CrowdPass
CrowdPass is an NFC- and RFID-powered event management platform offering registration, badge printing, access control, lead retrieval, ticketing, and real-time analytics to conferences, festivals, sports venues, universities, and corporate event organizers across 50+ countries.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
CrowdPass firmographics
Firmographics- Name
- CrowdPass
- Legal name
- CrowdPass, Inc.
- Website
- https://crowdpass.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CrowdPass is an NFC- and RFID-powered event management platform offering registration, badge printing, access control, lead retrieval, ticketing, and real-time analytics to conferences, festivals, sports venues, universities, and corporate event organizers across 50+ countries.
- Ownership category
- akta.pro rank
CrowdPass industry classification
Industry- Product category
- Event Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), VIP, Backstage & Crowd Management Services (BPAKACAH)
Keywords
Where CrowdPass is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CrowdPass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- SaaS Platform Subscription: Event management platform subscription with tiered pricing based on event size, features, and support levels. Setup in minutes with no credit card required and cancel anytime messaging suggests monthly/annual subscription model.
- Hardware Sales: Sale of CrowdReader NFC/RFID scanning devices, NFC badges, wristbands, and related hardware. Hardware sold alongside platform subscription for complete event solutions.
- SMS Services: SMS messaging services for event communications with 98% open rates, bulk sending capabilities, and TCPA compliant compliance. Volume-based SMS delivery with <10s delivery time.
- Professional Services: On-site support and setup services mentioned for events. 'White-glove setup' and '24/7 Support' mentioned for private events. Configuration, training, and on-site support services.
- Event Ticketing: PCI-compliant payment processing for ticket sales with fraud protection, dynamic pricing, promo codes, and transfer/refund management. Transaction fees on ticket revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription with basic event management features |
| Subscription | Annual | Enterprise tier with advanced features, security, and support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
CrowdPass product offering
Product offeringCore offering
CrowdPass is an event management and access control platform that uses NFC and RFID technology to provide a unified software-plus-hardware solution for events. The platform consolidates event registration, badge printing, ticketing, access control, lead retrieval, real-time analytics, email/SMS communications, and landing page creation. It is complemented by purpose-built hardware including the CrowdReader NFC/RFID scanner and Smart NFC Badges/Wristbands.
Product overview
CrowdPass is an event management and access control platform built as a unified platform-plus-modules architecture. The core platform handles registration, badge printing, event ticketing, access control, data analytics, and communications (email/SMS). It is extended by specialized modules including NFC Technology for contactless interactions, Lead Retrieval for exhibitor lead capture, CrowdPages for no-code event landing pages, Speaker & Artist Management for talent coordination, Photo Booths for branded activations, Tracking Links for marketing attribution, and Coupons & Promo Codes for ticket discounts. The platform also includes a purpose-built AI Event Builder. Hardware products include the CrowdReader NFC RFID Scanner device and Smart NFC Badges. A comprehensive Festival Management Platform integrates all 19 tools. The platform serves diverse event types including conferences, expos, festivals, corporate events, sports events, private events, and universities.
Differentiator
Problem solved
Functional benefit
Products and services
- Registration Seamless event registration and check-in experiences with custom forms, ticket types, and attendee management for event organizers.
- Badge Printing On-demand professional badge printing at scale with custom branding and NFC encoding for instant credentialing.
- Event Ticketing Sell, manage, and scan event tickets with PCI-compliant payment processing, anti-fraud protection, and dynamic pricing.
- Data Analytics Real-time attendee tracking and event insights with dashboards, heat maps, and post-event reporting.
- NFC Technology Contactless check-in and interaction via NFC-enabled badges and wristbands with tap-to-interact experiences and sub-200ms response time.
- Lead Retrieval NFC-powered lead capture system that allows exhibitors to scan badges, qualify prospects, and sync leads directly to CRM.
- SMS for Events Engage attendees through targeted SMS messaging with 98% open rates, bulk send, and TCPA compliance.
- Access Control Secure venue access with smart credentialing, multi-zone permissions, and real-time capacity monitoring.
- CrowdReader NFC RFID Scanner Purpose-built NFC and RFID scanning device with sub-second scans, 8-hour battery life, IP54 weather rating, offline capability, and fleet management via centralized dashboard.
- Smart NFC Badges Multi-function programmable NFC badges combining identification, access control, lead exchange, and digital interaction in a single wearable credential. Supports 100,000+ write cycles.
- CrowdPages No-code event landing page builder with drag-and-drop design, mobile-first layouts, SEO optimization, embedded registration forms, and A/B testing capabilities.
- Email Marketing Campaign emails, reusable templates, and attendee targeting for event communications with delivery and open rate tracking.
- Speaker & Artist Management Scheduling and coordination platform for speakers and artists with session assignment, conflict detection, and access credential provisioning.
- AI Event Builder AI-powered event creation tool that generates festival layouts, schedules, and credential designs in minutes with AI assistance.
- Festival Management Platform Comprehensive all-in-one platform combining 19 integrated products for festival operations including NFC wristbands, multi-zone access control, real-time crowd analytics, sponsor activations, and cashless payments.
Quantifiable outcome
- 5x faster check-in compared to manual methods
- +10 more outcomes
Companies that use CrowdPass
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles5 records
CrowdPass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature10 records
CrowdPass partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- SalesforcecoreNative CRM integration allowing automatic sync of attendee data, registrations, check-ins, and lead information to Salesforce. Enables real-time lead capture from badge scans directly into Salesforce pipelines.
