ENTOURAGE

What ENTOURAGE does

Entourage, operating as Entourage Live (a trading style of Creative Ops Ltd, an England & Wales private limited company founded in 2010), is a UK-based white-label production partner for agencies, brands, and immersive creators. The company positions itself as a "plug-in production company" that handles end-to-end delivery of complex live and immersive experiences — from feasibility studies and technical consultancy through project management, technical production, and on-site show operations. Its core service lines are Immersive Experience Production (themed attractions and interactive worlds), Brand Experiences (immersive activations for marketing campaigns), Event Production Services (production support for agencies and design studios), and Venues & Meanwhile Use (converting disused property into cultural venues with regulatory and planning support).

The underlying technology stack is integration-led rather than platform-led: custom-built show control systems, CAD design, integration of open-source gaming software for interactive storytelling, and Matterport-based virtual venue scanning through sister company 3DSpaces. The firm also operates the Immersive Experience Network (an incubator/community platform founded in 2020 spanning Network, Industry research, and Education strands) and is a producing partner for Unbound, an interactive storytelling platform currently raising investment for its debut experience.

Commercially, Entourage earns revenue through project-based, quote-based professional services engagements across B2B customers including Secret Cinema (long-term anchor across multiple productions reaching a combined 500,000+ audience), Sky, Disney, Shell, Waitrose, Hasbro/Gamepath, Parabolic Theatre, Ellipsis Entertainment, Imagination, and Autograph. Distribution is direct enterprise sales via reputation, referrals, and existing partnerships, with delivery supplemented by an active freelancer recruitment programme. The company is founder-led (Andy Barnes, Founder & CEO), has no disclosed institutional funding, and restructured post-COVID while continuing to support foundational clients and onboarding new immersive creators. Geographic footprint centres on London with documented international delivery across the Netherlands, Philippines, Singapore, and the United States via the multi-year Shell Eco-Marathon programme.

Name

ENTOURAGE

Legal name

Creative Ops Ltd

Website

https://entourage.live

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Entourage is a UK-based white-label production partner that delivers end-to-end immersive and live event production for agencies, brands, and immersive creators, with marquee work for Secret Cinema, Disney, Sky, Shell, and Waitrose.

Ownership category

akta.pro rank

Product category

Immersive Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

akta.pro secondary industries

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Immersive experience production
• Live event production
• Brand activation services
• Themed attraction design
• Technical production consultancy

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Event Production Services: Professional production services for live events, immersive experiences, and themed attractions. Includes project management, technical production, site operations, and consultancy from concept to execution. Primarily project-based with customized solutions.
2. Immersive Experience Development: Full-service consultancy and execution for immersive brand experiences and themed attractions. Ranges from initial feasibility studies to turnkey delivery of fully realized experiences.
3. Venue & Meanwhile Use Consultancy: Consultancy services for property owners, brokers, and creative entrepreneurs to convert disused properties into cultural venues. Includes feasibility studies, regulatory compliance, construction oversight, and planning permission management.
4. Unbound Platform (Producing Partner): Entourage serves as producing partner for the Unbound interactive storytelling platform, combining physical and digital elements for personalized brand experiences. Currently securing investment to launch debut experience.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Entourage is a B2B creative event production company that acts as a "plug-in" white-label production partner for agencies, brands, and immersive creators. It delivers end-to-end production services covering immersive experience design, themed attraction creation, brand activations, technical show control, project management, and on-site show operations, alongside meanwhile-use venue conversion consultancy. Engagements are bespoke, project-based, and range from initial feasibility studies through to full turnkey delivery of large-scale live and immersive productions.

Product overview

ENTOURAGE is a creative event production company offering a portfolio of interconnected services centered on immersive live experiences. The core offerings include Immersive Experience Production (full-service consultancy for themed attractions and interactive worlds), Brand Experiences (immersive activations for marketing campaigns), Event Production Services (plug-in production support for agencies and brands), and Venues & Meanwhile Use (property conversion specialists). The company also operates Technical Consultancy for technical solutions, a sister company called 3DSpaces (Matterport-based virtual site visits), the Immersive Experience Network (community/incubator), and Unbound (interactive storytelling platform). These products work together to provide end-to-end delivery of immersive experiences from concept through show operations.

Differentiator

Problem solved

Functional benefit

Brands

• Unbound: An innovative, interactive and totally personalised storytelling platform that blurs the lines between live entertainment, digital immersion and reality. A collaboration between creative agency Entourage and creative directors Jack Pirie and Tom Syms.

