Everyday

What Everyday does

Everyday (legal entity Everyday Capital Ventures LLC) is a privately-held holding company founded in Chicago in 2019 by Cornelius McGrath. It operates five wholly-owned subsidiaries — Everyday Advisor, Everyday Content, Everyday Hospitality, Everyday Travel, and Everyday Capital — targeting a B2B2C model in which the holding company embeds multiple service lines with enterprise partners. The company employs 29 people and has hosted 100+ experiences across 25 cities since inception.

Everyday Hospitality is the most technology-forward arm: it provides multi-unit hospitality groups with a guest intelligence system deployed inside Resy, comprising proprietary dashboards, tag library refactoring (interview-driven SOPs, staff training, periodic reviews), enriched/segmented guest datasets, predictive behavior scoring, and cross-client benchmarking (using only anonymized aggregates post-contract). Everyday Travel is a bespoke convening platform that plans and executes executive offsites, retreats, and summits on an annual subscription tied to convening cadence (suggested 1x/quarter, minimum 2x/year). Everyday Advisor delivers strategic counsel, private libraries, and executive intelligence via retainers; Everyday Content provides ghostwriting, speechwriting, brand storytelling, and editorial strategy; Everyday Capital invests directly in hospitality concepts.

Revenue is generated primarily through bespoke enterprise engagements, multi-year analytics contracts, and annual travel subscriptions. Go-to-market is exclusively direct and relationship-driven, leveraging the founder's personal Rolodex, conference keynotes (including a Dublin 2025 keynote for a Fortune-tier EMEA tech company), expert-network calls (GLG, AlphaSights, Tegus), and content channels (quarterly letters, Everyday Radio podcast, gated private archives). Total external funding to date is a single disclosed $250,000 raise in 2023 for a hospitality concept, indicating a self-funded, founder-paced growth posture rather than a venture-scale trajectory.

Name

Everyday

Legal name

Everyday Capital Ventures LLC

Website

https://everydayco.us

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Everyday is a privately held, founder-led holding company operating five B2B2C service lines — Advisor, Content, Hospitality, Travel, and Capital — serving hospitality groups, executives, authors, and creators through bespoke engagements, analytics, and convening.

Ownership category

akta.pro rank

Product category

Hospitality Analytics & Executive Advisory Services

NAICS

Business Service Centers (56143), Personal Care Services (8121)

SIC

Services-Amusement & Recreation Services (7900), Services-Personal Services (7200)

akta.pro industry

PRIMARYHSACAAAK

On-Site Event Operations & Day-Of Coordination

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYTHAGAMAJ

Corporate Wellness Retreats & Executive Health Programs

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYTHALAKAA

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle)

Travel & Hospitality/Travel Technology & Distribution Services/Travel Loyalty, Rewards & Customer Engagement Platforms

SECONDARYTHAJALAI

Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing)

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

SECONDARYHSACAIAC

Household Management & Lifestyle Administration

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

Keywords

• Hospitality analytics services
• Executive retreat planning
• Strategic advisory services
• Ghostwriting and storytelling
• Guest intelligence platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others

Revenue model

1. Everyday Advisory: Strategic consulting and coaching services including one-on-one strategy calls, private libraries, memos, templates, recordings, modules, and proprietary research. Delivered through contract or subscription with access granted for duration of active engagement.
2. Everyday Content: Ghostwriting, speechwriting, brand storytelling, editorial strategy, and creative content creation for clients. Content deliverables are licensed for client use.
3. Everyday Hospitality: Bespoke data and analytics service for hospitality groups enabling them to capture value from top customers. Revenue derived from ongoing analytics engagements, dashboard access, and derived insights. Raw data owned by client; derived insights, tags, dashboards owned by Everyday.
4. Everyday Travel: Bespoke convening platform for decision-makers. Clients pay annual fee based on convening frequency (suggested 1x/quarter). Services include content curation, programming design, vendor negotiation/booking, and facilitation. Includes brand partnerships with Selkirk and Future Commerce.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Everyday is a holding company that sells four core service lines to businesses and executives: (1) Everyday Advisor delivers holistic strategic counsel, coaching, and executive intelligence; (2) Everyday Content provides ghostwriting, speechwriting, brand storytelling, and editorial strategy; (3) Everyday Hospitality offers proprietary data analytics, guest intelligence, tagging systems, and dashboards to multi-unit hospitality groups; and (4) Everyday Travel curates bespoke retreats, quarterly offsites, LP meetings, and VIP summits for decision-makers on an annual fee basis.

Product overview

Everyday is a modern-day holding company with five interconnected service lines: Everyday Advisor provides holistic strategic counsel and executive intelligence; Everyday Content delivers media and storytelling including ghostwriting and speechwriting; Everyday Hospitality offers data and analytics tools (dashboards, guest intelligence, tagging systems) for hospitality groups to identify superfans and build antifragile businesses; Everyday Travel serves as a bespoke convening platform for retreats and executive gatherings; and Private Archives provides gated access to curated content. The portfolio is structured as a holding company model where products can be embedded individually or combined to serve partners.

