Emerald Pacific Yachts

What Emerald Pacific Yachts does

Emerald Pacific Yachts is a Seattle, Washington-based luxury yacht and boat dealership founded in 1997, operating an on-the-water showroom at South Lake Union (809 Fairview Place North, Suite 130) with approximately 17 employees. The firm sells new yachts from premium manufacturer authorizations including Sunseeker Yachts, Riviera Yachts, and Navan Boats, and carries an exclusive inventory of pre-owned brokerage vessels. Customer testimonials cited on its web presence reference named individual purchasers such as Al, Margaret and Clay, and Chad, indicating a long-tail high-net-worth retail customer base rather than institutional buyers.

The business generates revenue through three streams: (i) new yacht sales, with unit prices typically running into seven figures and above; (ii) pre-owned/brokerage sales of used vessels; and (iii) yacht management, maintenance, and customer-care service work that introduces a recurring component. The go-to-market model is consultative and field-based, executed by named sales staff (e.g., John Painter, Aaron Jeffrey) through physical waterfront showrooms and a website listing inventory. The company holds a 4.4/5 Google review rating on its broader group's Newport Beach location (57 reviews), suggesting strong local-customer satisfaction in the retail channel.

Emerald Pacific Yachts operates within the Sun Country Marine Group network, which extends the retail footprint to Newport Beach, San Diego, Irvine, San Jose-Campbell, and Lake Havasu City and broadens the brand portfolio to include Prestige, Beneteau, Boston Whaler, Sea Ray, Nautique, Alera, Bennington, and Premier. The combined multi-location, multi-brand footprint positions the group as a significant Pacific Coast and Southwest luxury marine retailer, though Emerald Pacific Yachts' standalone headcount remains small relative to that footprint.

Name

Emerald Pacific Yachts

Website

https://emeraldpacificyachts.com

Company type

Private

Headcount range

11–50 employees

Short description

Emerald Pacific Yachts is a Seattle-based luxury yacht dealership (founded 1997, ~17 employees) operating an on-the-water showroom at South Lake Union. It sells premium brands including Sunseeker, Riviera, and Navan, alongside pre-owned brokerage and yacht management services for affluent individual buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Yacht Sales: Sale of new yachts and boats from brands including Sunseeker, Riviera, Navan Boats, Prestige, Beneteau, Boston Whaler, Sea Ray, Nautique, Alera, Bennington, and Premier.
2. Pre-Owned/Brokerage Inventory: Sale of exclusive pre-owned boats and yachts through brokerage inventory.
3. Service and Maintenance: Customer care services including yacht management and repair/maintenance work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Emerald Pacific Yachts is a multi-location West Coast yacht dealership that sells new and pre-owned yachts and boats from a diversified brand portfolio and provides yacht brokerage and ongoing yacht management services to individual buyers. The firm emphasizes personalized customer care and supports buyers through direct sales staff, home appointments, and post-sale vessel management.

Product overview

Source data pertains to Sun Country Marine Group and Sun Country Yachts, a yacht dealership (not Emerald Pacific Yachts). Sun Country Yachts operates as an on-the-water showroom representing yacht brands including Sunseeker Yachts, Riviera Yachts, and Navan Boats, with additional brands (Beneteau, Boston Whaler, Sea Ray, Nautique, Alera, Bennington, Premier) available through Sun Country Marine Group at other locations. The company also offers yacht brokerage services. No product or service data is available for Emerald Pacific Yachts in the provided source.

Differentiator

Problem solved

Functional benefit

Products and services

• New Yacht and Boat Sales

Named customers3 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Sunseeker YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sunseeker Yachts brand. Sun Country Yachts features Sunseeker as a primary brand in their Seattle on-the-water showroom.
• Riviera YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Riviera Yachts brand. Riviera is featured as a primary brand in the Seattle showroom.
• Navan BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Navan Boats. Available in Seattle and Campbell locations.
• Prestige YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Prestige Yachts brand, featured at Sun Country Yachts locations.
• BeneteaucoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Beneteau boats including Swift Trawler models. Available at Sun Country Yachts and Marine Group locations. Not available in Seattle.
• Boston WhalercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Boston Whaler boats. Available at Marine Group locations including Irvine and Campbell.
• Sea RaycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Sea Ray boats. Available at Marine Group locations including Irvine and Campbell.
• NautiquecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nautique wake boats.
• AleracoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Alera boats.
• BenningtoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington pontoon boats.
• PremiercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Premier pontoon boats.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HMY Yacht Sales: Authorized dealer for Viking, Princess, Sunseeker, Cruisers Yachts, and other premium brands with offices in Florida and the Southeast U.S. Closely comparable in premium-brand authorized-dealer positioning, particularly as a fellow Sunseeker dealer.
• Jeff Brown Yachts: Yacht dealer operating locations across California (San Diego, Newport Beach, etc.) carrying premium brands including Lagoon, Leopard, and Hampton. Direct competitor in the Southern California luxury-yacht channel with a comparable on-the-water showroom presence.
• Allied Marine: Fort Lauderdale-based yacht broker and dealer for premium brands such as Ferretti, Pershing, Riva, and Sanlorenzo, serving HNW buyers in the U.S. and internationally. Comparable premium-brand authorized-dealer and brokerage model.
• MarineMax: The largest U.S. recreational boat and yacht retailer (NYSE: HZO), operating over 100 locations across the U.S. Same product category — multi-brand authorized dealer for premium and mid-tier boat brands — and same business model of new sales, brokerage, and service, but at materially greater scale.
• Seattle Boat Company: Independent Seattle-based multi-brand boat dealer (Newport, Chris Craft, Ranger, Tiara, etc.) operating from on-the-water facilities in the Puget Sound region. Same geography, same on-the-water showroom model, and similar premium-brand authorized-dealer positioning.
• Seattle Yachts: Yacht broker and dealer based in the Pacific Northwest selling new and brokerage yachts including bluewater cruising brands. Directly competes in the Seattle/Puget Sound regional market with the same on-the-water customer segment.
• Denison Yachting: Yacht brokerage and dealer with offices across the U.S. (including California and Newport Beach), focused on new and brokerage yacht sales for premium brands. Direct competitor in the same coastal luxury-yacht dealer channel.
• OneWater Marine: Multi-location U.S. boat retailer (Nasdaq: ONEW) operating dozens of dealerships across coastal markets with a comparable mix of new, pre-owned, and service revenue. Directly comparable as a multi-brand, multi-state authorized dealer with a coastal footprint.
• Galati Yacht Sales: Family-owned authorized dealer for premium yacht brands (including Viking, Princess, Azimut) with locations in Florida, California (Newport Beach), and Texas. Directly competes on the California coast and shares the multi-brand premium-dealer model.

Others

• Princess Yachts America: OEM manufacturer of luxury motor yachts that sells through a network of authorized dealers in North America. Adjacent rather than directly competitive — operates as a brand supplier to dealers like the subject company rather than a peer retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emerald-pacific-yachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Pacific Yachts