Evolve Counselling
Evolve Counselling is a sole-proprietor Australian counselling practice owned and operated by Felicity Llewellyn, delivering Narrative Therapy sessions online to individuals, couples, families, and children across Australia.
- Company typePrivate
- Founded1999
- HeadquartersManly, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Evolve Counselling does
Evolve Counselling is a sole proprietorship owned and operated by the clinically registered counsellor Felicity Llewellyn, providing individual, couples, family, young people, and children's counselling in Australia. Founded on a Narrative Therapy framework — a post-structuralist approach using externalising conversations, outsider witnessing, and therapeutic documentation — the practice delivers services online via Zoom, Skype, and telephone, having transitioned from a previous physical office in Manly, Sydney. The business was historically anchored in Sydney's Northern Beaches but, following Llewellyn's 2025 relocation to the Noosa Hinterland, now serves clients Australia-wide.
The product portfolio comprises hourly counselling sessions for individuals ($185/hr) and couples/families ($230/hr), billed on a pay-as-you-go basis with payment required in advance via direct deposit or PayPal, complemented by clinical supervision for practising counsellors (with a free introductory session) and a two-part Narrative Therapy workshop curriculum (Part 1 introductory, Part 2 intermediate, each 6 hours of professional development credit) targeted at counsellors and psychologists. Llewellyn holds clinical memberships with PACFA and CAPA, a Bachelor of Psychology from Macquarie University (1998), a Post Graduate Diploma of Counselling from ACAP, and 6 years of lecturing experience at the Australian College of Applied Psychology.
The go-to-market is sales-led and direct-to-consumer: prospective clients reach the practice via a dedicated phone line (0407 041 477), a website with service pages and a free bullying ebook, and word-of-mouth referrals built through more than two decades of practice in the Northern Beaches community. There is no external funding, no parent company, and no corporate ownership structure; the business is entirely dependent on the principal practitioner's availability, credentials, and billable hours.
Evolve Counselling firmographics
Firmographics- Name
- Evolve Counselling
- Legal name
- Evolve Counselling
- Website
- https://evolvecounselling.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evolve Counselling is a sole-proprietor Australian counselling practice owned and operated by Felicity Llewellyn, delivering Narrative Therapy sessions online to individuals, couples, families, and children across Australia.
- Ownership category
- akta.pro rank
Evolve Counselling industry classification
Industry- Product category
- Mental Health Counselling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Evolve Counselling is headquartered
LocationHeadquarters
- HQ city
- Manly
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Evolve Counselling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Counselling Sessions: One-hour counselling sessions billed at $185 per hour for individual clients.
- Couple/Family Counselling Sessions: One-hour counselling sessions for two or more participants billed at $230 per hour.
- Clinical Supervision: Supervision services for counsellors, with free introductory session available.
- Narrative Therapy Workshops: Educational workshops for counsellors interested in Narrative Therapy approach. Part 1 and Part 2 workshops offered, each providing 6 hours of professional development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Session - $185 per hour |
| Unit Pricing | Pay-as-you-go | Couple/Family Session - $230 per hour |
| Freemium | Pay-as-you-go | Clinical Supervision - Free introductory session |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Evolve Counselling product offering
Product offeringCore offering
Evolve Counselling is a sole-proprietor counselling practice that delivers one-on-one, couples, family, young people, and children therapy sessions grounded in the Narrative Therapy framework. Services are billed per hour ($185 individual, $230 couple/family) and delivered online via Zoom, Skype, or telephone. The practice also provides clinical supervision to other counsellors and Narrative Therapy professional development workshops for practitioners.
Product overview
Evolve Counselling operates as a single-practice counselling service offering a unified portfolio of therapy services delivered by principal counsellor Felicity Llewellyn. The core offering consists of individual, couple, and family counselling sessions covering adults, young people (13-18), and children (6-12). These counselling services are complemented by clinical supervision for other Counsellors and Narrative Therapy workshops for professional development. All services are available online via Zoom or Skype, by telephone, or previously in-person at their Manly location. The practice specialises in Narrative Therapy as the underpinning therapeutic approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Counselling One-on-one counselling sessions for adults addressing depression, anxiety, stress, relationship difficulties, isolation, grief, loss, and violence. Sessions aim to help clients change their relationship to problems and diminish their influence. Billed at AUD $185 per hour.
