Empire Electric Sales Inc

What Empire Electric Sales Inc does

Empire Electric Sales Inc is an independent electrical manufacturers representative founded in 1986 and headquartered in Sacramento, California. The firm represents approximately 15 electrical product manufacturers — including ATKORE (across conduit, MC cable, cable tray, strut, and fiberglass brands), Hubbell (Bell, Raco, TayMac, Bryant), Allied Moulded, Greaves, IDEAL, IUSA Wire, King Electric Heat, Midwest Electric, Priority Wire, Mag-Bit, LS Busway, and RectorSeal — and sells their products through electrical distributors and to contractors across Northern California, Southern California, and Northern Nevada. End markets served are residential, commercial, industrial, utility, and distribution.

The company operates a commission-based revenue model, earning fees from the manufacturers it represents rather than producing proprietary products or technology; there is no software platform, no digital commerce layer, and no AI/ML capability. Its go-to-market is a hybrid field-and-inside-sales organization: eight outside sales representatives cover defined geographic territories (e.g., San Francisco to Salinas, Sacramento to Redding and Northern Nevada, Los Angeles and Orange County, San Diego), supported by a six-person inside sales team handling quotes and customer service by manufacturer brand. The firm positions itself as an extension of its distributor customers' sales forces, conducting joint sales calls, counter days, product knowledge classes, in-house branch service, and strategic planning sessions.

Empire Electric is a privately held corporation with 24 employees and no disclosed external investors, parent company, or funding rounds. Leadership is held by CEO/President Gary Scarratt (also Northern California Sales Manager) and Secretary/Treasurer Dave Heisinger (also Southern California Sales Manager). The company is a member of NEMRA (National Electrical Manufacturers Representatives Association), holds no patents or formal certifications, and the only documented strategic expansion in recent years is the January 2021 addition of ATKORE Kaf-Tech and Calconduit lines in Southern California. Marketing relies on manufacturer relationships, downloadable product resources, and regional line cards rather than traditional digital channels.

Name

Empire Electric Sales Inc

Legal name

Empire Electric Sales, Inc

Website

https://empireelectricsales.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Empire Electric Sales Inc is a Sacramento-based independent electrical manufacturers representative, founded 1986, representing 15+ electrical product manufacturers (including ATKORE and Hubbell) across Northern and Southern California and Northern Nevada via a field and inside sales team.

Ownership category

akta.pro rank

Product category

Electrical Products Representation

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical manufacturers representation
• Electrical product distribution
• Commercial electrical supplies
• Electrical conduit and cable
• Field sales representation

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commission-based representation: Earn commissions from manufacturers for representing and selling their electrical products to distributors and contractors in California markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Empire Electric Sales operates as a manufacturers representative for electrical product manufacturers, selling conduit, MC cable, wiring devices, weatherproof boxes, heating solutions, cutting tools, and related electrical products to distributors and contractors in California markets. The firm provides field sales coverage, technical support, training, joint sales calls, and market development services on behalf of represented brands such as ATKORE, Hubbell, IDEAL, IUSA, King Electric, and others, earning commissions from the manufacturers.

Product overview

Empire Electric Sales is a manufacturer's representative company (not a product manufacturer) that represents multiple electrical product manufacturers in Northern and Southern California. The company does not produce its own products but rather serves as the sales representative for various electrical equipment manufacturers. Their represented product portfolio includes electrical conduit (EMT, rigid, PVC, aluminum), MC (Metal Clad) cables and cable systems, weatherproof boxes and covers, wiring devices, residential heating solutions, cutting tools, wire products (THHN, XHHW-2, NM-B), cable tray systems, and electrical connectors. Key manufacturer brands represented include ATKORE (AFC Cable Systems, Allied ECN, Allied PVC, Allied Tube & Conduit, Calbond, Calbrite, Cope, FRE Composites, Kaf-Tech, Powerstrut), Hubbell (Bell, Bryant, Raco, TayMac), Allied Moulded Products, Greaves, IDEAL, IUSA Wire, King Electric Heat, LS Busway, Mag-Bit, Midwest Electric Products, Priority Wire & Cable, and RectorSeal. The company was founded in 1986 and serves the residential, commercial, industrial, utility, and distribution markets.

