ESPACE AUTOMOBILE D'AUVERGNE

What ESPACE AUTOMOBILE D'AUVERGNE does

Espace Automobile d'Auvergne operates a French SARL-registered specialty retail business (legal entity Espace Automobile, CGD Sarl société, RCS 432 291 847, share capital €8,000, 11 employees) under the website espaceautomobile.com. The company is headquartered at 19, avenue de Genève, Saint-Julien-en-Genevois (Haute-Savoie), serving the Auvergne-Rhône-Alpes region with both a physical storefront and an e-commerce channel that supports EUR and CHF checkout.

The catalog spans motorsport-adjacent categories: pilot equipment, interior and electrical components, engine and transmission parts, suspension and braking systems (including big brake kits priced from €85 to €3,199), tires, lighting and bodywork, clothing and accessories, karting equipment, and workshop tools and consumables (entry items from €6.90 up to roughly €385). Beyond retail, the company offers equipment rental and customization services, targeting motorsport enthusiasts, historic vehicle owners, karting hobbyists, and occasional racers.

Distribution relationships with motorsport brands form the merchandising backbone: Sparco, OMP, and TAROX are core, supplemented by BRATEX, GT2i, KING TONY, LONGACRE, Bell, Alpinestars, Motul, Stilo, and Yokohama, with Banque Populaire providing consumer financing at checkout. There is no disclosed revenue, no funding history, no M&A activity, and no AI/ML capability referenced; the business model is straightforward specialty retail plus light service revenue, with cross-border (Swiss) demand served via dual-currency checkout.

Name

ESPACE AUTOMOBILE D'AUVERGNE

Legal name

Espace Automobile, CGD Sarl société

Website

https://espaceautomobile.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Espace Automobile d'Auvergne is a French specialty retailer based in Saint-Julien-en-Genevois selling motorsport parts, pilot equipment, karting gear, and workshop tools to motorsport, historic vehicle, and karting enthusiasts across the Auvergne-Rhône-Alpes region, with EUR/CHF checkout and on-site rental and customization services.

Ownership category

akta.pro rank

Product category

Motorsport Equipment Retail

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Motorsport equipment retail
• Racing safety gear
• Vehicle performance parts
• Competition tire supply
• Workshop tools

Headquarters

HQ city

Saint-Julien-en-Genevois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Motorsport Equipment: Direct sales of motorsport equipment including driver gear (helmets, suits, gloves, boots, HANS systems), cockpit components, engine/transmission parts, braking systems, tires, and workshop equipment through both physical store and e-commerce platform.
2. Equipment Rental: Rental service for helmets, suits, and HANS systems for customers who race only occasionally, providing maintained, performant, recent equipment for daily or extended rental periods.
3. Customization Services: Personalization of team clothing including embroidery, screen printing, embroidered patches, and silk-screening services for racing team garments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Espace Automobile d'Auvergne (legal entity CGD Sarl) is a French motorsport equipment retailer selling FIA-homologated driver gear (helmets, suits, gloves, boots, HANS systems), vehicle performance components (engine, transmission, braking, suspension), competition tires, and workshop tools through both a physical store in Saint-Julien-en-Genevois and an e-commerce website. The company also offers equipment rental for occasional racers and customization services (embroidery, screen printing) for team clothing.

Product overview

Espace Automobile is an e-commerce platform selling motorsport and racing equipment for drivers, teams, and enthusiasts. The product portfolio centers on pilot equipment (helmets, suits, gloves), vehicle components (engine, transmission, braking, suspension), tires, and workshop tools. The company offers both retail sales and rental services for occasional racers, plus customization services for team clothing. Major brands include Sparco, OMP, GT2i, Bell, Alpinestars, Motul, Stilo, and Yokohama.

