EPIC Event Center

Name

EPIC Event Center

Legal name

Epic Green Bay

Website

https://epicgreenbay.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live event venue
• Concert venue rental
• Private event space
• Ticket sales platform
• Fan membership club

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Live Event Ticket Sales: Primary revenue stream from ticket sales to concerts, comedy shows, wrestling events, and other live entertainment. Ticket prices range from approximately $21 to $2,684 depending on event and seating category. VIP packages with additional perks are offered for select shows.
2. Private Event Rentals: The venue is available for private functions including corporate meetings, holiday parties, company gatherings, charity fundraisers, and private concerts. Revenue generated through rental fees with various setup configurations available.
3. Food, Beverage & Merchandise Sales: On-site revenue from the 72-foot bar, food service, and merchandise sales. The venue operates cashless, processing all transactions through card payment systems.
4. Membership & Loyalty Program: EPIC Insider membership club generates revenue through annual/period memberships offering exclusive benefits including presale access, merchandise discounts, and event tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

EPIC Event Center operates a 2,100-capacity live entertainment venue in Green Bay, Wisconsin, hosting national, regional, and local concerts, comedy shows, wrestling events, and tribute performances. The venue also offers private event rentals for corporate meetings, fundraisers, and private concerts, an EPIC Insider fan membership club, an annual EPIC Marathon & Running Festival in partnership with Race Day Events, and on-site food, beverage, and branded merchandise sales.

Product overview

EPIC Event Center is a single-venue live entertainment facility rather than a software platform. The core product is the 2,100-capacity music and events venue in Green Bay, Wisconsin. Additional offerings include venue rentals for private functions, the EPIC Insider Membership Club fan loyalty program, and the EPIC Marathon & Running Festival annual event. Merchandise sales and a Behind the Curtain video series round out the portfolio. The company operates on a cashless, kid-friendly basis (ages 6+) and does not offer public APIs or developer integrations.

Differentiator

Problem solved

Functional benefit

Brands

• EPIC Marathon & Running Festival: An annual running festival featuring marathon, half marathon, relay events, 5K, and kids' run, combined with live entertainment and post-race concerts. Partnership with Race Day Events.
• EPIC Insider Membership Club