Products and services

• Immersive Experience Production

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Secret CinemacoreStrategic or Co-development PartnerLong-term production partnership established by 2016, working alongside Secret Cinema as their technical production partner. Collaborated on numerous productions including Stranger Things, Casino Royale, Moulin Rouge, Romeo + Juliet, Blade Runner, 28 Days Later, Dirty Dancing, and Wishmas. Combined audience exceeded 500,000 across productions.
• Troubadour TheatrescoreStrategic or Co-development PartnerLong-term production partnership established by 2016, working together to open brand new creative, event and performance spaces in London.
• GamepathmajorStrategic or Co-development PartnerProduction coordination partnership for Monopoly Lifesized, transforming 213-215 Tottenham Court Road (former Paperchase store) into an immersive Monopoly experience. Co-managed production, build elements, game boards, themed bar, restaurant, and merchandising space.
• ImaginationmajorImplementation/ SI/ Consulting PartnerProduction consultancy and support for Shell Eco-Marathon across venues in Rotterdam, London, Manila, Singapore, and Detroit over 5 years. Provided production staff, temporary campsite accommodation for 2000 students, and Shell Health & Safety team support.
• Parabolic TheatremajorStrategic or Co-development PartnerPartnership with Parabolic Theatre to develop Bridge Command - an interactive space adventure featuring two spaceship experiences. Two-year development from concept through reality, integrating open source gaming software with physical scenic design.
• Ellipsis EntertainmentmajorStrategic or Co-development PartnerConsultancy and production management partnership for Jeff Wayne's War of the Worlds - The Immersive Experience. Provided project management, digital asset management, scenic production management, and licensing support for the multi-room VR-integrated experience.
• AutographminorStrategic or Co-development PartnerPartnership during pandemic to create simulated crowd atmosphere at sports events. Created live controlled audio system with directional sound for stadium atmosphere. System now marketed under d&b Fanblock brand through global network.
• We Are CollidermajorImplementation/ SI/ Consulting PartnerProduction delivery partnership for Waitrose Winter Food & Drink Festival at Tobacco Dock in both 2022 and 2023. Over 6,500 guests and 150+ brands engaged. Extended production resource for in-house team.
• BBPRminorStrategic or Co-development PartnerCreative agency partner for Only Murders In The Building Season 2 launch - immersive murder mystery experience across 3 floors of The Ned hotel.
• Illusion Design & ConstructionminorImplementation/ SI/ Consulting PartnerScenic design partner for Bridge Command, developing physical scenic from 3D models for spaceship and venue integration with building control and fire regulation compliance.
• Dept StudiosminorStrategic or Co-development PartnerDevelopment partnership for Arkham Asylum immersive theatrical experience based on Batman universe, spanning two venue spaces with two creative teams over two years.
• Myriad EntertainmentminorStrategic or Co-development PartnerCreative partnership for Arkham Asylum and Only Murders In The Building experiences. Writers from Myriad created intricate puzzles and narrative content.
• Mysteria ImmersiveminorStrategic or Co-development PartnerPartnership for Alex Cross: The Dead Hours Experience - immersive audio experience for James Patterson novel launch, utilizing live actors and bespoke recorded immersive audio.
• PremierminorStrategic or Co-development PartnerPartnership for Alex Cross: The Dead Hours Experience launch event.
• MAC-UKminorOthersCharity partnership during Secret Cinema Presents: Romeo + Juliet, raising £30,000 for the organization advocating music and change to prevent street violence and exclusion in London.
• Immersive Experience NetworkcoreOthersIncubator/community platform founded by Entourage in 2020 for immersive creators. Three strands: Network (collaborative community), Industry (commercial research), and Education (resources for creators). Aligns with survey of 100+ immersive creators identifying sector needs.
• 3DSpacescoreOthersSister company using Matterport technology for virtual site visits. Creates 3D models, floor plans, and digital records for venue documentation, show transfers, re-staging, and meanwhile use venue condition records.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Two Bit Circus: US-based immersive entertainment company developing interactive location-based experiences using VR, gaming, and themed attraction design. Comparable as a specialist in technology-enabled immersive experiences serving entertainment and brand markets.
• Punch Drunk: UK-based pioneering immersive theatre company producing large-scale audience-participatory experiences (most notably Sleep No More). Highly comparable as a specialist immersive-experience producer operating at the intersection of theatre, production, and audience design — though Punch Drunk owns its IP whereas Entourage operates production services for others.
• Secret Cinema: UK pioneer of IP-driven immersive cinema experiences. Operates in the same immersive-theatre niche and is Entourage's largest documented client and key collaborator for over 7 years — comparable as both a peer operator in immersive experiences and a customer, making the competitive/complementary boundary fluid.
• Meow Wolf: US-based immersive experience operator creating large-scale permanent and temporary art-driven attractions. Highly comparable in immersive experiential execution, though operating its own venues (Convergence Station, House of Eternal Return) rather than serving as a white-label production partner for agencies and brands.

Emerging players

• Fever: Global experiences marketplace and producer operating a platform for ticketed immersive experiences alongside agencies like Fever Studios. Comparable as a producer/distributor of immersive experiences; overlaps with Entourage where it serves as production partner for third-party IP owners.

Broad incumbents

• George P. Johnson Experience Marketing: Global experience marketing agency (owned by Project Worldwide) producing large-scale brand experiences, events, and activations. Comparable to Entourage at the project-management and on-site delivery layer, but at much larger scale and breadth.
• Jack Morton Worldwide: Global brand experience agency under Interpublic Group delivering live, virtual, and hybrid brand experiences. Comparable as a broader incumbent offering end-to-end experiential services ranging from strategy through production — overlapping Entourage's niche but at significantly larger scale.
• MKG (formerly Sparks): Global experiential marketing agency offering brand experience design, event production, and immersive activation services. Comparable as a larger, full-service experiential incumbent that competes for the same agency and brand budgets that Entourage serves in production-partner capacity.
• Imagination Group: UK-founded global brand experience agency producing immersive brand activations across events, exhibitions, and themed environments. Also a documented client of Entourage (Shell Eco-Marathon partnership), positioning it as both a competitor for immersive brand work and a user of Entourage's production services.

Regional players

• Wake The Tiger: Bristol-based immersive adventure park and experience producer operating a permanent themed venue. Comparable as a UK-based immersive-experience operator; smaller scale and primarily venue-bound versus Entourage's mobile-project delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/entourage-live

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ENTOURAGE