The University of Finance - Marketing
The University of Finance - Marketing (UFM) is a Vietnamese state university under the Ministry of Finance, offering undergraduate, graduate, and international joint-degree programs in finance, accounting, business, marketing, and data science across campuses in Ho Chi Minh City, Hue, and Quang Ngai.
- Company typePrivate
- Founded1976
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The University of Finance - Marketing does
The University of Finance - Marketing (UFM) is a multidisciplinary public higher education institution in Vietnam, founded in 1976 and operating under the direct governance of the Ministry of Finance. Headquartered in Ho Chi Minh City with branch campuses in Hue City and Quang Ngai (plus a Lam Dong facility), UFM offers undergraduate and graduate programs across finance, accounting, auditing, banking, business administration, marketing, economics, law, foreign languages, data science, commerce, and tourism. The university delivers education through standard, advanced, and English-language undergraduate tracks; Master's and DBA (Doctor of Business Administration) graduate programs; and international joint-degree pathways (2+2, 3+1, 4+0 models) in partnership with HELP University (Malaysia), Thompson Rivers University (Canada), UCSI University (Malaysia), and several U.S. universities. In 2026 UFM offered more than 11,000 undergraduate admission quotas across its three campuses, with 20 majors at the Ho Chi Minh City main campus.
UFM's revenue is generated primarily through recurring tuition fees collected by academic year, with tiered pricing ranging from approximately VND 30–35 million per year for Standard undergraduate programs, VND 43–45 million for Advanced programs, VND 64 million for the English-language program, VND 35.075 million for Master's, and VND 66 million for the DBA. Supplementary revenue streams include professional training courses for government and private-sector clients (e.g., bidding, public asset management, public-sector accounting) and fees from dormitories (capacity ~1,795 students across two dormitory sites), student health insurance, and admission/academic scholarships. Digital infrastructure supporting operations includes an LMS, online enrollment portals, computer-based V-SAT entrance assessments, and the proprietary Journal of Finance and Marketing digital publishing platform. The go-to-market combines direct on-campus enrollment, five admission methods, annual open days and career fairs, international partnership recruitment, and corporate cooperation agreements with employers such as Yuanta Securities, WinCommerce, FPT Retail, SHB Bank, Saigon Co.op, and DAT XANH for internships and employment pipelines.
The University of Finance - Marketing firmographics
Firmographics- Name
- The University of Finance - Marketing
- Legal name
- University of Finance - Marketing
- Website
- https://en.ufm.edu.vn
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The University of Finance - Marketing (UFM) is a Vietnamese state university under the Ministry of Finance, offering undergraduate, graduate, and international joint-degree programs in finance, accounting, business, marketing, and data science across campuses in Ho Chi Minh City, Hue, and Quang Ngai.
- Ownership category
- akta.pro rank
The University of Finance - Marketing industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (61141)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Finance, Accounting & Economics Schools (EDAHAHAD)
- akta.pro secondary industries
- International Business & Global Management Schools (EDAHAHAJ), Finance, Accounting & Procurement Training (EDAGANAG)
Keywords
Where The University of Finance - Marketing is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices10 records
Markets served
The University of Finance - Marketing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition and Fees - Undergraduate Programs: UFM generates revenue from tuition fees charged across Standard, Advanced, and English-language undergraduate programs. Fees are calculated per academic year and collected by semester or according to the University's official payment schedule.
- Tuition and Fees - Graduate Programs: Revenue from Master's degree and DBA (Doctor of Business Administration) programs charged on a per-academic-year basis.
- Professional Development and Short Courses: UFM offers professional training courses (e.g., bidding, public asset management, public-sector accounting) for external participants from government agencies and the private sector, generating supplementary revenue.
- Joint and International Programs: Revenue from international joint programs with partner universities (HELP University, Thompson Rivers University, UCSI University, Concord University, Northern Arizona University, Wisconsin State University), including 2+2, 3+1, and 4+0 program models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Undergraduate Program - Annual tuition VND 30,000,000–35,000,000; Total VND 120,000,000–140,000,000 |
| Subscription | Annual | Advanced Undergraduate Program - Annual tuition VND 43,000,000–45,000,000; Total VND 172,000,000–180,000,000 |
| Subscription | Annual | Program in English - Annual tuition VND 64,000,000; Total VND 256,000,000 |
| Subscription | Annual | Master's Program - Annual tuition VND 35,075,000; Total VND 70,150,000 |
| Subscription | Annual | DBA Program - Annual tuition VND 66,000,000; Total VND 198,000,000 |
| Subscription | Annual | Admission Scholarships: Highest Admission score (4 awards) VND 30,000,000; Second-highest (4 awards) VND 24,000,000; Talented (50-60 awards) VND 21,000,000 |
| Subscription | Monthly | Student Health Insurance - approximately VND 700,000 per year; Dormitory fees - approximately VND 500,000 to VND 1,100,000 per student per month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
The University of Finance - Marketing product offering
Product offeringCore offering
UFM is a multidisciplinary public university under Vietnam's Ministry of Finance that delivers undergraduate and graduate degree programs in finance, accounting, banking, business administration, marketing, economics, IT, foreign languages, and law, alongside international joint degree pathways and short-form professional development courses for working professionals and corporate clients.
