El Paso Locomotive FC

What El Paso Locomotive FC does

El Paso Locomotive FC is a privately held professional soccer club founded in 2018 and based in El Paso, Texas, competing in the USL Championship — the second tier of the American professional soccer pyramid. The club plays home matches at Southwest University Park and generates revenue through three primary streams: ticket sales (individual match tickets priced $13.75-$44.75, season memberships, mini-plans, group outings, and hospitality/suites), merchandise sales (jerseys, apparel, and accessories retailed at $32.99-$89.99 via a Shopify-powered online store and in-stadium retail), and sponsorship/advertising (with named partners including GECU, Cesar Ornelas Law, TTP Marketing, and league-level Prinx Tires USL Cup naming rights). The club also operates a comprehensive youth soccer development ecosystem spanning Lil'Locos, Technical Academy, Next Gen Locos, camps, Futsal, Locos Prep, and USL Academy teams, plus community programs such as Pups at the Pitch and 50/50 Raffle.

The business is operated by a small team of 68 employees under the ownership of Brian J. McDonough and James J. Schiller as managing members, with no disclosed parent company or funding rounds. Distribution is primarily direct-to-consumer across the El Paso/Borderplex region through the official website, mobile app (iOS and Android), and physical box office. The club maintains regional rivalries (most notably the "Derby del Camino Real" with New Mexico United), and benefits from broadcast partnerships with ESPN+ (streaming) and KVIA (local broadcast). The technology stack is intentionally lean: a Shopify storefront, a standard mobile app, and basic social media presence across Instagram, X, Facebook, YouTube, TikTok, and LinkedIn — with no public APIs, proprietary data infrastructure, or AI/ML capabilities disclosed.

Commercially, the club is anchored by a regional fan base and a small set of corporate sponsors; it is not expanding into new geographies or product categories beyond its core soccer operations. Performance signals in the 2026 season are strong (leading USL Championship in goals scored at 22 through 11 games, top 22% shot conversion rate, Rubio Rubin tied for the Golden Boot at 8 goals), suggesting on-field momentum, though revenue figures are not publicly disclosed and the overall scale is consistent with a mid-tier USL Championship operation.

Name

El Paso Locomotive FC

Legal name

El Paso Locomotive FC

Website

https://eplocomotivefc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

El Paso Locomotive FC is a privately held professional soccer club founded in 2018, competing in the USL Championship at Southwest University Park in El Paso, Texas, serving regional fans through ticket sales, merchandise, youth development programs, and a small portfolio of local sponsors.

Ownership category

akta.pro rank

Product category

Professional Soccer Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Club Sports Programs (EDALAIAB), Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Professional soccer
• USL Championship
• Live sports entertainment
• Matchday ticketing
• Team merchandise

Headquarters

HQ city

El Paso, TX

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets, season ticket memberships, mini-plans, group outings, and hospitality areas/suites
2. Merchandise Sales: Official merchandise including jerseys, apparel, and accessories sold through the team shop
3. Sponsorship and Advertising: Corporate partnerships with sponsors including GECU, Cesar Ornelas Law, TTP Marketing, and Prinx Tires for naming rights

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

El Paso Locomotive FC is a professional soccer club competing in the USL Championship and the Prinx Tires USL Cup, playing home matches at Southwest University Park in El Paso, Texas. The club sells individual match tickets, season ticket memberships, mini-plans, group outings, suites, and hospitality experiences, alongside official merchandise through an online team shop and in-stadium retail. It also operates youth soccer development programs (Lil'Locos, Technical Academy, camps, USL Academy) and community engagement initiatives.