Differentiator

Problem solved

Functional benefit

Products and services

• MC Cable and Metal Clad Cable Systems Metal clad cable systems including MC Glide, HCF cables for healthcare facilities, Home Run cable, Super Neutral cable, Parking Deck PVC coated MC cable, and luminary cables, sold to electrical distributors and contractors.
• Electrical Conduit Systems (EMT, GRC, IMC, Aluminum, PVC) Complete line of electrical conduit including EMT (Electrical Metallic Tubing), GRC (Galvanized Rigid Conduit), IMC (Intermediate Metal Conduit), aluminum conduit, and PVC conduit, with specialty products, sold to electrical distributors and contractors.
• PVC Coated Conduit and Fittings Calbond PVC coated conduit, fittings and accessories designed to protect electrical systems in industrial and corrosive environments, for sale to distributors and contractors.
• Steel Boxes, Covers, and Fittings Steel boxes, covers, fittings, and prefab solutions from the Hubbell Raco brand, for sale to electrical distributors and contractors.
• Weatherproof Boxes and Covers Weatherproof boxes, covers, and enclosures from the Hubbell Bell brand for outdoor electrical installations, for sale to distributors and contractors.
• Conduit Bodies and Weatherproof Covers Conduit bodies, weatherproof while-in-use covers, weatherproof covers, and wall plates from the Hubbell TayMac brand, for sale to electrical distributors and contractors.
• Residential Heating Solutions King Electric Heat products including wall heaters, baseboard heaters, commercial heaters, radiant heaters, and thermostats for residential and light commercial use, for sale to distributors and contractors.
• Wire Products (THHN, XHHW-2, NM-B) THHN, XHHW-2 copper wire, NM-B (Non-Metallic sheathed cable), aluminum building wire, portable cord, ground rods, MC cable, and category cables from IUSA Wire and Priority Wire & Cable, for sale to electrical distributors and contractors.
• Cutting Tools Mag-Bit cutting tools including hole saws, drill bits, augers, saw blades, and reciprocating blades, for sale to electrical distributors and contractors.
• Cable Tray Systems ATKORE COPE cable tray including ladder, trough and wire-basket styles in aluminum, steel and HDG (Hot-Dip Galvanized), plus fiberglass tray and strut with fittings, for sale to distributors and contractors.
• Electrical Connectors and Lugs Greaves mechanical and compression lugs, power distribution blocks, split bolts, wire management, grounding and bonding electrical connectors for substation, underground, power distribution, and service entrance applications, for sale to distributors.
• Fire Stop and Firestop Solutions RectorSeal firestop products including fire stop, putty pads, pulling grips and PVC glue, for sale to electrical distributors and contractors.
• Busway Systems LS Busway (bus duct) prefabricated electrical distribution systems used in large buildings and industrial facilities as an alternative to traditional cable and conduit systems, for sale to distributors.
• Safety Switches and Circuit Breakers Midwest Electric Products safety switches, circuit breakers, service entrance and temporary power panels, metallic and non-metallic disconnects, spa panels, and RV park equipment, for sale to electrical distributors and contractors.
• Wire Connectors and Hand Tools IDEAL wire connectors, fish tapes, benders, wire pulling lubricants, wire strippers, hand tools, wire management supplies, and test/measurement instruments, for sale to electrical distributors and contractors.
• Wiring Devices and Surface Raceway Hubbell Bryant wiring devices including structured cable, surface raceway, and residential floor boxes, for sale to electrical distributors and contractors.
• Residential Fiberglass and Plastic Outlet Boxes Allied Moulded Products residential fiberglass and plastic outlet boxes and floor boxes, for sale to electrical distributors and contractors.
• Electrical Manufacturers Representation Services Commission-based sales representation services including joint sales calls with distributors, strategic planning sessions, in-house branch service, counter days, product knowledge classes, and market development support provided to manufacturer principals on behalf of electrical distributors and contractors across Northern and Southern California.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• ATKORE CALCONDUITcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Represents EMT, Galvanized and Aluminum Rigid Conduit (USA Made) in Southern California since January 2021
• ATKORE KAF-TECHcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Represents MC-Metal Clad Cables, AC and HCF Cables, Liquid-Tuff Liquid Tight Flexible Conduit, Flex, BAG Wire, Whips and Custom Armoring in Southern California since January 2021
• ATKORE AFC CABLE SYSTEMS/ACS-UNIFAB/CiicoreChannel Partner/ Reseller/ DistributorRepresents ATKORE brands for MC, luminary cables, super neutral, parking deck cable, fire alarm, home run, flex and liquid tight, raised floor wiring, prefabricated device assemblies, modular power, voice & data solutions in Northern California
• ATKORE ALLIED ECNcoreChannel Partner/ Reseller/ DistributorRepresents elbows, couplings and nipples for EMT, GRC and aluminum conduit in Northern California
• ATKORE ALLIED PVCcoreChannel Partner/ Reseller/ DistributorRepresents PVC conduit & fittings for SCH40, SCH80, DB120 and TYPE C in Northern California
• ATKORE ALLIED TUBE & CONDUITcoreChannel Partner/ Reseller/ DistributorRepresents EMT, IMC, rigid & aluminum conduit, specialty Kwik-Fit & Kwik-Couple products and colored EMT in Northern California
• ATKORE CALBONDcoreChannel Partner/ Reseller/ DistributorRepresents Calbond PVC coated conduit, fittings & accessories for industrial & corrosive environments in Northern California
• ATKORE CALBRITEcoreChannel Partner/ Reseller/ DistributorRepresents largest stainless steel conduit systems offering with over 2,800 products in Northern California
• ATKORE COPEcoreChannel Partner/ Reseller/ DistributorRepresents cable tray (Ladder, trof & wire-basket in aluminum, steel and HDG) and fiberglass tray, strut & fittings in Northern California
• ATKORE FRE COMPOSITEScoreChannel Partner/ Reseller/ DistributorRepresents fiberglass conduit systems including BreathSaver product listed to UL 2196 2-Hour Fire Test in Northern California
• ATKORE POWERSTRUTcoreChannel Partner/ Reseller/ DistributorRepresents strut and fittings in Northern California
• Allied Moulded ProductscoreChannel Partner/ Reseller/ DistributorRepresents residential fiberglass, plastic outlet boxes and floor boxes
• GREAVEScoreChannel Partner/ Reseller/ DistributorRepresents mechanical and compression lugs, power distribution blocks, split bolts, wire management, grounding and bonding electrical connectors
• HUBBELL (Bell, Raco, Taymac)coreChannel Partner/ Reseller/ DistributorRepresents weatherproof boxes and covers (Bell), steel boxes/covers/fittings/prefab solutions (Raco), conduit bodies and weatherproof covers (Taymac)
• IDEALcoreChannel Partner/ Reseller/ DistributorRepresents wire connectors, fish tapes, benders, wire pulling lubricants, wire strippers, hand tools, wire management supplies and test/measurement instruments
• IUSA WIREcoreChannel Partner/ Reseller/ DistributorRepresents THHN, XHHW-2 CU wire and NM-B wire products
• KING ELECTRIC HEATcoreChannel Partner/ Reseller/ DistributorRepresents residential heating solutions including wall heaters, baseboard heaters, commercial heaters, radiant heaters and thermostats
• LS BuswayminorChannel Partner/ Reseller/ DistributorRepresents busway (bus duct) prefabricated electrical distribution systems for large buildings and industrial facilities
• MAG-BITcoreChannel Partner/ Reseller/ DistributorRepresents cutting tools including whole saws, drill bits, augers, saw blades and reciprocating blades
• Midwest Electric ProductscoreChannel Partner/ Reseller/ DistributorRepresents safety switches, circuit breakers, service entrance & temporary power panels, metallic & non-metallic disconnects, spa panels, RV park equipment
• PRIORITY WIRE & CABLEcoreChannel Partner/ Reseller/ DistributorRepresents aluminum building wire, portable cord, ground rods, flex, TSTAT, MC cable, category cables, electronic/control cables, medium voltage cables
• NEMRAcoreStrategic or Co-development PartnerMember of National Electrical Manufacturers Representatives Association - demonstrating professional standards and commitment to the manufacturers represented
• HUBBELL BRYANT WIRING DEVICEScoreChannel Partner/ Reseller/ DistributorRepresents structured cable, surface raceway, wiring devices & residential floor boxes in Southern California
• RectorSealcoreChannel Partner/ Reseller/ DistributorRepresents fire stop, putty pads, pulling grips and PVC glue; Mars OEM Motors and HVAC components; PSP Surge protection devices, load management, and Transfer switches in Southern California

