Farmacia Real

What Farmacia Real does

Farmácia Real LTDA is a privately-held Brazilian retail pharmacy headquartered at Rua Doutor Santos, 114, Centro, Montes Claros, Minas Gerais, operating 51-100 employees across multiple physical stores and the e-commerce platform farmaciareal.com.br. The company serves individual healthcare consumers in northern Minas Gerais with a multi-category assortment spanning prescription and OTC medications, compounded (manipulados) formulations, dermocosmetics, dietary supplements, baby care products, personal care/perfumaria, and food items. Product breadth is substantial, with 2,051 SKUs in the medications category alone and additional coverage across Dermunn (its own dermocosmetics brand) and RealMagistral (its in-house compounding service). The business operates under ANVIA regulatory oversight with Sanitary License 00785/2021 and Operating Authorization (AFE) 0.95.115-6, with Emerson Mendes Beserra (CRF 41.582) as responsible pharmacist.

The company's go-to-market combines physical retail (including a BOPIS-enabled location at Ponte Preta), a proprietary e-commerce storefront with category navigation and account registration, and a WhatsApp sales channel at (38) 99965-4001. Payment options include credit-card installments, Pix, and Boleto, with a 10% 'BEMVINDO' welcome coupon for first-time buyers and email/newsletter capture for retention. The revenue model is pure transactional retail across diversified categories, with no disclosed subscription, B2B, or enterprise channels.

The technology footprint is a conventional e-commerce stack (product catalog, search, cart, checkout) with WhatsApp integration for customer service; no proprietary AI/ML, no published API or SDK, and no mobile app. Partnerships span pharmaceutical suppliers (EMS Saúde), global cosmetics (L'Oréal), haircare (Salon Line), and supplements (Politabs, Natus Plant, Health Labs). No funding rounds, M&A activity, leadership changes, or regulatory actions were disclosed in the source data, and revenue figures are not publicly available.

Name

Farmacia Real

Legal name

Farmácia Real LTDA

Website

https://farmaciareal.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Farmácia Real is a Brazilian multi-category pharmacy in Montes Claros, Minas Gerais, serving individual healthcare consumers through physical stores, an e-commerce platform, and WhatsApp ordering with prescription and OTC medications, dermocosmetics, compounded formulations, and baby care products.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy
• Prescription medications
• Compounded medications
• Dermocosmetics retail
• Health and wellness products

Headquarters

HQ city

Montes Claros, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medication Sales: Retail sale of prescription and over-the-counter medications including branded, generic, and compounded drugs across multiple therapeutic categories
2. Dermatocosmetics and Personal Care: Sale of dermocosmetics, skincare, haircare, and personal hygiene products
3. Health and Wellness Products: Sale of dietary supplements, vitamins, baby care products, and health monitoring devices
4. Compounded Medications: Sale of custom-manufactured (manipulados) medications tailored to individual patient needs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Farmácia Real sells prescription and over-the-counter medications, customized compounded (manipulated) medications, dermocosmetics, personal care and perfumery products, mother-and-baby care items, dietary supplements, and food products through physical retail stores and a proprietary e-commerce website. Customers can purchase online for home delivery, buy online for in-store pickup, or order through WhatsApp, with payment options including credit card installments, Pix, and Boleto. The business is operated by a registered pharmacist (CRF 41.582) under ANVISA authorization AFE 0.95.115-6.

