Field & Florist

What Field & Florist does

Field & Florist is a vertically integrated floral and specialty goods company founded in 2012 and headquartered in Chicago, Illinois. The company operates an organic flower farm located within the City of Chicago (relocated back to city limits in 2023, within six minutes of both retail storefronts), two physical retail locations (F&F Division Street in Wicker Park and F&F Monadnock Building downtown), and a full e-commerce platform. Its core technology and production capability is sustainable, organic flower farming — cultivated over 14+ years across five sites — supporting its signature seasonal ranunculus and dahlia production plus a broader assortment of arrangement stems sourced from a network of regional growers. The company has earned inclusion in Martha Stewart Weddings' list of top floral designers and press coverage in The New York Times, Monocle, and The Chicago Tribune, signaling brand credibility within its niche.

The company's product portfolio spans floral delivery (hand-tied bouquets and vase arrangements at $75-$250), recurring floral subscriptions (Weekly $75/wk, Twice Monthly $75/biweekly, Once Monthly $75/month), seasonal CSA-style flower shares (Spring Ranunculus $240, Fall Dahlia $280), wedding and event florals (Small Events under $5,000 and Full Service Events starting at $5,000), and curated adjacent retail: niche fragrance (30+ artisan perfumery houses such as Comme des Garçons, Serge Lutens, Nasomatto, and d'Annam), artisan chocolate (Casa Bosques, Louis Sherry), and silk-screened greeting cards (Kinaloon). Distribution is concentrated in the Chicago metropolitan area, with local delivery to Chicago, Oak Park, and Evanston zip codes plus SW Michigan for select subscriptions.

Revenue is generated through retail one-time purchases, recurring subscriptions, seasonal shares, and event-based professional services, all under a direct-to-consumer go-to-market supported by inquiry-based event sales. The company employs approximately 5 people, is privately held with no disclosed institutional investors or external funding, and has been bootstrapped since founding. Its customer base comprises individual consumers purchasing for gifting or home use, subscription customers receiving regular deliveries, and wedding/event clients seeking seasonal, garden-inspired floral design. The combination of in-city farm production, recurring subscription revenue, a premium event tier, and differentiated niche fragrance retail constitutes a boutique, multi-stream specialty goods operation.

Name

Field & Florist

Legal name

Field & Florist

Website

https://fieldandflorist.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Field & Florist is a Chicago-based vertically integrated floral company operating an in-city organic flower farm, two retail storefronts, and an e-commerce platform serving Chicago-metro consumers with seasonal arrangements, recurring floral subscriptions, wedding/event florals, and curated niche fragrance and gift items.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (4593), Florists (459310), Floriculture Production (111422), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Organic Floriculture & Nursery Crop Production (Ornamentals, Seedlings) (AFAGAKAJ), Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

Keywords

• Floral design
• Cut flowers
• Wedding florals
• Flower subscriptions
• Niche fragrance retail

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail flower sales: One-time purchases of hand-tied bouquets and vase arrangements ranging from $75 to $250. Sold through online shop and both Chicago retail locations.
2. Weekly Floral Service Subscription: Year-round weekly floral subscription at $75/week. Billed on rolling weekly basis with customer ability to pause service. Source from F&F farm and network of sustainable flower farms.
3. Twice Monthly Floral Service: Every other week floral service at $75 every 2 weeks. Billed on rolling bi-weekly basis. Delivered 1st and 3rd Thursday of each month.
4. Once Monthly Floral Service: Monthly floral delivery at $75/month. Delivered on 1st Thursday of each month.
5. Spring Ranunculus Flower Share: Seasonal CSA-style subscription offering 20 stems of ranunculus for 3 consecutive Wednesdays in June at $240 total.
6. Fall Dahlia Flower Share: Four-week seasonal flower share with 12-15 dahlia stems each Wednesday in late summer/early fall. $280 total with delivery or pickup options.
7. Event Florals: Wedding and special event floral design services. Small Events under $5,000; Full Service Events start at $5,000 before taxes and additional services.
8. Niche Fragrance Sales: Exclusive fragrance offerings at Monadnock location. Wide price range from decants at $6 to full bottles up to $480. Includes publications about olfaction.
9. Chocolate Sales: Specialty chocolate products from Casa Bosques and Louis Sherry ranging from $13 to $22.
10. Greeting Cards: Silk-screened greeting cards at $6.50 each. Handmade by Kinaloon in the United States.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Field & Florist is a Chicago-based floral and specialty goods company that grows cut flowers on its own city farm and sells them through two retail storefronts, an e-commerce site, and local delivery. The company offers hand-tied bouquets, recurring floral subscriptions, seasonal flower shares, and full-service wedding and event floral design, alongside curated gift categories including niche fragrances, artisan chocolates, and silk-screened cards.

Product overview

Field & Florist is a Chicago-based floral and specialty goods company operating two retail locations plus a farm, offering a vertically integrated portfolio of flower farm products, floral subscriptions, and curated gift items. The core offering centers on seasonal floral arrangements and subscriptions (Weekly Floral Service, Spring Ranunculus Share, Fall Dahlia Share) sourced from their organic city farm, supplemented by niche fragrance (30+ artisan brands), artisan chocolate, and silk-screened cards. Event florals for weddings and special occasions represent a premium service tier, while the two retail shops differentiate by location—Division Street focuses on home goods and florals, while the Monadnock Building location specializes exclusively in niche fragrances and perfume literature.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Delivery & Pick Up

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Teleflora: Floral network aggregator connecting local florists to national demand; competes for the same wedding and event florals business at scale across the U.S. rather than as a single vertically integrated operator.
• 1-800-Flowers.com: Large national floral and gifting incumbent operating across multiple brands (1-800-Flowers, Harry & David, Cheryl's); provides broad-based gifting and flower delivery at scale against F&F's curated niche.
• FTD (Florists' Transworld Delivery): Legacy floral wire service and national delivery network with brands including ProFlowers; competes with F&F on both one-time delivery and subscription floral volume.

Direct peers

• Venus et Fleur: Luxury floral brand specializing in preserved and fresh-cut roses with a premium DTC gifting model and event florals, targeting the same high-end wedding and luxury gifting segment as F&F's $5,000+ event tier.
• The Bouqs Co. National DTC floral delivery company sourcing direct from farms; competes for the same subscription and event-floral customer base as Field & Florist with a more national footprint and venture-backed marketing.
• H.Bloom: Subscription-based floral delivery company focused on recurring residential and office floral programs, directly overlapping with F&F's weekly and monthly subscription tiers.
• Ode à la Rose: DTC floral delivery company with a French-inspired aesthetic offering seasonal bouquets and event florals; competes in the same design-led, seasonal-positioned segment as Field & Florist.
• Farmgirl Flowers: Direct-to-consumer floral company with its own farm network and a farm-to-door sustainability narrative, mirroring Field & Florist's vertically integrated positioning and emphasis on seasonal, locally grown blooms.
• UrbanStems: DTC floral and plant brand offering same-day urban delivery, gifting subscriptions, and curated bouquets that compete for the same Chicago-adjacent millennial gift and home floral buyer as F&F.

Regional players

• Kehoe Designs: Chicago-based event florals and décor studio serving weddings, corporate events, and social occasions; directly comparable as a regional peer competing for the same Chicago event-floral RFPs as F&F's full-service events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/field-&-florist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field & Florist