FlowHealth
FlowHealth builds Emma, an AI voice and text receptionist purpose-built for US medical specialty practices. Emma handles inbound and outbound calls, books appointments, and updates EHR records in real time across 20+ specialty workflows and 11 EHR integrations via a custom subscription model.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FlowHealth does
FlowHealth (legal entity FlowHealth Solutions, Inc.) is a US-based, bootstrapped healthcare technology company that builds Emma, an AI-powered voice and text receptionist designed specifically for medical specialty practices. Emma answers inbound patient calls 24/7, schedules appointments, sends reminders, manages waitlists, conducts outbound outreach, and updates patient charts directly inside the EHR during the live call. The platform is offered in 20+ specialty-specific variants (dermatology, ophthalmology, orthopedics, surgery, cardiology, rheumatology, neurology, GI, ENT, mental health, pain management, primary care, urgent care, pediatrics, nephrology, OB/GYN, plastic surgery, medical spas, spine & pain, pulmonology, urology) and supports bilingual English/Spanish conversations.
The product's technical foundation is deep native API integration with 11 EHR systems (Epic, athenahealth, ModMed, Nextech, NextGen, eClinicalWorks, AdvancedMD, Greenway, Azalea Health, DrChrono, Tebra) enabling bidirectional, real-time transactions — appointment booking, demographic updates, insurance eligibility checks, chart notes, and task creation — executed inside the EHR while the patient remains on the line. The platform is HIPAA-compliant with encrypted calls and 100% call auditing. Documented outcomes across customer deployments include 90% reductions in abandoned calls, 82.2% of calls handled without staff intervention, hold times dropping from over three minutes to under two seconds, 40–55% reductions in no-shows, and headcount reductions in outbound calling roles from eight FTEs to two.
FlowHealth monetizes through a custom monthly subscription priced per call volume and enabled capability mix, with no public price list. Distribution is purely direct via a consultative sales motion anchored by a product-led "Speak to Emma" live-call demo on the website, supplemented by SEO-driven specialty landing pages, case studies, referral, paid LinkedIn, and event presence. The company is privately held with no disclosed institutional investors, parent company, or subsidiaries; founder and CEO Akiva Greenfield has publicly stated a deliberate decision to forgo VC capital. Operational footprint is US-only with no disclosed international expansion.
FlowHealth firmographics
Firmographics- Name
- FlowHealth
- Legal name
- FlowHealth Solutions, Inc.
- Website
- https://flowhealth.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FlowHealth builds Emma, an AI voice and text receptionist purpose-built for US medical specialty practices. Emma handles inbound and outbound calls, books appointments, and updates EHR records in real time across 20+ specialty workflows and 11 EHR integrations via a custom subscription model.
- Ownership category
- akta.pro rank
FlowHealth industry classification
Industry- Product category
- AI Voice Agents for Healthcare
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Scheduling, Waitlist & Patient Flow Communications (HLACAEAB)
- akta.pro secondary industry
- Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)
Keywords
FlowHealth business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- AI Receptionist Subscription (Emma): FlowHealth charges a subscription fee for access to Emma, the AI receptionist. Pricing is based on call volume and which Emma capabilities are enabled (scheduling, intake, outbound confirmations, after-hours, etc.). This is a recurring subscription model with custom quotes per practice.
- Specialty-Specific Capability Add-ons: Additional capabilities tailored to specific specialties (e.g., pre-op coordination for surgical practices, infusion scheduling for rheumatology) may be bundled or priced separately, representing upsell opportunities within the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom subscription based on call volume and enabled capabilities |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
FlowHealth product offering
Product offeringCore offering
FlowHealth sells Emma, an AI-powered voice and text receptionist agent that specialty medical practices subscribe to for handling all patient phone and SMS interactions. Emma answers inbound calls 24/7, schedules appointments directly into the practice's EHR, runs outbound confirmations and no-show recovery, manages waitlists to fill cancellations, and routes complex cases to staff with full context. The offering is sold as a custom-priced monthly subscription tailored to call volume and the specific capability modules a practice enables.