- Couple and Relationship Counselling
Companies that use Evolve Counselling
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Evolve Counselling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Evolve Counselling partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Evolve Counselling competitors and assessment
Company assessmentDirect peers
- BetterHelp: Largest online therapy platform offering individual, couples, and family counselling via video, audio, and chat. Directly comparable to Evolve on modality (remote 1:1 therapy) and target buyer (consumer/SMB), though at materially lower per-session pricing via subscription.
- Lysn: Australian online mental-health platform matching clients with psychologists and counsellors for video sessions. Directly comparable to Evolve on geography (Australia), modality (online), and customer (consumer/SMB), and a direct substitute at lower session prices.
- Talkspace: US-listed online therapy platform delivering individual, couples, and teen therapy via messaging and video. Comparable to Evolve as a remote, multi-segment counselling service with subscription pricing well below $185/hr.
- Relationships Australia: Federated Australian provider of relationship, couples, and family counselling with both in-person and online delivery. Directly comparable to Evolve on segment (couples/families) and service mix (relationship + family + individual counselling), with non-profit positioning.
Others
- Beyond Blue: Australia-wide mental-health support charity providing information, forums, and referral pathways (including to private practitioners). Comparable as a touchpoint in the same Australian mental-health ecosystem; influences referral flow to private practices like Evolve.
Broad incumbents
- This Way Up: Australian clinician-built digital mental-health platform offering online CBT-based programs and clinician-led support for anxiety and depression. Comparable to Evolve on online mental-health delivery, though focused on structured programs rather than open-ended Narrative Therapy.
- Mindspot: Australian free digital mental-health clinic run by Macquarie University, offering therapist-supported online treatment courses for anxiety and depression. Comparable to Evolve on online Australian mental-health delivery and clinician involvement, with very different price point (free, funded).
- Headspace: National Australian youth mental-health foundation operating physical centres and digital services for 12–25 year-olds. Comparable to Evolve's Young People counselling segment, but at vastly greater scale and with government/Philanthropy funding rather than direct-to-consumer fee-for-service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Evolve Counselling social profiles
Digital presenceEvolve Counselling compliance and trust
Trust signalCompliance3 records
Evolve Counselling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evolve Counselling leadership team
Management profileNumber of profiles
Profiles1 record
Evolve Counselling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evolve Counselling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evolve Counselling
What does Evolve Counselling do?
Evolve Counselling is a sole-proprietor counselling practice that delivers one-on-one, couples, family, young people, and children therapy sessions grounded in the Narrative Therapy framework. Services are billed per hour ($185 individual, $230 couple/family) and delivered online via Zoom, Skype, or telephone. The practice also provides clinical supervision to other counsellors and Narrative Therapy professional development workshops for practitioners.
Is Evolve Counselling a public or private company?
Evolve Counselling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Evolve Counselling founded?
Evolve Counselling was founded in 1999. It employs 11 to 50 people.
Where is Evolve Counselling based?
Evolve Counselling is headquartered in Manly, Australia, in the Oceania region.
How does Evolve Counselling make money?
Four revenue lines are on record. Individual Counselling Sessions are the primary driver. The others are couple/Family Counselling Sessions, clinical Supervision and narrative Therapy Workshops.
Who are Evolve Counselling's main competitors?
Direct peers on record are BetterHelp, Lysn, Talkspace and Relationships Australia. Beyond Blue is listed as an others. Broad incumbents are This Way Up, Mindspot and Headspace.
Does Evolve Counselling have an API?
No public API is recorded for Evolve Counselling.
What industry is Evolve Counselling in?
Evolve Counselling's product category is Mental Health Counselling Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621330.