Fabric Brand Partners

What Fabric Brand Partners does

Fabric Brand Partners is a New Zealand-based B2B marketing consultancy founded in 2024 by Patrina Kerr and Warwick Grey and headquartered in Auckland. The firm specialises in marketing services for technology companies operating in channel and partner ecosystems, with a service offering that spans advisory and go-to-market strategy, brand/story/positioning, content and sales enablement, campaign and event activation, and a subscription-based Marketing-as-a-Service (MaaS) product. The client roster mixes enterprise names (Ingram Micro, Datacom, Spark, HP, Lexel) with mid-market tech firms and adjacent verticals such as arts/culture.

The firm employs approximately six people and structures engagements around proprietary methodologies branded "Impact Loop" and "Fabric Weave," with a standardised Discovery Workshop positioned as the entry point. Pricing is transparent and productised: project packages range from NZD $3,000 to $10,000, and the MaaS subscription is priced at NZD $3,500 per month. Go-to-market is direct, and the business has established named anchor partnerships — most notably an appointment as Partner Services Agency for a leading global tech vendor in 2024 and an ongoing HP relationship — which provide both referral pathways and a degree of ecosystem lock-in. The firm has signalled expansion beyond New Zealand into Japan, Singapore, and Indonesia, indicating an APAC-wide ambition built on its tech channel specialisation.

Name

Fabric Brand Partners

Legal name

Fabric Brand Partners Limited

Website

https://fabric.partners

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Fabric Brand Partners is a New Zealand B2B marketing consultancy, founded in 2024 in Auckland, that provides go-to-market, brand, content, and campaign services to technology companies operating in channel and partner ecosystems, including enterprise clients such as Ingram Micro, HP, Datacom, and Spark.

Ownership category

akta.pro rank

Product category

Marketing Consultancy Services

NAICS

Media Buying Agencies (541830), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAEAI

Brand Experience (BX) & Service Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• B2B tech marketing
• Go-to-market consulting
• Brand positioning services
• Sales enablement content
• Channel partner marketing

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services: Fabric generates revenue through consulting and professional services engagements including Advisory & Go-to-Market, Brand/Story/Positioning, Content & Sales Enablement, Campaigns/Events/Activation, and Marketing-as-a-Service (MaaS). Revenue is generated through project-based engagements with fixed pricing packages and ongoing retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Fabric Brand Partners is a multi-disciplinary marketing consultancy that sells a portfolio of interconnected professional services to B2B tech organizations. Offerings include Advisory & Go-to-Market strategy, Brand Story & Positioning, Content & Sales Enablement, Campaigns/Events/Activation, and an ongoing Marketing-as-a-Service (MaaS) fractional engagement. Engagements typically begin with a paid Discovery Workshop and are delivered by a senior-led, hands-on team across the ANZ and APAC tech ecosystem.

Product overview

Fabric Brand Partners is a multi-disciplinary marketing consultancy specialising in the tech industry. Rather than a single unified product, the company offers a portfolio of interconnected professional services designed around how ambitious tech brands grow. The core service offerings include: Advisory & Go-to-Market (strategic direction and planning), Brand, Story & Positioning (messaging and positioning frameworks), Content & Sales Enablement (asset creation and sales tools), Campaigns, Events & Activation (integrated campaign execution), and Marketing-as-a-Service (ongoing fractional marketing partnership). All engagements typically begin with a Discovery Workshop to establish clarity before delivery. The company combines strategic advisory with high-impact execution to deliver measurable growth outcomes for B2B tech organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory & Go-to-Market Strategic consulting service that provides clear go-to-market direction and prioritisation before execution begins, aligning ambition, investment and action. Includes market insight, value proposition development, marketing planning and MDF strategy. Designed for B2B tech organisations (vendors, distributors, MSPs) needing to clarify where they are going and how to invest. Packages from $4k.
• Brand, Story & Positioning Messaging and positioning development service that creates clarity and consistency, helping buyers, partners and internal teams understand what the brand does, why it matters, and why it is different. For tech organisations struggling to explain who they are, what they do, and why it matters. Packages from $8.5k.
• Content & Sales Enablement Content creation service focused on what audiences need to see, understand and act on. Creates case studies, sales battlecards, pitch decks, landing pages, video content, webinars and marketing platform alignment including HubSpot. For sales teams needing bespoke content to open doors, build trust and move deals forward. Packages from $3k.
• Campaigns, Events & Activation Integrated campaign execution service covering Account-Based Marketing (ABM), performance marketing, events, webinars and field activation. Includes channel and partner activation toolkits. For tech organisations needing to create demand, engage customers, or show up better in market. Packages from $10k.
• Marketing-as-a-Service (MaaS) Ongoing partnership combining fractional senior-led guidance with consistent execution across brand, content and campaigns, keeping strategy and delivery connected as priorities evolve. Flexible marketing expertise that scales with the business. Monthly subscription from $3.5k per month.

