ESHE - care for you

What ESHE - care for you does

ESHE is a consumer mobile application that functions as an AI-powered women's health companion, operated by FEM HEALTH LIFE LIMITED, a private limited company incorporated in Limassol, Cyprus. The product targets women of reproductive age across Africa — with named active communities in Nigeria, Kenya, Tanzania, Ethiopia, Uganda, South Africa, and Ghana — and has reached 100,000+ users with a 4.8 App Store rating. The underlying platform combines an AI assistant (natural-language chat over cycle, pregnancy, mood, and skin data) with structured cycle/fertility/PCOS/mental-health calendars, a community forum, vetted specialist booking, an expert-reviewed content library (100+ mini-courses, 50+ check-ups, 30+ mental practices), and an in-app marketplace with pay-on-delivery and local-currency pricing. AI modalities are text and structured data; every AI response is grounded in medical research and reviewed by a named advisory board that includes a clinical embryologist, a specialist gynaecological surgeon, a dermatologist, a paediatrician, a biochemistry/cancer researcher, and a women's-health policy advocate.

The business model is freemium-led: the core app is free on iOS and Android, with conversion to a Circle membership subscription for premium expert content and a transaction-revenue marketplace for health and wellness products. Go-to-market is product-led growth through App Store and Google Play discovery, combined with community-led growth via in-app forums and word-of-mouth across the seven African markets. Distribution is mobile-first direct-to-consumer with localized payments, and the marketing surface is anchored by a medically verified editorial blog (Eshe Journal) plus social sharing via WhatsApp, Facebook, and X. The company is privately held, has a 10-person team, has not disclosed any external funding rounds, and has no disclosed revenue. In 2026 it was recognized as a winner of the World FemTech Awards in the Innovation / R&D category.

Name

ESHE - care for you

Legal name

FEM HEALTH LIFE LIMITED

Website

https://eshe.space

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ESHE is a Cyprus-incorporated, Africa-focused consumer femtech app that combines an AI health assistant with cycle tracking, expert-reviewed content, community forums, specialist booking, and a marketplace, serving 100,000+ women across seven African countries on a freemium plus subscription and commerce model.

Ownership category

akta.pro rank

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Freemium Core App: Free core app providing cycle tracking, AI companion, and community access at no cost to drive user acquisition and scale.
2. Circle Membership Subscription: Optional Circle membership providing extra expert content, likely premium mini-courses and guided check-ups. Paid subscription for enhanced expert content.
3. Marketplace Commerce: In-app marketplace selling health and wellness products with pay-on-delivery payment options and local currency pricing. Revenue from product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ESHE is a freemium mobile app for women that combines an AI-powered health companion with menstrual cycle, ovulation, fertility, pregnancy, PCOS, mental health, and skin tracking. It bundles expert-reviewed mini-courses, guided check-ups, and mental wellness practices, an in-app community forum for women across Africa, and an integrated marketplace with pay-on-delivery and local-currency checkout. A paid "Circle" membership tier unlocks additional premium expert content and is the company's recurring subscription offering.

Product overview

Eshe is a single unified mobile application combining an AI-powered chat companion with comprehensive women's health tracking tools. The core product centers on the Eshe AI Assistant, which provides 24/7 personalized health guidance backed by medical specialists. This is integrated with the Eshe Cycle Calendar for period/fertility tracking, the Eshe Community Forum for peer support, and the Eshe Expert Network for specialist consultations. Supporting content modules include Eshe Mini-Courses (100+ courses), Eshe Guided Check-ups (50+ assessments), Eshe Mental Practices (30+ wellness exercises), and the Eshe Journal blog. The Eshe Marketplace adds e-commerce functionality. Together, these components form an all-in-one women's health companion designed specifically for women across Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Eshe mobile app (AI women's health companion) A free, mobile-first women's health companion app available on the Apple App Store (id6468877247) and Google Play Store that combines menstrual cycle, fertility, pregnancy, PCOS, mental health, and skin tracking with an AI conversational assistant, expert-reviewed content, an in-app community, and a health-product marketplace; designed for individual women consumers across Africa.
• Circle membership subscription Optional monthly subscription inside the Eshe app that unlocks premium expert content, including extra mini-courses and guided check-ups, for individual women users who want deeper access to expert-reviewed health education.

Quantifiable outcome

• 100,000+ women trust Eshe
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Oura: Oura is a smart-ring health platform that has expanded into women's health features including cycle, pregnancy, and hormonal insights. It is comparable as a broad incumbent layering cycle and fertility tracking onto a hardware-plus-app platform with personalization AI.
• Maven Clinic: Maven is a women's and family health virtual care platform combining teleconsultations, content, and care navigation. It is comparable to Eshe's specialist-booking, expert-content, and women's-health navigation pillars, though it is B2B-led and US-centric.
• Elvie: Elvie is a women's health tech company best known for connected breast pumps and pelvic floor trainers, with a broader women's wellness portfolio. It is comparable as a broad incumbent expanding into women's health software and content adjacencies.

Direct peers

• Natural Cycles: Natural Cycles is an FDA-cleared digital fertility and contraception app combining cycle data with algorithm-driven predictions. It is comparable to Eshe on the fertility/pregnancy-prep use case and on regulatory-grade positioning of women's health software.
• Flo Health: Flo is the largest global period and cycle tracking app (tens of millions of users) with an AI chat companion and health insights. It is the most direct comparable to Eshe's cycle + AI + content model and the clearest global competitive threat in African markets.
• Clue: Clue is a leading science-driven period and fertility tracker headquartered in Berlin, with strong content and educational positioning. It overlaps directly with Eshe's cycle-tracking, fertility-window, and content-led value proposition.
• Maya: Maya is an AI-powered period and health tracker popular in South Asia with a chat assistant and health insights. It is comparable to Eshe in combining AI conversation with cycle tracking and localization for emerging-market users.

Emerging players

• Ovy: Ovy is a cycle and fertility tracking app that syncs with biometric devices and focuses on data-driven prediction. It is comparable to Eshe on the cycle/fertility tracking axis, though it is more device-oriented and less content/community-led.
• Tia: Tia is a women's health primary-care and virtual clinic platform combining content, telehealth, and community. It overlaps with Eshe's specialist-referral and women's-health content positioning, though it is US-focused and brick-and-mortar integrated.

Others

• Afrimash: Afrimash is a Nigerian agri-commerce marketplace with pay-on-delivery and local-payment infrastructure. It is comparable to Eshe only on the cross-border African e-commerce / pay-on-delivery marketplace mechanics, not on the health-content core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tweet
• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/eshe-care-for-you

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESHE - care for you