What ESOFTHALL LTD does

eSoftHall Ltd is a privately held iGaming software company that builds and operates a proprietary online betting and casino platform, delivering it to operators worldwide primarily through White Label and Turnkey solution models. The platform combines a Sportsbook (covering 30+ sports, 1.2M+ pre-match events, 850K live events, and 600K e-sports events annually, with pre-match and live in-play betting, odds feeds, managed trading, cash-out, and a bet builder) and an Online Casino (aggregating 80+ slot providers, 10K+ games, and 500+ live-dealer titles, with content management, anti-fraud, reporting, and PSP integration). The technology stack is proprietary PHP and JavaScript (ES2015+) on MySQL with an MVC architecture and HTML5/CSS front-end, developed and maintained by a team based in Athens, Greece, with corporate headquarters listed at 100 Bishopsgate, London.

The business model is multi-stream: licensing/royalty economics on White Label and Turnkey deployments (clients operate under eSoftHall's sublicense held by Curaçao-licensed partner PROMISED LAND BV), managed services for risk management and KYC/fraud detection, 24/7 multilingual customer support, subscription-based CRM (via Optimove) and affiliate platform access (via Mediacle), and transaction-fee-based payment processing spanning cards, alternative methods (Neteller, Skrill, PIX), and cryptocurrencies. Go-to-market is sales-led and event-driven: enterprise operators request tailored proposals through an online offer-request form, while the company generates top-of-funnel awareness at major iGaming exhibitions including ICE London (2023, 2024) and SBC Summit Barcelona (2023). Customer base is concentrated in the iGaming operator segment, with Destinobet and Icecreambet publicly named as white-label clients. There is a notable discrepancy in the input data: firmographics list year_founded as 2021, while the company's own materials reference 25+ years of industry experience, suggesting the current legal entity may be a 2021 UK incorporation carrying forward an operating history dating to approximately 1998.

Name

ESOFTHALL LTD

Legal name

eSoftHall Ltd

Website

https://esofthall.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

eSoftHall Ltd is a private iGaming software company providing a proprietary sportsbook and online casino platform delivered via White Label and Turnkey models to operators worldwide, operating under a Curaçao gaming license.

Ownership category

akta.pro rank

Product category

iGaming Platform Software

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• IGaming software platform
• Online sportsbook solutions
• White label casino
• Turnkey betting platform
• Online casino software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. White Label Solutions: Complete online gaming solution for starting a full-fledged online casino business from scratch. Clients operate under Esofthall's sublicense, benefiting from fast market entry, Curacao licensing, and comprehensive platform features.
2. Turnkey Solutions: Self-owned online operations combined with professional experience. Clients maintain more control while leveraging Esofthall's platform and expertise.
3. Risk Management Services: Experienced bookmakers managing risk and ensuring security and high profit for client companies using modern risk management tools.
4. Payment Processing: Payment processing services using world-class payment methods including credit/debit cards, alternative payments, and cryptocurrency support.
5. Customer Support Services: 24/7 multilingual customer support for partners and clients.
6. CRM Services: Customer relationship management using Optimove platform for running and organizing campaigns worldwide.
7. KYC/Fraud Detection: Fraud prevention and KYC compliance services.
8. Affiliate System: Affiliate platform services through partnership with Mediacle for reporting and analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ESOFTHALL provides a proprietary online betting and iGaming platform combining a Sportsbook Platform (pre-match and live in-play betting, 30+ sports, 1.2M+ annual events) and an Online Casino Platform (80+ slot providers, 10K+ games, 500+ live-dealer games). These are delivered through White Label and Turnkey Solution models, enabling operators to launch under a Curaçao gaming license held by partner PROMISED LAND BV, complemented by operational services including risk management, payment processing, CRM, KYC/fraud detection, customer support, and an affiliate system.

