Feelgood

Name

Feelgood

Legal name

FEELGOOD, d.o.o.

Website

https://feel-good.si

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Health and Wellness Coaching

NAICS

Professional and Management Development Training (61143), Educational Support Services (6117)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

akta.pro secondary industry

Stress Management & Well-Being at Work (EDABAMAN)

Keywords

• Nutrition consulting services
• Personal fitness training
• Corporate wellness programs
• Sports nutrition coaching
• Workplace health programs

Headquarters

HQ city

Ljubljana, Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Training Sessions: One-on-one coaching sessions with certified trainers, tailored to individual fitness goals.
2. Nutrition Consulting: Individualized nutrition counseling providing holistic recommendations for diet, training, rest, and psychological support. Includes ongoing guidance and progress tracking.
3. Corporate Workplace Health Programs: Structured health and wellness programs delivered to employees at corporate clients (e.g., Spar, FedEx, Gaia Naturelle, Tapro, EUSA).
4. Professional Lectures and Presentations: Expert lectures at conferences and corporate events on nutrition, fitness, and health topics.
5. Structured Programs (Začetni paket, Mojster prehrane): Packaged programs sold as defined offerings. The 'Začetni paket' (Starting Package) is priced at 97 EUR as an introductory offering. 'Mojster prehrane' is a web-based nutrition program.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Feelgood delivers individualized personal training, nutrition consulting, corporate workplace wellness programs, and expert lectures from a single Ljubljana-based team. Services are packaged into structured offerings such as the Začetni paket (Starter Package) at 97 EUR and the web-based "Mojster prehrane" program, anchored by the proprietary BeZeG meal composition framework.

Product overview

Feelgood is a Slovenia-based health and nutrition coaching company offering service-based solutions including personal training, nutrition consulting, corporate wellness programs, and professional lectures. The portfolio includes structured programs such as the Starter Package (97.00€), Master of Nutrition (online program), and Nutrition for Victory, as well as projects like Feelgood Weekend and FormaNatura. The company operates from an evidence-based approach, combining years of practice with nutritional science to help clients achieve sustainable results in nutrition and fitness.

Differentiator

Problem solved

Functional benefit

Products and services

• Osebno trenerstvo (Personal Training) Individualized one-on-one training sessions tailored to client fitness and health goals, delivered by certified trainers to individual consumers.
• Prehransko svetovanje (Nutrition Consulting) Holistic nutrition counseling that goes beyond menu provision to include dietary recommendations, training, rest, and psychological support for individual clients.
• Zdravje na delovnem mestu (Workplace Health) Structured corporate wellness programs delivered on-site at client workplaces, including assessments, fitness, and nutrition components for employees.
• Strokovna predavanja (Professional Lectures) Expert presentations by qualified professionals on nutrition, fitness, and health topics delivered at conferences and corporate events.
• Zacetni paket (Starter Package) Entry-level package combining individually tailored training sessions, nutrition consulting, and goal-setting support at a promotional price of 97.00 EUR.
• Mojster prehrane (Master of Nutrition) Web-based (spletni) program that teaches participants to take permanent control over their nutrition through an evidence-based methodology.
• Prehrana za zmago (Nutrition for Victory) Sports nutrition program designed to optimize athletic performance, recovery, and competitive achievement for athletes.
• Feelgood vikend (Feelgood Weekend) Weekend wellness experience combining fitness activities and nutritional education into an immersive event format.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FormaNaturaminorStrategic or Co-development PartnerFormaNatura is a referenced project partner, with a separate website at program.formanatura.si. The nature of the partnership is not explicitly described but appears to be a co-branded or collaborative health/nutrition initiative.
• Fitnes Zveza SlovenijecoreStrategic or Co-development PartnerMario Sambolec is a lecturer and trainer for Fitnes Zveza Slovenije (Fitness Association of Slovenia), teaching 'Vpliv prehrane na presnovno in srčno-žilno zdravje' (Impact of Nutrition on Metabolic and Cardiovascular Health) and 'Načrtovanje prehrane' (Diet Planning) as part of their licensed education program for nutrition consultants. Nenad Kojić also contributes as a lecturer. Mario has been a speaker at their International Congress for a decade.
• Ministrstvo za zdravje RS (Ministry of Health of the Republic of Slovenia)coreStrategic or Co-development PartnerNenad Kojić serves as mentor and expert consultant on the Ministry-funded project 'Zdrav duh v zdravem telesu' (Healthy Spirit in a Healthy Body), financed by the Ministry of Health RS from funds for health protection and promotion programs.
• Slovensko društvo za nevroznanost (Slovenian Neuroscience Society)minorStrategic or Co-development PartnerNenad Kojić is a member of the Slovenian Neuroscience Society (SiNAPSA). He delivered a presentation titled 'Zakaj je prehrana težka?' (Why is nutrition hard?) for society members.
• Zdravaglava.siminorStrategic or Co-development PartnerNenad Kojić contributes expert commentary on nutrition and health topics for the Zdravaglava.si platform, which is funded by the Ministry of Health RS. He has authored the current dietary guidelines for neurodegenerative disease prevention.

