What Faye Peterson does

Faye Peterson Counseling is a solo private psychotherapy practice operated by Faye Peterson, a Licensed Professional Counselor (Colorado) and Nationally Certified Modern Psychoanalyst, based out of a home office at 4350 Drew Cir, Boulder, CO. The practice has been active for 33+ years and serves individuals, couples, families, adolescents, and children in the Boulder metropolitan area, with sessions delivered in-person and an office therapy-assistant dog (Odin) as part of the client experience.

The service portfolio is structured around six modalities: Individual Therapy, Adolescent Therapy, Child Therapy / Parent-and-Child Therapy (using play-based and Filial Therapy techniques), Family Counseling, Couples Counseling, and Financial Therapy & Coaching. Faye Peterson's differentiated positioning rests on the integration of a psychoanalytic foundation with evidence-based modalities (CBT, DBT, Play Therapy, Filial Therapy) and a relatively uncommon specialization in the emotional/relational dimensions of money. The practice maintains professional affiliations with the American Counseling Association, the National Association for the Advancement of Psychoanalysis, and the Financial Therapy Association.

The business model is a fee-for-service professional-services practice. Revenue is generated from per-session therapy billing, with insurance plans accepted as a payment channel; specific rates and pricing are not publicly disclosed. There is no proprietary technology, no app, no API, no funding, and no institutional ownership — the entity operates as an independent sole proprietorship with a single clinician-provider, supported only by informal canine assistance. Customer acquisition relies on organic website search, insurance-panel referrals, and personal/professional referral networks, with no documented paid marketing or sales infrastructure.

Name

Faye Peterson

Legal name

Faye Peterson Counseling

Website

https://fayekpeterson.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Faye Peterson Counseling is a solo Boulder, CO psychotherapy practice run by Licensed Professional Counselor Faye Peterson, offering individual, adolescent, child, family, couples, and financial therapy with 33+ years of clinical experience.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Individual therapy services
• Couples counseling
• Family therapy
• Adolescent counseling
• Financial therapy coaching

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Therapy Services: Professional counseling services billed per session. Services include Individual Therapy, Adolescent Therapy, Child/Parent Therapy, Family Counseling, Couples Counseling, and Financial Therapy. Revenue generated through client fees, with insurance accepted as payment method.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Faye Peterson Counseling is a solo private psychotherapy practice based in Boulder, Colorado, providing in-person counseling services including Individual Therapy, Adolescent Therapy, Child & Parent Therapy, Family Counseling, Couples Counseling, and Financial Therapy & Coaching. Services are delivered by a single Licensed Professional Counselor with over 33 years of experience using an integrative approach combining psychoanalytic, CBT, DBT, Play Therapy, Filial Therapy, and Financial Therapy modalities.

Product overview

Faye Peterson Counseling is a solo private practice offering a unified set of counseling services. The practice provides six interconnected therapeutic services: Individual Therapy for adults addressing depression, anxiety, trauma, and communication; Adolescent Therapy for teenagers facing mental health and behavioral challenges; Child and Parent Therapy using play-based techniques and Filial Therapy; Family Counseling for improving family dynamics; Couples Therapy for relationship issues; and Financial Therapy addressing money-related emotional conflicts. All services are delivered by Faye Peterson as a single-provider practice with over 33 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Collaborative therapeutic process for adults addressing depression, anxiety, mood swings, traumatic experience, loneliness, alienation, excess anger, abuse or obsession with food/alcohol/drugs, self-harming behavior, communication skills training, and stress. Aimed at facilitating personal change and improving quality of life.
• Adolescent Therapy Therapeutic support for teenagers facing depression, mood swings, destructive friendships, acting-out behavior, eating disorders, impulse control, ADHD/ADD, school anxiety, social anxiety, parent-child conflict, treatment after hospital release, and planning/organization/goal-achievement issues.
• Child Therapy and Parent & Child Therapy Play-based therapy for children using toys (Lego sets, games, Polly Pockets, doll houses, puppets, kitchen items, GI Joes, trucks and cars) and art therapy tools. Uses Filial Therapy technique to engage family members. Addresses adjustment to new sibling/school/move, loss, fears, peer difficulties, school avoidance, parent-child issues, executive functioning, and ADHD/ADD.
• Family Counseling Family therapy focused on developing shared goals, improving communication patterns, and addressing grief, substance abuse, mental/medical diagnosis, separation/divorce/blended family adjustment, financial issues, job loss, and life transitions.
• Couples Counseling Relationship therapy addressing family patterns of interaction, decision-making, conflict resolution, parenting, premarital therapy, substance abuse, conflict stemming from financial problems, infidelity, infertility, and job loss.
• Financial Therapy & Coaching Therapeutic approach addressing money-related conflicts with spouse, parents, and children; spending issues; stinginess; and emotional relationship with finances for individuals, couples, and families.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Charlie Health: Outpatient mental health provider specializing in adolescent and family mental health treatment with evidence-based modalities. Comparable on adolescent/child therapy focus, multi-modality clinical approach, and insurance acceptance.
• BetterHelp: Large online therapy marketplace delivering individual, couples, and teen therapy through licensed clinicians. Overlaps on core therapy service lines and broad modality scope; competes primarily on remote convenience vs. in-person delivery.
• Talkspace: Outpatient mental health platform providing therapy and psychiatry services, including couples and family options, with insurance coverage. Comparable core offering (individual, adolescent, couples therapy) but competing via telehealth-only delivery.
• Two Chairs: Multi-state therapy clinic chain offering in-person outpatient psychotherapy for individuals and couples using multiple modalities. Direct peer on outpatient mental health delivery model, clinical modality mix (CBT/DBT-informed), and insurance-driven GTM.
• Octave: Multi-location outpatient mental health practice operating an in-person therapy clinic model with evidence-based modalities and insurance acceptance. Comparable to Faye Peterson Counseling on service model (in-person outpatient therapy), modality breadth, and insurance-based revenue.

Emerging players

• Brightside Health: Telehealth-first mental health provider combining therapy and medication management for anxiety and depression. Overlaps with Faye Peterson on core anxiety/depression focus areas but competes via remote delivery and integrated prescribing.

Others

• Grow Therapy: Network and SaaS platform enabling independent therapists to accept insurance and run practices. Comparable via insurance billing and solo-practitioner economics, though differentiated on multi-state scale rather than in-person specialty.
• Alma: Therapist-enabling platform providing credentialing, insurance billing, and practice support to independent mental health clinicians. Relevant comparison because Faye Peterson operates an independent practice where platform tools could shape cost structure and scale economics.

Broad incumbents

• Hazelden Betty Ford Foundation: Large national behavioral health and substance use treatment provider with outpatient and specialty programs. Comparable on the behavioral health / substance use portions of Faye Peterson's service portfolio (substance abuse, eating disorders, suicide prevention).

Regional players

• Mental Health Partners (Boulder): Boulder-area community mental health provider offering outpatient therapy, substance use, and family services. Comparable on outpatient mental health services in the same Boulder geography, including family, child, and adolescent therapy lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/faye-peterson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faye Peterson