Differentiator

Problem solved

Functional benefit

Brands

• Everyday Advisor: Holistic advisory and strategy services for executives, founders, and leaders providing coaching, speechwriting, ghostwriting, and executive intelligence.
• Everyday Content
• Everyday Hospitality
• Everyday Travel
• Everyday Capital

Products and services

• Everyday Advisor Holistic advisory service delivering strategic counsel, one-on-one coaching, private libraries, strategy calls, workshops, sparring sessions, and executive intelligence for professionals, entrepreneurs, executives, authors, and brand builders.
• Everyday Content Media and storytelling service offering ghostwriting, speechwriting, brand storytelling, editorial strategy, and creative content creation for clients including NYT bestselling authors, thought leaders, and executives; deliverables are licensed for client use.
• Everyday Hospitality Bespoke data and analytics service for hospitality groups that provides proprietary guest intelligence, tagging systems, loyalty programs, enrichment tools, and dashboards to identify superfans and enable community-driven, high-margin recurring revenue streams.
• Everyday Travel Bespoke convening platform for decision-makers that plans, curates, and books exceptional gatherings including quarterly offsites, annual LP meetings, VIP customer-facing summits, and retreats; clients pay an annual fee based on convening frequency.

Quantifiable outcome

• Sold out 20 remaining event tickets ($200/PP) within minutes using targeted guest outreach based on behavioral data
• +3 more outcomes

Named customers4 records

Segments15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered key partner, infrastructure, key venue partner, exploratory and platform.

• Selkirkkey partnerGTM or Marketing PartnerPaddle and sports equipment brand that has partnered with Everyday for multiple retreats. Provided Boomstik paddle (elite product) as gifts at Creator Summit V at Rancho Valencia. Brand partnership for experiential marketing at curated events.
• Future Commercekey partnerGTM or Marketing PartnerMedia and commerce brand that partnered with Everyday for Retreat XXVIII in Napa. Provided beautifully designed print journal exploring future of worldbuilding as guest gift. Ongoing partnership with 2026 vision being developed.
• StripeinfrastructureTechnology or IntegrationPayment processing and subscription management. Credit card details managed by Stripe; Everyday receives only date, amount, last four digits, expiration date, and zip code of payments.
• MemberPressinfrastructureTechnology or IntegrationManages Everyday's Forum and all related data including user-created content for private archives and community access.
• Google AnalyticsinfrastructureTechnology or IntegrationProvides data concerning site visitors and activity at everydayco.us. Used for understanding site performance and improving user experience.
• WPX HostinginfrastructureTechnology or IntegrationManages hosting of everydayco.us website. Part of Everyday's web infrastructure stack.
• TypeforminfrastructureTechnology or IntegrationUsed for mobile phone number collection when needed. Everyday does not retain phone numbers; Typeform handles data per their privacy policy.
• Auberge Resorts Collectionkey venue partnerStrategic or Co-development PartnerLuxury hotel group referenced for events season and retreats. Stanly Ranch (Napa) featured as retreat location with new 4-bedroom private residences. Ongoing relationship for hosting curated experiences.
• Rancho Valencia Resort & Spakey venue partnerStrategic or Co-development PartnerForbes 5-star property in Rancho Santa Fe, CA. Hosted Creator Summit V. Took over Casa Valencia (5-bedroom villa with pool, padel/pickleball courts). Zero travel debt achieved.
• White Barn Inn (Maine)exploratoryStrategic or Co-development PartnerLuxury property whose new owners confirmed Everyday's market posture and position in hospitality analytics space during Q4 2025 exploration.
• ResyplatformTechnology or IntegrationReservation system platform where Everyday conducts tag library refactoring and guest intelligence work for hospitality clients. Core technology integration for data enrichment.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• OpenTable: Largest restaurant reservation and guest management platform globally, with deep integrations into hospitality groups. A broad incumbent whose reservation system Everyday does not currently integrate with, representing both competitive threat and expansion surface.
• Toast: End-to-end restaurant operating system covering POS, payments, payroll, and guest marketing. A broad incumbent whose restaurant data infrastructure could either complement or compete with Everyday Hospitality's analytics layer.
• YPO (Young Presidents' Organization): Global peer organization convening CEOs and executives through forums, retreats, and learning networks. Comparable as a broad incumbent in the executive convening space where Everyday Travel operates.
• Navan (TripActions): Corporate travel and expense platform serving enterprises with booking, payments, and travel management. A broad incumbent adjacent to Everyday Travel's executive travel and convening offerings.

Emerging players

• Table22: Restaurant community and membership platform helping operators build direct relationships with superfans through curated dinners and exclusive content. Closely aligned with Everyday's 'community-driven flywheel' thesis for hospitality groups.

Direct peers

• SevenRooms: Hospitality CRM and guest data platform powering guest profiles, segmentation, and direct booking for restaurants and hotels. Most directly comparable to Everyday Hospitality's guest intelligence and tag library refactoring capabilities.
• Convene: Premium meeting, event, and conference provider with hospitality-grade venues and end-to-end event production. Directly comparable to Everyday Travel's premium event curation and on-site coordination capabilities.
• K5 Global: Bespoke convening platform curating executive retreats, offsites, and immersive gatherings for founders and senior leaders. Closely comparable to Everyday Travel's quarterly retreat and convening model.
• Belly (Paytronix): Restaurant loyalty and guest engagement platform enabling hospitality groups to identify top spenders, run targeted campaigns, and drive repeat visits. Directly comparable to Everyday Hospitality's superfan identification and recurring revenue model.
• Chief: Private membership network and convening platform for C-suite executives, combining peer groups, advisory, and curated events. Directly comparable to Everyday's executive convening and high-touch community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@everyday-co
• LinkedInlinkedin.com/company/everyday-co
• Instagraminstagram.com/everydayholdco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday