E. T. Lawson and Son, Incorporated

What E. T. Lawson and Son, Incorporated does

E.T. Lawson and Son, Incorporated is a privately held, family-owned home comfort services company headquartered in Hampton, Virginia, serving residential customers across 16 counties and cities in Eastern Virginia (Hampton Roads region) from offices in Hampton, Williamsburg, Gloucester, and Norfolk. Founded in 1919 and now operating into its fifth generation of family ownership under President Donald B. Allen, Jr., the company employs approximately 17 staff and serves more than 8,000 residential customers, positioning itself as the largest home Bioheat Heating Oil company in Hampton Roads. The business is structured as a full-service home comfort provider, with revenue streams spanning heating oil (Bioheat B2 blend, refined in Westpoint, VA) and ultra-low sulfur heating oil delivered via a weather-monitoring-based automatic delivery program, equipment sales and installation (Maytag and Buderus heating/cooling systems, GE and Kubota standby generators, Buderus solar water heating, Bradford White and Bock water heaters, TOTO bath products), and over 16 service agreement tiers covering HVAC, plumbing, electrical, and water heater maintenance. Indoor air quality (HEPA, UV, humidifiers), Aeroseal duct sealing (PRO Level status since November 2015), AirTight spray foam insulation, Owens Corning AttiCat blown-in attic insulation, home energy audits to Building Performance Institute standards, handyman services, and bathroom remodeling round out the product surface. Revenue mechanics blend usage-based (per-gallon oil delivery), one-time (equipment installs, generator packages starting at $7,995, weatherization at $1,995-$3,495), subscription/recurring (annual and multi-year service plans ranging from $39.95 to $299.95), and professional services (diagnostic fees, $49.95 normal hours / $99.95 after-hours trip charges). The go-to-market is sales-led through direct field service technicians, supported by a Realty Partnership Program with eight regional brokerages that generates B2B2C referrals, an informative website and blog, email newsletter, social media presence, and BBB A+ accreditation as a trust signal. The company differentiates on longevity, brand reputation, automatic delivery reliability, NORA/BPI/EPS-certified technicians, and a first-mover positioning on Bioheat and solar offerings in its market.

Name

E. T. Lawson and Son, Incorporated

Legal name

E.T. Lawson

Website

https://etlawson.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

E.T. Lawson is a family-owned, fifth-generation home comfort services company serving 8,000+ residential customers across Eastern Virginia with heating oil, HVAC, plumbing, electrical, generator, solar, and weatherization services.

Ownership category

akta.pro rank

Product category

Home Comfort Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industry

Tankless Water Heater Installation & Service (HSAOACAB)

Keywords

• Heating oil delivery
• HVAC services
• Home comfort services
• Plumbing and electrical
• Energy audits

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Heating Oil (Bioheat) Delivery: Recurring delivery of Bioheat heating oil to residential customers with automatic delivery program. Customers pay per gallon delivered with metered delivery slips providing proof of amount. Also includes ULTRA premium heating oil product.
2. Equipment Sales and Installation: One-time sales and installation of heating systems (oil, gas, heat pumps), air conditioning, water heaters, generators, and solar systems. Includes comprehensive warranties and financing options.
3. Service Agreements: Annual maintenance contracts (Plan A, Plan B, Presidential Furnace Protection Plan, Space Heater Plans, Heat Pump Plans, Gas Plans, AC Plans, Plumbing and Electrical Service Agreements) providing scheduled maintenance, priority service, and parts coverage.
4. Service and Repair: Hourly/diagnostic fees for repair services including HVAC, plumbing, and electrical work. Trip charges apply for service calls with upfront pricing based on industry-standard costs and times.
5. Weatherization and Energy Audits: Home energy audits, attic insulation, crawl space encapsulation, duct sealing, and air leak repairs to improve home energy efficiency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

E.T. Lawson is a full-service home comfort company delivering Bioheat heating oil and related HVAC, plumbing, electrical, generator, solar, and weatherization services to residential customers in Eastern Virginia. Core offerings include automatic heating oil delivery, sales and installation of heating/cooling equipment (Buderus, Maytag, GE, Kubota brands), and subscription-based annual service agreements covering furnaces, boilers, AC, plumbing, and electrical systems.