- HubSpotcoreNative CRM integration for attendee data synchronization, lead capture, and marketing automation. Supports real-time contact creation from registration and badge scanning.
- ZapiercoreIntegration connecting CrowdPass to 5,000+ apps through no-code automation workflows. Enables automated registrations, notifications, and follow-ups across the event technology stack.
- EventbritecoreImport events and attendees directly from Eventbrite. Sync ticket types, registration data, and attendee lists to manage everything from the CrowdPass dashboard.
- CventcoreNative integration with Cvent event management platform for attendee data synchronization and combined event operations.
- Google SheetssupportingIntegration for syncing attendee data and event analytics to Google Sheets for spreadsheet-based reporting and analysis workflows.
- MailchimpsupportingIntegration for syncing attendee lists to Mailchimp for email marketing campaigns and audience management.
- SlacksupportingReal-time event notifications delivered to Slack workspaces including check-in alerts, registration updates, and capacity warnings.
- SurveyMonkeysupportingIntegration for connecting event feedback and survey data collection with SurveyMonkey platform.
- Constant ContactsupportingIntegration for syncing attendee data to Constant Contact email marketing platform.
- DICEsupportingIntegration for event ticketing and attendee management through DICE platform.
- SplashsupportingIntegration for syncing events and guest lists from Splash event platform.
- PoshsupportingIntegration for syncing events and guest lists from Posh directly into CrowdPass.
- LaylosupportingIntegration for event guest management and notification workflows through Laylo platform.
- Zebra TechnologiescorePartnership for Zebra ZC10L badge printers used for on-site full-color badge printing with NFC encoding capabilities.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
CrowdPass competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Public ticketing and event management platform serving consumers and organizers globally. Directly comparable to CrowdPass on event ticketing, registration, and organizer tooling, but operates at vastly greater scale with a consumer marketplace focus rather than NFC hardware.
- Cvent: Enterprise event management and meetings platform with deep corporate event, registration, and venue sourcing capabilities. CrowdPass integrates with Cvent but also competes for the same enterprise conference buyer.
Direct peers
- Bizzabo: B2B event experience platform for conferences and corporate events, offering registration, ticketing, analytics, and integrations. Closely comparable to CrowdPass in target buyer (enterprise event organizers), product surface, and SaaS-plus-services go-to-market.
- RainFocus: Enterprise event marketing platform built for large conferences and trade shows with registration, lead retrieval, and analytics. Comparable on buyer persona (enterprise event organizers) and core platform functionality.
- Splash: Event marketing platform focused on branded corporate events and conferences with guest management, registration, and analytics. CrowdPass integrates with Splash and competes for the same enterprise brand-event buyer.
- Whova: Event management and community engagement platform for conferences and association events, with mobile apps, registration, and networking features. Comparable across the conference and association event segment.
- Hopin: Hybrid and virtual event platform with registration, engagement, and analytics tooling. Comparable as an event management SaaS serving organizers, with different emphasis on virtual vs. in-person delivery.
- Accelevents: Event management platform with registration, ticketing, badge printing, and check-in for in-person, virtual, and hybrid events. Closely comparable to CrowdPass on ticketing, badge printing, and access-control modules.
- Aventri: Enterprise event management software for conferences, trade shows, and corporate events with registration, lead retrieval, and analytics. Comparable buyer, use cases, and feature footprint.
Emerging players
- vFairs: Event technology platform spanning in-person, hybrid, and virtual events with registration, badges, and lead capture. Comparable on the access control and lead retrieval use cases that overlap with CrowdPass.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrowdPass social profiles
Digital presenceCrowdPass compliance and trust
Trust signalCompliance2 records
CrowdPass financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrowdPass leadership team
Management profileNumber of profiles
Profiles3 records
CrowdPass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrowdPass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrowdPass
What does CrowdPass do?
CrowdPass is an event management and access control platform that uses NFC and RFID technology to provide a unified software-plus-hardware solution for events. The platform consolidates event registration, badge printing, ticketing, access control, lead retrieval, real-time analytics, email/SMS communications, and landing page creation. It is complemented by purpose-built hardware including the CrowdReader NFC/RFID scanner and Smart NFC Badges/Wristbands.
Is CrowdPass a public or private company?
CrowdPass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrowdPass founded?
CrowdPass was founded in 2021. It employs 1 to 10 people.
Where is CrowdPass based?
CrowdPass is headquartered in New York, United States, in the North America region.
How does CrowdPass make money?
Five revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are hardware Sales, SMS Services, professional Services and event Ticketing.
Who are CrowdPass's main competitors?
Broad incumbents on record are Eventbrite and Cvent. Direct peers are Bizzabo, RainFocus, Splash, Whova, Hopin, Accelevents and Aventri. vFairs is listed as an emerging player.
Does CrowdPass have an API?
Yes. REST API with complete CRUD operations for events, attendees, tickets, and analytics. Real-time webhooks for event-driven architectures. SDKs for JavaScript, Python, and Ruby. Sandbox environment for safe testing. 50+ integrations with <100ms response time. Developer documentation is at crowdpass.co/products/integrations.
What industry is CrowdPass in?
CrowdPass's product category is Event Management Software. Its primary akta.pro industry code is MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 71131 and its SIC code is 7900.