Floripa Tecnologia Indústria e Comércio

What Floripa Tecnologia Indústria e Comércio does

Floripa Tecnologia Indústria e Comércio Ltda is a privately held Brazilian company founded in 1996 and headquartered in Florianópolis, Santa Catarina. It develops and sells proprietary broadcast automation and master control software to TV stations, religious broadcasters, government institutions, educational entities, and corporate clients across Brazil and Latin America. The company was the first in Brazil to develop a fully digital broadcast-quality video server integrated with in-house automation software, and has reportedly installed hundreds of units across the region, with its SpotWare product alone present in more than 200 broadcasters.

The company's product portfolio comprises four core proprietary platforms: SmartWare (centralized multi-station automation managing video servers, master control, ingest, and branding), SpotWare (integrated automation and video server), Signa (software-defined Channel-In-a-Box for master control with SDI/IP/4K support), and ShiftWare (time-shift and time-delay system). A fifth product, NewsWare Connect for journalism contribution, was shown as a prototype at SET Expo 2025. The technology stack bridges traditional broadcast engineering (SDI, 12G-SDI) with modern IT (SMPTE 2110 IP, NDI, streaming), and integrates with partner solutions from Vizrt, Cobalt Digital, Blackmagic Design, Arista, AJA, NETGEAR AV, Kiloview, BirdDog, SNS, and Leader PHABRIX.

Floripa Tecnologia operates with approximately 11 employees and generates revenue through one-time software and integrated hardware sales, professional engineering and integration services, and recurring maintenance/support contracts. Pricing is custom-quoted per project with BNDES FINAME and BNDES card financing available for government and institutional buyers. Go-to-market is consultative and project-based, combining direct enterprise field sales with public procurement participation (licitações) for government clients and active presence at industry events such as SET Expo and RPC Tech Week. The company has been continuously operating since 1996 with no external funding rounds disclosed.

Name

Floripa Tecnologia Indústria e Comércio

Legal name

Floripa Tecnologia Indústria e Comercio Ltda

Website

https://floripatec.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Floripa Tecnologia is a Brazilian broadcast technology company founded in 1996 that develops proprietary software-defined automation, master control, and video server systems (SmartWare, SpotWare, Signa, ShiftWare) sold to TV stations, religious broadcasters, governments, and enterprises across Brazil and Latin America.

Ownership category

akta.pro rank

Product category

Broadcast Automation and Master Control Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)

akta.pro secondary industries

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

Keywords

• Broadcast automation software
• Master control systems
• Video server solutions
• Channel-in-a-box
• TV playout systems

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Automation Systems: Sale of proprietary broadcast software products including SmartWare, SpotWare, ShiftWare, and Signa systems. Software is sold as part of integrated hardware+software solutions with multiple configuration options (Lite, Std, Pro, Ultra for Signa; Small/Medium/Large capacity for SpotWare).
2. Professional Equipment and Hardware: Supply of professional broadcast equipment including cameras, video switchers, video servers, ingest systems, streaming infrastructure, IP transport systems, and monitoring solutions from partner brands integrated into complete project deployments.
3. Engineering and Integration Services: Consulting, technical planning, system integration, project execution, training, and ongoing technical support services for broadcast installations across all market segments including government public sector procurement projects.
4. Maintenance and Support Contracts: 24/7 technical support services provided to customers, with specialized maintenance for installed systems ensuring operational continuity and system evolution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Floripa Tecnologia develops and sells proprietary broadcast automation software and integrated video server / master control solutions (SmartWare, SpotWare, Signa, ShiftWare, and the prototype NewsWare Connect) packaged as hardware-plus-software systems for TV stations, government institutions, religious organizations, corporate, and educational clients. Offerings include professional installation, integration, training, and ongoing 24/7 technical support, with financing available through BNDES programs.

Product overview

Floripa Tecnologia offers a portfolio of broadcast software solutions built around four core products: SpotWare (integrated automation and video server), SmartWare (centralized multi-station automation platform), Signa (Channel-In-a-Box master control switcher), and ShiftWare (time-shift/time-delay system). These products are designed to work independently or as an integrated suite, with SmartWare serving as the central automation orchestration layer that can control Signa switchers and SpotWare/ShiftWare video servers across multiple channels and locations (Remote Casting, Central Casting, Remote Central Casting, and Hybrid models). NewsWare Connect (shown as prototype) adds journalism contribution and file transfer capabilities. The portfolio targets TV broadcasters, producers, government institutions, religious organizations, and educational entities, covering the full broadcast workflow from ingest and automation to master control, playout, streaming, and media archiving.

Differentiator

Problem solved

Functional benefit

Brands

• SmartWare: Centralized automation platform for television station automation that manages video servers, master control switchers, matrices, character generators, monitoring, ingest, media distribution, and branding.
• Signa
• ShiftWare
• SpotWare