Product overview

E.T. Lawson is a home comfort services company offering a comprehensive portfolio of products and services centered on heating, cooling, plumbing, and electrical solutions for residential customers in eastern Virginia. The core offering revolves around Bioheat® Fuel (B2 blend of 2% soybean oil/98% Ultra premium heating oil) with automatic delivery service, complemented by installation, repair, and maintenance of heating and cooling equipment from branded partners including Maytag (gas furnaces, air conditioners, heat pumps, indoor air quality products), Buderus (gas boilers, oil boilers, solar water heating), and GE/Kubota (standby generators). The company provides an extensive suite of add-on services including plumbing, electrical, handyman, bathroom remodeling (BCI Acrylic), weatherization, attic insulation (AirTight spray foam, Owens Corning AttiCat), Aeroseal duct sealing, home energy audits, and solar installations. Multiple service agreement tiers (Plan A, Presidential, Plan B, Space Heater Plans, Heat Pump Plans, and cooling/plumbing/electrical plans) provide ongoing maintenance and protection. Additional offerings include TOTO bath products, Bradford White and Bock water heaters, Triangle Tube indirect hot water systems, Beckett Rocket wireless fuel monitors, tank protection plans, price protection plans, and a Realty Partnership Program for real estate professionals. The company operates primarily through in-person service calls rather than software or platform-based delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Bioheat® Fuel (B2 Blend) B2 Bioheat® Fuel blend (2% soybean oil and 98% ULTRA premium heating oil) refined in Westpoint, VA. Non-toxic, biodegradable, and renewable heating fuel that burns cleaner than conventional heating oil, reduces particulates and greenhouse gases, lubricates heating system parts, and carries a guarantee against sludging, icing, waxing, or gelling. Delivered to residential customers in Eastern Virginia.
• Automatic Heating Oil Delivery Service Computer and weather monitoring system-based automatic fuel delivery that predicts consumption day by day and schedules deliveries without requiring homeowner involvement. Includes a guarantee against running out of oil. Metered delivery slips provide proof of amount delivered. Available to residential heating oil customers in Eastern Virginia.
• Heating Equipment Sales and Service Installation, repair, and maintenance services for all heating equipment types including oil, gas, and electric systems. Covers boilers, furnaces, and heat pumps from brands including Maytag, Buderus, and others. Includes comprehensive warranties and financing options for residential customers in Eastern Virginia.
• Air Conditioning Sales, Installation, and Service Central air conditioning systems including Maytag M1200 IQ variable-speed air conditioners/heat pumps (15-18 SEER) with environmentally friendly R-410A refrigerant, two-stage cooling, and ENERGY STAR rating. Includes installation, repair, and maintenance for residential customers.
• Plumbing Services Full-service plumbing including repair, installation, and 24/7 emergency service. Features licensed and bonded technicians and upfront pricing. Available to residential customers in Eastern Virginia.
• Electrical Services Complete electrical services including rewiring, outlet/switch additions, appliance wiring, safety inspections, and lighting. Features certified electricians and upfront pricing for residential customers.
• Handyman Services Comprehensive handyman services covering site work, foundations, framing, roofing, drywall, insulation, flooring, painting, plumbing and electrical fixture installation, siding, decks, and fencing. Available to residential customers.
• Bathroom Remodeling (BCI Acrylic Bath Systems) Custom acrylic bath liners, shower liners, replacement shower bases, wall surroundings, walk-in bathtubs, handicap accessible showers, and bathroom remodeling services through BCI Acrylic with lifetime warranty. Targeted at residential homeowners seeking accessible or upgraded bathrooms.
• Aeroseal Duct Sealing Certified Aeroseal duct diagnostics and sealing service (PRO Level status since November 2015). Scientifically-advanced duct sealing process that seals ductwork from inside out with 10-year guarantee and savings of up to 20% on heating/cooling efficiency. Available to residential customers.
• AirTight Spray Foam Insulation AirTight spray foam insulation and air leak sealing service endorsed by Ty Pennington. Can reduce home energy bills by up to 40% by sealing cracks, insulating hard-to-reach areas, and conforming to any architectural design. Targeted at residential homeowners.
• Home Energy Audits and Weatherization Comprehensive home energy audits following Building Performance Institute standards, including blower door tests, thermal scans, and ductwork testing. Also offers free home energy surveys, attic insulation (AttiCat system), crawl space encapsulation, and duct sealing for residential customers.
• Standby Generator Sales and Installation GE standby generators (7kW to 62kW) and Kubota-powered EPS Series 100 diesel generators (7kW to 29kW) for residential and commercial backup power. Permanently installed to natural gas or propane fuel sources with automatic backup power capability. Includes 5-year parts and labor warranty and installation starting at $7,995.
• Buderus Solar Water Heating Systems Buderus solar collectors, pump stations, controls, and accessories for solar water heating. Features integrated mounting systems, weatherproof and corrosion-proof construction, with potential savings of up to 60% on hot water heating bills annually. Installed for residential customers.
• Annual Service Agreements More than 16 heating, cooling, plumbing, and electrical service agreement plans including Plan A Furnace Protection ($229.95/year), Presidential Furnace Protection Plan ($299.95/year covering entire boiler/furnace), Plan B ($109.95/year), Space Heater Plans JA ($144.95) and JB ($89.95), Heat Pump Plan N, Presidential AC Protection Plan L ($225.00/year), Total Comfort AC Plan F ($149.95/year), Oil AC Plan O ($99.95/year), Water Heater Plan I ($39.95/year), Plumbing Plan G ($109.95 for two years), and Electrical Plan E ($109.95 for two years). Each provides scheduled maintenance, priority emergency service, parts coverage, and discounts on non-warranted work.
• Tank Protection Plans Comprehensive tank warranty for heating oil tanks covering cleaning, painting, repair, and replacement at no charge. Includes pollution coverage up to $1,000,000 in Virginia and North Carolina for both above-ground and underground tanks. Available to residential fuel customers.
• Price Protection Plan

