in Rotterdam, Netherlands, operating five clinical locations across Rotterdam Centrum, Rotterdam Kralingen-Crooswijk, Barendrecht Carnisselande, Barendrecht Oranjewijk, and Rhoon Portland. Founded in 2021 by three experienced midwives (Tessa, Liane, and Inge), the practice delivers full-cycle maternity care to expectant mothers and families: pregnancy monitoring, birth attendance, postpartum support up to six weeks, contraception services (IUD and Implanon placement), and preconception consultation. The practice also runs ELLE Echo, an integrated in-house ultrasound center offering both medical scans (early, dating, 13/20-week structural, position) and premium 'pretecho' services including 2D, 3/4D, and 6D/8K photorealistic imaging.

The practice's technology stack includes the Onatal NEN-certified online midwifery registration system for clinical data management, the Zwangerenportaal patient portal, Zorgdomein and Zorgmail for secured inter-provider communication, Vecozo for health-insurer billing, and the proprietary ELLE Midwives mobile app linking clients to medical files and a peer chat. Digital offerings also include Vimeo-hosted online preparation courses covering birth, breastfeeding, and postpartum topics, alongside a pregnancy massage service and bundled premium ultrasound packages (€200 combined gender + 6D/8K scan with USB, photo book, and prints).

ELLE's revenue model combines insurance-reimbursed standard midwifery care (fully covered by the Dutch basic health insurance package under contracts with all Dutch health insurers) with out-of-pocket paid services. Supplementary revenue streams include ultrasound packages priced €50-€200, online courses, and pregnancy massage. Distribution is entirely direct-to-consumer through the five physical locations, with postal-code-based client routing. Growth is driven by word-of-mouth referrals, an active Instagram presence (@elle_midwives), healthcare provider referrals, and a strong brand reputation evidenced by a 4.88 average rating across 169 reviews.

Name

ELLE Midwives - Rotterdam

Legal name

ELLE Midwives

Website

https://ellemidwives.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ELLE Midwives is a private Dutch midwifery practice operating five locations across Rotterdam and Barendrecht/Rhoon, delivering full-cycle maternity care plus integrated ultrasound, online courses, and pregnancy massage to expectant mothers and families.

Ownership category

akta.pro rank

Product category

Midwifery and Maternity Care Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Midwifery & Birth Centers (HLAFAJAC)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Midwifery services
• Prenatal care
• Ultrasound imaging
• Postpartum support
• Pregnancy care

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Standard Midwife Care (Basic Insurance): Standard obstetric care is covered under the Dutch basic health insurance package, fully reimbursed without direct patient cost. ELLE has contracts with all Dutch health insurers.
2. Supplementary Services (Out-of-Pocket): Optional services including pregnancy massage, additional ultrasound scans (gender, 2D, 3/4D, 6D/8K), and online courses may require supplementary insurance coverage or direct payment. Prices range from €50-€200.
3. Ultrasound Package: Combined gender scan and 6D/8K package offered at €200, including USB stick, photo book, and photo prints.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ELLE Midwives is a Dutch midwifery practice delivering obstetric care from preconception through 6 weeks postpartum—including pregnancy check-ups, birth attendance, postpartum support, contraception placement (IUD and Implanon), and preconception consultations—across five locations in Rotterdam and Barendrecht/Rhoon. The practice integrates an in-house ultrasound center (ELLE Echo) that performs both medical ultrasounds and optional premium pretecho services such as gender, 2D, 3/4D, and 6D/8K photorealistic scans, and supplements care with online preparation courses and weekly pregnancy massage.

Product overview

ELLE Midwives is a midwifery practice serving the Rotterdam and Barendrecht areas with five locations. The core offering combines midwifery services (pregnancy care, birth attendance, postpartum support up to 6 weeks, contraception, and preconception care) with integrated ELLE Echo ultrasound services performed in-house. Additional offerings include online preparation courses via Vimeo (birth prep, feeding, postpartum), pregnancy massage therapy, and the premium 6D/8K ultrasound imaging package. The practice differentiates through its 'Extra Care' model offering unlimited appointments, evening/weekend hours, and personal attention alongside medical services.