Product overview
FlowHealth offers Emma, an AI-powered medical receptionist platform with a core agent and modular capabilities. The core Emma AI handles all patient communications including inbound call answering, scheduling, FAQs, and routing. Optional modules extend functionality: AI Outbound Calls for proactive patient outreach, AI Appointment Reminders for confirmation and no-show prevention, and AI Waitlist Management for automatic cancellation filling. The platform is offered in 20 specialty-specific versions covering Cardiology, Dermatology, ENT, Gastroenterology, Medical Spas, Mental Health, Nephrology, Neurology, OB/GYN, Ophthalmology, Orthopedics, Pain Management, Pediatrics, Plastic Surgery, Primary Care, Pulmonology, Rheumatology, Spine & Pain, Surgery, Urgent Care, and Urology. Each specialty version is trained on specific workflows, terminology, and scheduling rules. All versions feature native EHR integration through 11 supported systems (Nextech, ModMed, athenahealth, eClinicalWorks, NextGen, AdvancedMD, Greenway, Azalea Health, DrChrono, Epic, Tebra), multilingual support in English and Spanish, and 24/7 availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Emma — AI Voice Receptionist The core AI receptionist agent that handles all patient phone and SMS interactions for specialty medical practices. Answers every call on the first ring, schedules appointments directly into the practice's EHR, answers FAQs, routes urgent requests, manages waitlists, and sends reminders 24/7 in English and Spanish.
- AI Inbound Call Handling Module that enables Emma to answer every inbound call instantly, handle scheduling, answer common patient questions, and route urgent calls to on-call staff with full context.
- AI Outbound Calls Module that enables Emma to proactively call patients to confirm online appointment requests within minutes, reschedule no-shows, and follow up on missed appointments.
- AI Appointment Reminders Module that lets Emma call patients before every appointment to confirm, handle reschedules on the spot, and recover cancellations to reduce no-show rates.
- AI Waitlist Management Module that, when a cancellation occurs, automatically calls the next patients on the practice's waitlist in priority order until the open slot is filled, updating the EHR instantly.
- AI Receptionist for Dermatology Practices Specialty-trained version of Emma for dermatology practices that handles acne consultations, Mohs surgery scheduling, skin cancer screening routing, and skin check reminders.
- AI Receptionist for Ophthalmology Practices Specialty-trained version of Emma for eye care practices that handles routine vision exams, cataract surgery scheduling, pre-op and post-op appointments, and glaucoma follow-ups.
- AI Receptionist Built for Nextech Practices Nextech-specific integration of Emma that reads Nextech provider templates and surgical schedules, books across multiple locations, and handles appointment types unique to Nextech-powered specialty practices.
- AI Receptionist for Surgical Practices Specialty version of Emma for surgical practices that handles pre-op coordination, surgical scheduling, post-op follow-up scheduling, and OR time optimization.
- AI Receptionist for Spine & Pain Practices Specialty version of Emma for spine and pain practices that coordinates injection and procedure scheduling, referral intake, and chronic pain follow-ups.
- AI Receptionist for Rheumatology Practices Specialty version of Emma for rheumatology that handles infusion and lab coordination, new patient referral intake, and flare and follow-up management for autoimmune conditions.
- AI Receptionist for Pulmonology Practices Specialty version of Emma for pulmonology that coordinates PFT scheduling, sleep study appointments, chronic care follow-ups, and referral management.
- AI Receptionist for Urology Practices Specialty version of Emma for urology that handles cystoscopy scheduling, diagnostic procedure coordination, referral intake, and post-surgical follow-ups.
- AI Receptionist for Primary Care Specialty version of Emma for primary care that handles sick visits, wellness visits, preventive care outreach, and high call volume management during flu season.
- AI Receptionist for Urgent Care Specialty version of Emma for urgent care that answers calls instantly, shares real-time wait times, schedules follow-ups with specialists, and handles peak-hour call overflow.
- AI Receptionist for Orthopedic Practices Specialty version of Emma for orthopedics that handles surgical scheduling coordination, post-op follow-up management, and insurance pre-authorization calls.
- AI Receptionist for Pain Management Practices Specialty version of Emma for pain management that coordinates treatment plan scheduling, medication refill calls, and prior authorization requests.