Quantifiable outcome

• Up to 45% reduction in heating costs with new high-efficiency oil heating systems
• +8 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AerosealcoreTechnology or Integration · 1 November 2015E.T. Lawson became one of the first 44 Aeroseal dealer-installers in the country to achieve PRO Level status in November 2015. The company performs Aeroseal duct diagnostics and sealing services using proprietary technology.
• National Oilheat Research Alliance (NORA)coreStrategic or Co-development PartnerE.T. Lawson participates in NORA's professional education and training program. All service department members have or are receiving NORA certification. Company President Donald B. Allen, Jr. was instrumental in helping reinstitute NORA's Silver Certification Program at the national level in the early 1990s.
• Williamsburg Property ManagementminorGTM or Marketing PartnerParticipating realty company in E.T. Lawson Realty Partnership Program. Contact: Inga Gayer, 811 Richmond Rd, Williamsburg, VA 23185, Ph: 757-229-8292
• Berkeley RealtyminorGTM or Marketing PartnerParticipating realty company in E.T. Lawson Realty Partnership Program. Contact: Pam Blank, 150 Strawberry Plains Rd Suite A-1, Williamsburg, VA 23188, Ph: 757-229-6810
• Long & Foster CompaniesminorGTM or Marketing PartnerParticipating realty company with multiple locations in E.T. Lawson Realty Partnership Program. Locations include Yorktown (757-886-1900), Virginia Beach (757-481-1919), Norfolk (757-623-2500)
• Liz Moore & AssociatesminorGTM or Marketing PartnerParticipating realty company in E.T. Lawson Realty Partnership Program. Contact: 11801 Canon Blvd Suite 100, Newport News, VA 23606, Ph: 757-873-2707
• Prudential Towne RealtyminorGTM or Marketing PartnerParticipating realty company with multiple locations in E.T. Lawson Realty Partnership Program. Contact: Peggy Seymour, multiple locations including 4135 Ironbound Rd, Ph: 757-645-4949
• RE/Max AllianceminorGTM or Marketing PartnerParticipating realty company with multiple locations in E.T. Lawson Realty Partnership Program. Contact: Jack Miller, multiple locations including Newport News (757-726-2030), Virginia Beach (757-456-2345)
• Rose & WombleminorGTM or Marketing PartnerParticipating realty company with multiple locations in E.T. Lawson Realty Partnership Program. Contact: 800 Diligence Dr, Ph: 757-706-3728, Virginia Beach (757-340-6655)
• William E WoodminorGTM or Marketing PartnerParticipating realty company with multiple locations in E.T. Lawson Realty Partnership Program. Locations include Norfolk, Williamsburg, Yorktown, Virginia Beach