Products and services

• SmartWare Centralized TV station automation platform for broadcasters (TV networks, regional stations, cable operators) that manages video servers, master control switchers, matrices, character generators, monitoring, ingest, media distribution, and branding. Supports CentralCasting, RemoteCasting, and Hybrid deployment models with unlimited channels, redundant architecture, and centralized media management.
• Signa Channel-In-a-Box software-defined system for broadcasters integrating cutting, playout, recording, streaming decoding, multiviewer, logo generation, graphics, character generators, loudness metering, up/down scaling, frame synchronization, and closed caption conversion in a single platform. Available in Lite, Std, Pro, and Ultra versions supporting up to 20 SDI inputs and 4K/12G-SDI/IP-2110.
• SpotWare Integrated automation and video server system for broadcasters, designed for 24x7 broadcast operations. Supports up to 8 independent playlists, simultaneous ingest and playout, 1:1 redundancy, cluster operation, and native support for MXF, MOV, WMV, MPG, AVI including Avid DNxHD and ProRes. Configurable in Small/Medium/Large capacity tiers.
• ShiftWare Time-shift and replay system for broadcasters with simultaneous recording and playback capabilities, playlist-based program display, continuous loop recording for time-delay operations, and intuitive interface for easy reprogramming.
• NewsWare Connect News contribution system for journalists and newsrooms that manages commercials and programs with network and media management, process control, and file transfer capabilities. Targets broadcast news workflows.

Quantifiable outcome

• More than 200 TV stations deployed across Brazil and Latin America
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• VizrtcoreTechnology or IntegrationVizrt provides production solutions (including Vizrt Tricaster) integrated with Floripa Tecnologia's master control and playout systems. Partnership showcased at industry events for combined broadcast production workflows.
• Cobalt DigitalcoreTechnology or IntegrationCobalt Digital provides modular broadcast solutions (encoders, converters, processors) that integrate into Floripa's broadcast automation and playout ecosystems.
• Studio Network Solutions (SNS)coreTechnology or IntegrationSNS provides media networking and storage solutions integrated with Floripa's automation and video server platforms for shared storage and media transfer workflows.
• NETGEAR AVcoreTechnology or IntegrationNETGEAR AV provides IP-based network infrastructure (NDI and AV-over-IP solutions) supporting Floripa's transition to IP-based broadcast workflows and NDI ecosystem.
• KiloviewcoreTechnology or IntegrationKiloview provides NDI-based encoders and decoders integrated with Floripa's systems for video encoding, decoding, and streaming workflows in broadcast operations.
• Blackmagic DesigncoreTechnology or IntegrationBlackmagic Design provides cameras, production switchers, matrices, converters, and digitizers integrated into Floripa's broadcast solutions for production and master control environments.
• BirdDogcoreTechnology or IntegrationBirdDog provides NDI-based converters, encoders, decoders, and cameras that integrate with Floripa's playout and streaming systems for flexible IP-based video production.
• Arista NetworkscoreTechnology or IntegrationArista provides IP-2110 network infrastructure supporting Floripa's transition to SMPTE 2110 IP-based broadcast workflows and high-capacity media transport.
• AJA Video SystemscoreTechnology or IntegrationAJA provides 12G-SDI converters and matrices integrated with Floripa's video servers and playout systems for signal conversion and routing in broadcast facilities.
• Leader (Leader PHABRIX)coreTechnology or IntegrationLeader PHABRIX provides broadcast instrumentation and sync generators (IP-2110 and 12G-SDI) for signal testing, monitoring, and synchronization in Floripa's broadcast system deployments.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PlayBox Technology: Direct competitor in broadcast Channel-in-a-Box and playout automation. PlayBox Neo and related products overlap closely with Floripa's Signa and SpotWare in serving TV broadcasters and playout workflows.
• Pebble Automation: UK-based specialist in broadcast automation, playout, and integrated channel solutions — directly competes with Floripa's SmartWare and Signa products in the same Channel-in-a-Box and master control automation category for broadcasters globally.
• ENCO Systems: US-based broadcast automation and playout vendor with software-defined workflow tools (e.g., ENCO DAD, MOM). Competes directly with Floripa in radio/TV automation and integrated playout for broadcast and streaming.
• Cinegy: Software-only broadcast automation, playout, and newsroom vendor. Cinegy's IP-based, software-defined approach closely parallels Floripa's SmartWare and SpotWare positioning around broadcast IT workflows.

Broad incumbents

• Ross Video: Production and broadcast infrastructure vendor with master control (Triton), playout, and automation products. Adjacent competitor to Floripa in master control and broadcast playout for mid-market broadcasters.
• Imagine Communications: Large incumbent offering master control, playout automation (Versio), and routing. Competes with Floripa in master control and playout but as part of a much broader broadcast technology portfolio targeting larger multi-national broadcasters.
• Grass Valley: Major global broadcast technology vendor with master control switching, playout automation (iTX), routing, and production switchers. Overlaps with Floripa in master control and automation for broadcasters, particularly in IP/SDI hybrid environments.
• Evertz Microsystems: Broad broadcast infrastructure vendor offering master control, routing, automation, and IP-2110 solutions. Competes with Floripa in IP-based broadcast workflows at larger and more complex broadcaster deployments.
• Harmonic: Broadcast and video infrastructure vendor with playout, media orchestration, and IP-2110 solutions (VOS, Spectrum X). Competes at the playout and IP-transport layer that overlaps with Floripa's Signa/SpotWare capabilities.

Others

• Vizrt Group: Strategic technology partner of Floripa for production solutions (Vizrt TriCaster) rather than a direct competitor in automation. Vizrt's broader portfolio of newsroom, graphics, and playout (Viz Story, Viz Multichannel) makes it a thematically adjacent ecosystem player where the two companies co-sell integrated workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/floripatecnologia
• LinkedInlinkedin.com/company/floripa-tecnologia-ind%C3%BAstria-e-com%C3%A9rcio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floripa Tecnologia Indústria e Comércio