- AI Receptionist for Pediatric Practices Specialty version of Emma for pediatrics that handles well-child visits, vaccination scheduling, same-day sick visit booking, and pediatric-specific family communication.
- AI Receptionist for Plastic Surgery Practices Specialty version of Emma for plastic surgery that handles consultation booking, pre-op and post-op coordination, and lead follow-up and reactivation.
- AI Receptionist for OB/GYN Practices Specialty version of Emma for OB/GYN that manages prenatal visit scheduling, new patient intake, and well-woman exam and screening reminders.
- AI Receptionist for Neurology Practices Specialty version of Emma for neurology that manages referral intake, diagnostic scheduling (EEGs, EMGs, MRIs), and chronic condition follow-ups.
- AI Receptionist for Nephrology Practices Specialty version of Emma for nephrology that handles dialysis scheduling, transplant follow-ups, lab reminders, and critical follow-up calls for kidney care.
- AI Receptionist for Mental Health Practices Specialty version of Emma for mental health that handles therapy intake, medication management follow-ups, and provides warm immediate response for patients seeking care.
- AI Receptionist for Medical Spas Specialty version of Emma for medical spas that handles treatment series scheduling, consultation capture, and patient reactivation and rebooking.
- AI Receptionist for Gastroenterology Practices Specialty version of Emma for gastroenterology that handles colonoscopy scheduling, endoscopy coordination, prep instruction delivery, and IBD follow-ups.
- AI Receptionist for ENT Practices Specialty version of Emma for ENT that handles allergy testing scheduling, sinus surgery coordination, hearing aid fitting appointments, and post-surgical follow-ups.
- AI Receptionist for Cardiology Practices Specialty version of Emma for cardiology that handles stress test scheduling, echocardiogram coordination, referral intake, and chronic care follow-ups for heart patients.
Quantifiable outcome
- 90% reduction in abandoned calls (across FlowHealth practices)
- +13 more outcomes
Companies that use FlowHealth
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
FlowHealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability7 records
Feature10 records
FlowHealth partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- NextechcoreDeep native API integration with Nextech. Emma reads provider templates and surgical schedules, books across multiple locations, and handles appointment types unique to ophthalmology and dermatology specialties. Purpose-built for Nextech-powered practices.
- ModMedcoreEmma writes directly into the ModMed chart, handles outbound confirmation calls, and supports specialty workflows in dermatology, ophthalmology, orthopedics, and more. Pulls lab results, manages aesthetic appointment types, and routes complex clinical questions to staff.
- Athena HealthcoreBidirectional sync with athenahealth: real-time chart updates, appointment scheduling, and patient-specific insights pulled live from athena. Emma understands athena's provider scheduling rules and respects every constraint the practice has set.
- eClinicalWorks (eCW)coreEmma pushes patient notes directly into eCW, retrieves visit history before answering calls, and alerts providers to changes or issues that need attention. Built for multi-provider practices requiring full call documentation.
- NextGen HealthcarecoreNative integration with NextGen Healthcare's scheduling and patient management system, enabling Emma to read availability, book appointments, and update patient records directly.
- DrChronocoreEmma integrates with DrChrono's scheduling and patient records, books appointments across providers and locations, and handles high call volumes associated with growing practices. Works seamlessly with DrChrono's mobile-first workflows.
- AdvancedMDcoreNative integration with AdvancedMD scheduling and patient management, enabling Emma to handle appointment booking, reminders, and patient outreach for AdvancedMD-powered specialty practices.
- Azalea HealthcoreBuilt for rural and community health practices, Emma works inside Azalea to schedule appointments, update demographics, and verify insurance — designed for settings where every staff hour counts.
- Greenway HealthcoreNative integration with Greenway's patient management and scheduling system, enabling Emma to coordinate appointments, patient outreach, and practice workflows for Greenway-powered specialty practices.
- EpiccoreIntegration with Epic's EHR system, enabling Emma to access patient charts, scheduling, and clinical data to handle patient calls and appointment management for Epic-powered practices.
- TebracoreIntegration with Tebra's patient engagement and scheduling platform, enabling Emma to handle appointment coordination for Tebra-powered specialty practices.