Scale indicators1 record

Broad incumbents

• Limeade: Limeade provides a corporate well-being platform with programs in physical, emotional, financial, and social health, comparable to Feelgood's holistic workplace health offering. Both target employer wellness outcomes, though Limeade operates as a software platform while Feelgood delivers human coaching.
• Virgin Pulse: Virgin Pulse is a large incumbent in employer well-being, offering a comprehensive corporate wellness platform spanning fitness, nutrition, and mental health. It competes for the same enterprise wellness budget as Feelgood's Zdravje na delovnem mestu program but at much larger scale and with a tech-led delivery model.

Emerging players

• Calm Business: Calm Business sells workplace well-being subscriptions to employers, comparable to Feelgood's corporate wellness segment from a buyer and use-case perspective. Both pursue HR/benefits decision-makers with content-driven well-being products, though Calm focuses on mindfulness rather than nutrition and exercise.
• Whil: Whil (formerly Whil Concepts) offers digital workplace well-being programs to employers, overlapping with Feelgood's Zdravje na delovnem mestu corporate offering. Both target enterprise buyers with holistic well-being content, though Whil emphasizes resilience and mindfulness training rather than nutrition and physical training.
• BetterMe: BetterMe offers app-based personalized nutrition, fitness, and wellness coaching to consumers globally, comparable to Feelgood's nutrition consulting and online programs but at consumer-app scale. Both monetize personalized nutrition methodology, though BetterMe is mobile-first and Feelgood is consultant-led.
• Headspace for Business: Headspace's B2B arm sells workplace wellness subscriptions to employers, overlapping with Feelgood's corporate wellness segment. Both pursue the same buyer (HR/benefits) with content-driven well-being offerings, though Headspace focuses on mental health rather than nutrition and training.

Direct peers

• Precision Nutrition: Precision Nutrition is a coaching and certification company in the nutrition and habit-change space, comparable to Feelgood's practitioner-led nutrition methodology and licensed education work with Fitnes Zveza Slovenije. Both monetize scientific nutrition frameworks through coaching programs and professional training.
• Noom: Noom delivers personalized nutrition coaching and behavior-change programs to consumers and corporate clients, structurally parallel to Feelgood's nutrition consulting and Mojster prehrane digital program. Both monetize evidence-based nutrition methodology with a coaching overlay, though Noom operates at vastly greater scale and via a mobile app.
• Wellable: Wellable provides corporate wellness programs and platform infrastructure for employers, directly comparable to Feelgood's Zdravje na delovnem mestu (Health in the Workplace) offering. Both target employer-funded wellness delivery with a mix of content, programs, and engagement tools, although Wellable is US-based and software-led.

Regional players

• Freeletics: Freeletics is a Europe-based digital fitness and coaching platform offering personalized training and nutrition guidance, comparable to Feelgood's personal training and nutrition consulting plus Mojster prehrane web program. Both target individual consumers with science-based coaching, though Freeletics is Germany-based and app-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL-4sETZW6LlgR0qvAgUZFQ
• Facebookfacebook.com/feelgood.si
• LinkedInlinkedin.com/company/feelgoodsi
• Instagraminstagram.com/feelgood.si

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feelgood