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Wesco International: Large global electrical, communications and utility distribution platform with a broad portfolio including conduit, wire, lighting, and industrial controls. Empire's principals sell into Wesco's branches across California and beyond.
• Graybar: One of the largest North American electrical, communications and data networking distributors, serving contractor, industrial, utility and government end markets with overlapping product categories to Empire's represented lines.
• Sonepar USA: Holding company for a national network of electrical distributors (Capital Light, OneSource, etc.) carrying the same ATKORE, Hubbell, IDEAL and other product lines Empire represents; key downstream channel partner for Empire's principals in California.

Regional players

• Border States Electric Supply: Large regional electrical distributor serving construction, industrial and utility customers across the Midwest and Mountain West. Comparable end-market exposure and channel position to Empire, though operating as a distributor rather than a manufacturers rep.
• Walters Wholesale Electric: Southern California-based full-line electrical distributor serving contractors in the SoCal market Empire also covers. Direct downstream channel partner of Empire's principals and a key account in the same geography.
• Crescent Electric Supply Company: Employee-owned regional electrical distributor serving contractors, industrial and commercial customers across the Midwest, Southeast and Southwest. Similar conduit, wiring devices and electrical product focus, competing for the same contractor end users Empire's principals serve.
• Werner Electric Supply Company: Regional electrical distributor in the Upper Midwest offering conduit, wire, lighting and industrial controls to commercial and industrial contractors. Comparable product breadth and customer mix.

Direct peers

• The Reynolds Company: Independent electrical manufacturers representative firm in Texas with a comparable commission-based model, representing electrical equipment principals to distributors and contractors across multiple states. Closest direct comp to Empire's rep-agency business model.

Emerging players

• Johnstone Supply: Cooperative HVAC/R refrigeration parts and equipment distributor with a similar relationship-driven field sales model serving contractor end users. Adjacent in go-to-market motion though not in product category.

Others

• Atkore International: Largest principal represented by Empire, manufacturing conduit, MC cable, cable tray and PVC-coated conduit systems. Supplier/principal rather than competitor, but a critical ecosystem participant whose product line defines much of Empire's commission revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/empire-electric-sales-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Electric Sales Inc