Product overview
The University of Finance - Marketing (UFM) is a multidisciplinary higher education institution in Vietnam offering a comprehensive portfolio of academic programs. The university operates as a unified institutional platform with multiple faculties and institutes providing undergraduate and graduate education across finance, accounting, business administration, marketing, data science, economics, law, and tourism disciplines. UFM also offers joint international programs in partnership with universities in Malaysia, Canada, USA, and Australia, alongside professional training courses through its continuing education division.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Degree Programs Multi-faculty undergraduate degrees (bachelor's level) in finance, banking, accounting, business administration, marketing, economics, IT, foreign languages, and law, designed for Vietnamese high-school graduates and delivered across UFM's campuses.
- Graduate Degree Programs (Master's and DBA) Postgraduate degrees including master's-level programs and a Doctor of Business Administration (DBA), aimed at working professionals in finance, accounting, banking, and business functions seeking advanced credentials.
- International Joint Programs Dual-degree and joint-degree pathways delivered in collaboration with foreign partner universities, allowing students to earn internationally credentialed qualifications without full-time overseas relocation.
- Work-Study Programs (CoE) Work-study tracks that combine academic coursework with practical corporate placements, allowing students to gain workplace experience alongside their degree studies.
- Professional Training and Short Courses Short-form professional development courses and certificate programs in finance, accounting, and business delivered to individuals, government agencies, and corporate clients.
Quantifiable outcome
- 11,000+ undergraduate admission quotas across three campuses in 2026
- +4 more outcomes
Companies that use The University of Finance - Marketing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The University of Finance - Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The University of Finance - Marketing partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered core and minor.
- WinCommercecoreCooperation agreement covering training, knowledge sharing, professional consultancy, research activities, and development of modern retail solutions related to technology and digital transformation.
- Yuanta Securities VietnamcorePartnership in education, research, professional consultancy, knowledge transfer, and human resource development for the finance and securities industry.
- WinCommercecoreUFM and WinCommerce signed a cooperation agreement to strengthen links between academic training and professional practice in modern retail. Partnership covers training, knowledge sharing, professional consultancy, research activities, and modern retail and digital transformation solutions development. Students gain access to company visits, internships, career guidance and employment opportunities. Workshop 'Career Opportunities in Modern Retail – Gen Win: Take Charge with Confidence' conducted.
- Yuanta Securities Vietnam Limited CompanycoreUFM and Yuanta Securities Vietnam signed a cooperation agreement covering education, research, professional consultancy, knowledge transfer, and human resource development for the finance and securities industry. Activities include conferences, seminars, professional discussions, company visits, internships, career orientation, and workplace-based learning for UFM students in finance, banking, data science, business administration, and economic management disciplines.
- Ministry of Finance (Vietnam)coreUFM operates under the Ministry of Finance's oversight. The Minister of Finance issued appointment decisions for UFM's Rector and Vice Rectors in July 2026. Vice Minister of Finance attended leadership appointment conference.
- State Securities Commission - Ho Chi Minh City OfficecoreRepresentatives from the Ho Chi Minh City Office of the State Securities Commission attended the UFM-Yuanta Securities Vietnam cooperation agreement signing ceremony.
- People's Committee of Nam Gia Nghia Ward, Lam Dong ProvinceminorUFM collaborated with the People's Committee of Nam Gia Nghia Ward to open a professional training course on bidding, public asset management and public-sector accounting for local government units.
- FPT RetailcoreUFM and FPT Retail signed a cooperation agreement to strengthen links between academic training and professional practice. Partnership includes career-oriented programs, company visits, field studies, and internships across FPT Retail's nationwide network. Event included talk show 'Ready for Your Career?' as part of FPT Shop CareerVerse 2026 with 400+ students attending.
- Ajinomoto VietnamminorUFM students participated in company visit program at Ajinomoto Vietnam.
- Acecook VietnamminorUFM students gained practical experience at Acecook Vietnam.
- Marina Bay Vung Tau Resort & SpaminorUFM students gained hands-on hospitality experience at Marina Bay Vung Tau Resort & Spa.