Differentiator

Problem solved

Functional benefit

Brands

• Sparco: Racing equipment brand - suits, helmets, gloves, shoes, accessories
• OMP
• GT2i
• Bell
• Alpinestars
• Motul
• Stilo
• Yokohama

Products and services

• Equipment Pilote (Pilot Equipment)
• Habitacle Electricité (Interior & Electrical)
• Moteur Transmission (Engine & Transmission)
• Liaison au Sol Freinage (Suspension & Braking)
• Pneus (Tires)
• Eclairage Carrosserie (Lighting & Bodywork)
• Karting Equipment
• Stand & Atelier (Workshop)
• Vêtements & Accessoires (Motorsport Clothing)
• Equipment Rental Service (Locations)
• Team Clothing Customization (Personnalisation Vêtement Écurie)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• TAROXcoreOthersTAROX is a major brand partner supplying big brake kits and performance brake components sold through Espace Automobile. The partnership represents a primary product category for the retailer.
• OMPcoreOthersOMP supplies racing equipment including brake components, mechanic workwear, and safety equipment. A significant brand partnership for motorsport gear.
• SparcocoreOthersSparco is a key brand partner providing driver equipment (helmets, suits, gloves, boots), mechanic workwear, tools bags, and accessories.
• BRATEXminorOthersBRATEX supplies brake discs and components for competition vehicles.
• GT2iminorOthersGT2i provides mechanic combinations and race tents/structures.
• KING TONYminorOthersKING TONY supplies workshop tools and equipment including impact wrenches, torque wrenches, and specialized sockets.
• LONGACREminorOthersLONGACRE supplies precision measurement equipment including camber/toe gauges, pyrometers, and digital tire pressure gauges.
• BellminorOthersBell is a brand partner for racing helmets.
• AlpinestarsminorOthersAlpinestars provides driver apparel and racing gear.
• MotulminorOthersMotul supplies lubricants and additives for motorsport applications.
• StilominorOthersStilo provides helmet communication systems and accessories.
• YokohamaminorOthersYokohama supplies competition tires.
• Banque PopulaireminorOthersBanque Populaire provides payment processing services through Cyberplus for secure online transactions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• OMP Racing: Italian motorsport equipment manufacturer supplying driver gear, safety equipment, and components. Comparable as a major brand carried by Espace Automobile and a broader industry incumbent with vertical integration that the retailer cannot match.
• Yokohama: Japanese tire manufacturer with a motorsport and competition tire line. Comparable as a major competition tire supplier whose direct sales channels can compete with independent resellers.
• Sparco: Italian motorsport equipment manufacturer (seats, harnesses, suits, helmets, steering wheels). Comparable as a key supplier brand and a vertically integrated industry incumbent that competes with multi-brand retailers via direct distribution.
• Motul: Global lubricants and additives manufacturer with motorsport positioning. Comparable as a key supplier of lubricants and a broader motorsport industry incumbent with brand power exceeding individual retailers.
• Alpinestars: Global motorsport and automotive protective equipment manufacturer with retail presence. Comparable as a supplier brand and as a manufacturer-retailer that captures margin unavailable to pure resellers like Espace Automobile.
• Longacre Racing Products: US-based motorsport measurement and pit equipment manufacturer (gauges, scales, tools). Comparable as a supplier brand carried by Espace Automobile and as an industry incumbent in the workshop/pit equipment category.
• Bell Racing: US-based motorsport helmet manufacturer and global brand. Comparable as a helmet supplier whose direct-to-consumer and distribution channels overlap with Espace Automobile's helmet retail category.

Direct peers

• Stand 21: French motorsport safety equipment specialist (suits, harnesses, helmets, HANS) serving French and European racing competitors. Comparable as a France-based motorsport safety gear supplier with overlapping product categories.
• Demon Tweeks: UK-based motorsport equipment retailer offering racing driver gear, performance parts, and workshop tools across multiple channels. Closely comparable as a multi-brand specialty motorsport retailer serving enthusiast and club-level racers.
• GT2i: French motorsport equipment retailer offering racing driver gear, mechanic equipment, and team apparel. Directly comparable as a France-based multi-channel motorsport retailer with overlapping customer segments and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/espace-automobile-d'auvergne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESPACE AUTOMOBILE D'AUVERGNE