Events Design Company Ltd

What Events Design Company Ltd does

Events Design Company Ltd is a Liverpool-based private limited company that has operated in the UK outdoor events industry for over 30 years, providing event design, site and production management, health and safety consultation, surveying, telecoms advisory, environmental solutions, and event staffing services to festival organizers, local authorities, and entertainment clients. The firm works across the full event lifecycle, from CAD-based event design using AutoCAD, Vectorworks, and Visio through to on-site delivery, multi-agency liaison (police, fire, ambulance, local authorities), and post-event evaluation. Its services business has reportedly delivered more than 500 events, with claimed 100% client satisfaction.

In 2025 the company extended into software with the launch of eventSoftware (branded eventPassport), a cloud-based modular SaaS platform built on enterprise-grade infrastructure that consolidates weather intelligence, staff accreditation, and collaborative scheduling into a single event control system. The Weather Intelligence module aggregates forecasts from up to 10 providers and integrates on-site ultrasonic sensors (TempestOne, WeatherFile), delivering lightning alerts within approximately 60 seconds and three-level wind alerting. The Accreditation module adds AI-powered document verification, facial recognition search, ANPR vehicle tracking, and CCTV movement analysis for fraud prevention and site intelligence. The Collaborative Scheduling module provides real-time multi-user calendar synchronization, magic-link sharing, and drag-and-drop timeline management integrated with weather and delivery data.

Revenue is generated through two streams: professional services fees for event design and management, and recurring SaaS subscriptions for the eventSoftware platform with quote-based enterprise pricing and a freemium demo tier. The company is privately held with no disclosed institutional investors, no parent company, and no disclosed leadership team. Operations remain UK-focused with headquarters at 3 Fleming Road, Liverpool, and the firm employs 5 staff, indicating a small, founder-led operating footprint despite its three-decade operating history.

Name

Events Design Company Ltd

Legal name

Events Design Company Ltd

Website

https://eventdesign.co

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Events Design Company Ltd is a Liverpool-based firm providing outdoor event design, production, and health and safety services alongside eventSoftware, a SaaS platform for weather intelligence, accreditation, and scheduling targeted at UK event organizers.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Event Design, Decor & Styling (HSACAAAB), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management software
• Outdoor event design
• Event safety platform
• Staff accreditation software
• Event production management

Headquarters

HQ city

Liverpool, Merseyside

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Design & Production Management Services: Professional services including event design (CAD drawings), site management, production management, and health & safety services for outdoor events.
2. eventSoftware SaaS Platform: Cloud-based event management software with modules for weather intelligence, accreditation, scheduling, and security. Accessed via subscription with demo and personalized account setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Events Design Company Ltd provides two integrated offerings: (1) eventSoftware (eventPassport), a cloud-based SaaS platform delivering real-time weather intelligence, safety alerts, AI-powered staff accreditation, ANPR vehicle tracking, and collaborative scheduling for outdoor events; and (2) professional event management services covering CAD event design, site management, production management, health and safety, logistics, staffing, graphics, environmental solutions, telecoms and surveying for UK festivals and outdoor events.

Product overview

Events Design Company Ltd operates two distinct offerings: (1) eventSoftware (eventPassport) - a modular SaaS event management platform with integrated modules for weather intelligence, staff accreditation, and collaborative scheduling; and (2) professional event management services covering event design, site management, production, health and safety, staffing, and logistics. The platform provides real-time safety monitoring with AI-powered verification and is built for safety-critical outdoor events.

Differentiator

Problem solved

Functional benefit

Brands

• eventPassport: Staff accreditation module with AI-powered verification, pass management, and comprehensive access control for events
• eventSoftware Weather Intelligence
• eventSoftware Collaborative Scheduling

Products and services

• eventSoftware (eventPassport) Cloud-based SaaS event management platform providing real-time weather intelligence, safety alerts, AI-powered staff accreditation, ANPR vehicle tracking, collaborative scheduling, and complete audit trails for safety-critical outdoor events. Designed for event safety professionals, production managers and event controllers.
• Event Design & Production Management Services Full-service professional offering for outdoor events covering CAD event design (AutoCAD, Vectorworks, Visio), site and production management, health and safety consultation and multi-agency liaison, full site logistics, event staffing, graphics and printing, environmental solutions, telecoms infrastructure advisory, and surveying/GPS. Targeted at UK outdoor event organizers, festival producers and event management companies.

Quantifiable outcome

• 72 events cancelled annually due to lightning (Edinburgh Fringe, Storm Floris 2025)
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature14 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Largest enterprise event management platform, covering venue sourcing, registration, onsite management, and virtual events. Overlaps with eventSoftware in scheduling and accreditation, but serves a much broader corporate buyer base with vastly greater resources.
• Bizzabo: Enterprise event experience platform serving large corporate event programs. Comparable scheduling, registration, and onsite functionality to eventSoftware, but at a different scale and buyer profile (corporate event teams versus outdoor festival producers).
• Eventbrite: Mass-market event ticketing and discovery platform with built-in registration and basic onsite tools. Compares loosely to eventSoftware's accreditation and scheduling modules but lacks the outdoor-event-specific weather and safety capabilities.

Direct peers

• Blerter: Event safety and risk management SaaS platform used by live event organizers worldwide. Directly comparable to eventSoftware's weather intelligence, safety alerts, and accreditation modules, with a similar focus on safety-critical operational data for outdoor events.
• Eventsforce: Event management software platform covering registration, scheduling, and onsite check-in for corporate and association events. Comparable to eventSoftware's scheduling and accreditation modules, though with a stronger corporate-event bias versus outdoor festivals.
• CrowdPass: Digital accreditation and access control platform for festivals and live events. Directly competes with eventSoftware's accreditation module on pass management, document verification, and access control for staff and crew.

Regional players

• Festival Republic: UK-based festival promoter and producer (part of Live Nation UK) behind Reading, Leeds, and other major UK festivals. Comparable to the Events Design Company services business in delivering large-scale UK outdoor events, though operates at promoter rather than supplier level.
• Gallowglass Health & Safety: UK event crew and H&S staffing provider for live events and brand activations. Directly comparable to the Events Design Company services business for UK event staffing and site logistics, though without the SaaS platform layer.

Emerging players

• Planning Pod: Event planning software for meeting and event professionals, covering planning, registration, and venue layouts. Overlaps with eventSoftware's scheduling and event design components, though targeted at smaller event planners rather than large outdoor festivals.
• Accelevents: All-in-one event management platform combining registration, ticketing, and onsite check-in. Overlaps with eventSoftware's accreditation and scheduling capabilities but is broader and more ticketing-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/events-design-company-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Events Design Company Ltd