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Petro Home Services: Petro is a regional provider of home heating oil (and propane), HVAC, plumbing, and electrical services in the Northeast U.S. Like E.T. Lawson, it sells Bioheat and adjacent home-comfort trades, making it the closest direct competitor by business model.
• Hiller Plumbing, Heating, Cooling & Electrical: Hiller is a multi-trade home services company in the Southeast U.S. offering plumbing, heating, cooling, and electrical services to residential customers. Its full-service trade model and regional footprint closely mirror E.T. Lawson's integrated offering.
• One Hour Heating & Air Conditioning: One Hour is a national residential HVAC franchise offering installation, repair, and maintenance. It is a direct peer to E.T. Lawson in the residential HVAC service category, with comparable subscription-like service agreements.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national residential plumbing franchise with on-time service guarantees and service agreement programs. It directly parallels E.T. Lawson's plumbing service category and pricing structure.
• Mr. Rooter Plumbing: Mr. Rooter is a national residential and light-commercial plumbing franchise offering drain cleaning, repairs, and installations. It competes with E.T. Lawson's plumbing service business on a regional franchise basis.
• Aire Serv: Aire Serv is a national HVAC service franchise providing heating and cooling installation, repair, and maintenance. It is a direct peer in residential HVAC services, though E.T. Lawson's fuel-delivery heritage adds a unique dimension.

Broad incumbents

• Roto-Rooter: Roto-Rooter is a national plumbing and drain service brand with emergency and repair offerings. It overlaps with E.T. Lawson's plumbing trade, though at a much larger scale and broader geographic footprint.
• HomeServe USA: HomeServe is a national home repair and service-plan provider offering subscription-style coverage for plumbing, HVAC, electrical, and appliance breakdowns. It is a broad incumbent that competes with E.T. Lawson's service agreement model across many U.S. markets.
• ServiceMaster Brands: ServiceMaster is a large national franchisor of home services (restoration, cleaning, HVAC, plumbing). As a broad incumbent, it overlaps with E.T. Lawson on HVAC/plumbing service categories but operates at national scale through franchise networks.

Regional players

• Star Oilco: Star Oilco is a regional heating oil and biofuel delivery company serving the Pacific Northwest, offering Bioheat-equivalent blends and equipment services. It is comparable to E.T. Lawson as a regional fuel-delivery-plus-services operator, but in a different U.S. geography.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/etlawson1919
• Facebookfacebook.com/E-T-Lawson
• LinkedInlinkedin.com/company/e.-t.-lawson-and-son-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E. T. Lawson and Son, Incorporated