Differentiator

Problem solved

Functional benefit

Products and services

• ELLE Midwives Core Midwifery Services Comprehensive midwifery care covering pregnancy check-ups, birth attendance, postpartum support up to 6 weeks, contraception, and preconception consultations across five locations in Rotterdam and Barendrecht/Rhoon. Delivered by small, named midwife teams under the practice's "Extra Care" model with unlimited appointments, evening and weekend hours, and welcome gift bag.
• ELLE Echo Ultrasound Services In-house ultrasound center providing medical scans (early scan at 7–9 weeks, dating scan at 10–12 weeks, optional 13-week and 20-week structural scans, position scan at 35 weeks) and elective pretecho scans (gender at 15–16 weeks, 2D anytime, 3/4D at 26–28 weeks, 6D/8K photorealistic at 26–28 weeks, weight estimation at 30–35 weeks). Open to non-clients as well as ELLE midwifery patients.
• ELLE Online Courses Online preparation courses covering birth preparation, breast- and bottle-feeding, and the postpartum/maternity period, delivered via the Vimeo video platform and available to ELLE clients throughout their pregnancy and postpartum journey.
• Contraception Services Personal contraception advice and placement of IUDs (from 12 weeks postpartum) and Implanon contraceptive rods, offered as part of the practice's postpartum and reproductive health services.
• Preconception Consultation Free preconception consultation assessing the health of both partners, diet, lifestyle, fertile days, and risk factor identification for women planning pregnancy in the Rotterdam and Barendrecht/Rhoon area.
• ELLE Echo Package Bundled ultrasound package combining a gender scan with gift, a 6D/8K photorealistic scan between 26–30 weeks, USB stick, photo book, and photo prints for a flat €200 fee.
• Pregnancy Massage Weekly pregnancy massage sessions offered as part of the Extra Care concept to support relaxation and connection with the body and baby during pregnancy.

Quantifiable outcome

• 4.88 average rating from 169 reviews
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OnatalcoreTechnology or IntegrationNEN-certified online midwifery registration system used for clinical data management. System is only accessible to registered midwives and assistants with legal duty of confidentiality.
• ZwangerenportaalcoreTechnology or IntegrationDigital patient portal providing pregnant women access to their medical files and additional pregnancy/birth/postpartum information in a secure online environment.
• Zorgdomein and ZorgmailcoreTechnology or IntegrationSecured communication platforms for exchanging medical data with other healthcare providers.
• VecozocoreTechnology or IntegrationSystem for communicating with health insurers for claims submission and insurance verification.
• All Dutch Health InsurerscoreChannel Partner/ Reseller/ DistributorELLE has contracts with all Dutch health insurers, allowing direct billing for covered midwifery services without patient cost.
• Obstetricians, Gynecologists, PediatricianscoreStrategic or Co-development PartnerMedical specialists collaborating on shared care arrangements, particularly for hospital-managed pregnancies transitioning back to midwifery care postpartum.
• Osteopath, Physiotherapist, AcupuncturistminorStrategic or Co-development PartnerBody and mind specialists integrated into ELLE's care ecosystem for comprehensive pregnancy support.
• Lactation ConsultantsminorStrategic or Co-development PartnerBreastfeeding specialists available for consultation as part of postpartum care support.
• Maternity Care OrganizationscoreStrategic or Co-development PartnerPartner organizations providing postnatal home care services, with ELLE coordinating transition from hospital to home care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Babyscripts: Babyscripts is a digital maternity care platform providing remote monitoring, education, and risk-stratified tools for obstetricians, midwives, and health systems. It is comparable to ELLE because it addresses the same pregnant-patient journey and complements midwifery workflows, though it sells into providers rather than directly competing as a clinical practice.
• Maven Clinic: Maven Clinic is a digital maternity and women's health platform offering virtual care, education, and specialist access to expecting and new parents. It is comparable to ELLE because it serves the same end-customer (expectant mothers) with a similar end-to-end pregnancy-to-postpartum value proposition, but it does so via a software/digital model rather than physical midwifery locations.
• Wildflower Health: Wildflower Health offers a family-health engagement platform connecting users to maternity, pediatric, and caregiving services via health-plan integrations. It is comparable to ELLE because it serves the same maternal-care customer journey and overlaps on education and care navigation, but it operates as a payer-facing software vendor rather than a clinical midwifery provider.

Broad incumbents

• Ovia Health: Ovia Health (a Labcorp subsidiary) provides maternity and women's health apps, coaching, and benefits-platform services to employers and health plans. It is comparable to ELLE because it targets the same expectant-mother journey and overlaps on pregnancy tracking, education, and engagement, but it operates as a digital B2B platform rather than a local clinical practice.
• Mauritskliniek: Mauritskliniek is a Dutch private clinic chain focused on women's health (including menopause and gynecological care) operating across multiple Dutch cities. It is comparable to ELLE in targeting Dutch women with specialized care under a private-clinic brand but is broader in scope and does not focus on full-cycle midwifery or birth attendance.
• Bergman Clinics: Bergman Clinics is a large Dutch private clinic chain offering women's health services (including fertility, gynecology, and maternity-related care) alongside orthopedics, dermatology, and ophthalmology. It is comparable to ELLE as a Dutch women's-health delivery brand but operates a much broader, multi-specialty footprint and does not focus on community midwifery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/elle_midwives
• LinkedInlinkedin.com/company/fiks-tekst--en-communicatieadvies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELLE Midwives - Rotterdam