- CellphoneSminorCellphoneS and UFM co-organized SCAMP 2025 (CellphoneS Campus Tour 2025), a technology experience event with mini-games, device exploration, recruitment information, and career opportunities at CellphoneS.
- Thompson Rivers University (Canada)core2+2 associate program offering students the first 2 years of study at UFM Vietnam followed by transfer to Thompson Rivers University Canada. Enrolled 420 students in 2022 with increasing popularity.
- UCSI University (Malaysia)coreJoint program in Business Administration with UCSI University. MoU expanded at October 2022 opening ceremony.
- Northern Arizona University (USA)coreMoU exchanged at October 2022 opening ceremony for joint programs with UFM.
- Wisconsin State University (USA)coreMoU exchanged at October 2022 opening ceremony for joint programs with UFM.
- Danang University of EconomicsminorCo-organizer of MICA-2022 International Conference on Marketing in the New Normal along with London South Bank University, Yokohama National University, National Economics University, UFM, and Da Nang Young Entrepreneur Association.
- London South Bank University (UK)minorCo-organizer of MICA-2022 International Conference on Marketing in the New Normal.
- Yokohama National University (Japan)minorCo-organizer of MICA-2022 International Conference on Marketing in the New Normal.
- Concord University (USA)coreMemorandum of Understanding on comprehensive cooperation signed in Princeton, New Jersey during Vietnam-U.S. Education Week. Covers international cooperation, academic sharing, document and publication exchange, and top training program collaboration. Concord promises tuition fee incentives and transfer student support. Enrollment period for transfer to Concord started with students expected to begin in January 2023.
- Saigon-Hanoi Commercial Joint Stock Bank (SHB) - Saigon BranchcoreCooperation agreement signed with Saigon-Hanoi Commercial Joint Stock Bank covering education-industry linkage, student internship and employment pipeline, and knowledge transfer in banking and finance.
- Saigon Insurance Joint Stock Corporation / Saigon BSH Insurance EnterprisecoreCooperation agreements covering education-industry linkage, internship, and professional development in insurance sector.
- Saigon Co.op (Ho Chi Minh City Union of Cooperatives)coreCooperation covering field trips, vocational training, internship, recruitment, orientation days, training courses in Finance, Accounting, Management, Marketing, and joint design of Sales Administration simulation room. Partnership includes cooperation in scientific activities, paper assessment, and organizing business semester by module.
- DAT XANH Real Estate Joint Stock CompanycoreCooperation agreement with DAT XANH Real Estate. At the signing ceremony, DAT XANH presented 10 scholarships worth VND 168 million for 10 students in real estate business training faculties.
- Thanh Nien Holdings Real Estate Developer Joint Stock FirmcoreCooperation agreement for education-industry linkage, student internship and professional development in real estate sector.
- BIN Corporation GroupcoreCooperation agreement for education-industry linkage and professional development.
- Bravo Software EnterprisecoreCooperation agreement for technology integration, software-related education, and student professional development.
- Generali Life Insurance Vietnam - Gencasa Binh ThanhcoreCooperation agreement covering insurance sector education, internship, and professional development for UFM students.
- TS Logistic Company Ltd.coreCooperation agreement covering logistics sector education, internship, and professional development.
- Green Smart Solution Company Ltd.coreCooperation agreement covering green technology and smart solutions education and professional development.
- Hai Phat Saigon Real Estate DevelopercoreCooperation agreement for real estate sector education, internship, and professional development.
- Global Green Real Estate CompanycoreCooperation agreement for real estate education and professional development.
- Son Hoa Binh Company Ltd.coreCooperation agreement for professional development and industry linkage.
- Dong Tam Joint Stock CompanycoreCooperation agreement for professional development and industry linkage.
- Museum of Military Zone 7minorCooperation agreement for educational and cultural activities, contributing to political-ideological education.
- National Economics University (Vietnam)minorCo-organizer of MICA-2022 International Conference and BDP2 International Conference on Business based on Digital Platform.
- Banking University Ho Chi Minh City (BUH)minorCo-organizer of BDP2 International Conference on Business based on Digital Platform with UFM and UFBA.
- University of Finance - Business Administration (UFBA)minorCo-organizer of BDP2 International Conference on Business based on Digital Platform with UFM and BUH.
- Banking Academy of Vietnam (Hanoi)minorStudent exchange program. UFM received 8 BVA students from Banking Academy of Vietnam to study Finance-Banking, Accounting and Economics-Law at UFM Ho Chi Minh City campus.
