Flowers.ae
Flowers.ae is a Dubai-based online flower delivery e-commerce platform selling floral arrangements, plants, and gift add-ons to individual consumers and corporate/event clients across all seven UAE Emirates via same-day and 60-minute express delivery.
- Company typePrivate
- Founded-
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Flowers.ae does
Flowers.ae is a Dubai-based online flower delivery e-commerce business operating across all seven UAE Emirates. Founded in 2014, the company sells floral arrangements, plants, and complementary gift items (chocolates, balloons, cakes, teddy bears, candles) directly to consumers through a Shopify-based storefront, with WhatsApp and phone support and a video-approval workflow that lets customers preview arrangements before dispatch. Products are organized into format-based collections (Hatbox, Vase, Hand-tied, Basket, Letter, Stand), flower-type collections (Rose, Sunflower, Hydrangea, Lily, Orchid), occasion-based collections (Birthday, Anniversary, New Baby, Get Well, Congratulations, Welcome Back, Condolence), and price tiers ranging from under AED 500 to over AED 11,995 for statement pieces such as 999-rose arrangements.
The business operates two go-to-market motions. The primary motion is self-serve direct-to-consumer e-commerce with same-day delivery across most Emirates, a 60-minute express option in Dubai, exact-time delivery slots, and free delivery above AED 245 thresholds. The secondary motion is a direct enterprise sales channel served by a dedicated events team handling bespoke wedding, corporate, and brand-activation floral design for clients including Fairmont Bab Al Bahr, Lacoste, Fenty Beauty, Ralph Lauren, Huda Beauty, Estee Lauder, DU, and Virgin Mobile.
Revenue is generated entirely through one-time transactional product sales and event-service fees. The company is privately held with no disclosed funding rounds, ownership structure, or financial figures, and operates with a lean team of 32 employees supported by an in-house delivery network and florist partners. Its competitive positioning rests on geographic coverage, review density (14,000+ five-star ratings on Trustpilot and Google), editorial features in Vogue, Forbes, Harper's Bazaar, and other regional publications, and a luxury plus corporate-events vertical layered on top of the core consumer delivery business.
Flowers.ae firmographics
Firmographics- Name
- Flowers.ae
- Website
- https://flowers.ae
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flowers.ae is a Dubai-based online flower delivery e-commerce platform selling floral arrangements, plants, and gift add-ons to individual consumers and corporate/event clients across all seven UAE Emirates via same-day and 60-minute express delivery.
- Ownership category
- akta.pro rank
Flowers.ae industry classification
Industry- Product category
- Online Florist & Flower Delivery
- NAICS
- Florists (45931)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding Design, Decor & Floral Planning (HSACABAH), Floral & Event Installations (HSACAAAC)
Keywords
Where Flowers.ae is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Flowers.ae business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flower and Gift Product Sales: One-time transaction-based sales of floral arrangements, bouquets, plants, and add-on gifts (chocolates, balloons, cakes, teddy bears, candles). Products range from entry-level under 500 AED to luxury arrangements exceeding 5,000 AED including 365-rose, 500-rose, and 999-rose displays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level arrangements under 500 AED |
| Unit Pricing | Pay-as-you-go | Mid-range arrangements 500-2,000 AED |
| Unit Pricing | Pay-as-you-go | Premium and luxury arrangements over 2,000 AED |
| Unit Pricing | Pay-as-you-go | Corporate and event floral services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Flowers.ae product offering
Product offeringCore offering
Flowers.ae is a Dubai-based online florist that designs, assembles, and delivers fresh flower arrangements, plants, and gift add-ons across all seven UAE Emirates. Offerings include signature hatbox, vase, hand-tied, basket, letter, and stand arrangements; occasion-based collections; orchid plants; luxury statement pieces; and bespoke wedding and corporate event floral design services, supported by same-day and 60-minute express delivery with video preview approval.
Product overview
Flowers.ae is a Dubai-based online flower delivery service offering same-day delivery across all seven UAE emirates. The product portfolio centers on a core e-commerce platform with multiple arrangement formats (Hatbox, Vase, Hand-tied, Basket, Letter, and Stand Collections) that feature diverse flower types (Roses, Sunflowers, Hydrangeas, Lilies, Orchids). Products are organized by occasion (Birthday, Anniversary, New Baby, Get Well, Congratulations, Welcome Back, Condolence) and price tier (Under 500 AED, Over 500 AED). A 60-Minute Express Delivery add-on enables urgent delivery. The Extras module allows customization with balloons, teddy bears, chocolates, cakes, spa boxes, and candles. Additionally, Event Floral Design Services provide bespoke wedding, corporate, and private event arrangements including flower carts and bloom bars. The Luxury Collection offers premium statement pieces including 365-rose, 500-rose, and 999-rose arrangements. All products feature a video preview approval system before delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Hatbox Collection
Quantifiable outcome
- 94% of reviews earn 5 stars with over 14,000 total positive reviews on Trustpilot and Google
Companies that use Flowers.ae
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Flowers.ae technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flowers.ae partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable and minor.