Products and services

• Live Event Venue A 2,100-capacity live entertainment venue offering concerts, comedy shows, wrestling events, and tribute performances for individual ticket buyers. Features a 72-foot bar, spacious GA main floor with raised ADA platform, two-tiered mezzanine with 75 reservable seats, cashless operations, and ample free parking.
• Venue Rentals Private event rental service for corporate meetings, holiday parties, company gatherings, charity fundraisers, and private concerts. Event capacity supports 400 classroom style, 500 seated in-the-round, and 1,000 seated in rows.
• EPIC Insider Membership Club Annual fan loyalty membership offering 20% off official merchandise, fast-track entry, presale access before EPIC-sponsored presales, 2 tickets to a Green Bay Rockers game, a free batting cage session, and surprise show tickets valued over $220. Once sold out, no additional memberships are available until the following year.
• EPIC Marathon & Running Festival Annual running festival featuring marathon, half marathon, marathon relay, half marathon relay, 5K, and kids' run, combined with live music along the course and a post-race concert at EPIC Event Center. Boston-qualifier race produced in partnership with Race Day Events.
• EPIC Branded Merchandise Official EPIC branded merchandise including t-shirts, hoodies, thermals, and novelty items such as the Do Epic Sh*t Poop Bag Dispenser, sold through the official Square store and at venue events.
• Newsletter Subscription E-newsletter subscription delivering news on upcoming events, special offers, discounts, and low-ticket alerts. Includes monthly newsletters, presale code newsletters, and last-chance-ticket newsletters operated via the hive.co platform.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Race Day EventscoreStrategic or Co-development Partner · 1 November 2024Partnership with Race Day Events to produce the EPIC Marathon & Running Festival. Race Day Events, founded in 2006 and headquartered in Madison, Wisconsin, owns over 25 running and multisport events throughout the Midwest and provides race timing and production services to more than 200 events nationwide. The inaugural event in May 2025 was a Boston-qualifier race featuring multiple distances including marathon, half marathon, relay events, 5K, and kids run, culminating in a post-race concert at EPIC Event Center.
• Legacy HotelminorGTM or Marketing PartnerHotel partner offering 15% discount on room rates, Heritage Restaurant, Cardinals Crest Rooftop GastroPub, and Glow Spa to EPIC event attendees. Located at 1004 Brett Favre Pass, Green Bay, WI 54304, in the Stadium District near Lambeau Field and EPIC.
• Aloft Green BayminorGTM or Marketing PartnerMarriott hotel partner offering 20% discount on room rates, $11 Re:Fuel Breakfast Voucher, and W XYZ Bar BOGO to EPIC event attendees. Located at 465 Pilgrim Way, Green Bay, WI 54304. Access via Marriott Cluster Code: D7081.
• Holiday Inn and Suites Green Bay StadiumminorGTM or Marketing PartnerHotel partner offering 15% discount to EPIC event attendees. Located at 2785 Ramada Way, Green Bay, Wisconsin. Conveniently off HWY 41 minutes from EPIC Event Center.
• Home2 Suites by Hilton Green BayminorGTM or Marketing PartnerHotel partner offering 7% discount on room rates to EPIC event attendees. Located at 810 Morris Ave, Green Bay. Corporate Code: 0003332678. Includes free WiFi, kitchen, and indoor saline pool.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Sylvee: Live Nation-operated 2,500-capacity music venue in Madison, WI. Closest direct competitor — same mid-tier capacity band, same Wisconsin market, same concert/comedy programming model, and the most direct substitute for touring acts routing through the state.
• Resch Center: 10,000-seat arena in Green Bay's Stadium District operated by PMI Entertainment Group. Direct local competitor for mid-to-large touring acts and an established incumbent that EPIC explicitly references in its value proposition as a coexisting venue.
• Pabst Theater Group: Independent Milwaukee-based operator of multiple historic mid-size venues (Pabst Theater, Riverside Theater, Turner Hall). Comparable as a regional multi-venue promoter/operator with similar programming mix of concerts, comedy, and private events in the same Midwest footprint.
• Myth Live: ~5,000-capacity music hall and event center in Maplewood, MN. Comparable Midwest mid-size concert venue serving similar touring acts on the same regional routing circuit, with similar concert/comedy/event programming.
• First Avenue: Iconic independent Minneapolis concert venue (~1,550 main room capacity plus smaller clubs). Comparable as a long-running independent Midwest music venue operator with similar programming, private-rental capability, and reliance on regional touring acts.
• The Rave / Eagles Club: Independent Milwaukee concert venue with multiple rooms (Eagles Ballroom 3,500-cap, smaller clubs). Closely comparable business model — independent operator, mixed concert/comedy/private-event programming, similar Midwest touring circuit — and a frequent routing alternative to EPIC for the same artist tier.
• Resch Expo: Adjacent exposition and event facility in Green Bay's Stadium District operated by PMI Entertainment Group. Comparable as a multipurpose event venue in the same immediate market hosting concerts, expos, and private events — direct competition for private rental bookings and select concert routing.

Others

• Etix: Primary ticketing platform partner for EPIC. Not a competitor but a key distribution and technology enabler for ticket sales, mobile ticketing, and will-call across EPIC's programming — relevant for understanding EPIC's ticketing infrastructure and channel strategy.
• Race Day Events: Wisconsin-based endurance event management company (founded 2006, 25+ owned events, 200+ events timed nationally). Listed as a strategic partner on the EPIC Marathon but also operates its own race portfolio and could be considered a comparable event-production peer for the marathon business line.

Broad incumbents

• House of Blues (Live Nation): National chain of mid-size music venues (typically 1,000-2,500 capacity) operated by Live Nation. Comparable on capacity, programming mix, and concert venue operations, but operates nationally as part of a much larger portfolio rather than as a single independent regional venue.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EPICGreenBay
• YouTubeyoutube.com/channel/UCtDLAT-sQH9KKucYUNC2V0A
• Facebookfacebook.com/epicgreenbay
• Instagraminstagram.com/epicgreenbay/?hl=en
• LinkedInlinkedin.com/company/epic-event-center-green-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIC Event Center