Quantifiable outcome

• 31% of total website traffic driven by single enterprise event campaign (Ctrl 2025)
• +8 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading Global Tech Vendor (unnamed)coreStrategic or Co-development Partner · 1 January 2024In late 2024, Fabric was appointed as a Partner Services Agency for one of the world's leading tech vendors. This appointment reinforces their expertise in content-driven marketing and validates their positioning in the APAC tech market.
• GTIA (GTIA)minorGTM or Marketing PartnerTechnology Industry Association partnership. Listed as partner organization on Fabric's website.
• Channel GuruminorChannel Partner/ Reseller/ DistributorChannel marketing specialist partnership. Listed as partner organization on Fabric's website.
• Marketing Association of New ZealandminorGTM or Marketing PartnerIndustry association partnership demonstrating commitment to marketing profession and industry standards in New Zealand.
• HP (Hewlett Packard)coreGTM or Marketing PartnerOngoing working relationship with HP New Zealand. HP is both a client (campaign work with partners like Business Distributors Ltd and Softsource vBridge) and a partner organization. HP New Zealand Partner Marketing Manager Kim Mckay provides testimonial.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walker Sands: Mid-sized B2B tech marketing agency offering PR, content, demand generation and ABM to technology vendors and channel partners. Comparable scope and target buyer (tech vendor marketing leaders), though US-centric and significantly larger.
• Archetype: Global B2B tech brand, PR and integrated marketing agency serving enterprise technology and channel clients. Most comparable peer on the brand/positioning and channel-marketing intersection.
• Quarry: ANZ-based integrated B2B tech marketing agency serving enterprise software and SaaS clients with strategy, brand and campaign execution. Closest geographic peer with overlapping tech-vertical expertise and channel-marketing services.
• Velocity Partners: B2B marketing agency specialized in technology and complex B2B sectors, offering content, ABM, brand and channel programs. Direct peer in terms of tech-vertical focus, fractional senior-led delivery, and campaign execution model.
• TopRank Marketing: B2B content and ABM agency focused on tech and enterprise software vendors. Comparable services stack (content, ABM, channel enablement) and a similar senior-led, boutique delivery model.
• Stein IAS: B2B creative and integrated marketing agency with strong tech, industrial and channel-marketing heritage. Comparable on brand/creative delivery and tech vendor client base.
• REQ: Tech and B2B marketing agency offering brand, content, demand-gen and ABM to enterprise software and IT services clients. Overlapping service mix and vendor-tier target buyer.

Broad incumbents

• Wpromote: Larger full-service digital marketing agency with significant B2B tech vertical and channel-marketing capability. Comparable on paid-media and demand-gen execution, but at materially larger scale and broader service breadth.
• Publicis Sapient: Global digital transformation and marketing services incumbent serving enterprise tech clients with strategy, brand and channel programs. Competes for the same enterprise tech marketing budget, but at vastly larger scale and with broader service scope.

Emerging players

• Oktopost: B2B social media and ABM platform with an agency/services arm focused on tech vendors and channel marketers. Adjacent in channel-marketing services, but the overlap is partial — primarily a software vendor with services rather than a pure consultancy.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fabricbrandpartners
• LinkedInlinkedin.com/company/fabricpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabric Brand Partners