Product overview

El Paso Locomotive FC operates as a professional soccer club competing in the USL Championship and Prinx Tires USL Cup. The club offers a portfolio of ticket products (individual match tickets, season memberships, mini-plans, group outings, and suites) centered around home matches at Southwest University Park. Supporting offerings include an official mobile app for ticketing and content, a Shopify-based merchandise shop, and youth soccer development programs (Lil'Locos, Technical Academy, camps, USL Academy). Community engagement features include themed match nights, Pups at the Pitch events, and the 50/50 Raffle program. The Prinx Tires USL Cup provides an additional competition alongside the regular season.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Match Tickets Single-game tickets for USL Championship and Prinx Tires USL Cup matches at Southwest University Park, priced from $13.75 to $44.75, targeted at individual soccer fans and families.
• Season Ticket Memberships Full-season ticket packages offering priority seating, exclusive member events, rewards programs, and discounts across all regular-season home matches for committed fans and supporters.
• Mini Plans Flexible ticket packages granting access to a select number of home matches with member benefits, aimed at fans who want season-style perks without a full commitment.
• Hospitality Areas Premium hospitality spaces including WestStar Bank Club and City Hall Grill for group events and corporate entertaining at home matches.
• Group Outings Group ticket packages for fan organizations, corporate events, fundraisers, and special theme nights, including dedicated fundraising programs.
• Suites Luxury suite rentals available as season-long or individual-match bookings for private entertaining at Southwest University Park, targeted at corporate clients and premium fans.
• Youth Soccer Programs Comprehensive youth development initiative including Lil'Locos, Technical Academy, camps, Futsal, First Stop Rec Soccer, Locos Prep, Next Gen Locos, and USL Academy teams for children of various age groups.
• El Paso Locomotive FC Official Mobile App Official mobile application providing mobile tickets, team content, match notifications, and real-time updates, available on Apple App Store and Google Play.
• Team Merchandise Shop Official online merchandise store selling jerseys, apparel, accessories, and commemorative items including special edition jerseys like Noche de Locos and seasonal collections.
• Community Programs Fan engagement initiatives including Pups at the Pitch dog-friendly matches, 50/50 Raffle, mascot Ozzy appearances, player requests, and partnership with local organizations.
• Prinx Tires USL Cup Mid-season cup competition within the USL Championship structure featuring group-stage matches against regional rivals including New Mexico United and Colorado Springs Switchbacks FC.

Quantifiable outcome

• Leading USL Championship in goals scored (22 goals in 2026 season)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Prinx TirescoreGTM or Marketing Partner · 1 January 2026Prinx Tires USL Cup naming rights sponsor - featuring Prinx Tires branding on the USL Cup competition
• GECUcoreGTM or Marketing PartnerMajor credit union partner and sponsor of El Paso Locomotive FC, featured prominently on official partner listings
• Cesar Ornelas LawminorGTM or Marketing PartnerPersonal injury law firm partner and sponsor of El Paso Locomotive FC
• TTP MarketingminorGTM or Marketing PartnerMarketing partner and sponsor of El Paso Locomotive FC
• ESPN+coreGTM or Marketing PartnerOfficial streaming partner for USL Championship matches, providing live broadcast of El Paso Locomotive FC games
• KVIAminorGTM or Marketing PartnerLocal broadcast partner for El Paso Locomotive FC matches, including KVIA.com and KVIA News app coverage
• USL ChampionshipcoreStrategic or Co-development PartnerLeague affiliation - El Paso Locomotive FC competes in USL Championship, part of USL soccer ecosystem including USL League One, USL League Two, USL W League, and USL Academy

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colorado Springs Switchbacks FC: USL Championship club and Prinx Tires USL Cup group-stage rival of El Paso Locomotive FC. Comparable operational scale and similar league-tier sponsorship economics.
• New Mexico United: USL Championship club based in Albuquerque and El Paso Locomotive FC's primary regional rival in the 'Derby del Camino Real.' Operates the same league, similar revenue model, and directly competes on schedule and rivalries.
• Louisville City FC: USL Championship club consistently among the league's top performers and attendance leaders. Comparable operational sophistication and sponsorship depth.
• Indy Eleven: Mid-sized USL Championship club with comparable ticket pricing, group-outing products, and sponsorship packaging. Distinct geographic market but similar revenue model.
• Sacramento Republic FC: One of the more established USL Championship clubs with an active MLS expansion bid. Useful as a comparable for valuation ceiling and growth trajectory in the league.
• San Antonio FC: Texas-based USL Championship club operating in the same Western Conference as El Paso Locomotive FC. Comparable business model, market size, and matchday-driven revenue profile.
• Las Vegas Lights FC: USL Championship club on the West side of the Western Conference. Comparable matchday, sponsorship, and merchandise revenue model.
• Phoenix Rising FC: USL Championship club in Arizona with a similar Southwest market profile and competitive positioning. One of the larger-spending clubs in the division, useful as a comparable for sponsorship and attendance economics.
• FC Tulsa: USL Championship club in Oklahoma directly competing against El Paso Locomotive FC in matches and standings. Similar market size, stadium setup, and revenue mix.

Broad incumbents

• Houston Dynamo FC: MLS franchise in the same state that has loaned players (e.g., goalkeeper Blake Gillingham) to El Paso Locomotive FC. Represents the divisional 'parent' ecosystem and a potential future promotion or affiliation pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/eplocomotivefc
• YouTubeyoutube.com/channel/UCYedbu5yatscq8eQkxpbnUQ
• Facebookfacebook.com/eplocomotivefc
• LinkedInlinkedin.com/company/eplocomotivefc
• Instagraminstagram.com/eplocomotivefc
• TikToktiktok.com/@eplocomotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Paso Locomotive FC