Product overview

eSoftHall is a betting and iGaming software company offering a unified proprietary platform with multiple integrated solutions. The core product portfolio consists of a Sportsbook Platform (offering pre-match and live betting with 30+ sports, 1.2M+ annual events, and odds feed services) and an Online Casino Platform (80+ slots providers, 10K games, 500+ live dealer games). These core products are delivered through White Label and Turnkey Solution delivery models, enabling operators to launch quickly under Curaçao licensing. Additional add-on modules include an Odds Feed Generator, Agent System (7 levels), and Bonus Engine. The platform is complemented by operational services including Risk Management, 24/7 Customer Support, KYC Fraud Detection, CRM (via Optimove), Affiliate System (via Mediacle), and Payment Infrastructure supporting traditional and crypto payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportsbook Platform State-of-the-art sportsbook software for iGaming operators, offering full flexibility, manageability, and reliability with pre-match and live in-play betting across 30+ sports, real-time bet visibility, odds feeds, and managed trading services.
• Online Casino Platform Online casino operator platform aggregating content from 80+ slot providers, 10,000+ games, and 500+ live-dealer games, with content management, anti-fraud, reporting, PSP integration, and marketing tools for iGaming operators.
• White Label Solution Complete turn-up online gaming solution for entrepreneurs and operators launching a casino and sportsbook business from scratch, operating under eSoftHall's Curaçao sublicense with comprehensive platform features and fast market entry.
• Turnkey Solution Turnkey solution combining the advantages of self-owned online operations with professional experience for building online gambling businesses with greater client control.
• Brands Solution Solution offering self-owned online operations brands combined with professional experience, featuring consumer-facing brands such as DestinoBet, IceCreamBet, and Alibabet for operator partners.
• Odds Feed Generator Standalone odds feed generation tool fully customizable per sport and per country, designed for iGaming operators needing tailored pricing feeds.
• Risk Management Managed risk management service delivered by experienced bookmakers using modern risk management tools to ensure security and profitability for client iGaming operators.
• Customer Support 24/7 multilingual customer support service for iGaming operator partners and their end-player customers.
• KYC Fraud Detection Fraud prevention and KYC compliance service providing player verification, anti-fraud measures, and regulatory compliance support for iGaming operators.
• Payment Infrastructure Payment processing infrastructure supporting credit/debit cards (Visa, Mastercard), alternative payment methods (Neteller, Skrill, PIX), and cryptocurrencies for iGaming operator deposits and withdrawals.
• Acquisition Marketing Customer acquisition marketing service combining SEO, social media marketing, email campaigns, and other marketing tools to drive traffic and expand operator customer bases.

Quantifiable outcome

• Fast market entry through pre-licensed white label solution - no license application process required
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• PROMISED LAND BVcoreStrategic or Co-development PartnerPROMISED LAND BV is the licensing partner that holds the online gaming license in Curaçao. Esofthall operates white label solutions under this license, allowing operators to legally run online casino and sportsbook operations worldwide (except in countries with internal gaming regulation or where online gaming is prohibited).
• MediaclecoreTechnology or IntegrationThird-party affiliate platform provider used by Esofthall's operators. Provides comprehensive reports and analysis for forecasting and designing future strategies.
• OptimovecoreTechnology or IntegrationCRM tool provider utilized by Esofthall to help clients run and organize campaigns targeted to clients worldwide.
• Hetzner Online GmbHsupportingTechnology or IntegrationWeb hosting provider. Esofthall operates web servers hosted in Germany by Hetzner Online GmbH, which adheres to EU/US Privacy Shield ensuring secure data storage and GDPR compliance.
• ZohosupportingTechnology or IntegrationEmail hosting provider. Contact form submissions are sent to company email hosted by Zoho, which adheres to EU/US Privacy Shield policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EveryMatrix: EveryMatrix is a direct iGaming platform provider offering turnkey and white-label sportsbook, casino, and PAM (Player Account Management) solutions to operators globally. Highly comparable on product scope, delivery model, and target customer base.
• Altenar: Altenar is a sportsbook software provider offering turnkey and API-based solutions to operators, with risk management and trading services. Overlaps specifically on the sportsbook platform side of Esofthall's offering.
• Digitain: Digitain offers a turnkey iGaming and sportsbook platform with risk management, payments, and CRM modules, serving operators across multiple regulated and emerging markets. Closely comparable to Esofthall's full-stack delivery approach.
• NSoft: NSoft offers a turnkey sportsbook and casino platform with risk management, odds feeds, and managed services to operators, particularly in emerging markets. Highly comparable product scope and target customer profile.
• SoftSwiss: SoftSwiss is a direct competitor providing turnkey and white-label online casino and sportsbook platform solutions, including payment processing and affiliate systems, primarily targeting crypto-friendly operators in regulated and emerging markets.
• BetConstruct: BetConstruct provides both land-based and online sportsbook, casino, and turnkey platform solutions, with strong presence in emerging markets and a similar full-stack offering (sportsbook, casino, risk, payments). Direct overlap in B2B platform delivery model.
• Salsa Technology: Salsa Technology provides an iGaming platform (Salsa Omni) and turnkey/white-label solutions with sportsbook, casino, and payment integrations, focused primarily on Latin American markets. Comparable delivery model with similar regulatory/license profile.
• Pragmatic Solutions: Pragmatic Solutions provides an iGaming Player Account Management (PAM) platform enabling operators to launch casino and sportsbook operations. Similar technology-stack B2B platform delivery model targeting operator clients.

Emerging players

• ORYX Gaming (Bragg Gaming Group): ORYX Gaming, now part of Bragg Gaming Group, provides a turnkey iGaming content and platform aggregation solution. Comparable on content aggregation and platform integration, though more focused on regulated Tier-1 markets.

Broad incumbents

• Playtech: Playtech is a global gambling technology incumbent offering sportsbook, casino, poker, and bingo platforms to operators, plus its own regulated brands. Overlaps with Esofthall on sportsbook/casino platform delivery but at vastly larger scale across Tier-1 licenses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/esofthall-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESOFTHALL LTD