- HELP University (Malaysia)corePartnership since 2011 with joint MBA program fully implemented at UFM. Since 2013, joint Bachelor programs in Finance, Accounting, Marketing, and International Business (4+0, 3+1, 2+2 models). Nearly 90% of HELP graduates have good jobs at domestic and foreign companies. Joint programs ongoing for more than 11 years as of 2022. HELP Vice President visited UFM in October 2022 to discuss expanding cooperation.
Scale indicators16 records
Recent moves8 records
Expansion highlights6 records
The University of Finance - Marketing competitors and assessment
Company assessmentBroad incumbents
- RMIT Vietnam: Major international university with a Vietnam campus delivering business, finance, and management degrees. Competes for premium-priced, English-language business students in Ho Chi Minh City alongside UFM's English-language and international joint programs.
Direct peers
- University of Economics Ho Chi Minh City (UEH): Major public multidisciplinary economics and business university in Ho Chi Minh City. Directly competes with UFM for students in the same geographic market and overlapping program portfolio including finance, accounting, marketing, and business administration.
- Banking Academy of Vietnam: Vietnam's national banking training institution headquartered in Hanoi. Engaged in student exchange programs with UFM and competes for finance/banking students nationally.
- University of Finance - Business Administration (UFBA): Sister Vietnamese public university under different ministerial oversight, focused on finance and business administration. Co-organizes conferences with UFM and serves as a direct competitor for finance-focused students in Vietnam.
- National Economics University (Vietnam): One of Vietnam's leading public universities for economics, business administration, and finance. UFM has co-organized conferences with NEU, and both institutions serve overlapping student segments in finance and economics disciplines.
- Foreign Trade University (Vietnam): Vietnam's premier public university focused on international trade, economics, and business. Directly competes with UFM for the same pool of high-school graduates pursuing finance and business degrees in Vietnam.
- Banking University Ho Chi Minh City: Public university specializing in banking, finance, and economics in HCMC. Co-organizes academic conferences with UFM (BDP2) and competes for the same banking and finance student segment.
Emerging players
- HELP University (Malaysia): Malaysian private university and long-standing UFM joint program partner since 2011. Comparable business-focused program offering and acts as both a partner and a benchmark for international program quality.
- Thompson Rivers University (Canada): Canadian public university partnering with UFM on a 2+2 program enrolling 420 students in 2022. Comparable in offering international articulation pathways for business students.
Regional players
- Ho Chi Minh City University of Technology (HCMUT-BK): Vietnam's leading public engineering/technology university. Competes for top-quartile students in Ho Chi Minh City and increasingly overlaps with UFM's newer Data Science and Financial and Banking Technology programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The University of Finance - Marketing social profiles
Digital presenceThe University of Finance - Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
The University of Finance - Marketing leadership team
Management profileNumber of profiles
Profiles7 records
The University of Finance - Marketing subsidiaries and ownership
Company hierarchySubsidiaries2 records
The University of Finance - Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The University of Finance - Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The University of Finance - Marketing
What does The University of Finance - Marketing do?
UFM is a multidisciplinary public university under Vietnam's Ministry of Finance that delivers undergraduate and graduate degree programs in finance, accounting, banking, business administration, marketing, economics, IT, foreign languages, and law, alongside international joint degree pathways and short-form professional development courses for working professionals and corporate clients.
Is The University of Finance - Marketing a public or private company?
The University of Finance - Marketing is a private company. It is classified as state government owned and is currently operating.
When was The University of Finance - Marketing founded?
The University of Finance - Marketing was founded in 1976. It employs 11 to 50 people.
Where is The University of Finance - Marketing based?
The University of Finance - Marketing is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does The University of Finance - Marketing make money?
Four revenue lines are on record. Tuition and Fees - Undergraduate Programs are the primary driver. The others are tuition and Fees - Graduate Programs, professional Development and Short Courses and joint and International Programs.
Who are The University of Finance - Marketing's main competitors?
RMIT Vietnam is listed as a broad incumbent. Direct peers are University of Economics Ho Chi Minh City (UEH), Banking Academy of Vietnam, University of Finance - Business Administration (UFBA), National Economics University (Vietnam), Foreign Trade University (Vietnam) and Banking University Ho Chi Minh City. Emerging players are HELP University (Malaysia) and Thompson Rivers University (Canada). Ho Chi Minh City University of Technology (HCMUT-BK) is listed as a regional player.
Does The University of Finance - Marketing have an API?
No public API is recorded for The University of Finance - Marketing.
What industry is The University of Finance - Marketing in?
The University of Finance - Marketing's product category is Higher Education. Its primary akta.pro industry code is EDAHAHAD, Finance, Accounting & Economics Schools, with a secondary code of EDAHAHAJ, International Business & Global Management Schools. Its NAICS code is 611310 and its SIC code is 8700.