Product overview

Farmacia Real is a Brazilian pharmacy chain operating both physical stores and an e-commerce platform. The business operates as a multi-category retail pharmacy offering medications (prescription and OTC), compounded/manipulated medications, health and wellness products, baby care, dermocosmetics, beauty/perfumaria, and food products. The platform features an own-brand product line called Dermunn for dermocosmetics, and offers customized compounded medications through the RealMagistral service. Payment options include major credit cards, Pix, and Boleto.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicamentos (Medications)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• DermunnminorOthersDermunn is a proprietary dermatology brand sold exclusively at Farmácia Real. The brand includes facial cleansers, moisturizers, sunscreen products, and skincare treatments. Farmácia Real features Dermunn prominently with dedicated product sections and promotional banners.
• EMS SaúdeminorOthersEMS Saúde is a major Brazilian pharmaceutical laboratory whose products are sold through Farmácia Real. Featured in branded product bar with dedicated category link.
• Natus PlantminorOthersNatus Plant is a natural/health product brand featured on Farmácia Real's platform with dedicated promotional banners and brand page.
• Bem CareminorOthersBem Care health and wellness brand featured in Farmácia Real's product bar with dedicated category integration.
• L'OréalminorOthersInternational cosmetics brand L'Oréal products available through Farmácia Real's perfumaria and dermocosmetics categories.
• Salon LineminorOthersBrazilian haircare brand Salon Line products sold through Farmácia Real's haircare and personal care categories.
• PolitabsminorOthersPolitabs supplement brand with multiple products featured on Farmácia Real including Imunidade, BC, Femme, Hair, and MDK2 supplements.
• PrincipiaminorOthersPrincipia brand products available through Farmácia Real's catalog.
• Health LabsminorOthersHealth Labs supplement and nutrition brand with products like Mass Hipercalórico 25.550 sold through Farmácia Real.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drogaria Venancio: Regional pharmacy chain based in Rio de Janeiro with strong e-commerce and compounding services. Comparable hybrid model — physical stores plus national online pharmacy — with similar category breadth including dermocosmetics and supplements.
• Panvel: Southern Brazilian pharmacy chain with 600+ stores and an integrated e-commerce platform. Comparable as a regional hybrid pharmacy with compounding, dermocosmetics, and an own-brand private-label portfolio.
• Ultrafarma: Brazilian online-first pharmacy with nationwide shipping and heavy promotional positioning. Comparable to the e-commerce arm of Farmácia Real given its focus on digital channels and broad OTC/RX assortment delivered nationally.
• DPSP (Drogaria São Paulo + Drogaria Pacheco): Major São Paulo–anchored pharmacy chain formed by the merger of Drogaria São Paulo and Drogaria Pacheco, with national e-commerce. Directly comparable on hybrid retail-plus-digital pharmacy, prescription dispensing, and broad health/beauty assortment.
• Pague Menos / Extrafarma: Second-largest Brazilian pharmacy chain with national footprint after acquiring Extrafarma. Comparable omnichannel drugstore model with compounding services, dermocosmetics, and a digital storefront aimed at consumer health.
• RD - Raia Drogasil: Largest pharmacy retailer in Brazil operating the Drogasil and Droga Raia banners with ~3,000 stores and a strong national e-commerce platform. Directly comparable as a hybrid physical-plus-digital pharmacy with compounding, dermocosmetics, and broad OTC/RX assortment.

Emerging players

• Consulta Remédios: Brazilian online pharmacy price-comparison and e-commerce platform. Overlaps with Farmácia Real's e-commerce presence as a digital-first channel for medication purchasing, though more focused on price transparency than hybrid retail.

Broad incumbents

• CVS Health: US-based pharmacy retail and healthcare services giant operating thousands of stores plus a national e-commerce and prescription delivery business. Comparable as a reference point for the hybrid pharmacy/beauty/health destination model Farmácia Real aspires to scale toward.

Regional players

• Drogaria Araujo: Minas Gerais–anchored pharmacy chain with a strong physical retail presence in the same state as Farmácia Real. Comparable mid-sized regional drugstore with own compounding lab and e-commerce, representing the most direct in-state competitive overlap.
• Drogaria Rosário: Pharmacy chain concentrated in the Federal District and surrounding Centro-Oeste region. Comparable as a regional multi-store pharmacy with compounding and e-commerce, though operating in a different Brazilian geography than Farmácia Real.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farmacia-real

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacia Real