Scale indicators27 records
Recent moves6 records
Expansion highlights4 records
FlowHealth competitors and assessment
Company assessmentBroad incumbents
- Solutionreach: Solutionreach is an established patient-engagement platform for medical and dental practices covering reminders, recalls, surveys, and messaging. It competes with FlowHealth's reminder and outreach modules as a broader incumbent suite.
- Relatient: Relatient offers a patient-engagement and scheduling platform for medical practices including automated outreach, reminders, and self-scheduling. It is a broader-suite incumbent competing with FlowHealth's appointment-reminder and waitlist-management modules.
Direct peers
- Syllable: Syllable provides AI-powered phone agents for healthcare call centers, handling scheduling, routing, and patient inquiries. It targets a similar healthcare-call-automation workload to FlowHealth's Emma.
- Notable: Notable offers AI-powered workflow automation for health systems, including patient scheduling and intake. It competes with FlowHealth for healthcare-front-office automation, though Notable skews more toward health systems than independent specialty practices.
- Corti: Corti builds real-time AI voice agents for healthcare, including patient triage and clinical conversation support. While its roots are in clinical decision support, its voice-agent capabilities are materially comparable to FlowHealth's specialty-practice call handling.
- Hyro AI: Hyro AI offers conversational AI agents for healthcare organizations to handle patient scheduling, routing, and FAQ automation across web, voice, and SMS channels. It competes directly with FlowHealth for healthcare call-handling workloads with comparable autonomous-agent capabilities.
- Parakeet Health: Parakeet Health builds AI voice and chat agents for patient access, scheduling, and communication at medical practices. It overlaps directly with FlowHealth's specialty-practice scheduling and patient-engagement use cases.
- Assort Health: Assort Health provides AI voice agents purpose-built for medical practices to handle patient scheduling, intake, and triage. It is the closest direct competitor to FlowHealth's Emma, serving the same specialty-practice buyer with similar conversational AI capabilities.
Emerging players
- Suki: Suki provides an AI assistant for clinicians covering documentation, coding, and ordering. While its primary use case is clinician-facing rather than patient-facing, it sells into the same specialty-practice buyer as FlowHealth and uses similar AI technology.
- Abridge: Abridge focuses on AI clinical-documentation and ambient note generation for clinicians, with adjacent capabilities in patient communication. It is a partial overlap with FlowHealth — same underlying AI stack and healthcare buyer base, but a different primary use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FlowHealth social profiles
Digital presenceFlowHealth compliance and trust
Trust signalCompliance1 record
FlowHealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlowHealth leadership team
Management profileNumber of profiles
Profiles1 record
FlowHealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlowHealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlowHealth
What does FlowHealth do?
FlowHealth sells Emma, an AI-powered voice and text receptionist agent that specialty medical practices subscribe to for handling all patient phone and SMS interactions. Emma answers inbound calls 24/7, schedules appointments directly into the practice's EHR, runs outbound confirmations and no-show recovery, manages waitlists to fill cancellations, and routes complex cases to staff with full context. The offering is sold as a custom-priced monthly subscription tailored to call volume and the specific capability modules a practice enables.
Is FlowHealth a public or private company?
FlowHealth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlowHealth founded?
FlowHealth was founded in -1. It employs 1 to 10 people.
How does FlowHealth make money?
Two revenue lines are on record. AI Receptionist Subscription (Emma) is the primary driver. The others are specialty-Specific Capability Add-ons.
Who are FlowHealth's main competitors?
Broad incumbents on record are Solutionreach and Relatient. Direct peers are Syllable, Notable, Corti, Hyro AI, Parakeet Health and Assort Health. Emerging players are Suki and Abridge.
Does FlowHealth have an API?
No public API is recorded for FlowHealth.
What industry is FlowHealth in?
FlowHealth's product category is AI Voice Agents for Healthcare. Its primary akta.pro industry code is HLACAEAB, Appointment Scheduling, Waitlist & Patient Flow Communications, with a secondary code of HLALABAA, Virtual Visit & Scheduling Platforms (EHR-integrated). Its NAICS code is 561422 and its SIC code is 7372.