- Fairmont Bab Al BahrnotableLuxury hotel for which Flowers.ae provides event floral design services including installations and custom floral arrangements for hotel events and functions.
- LacostenotableFashion brand served for brand activation events requiring bespoke floral styling and installations.
- Fenty BeautynotableBeauty brand for which Flowers.ae provides floral installations at product launches and brand events.
- Ralph LaurennotableLuxury fashion brand served for high-end event floral design and installations.
- Huda BeautynotableBeauty brand requiring VIP gathering and brand activation floral styling.
- Dubai Festival CityminorShopping mall for which Flowers.ae provides event floral installations.
- Home BakeryminorHome-based bakery business for which Flowers.ae provides floral arrangements for brand collaborations and events.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Flowers.ae competitors and assessment
Company assessmentDirect peers
- 800flower: 800flower is a UAE-based online flower and gift delivery service offering same-day delivery across Dubai and the Emirates. It mirrors Flowers.ae's e-commerce florist model, product range, and gifting occasions, making it a close direct peer in the local market.
- Black Tulip Flowers: Black Tulip Flowers is a UAE-based florist specializing in luxury floral arrangements, event florals, and corporate gifting in Dubai. Its premium positioning, enterprise event work, and online ordering model closely parallel Flowers.ae's service portfolio.
- Ferns N Petals: Ferns N Petals is one of the largest flower and gifting delivery networks in the Middle East and India, with significant UAE operations. It competes directly with Flowers.ae on same-day delivery, occasion-based arrangements, and corporate gifting in Dubai and Abu Dhabi, and represents the most direct regional comparable.
- The Bouqs Co: The Bouqs Co is a US-based online florist offering farm-to-door flower delivery with subscription options. It is comparable to Flowers.ae on direct-to-consumer e-commerce, farm-sourced freshness, occasion-based gifting, and subscription/recurring revenue potential.
- Flower Station: Flower Station is a Dubai-headquartered online florist and gift retailer offering same-day flower delivery across the UAE. It competes head-to-head with Flowers.ae across product categories, occasion-based gifting, and add-on gift bundles.
- Bloom & Wild: Bloom & Wild is a UK-based online florist using a letterbox-friendly model with strong brand and gifting focus. While geographically distinct, it is directly comparable to Flowers.ae as a digitally native, design-led flower delivery brand targeting the premium gifting occasion.
Broad incumbents
- 1-800-Flowers.com: 1-800-Flowers.com is a US-listed multi-brand gifting and floral delivery company. It is comparable to Flowers.ae as a large-scale digital florist and gift retailer spanning flowers, plants, and gift baskets across price tiers, though it operates at significantly larger scale and a different geography.
- Teleflora: Teleflora is a US-based floral delivery network connecting customers with local florists. It is comparable to Flowers.ae as an established gifting brand serving occasions year-round, with similar reliance on florist-partner fulfillment and product standardization.
- Interflora: Interflora is a long-established global florist network operating across the UK, Europe, Middle East, and beyond via member florists. It is a broad incumbent comparable to Flowers.ae on occasion-based gifting and international delivery, though it operates as a network rather than a vertically integrated brand.
Regional players
- Freshcuts.ae: Freshcuts is a Dubai-based online florist and gift retailer focused on modern, design-led arrangements. It is a regional peer to Flowers.ae with overlapping product style, target customer (urban premium gifting), and Dubai delivery footprint, though with a different aesthetic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Flowers.ae social profiles
Digital presenceFlowers.ae financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flowers.ae leadership team
Management profileNumber of profiles
Profiles2 records
Flowers.ae funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flowers.ae M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flowers.ae
What does Flowers.ae do?
Flowers.ae is a Dubai-based online florist that designs, assembles, and delivers fresh flower arrangements, plants, and gift add-ons across all seven UAE Emirates. Offerings include signature hatbox, vase, hand-tied, basket, letter, and stand arrangements; occasion-based collections; orchid plants; luxury statement pieces; and bespoke wedding and corporate event floral design services, supported by same-day and 60-minute express delivery with video preview approval.
Is Flowers.ae a public or private company?
Flowers.ae is a private company. It is classified as unknown and is currently operating.
When was Flowers.ae founded?
Flowers.ae was founded in -1. It employs 11 to 50 people.
Where is Flowers.ae based?
Flowers.ae is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Flowers.ae make money?
One revenue line is on record: flower and Gift Product Sales.
Who are Flowers.ae's main competitors?
Direct peers on record are 800flower, Black Tulip Flowers, Ferns N Petals, The Bouqs Co, Flower Station and Bloom & Wild. Broad incumbents are 1-800-Flowers.com, Teleflora and Interflora. Freshcuts.ae is listed as a regional player.
Does Flowers.ae have an API?
No public API is recorded for Flowers.ae.
What industry is Flowers.ae in?
Flowers.ae's product category is Online Florist & Flower Delivery. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACABAH, Wedding Design, Decor & Floral Planning. Its NAICS code is 45931.