FRANKIES

What FRANKIES does

Frankies Pizza is a Danish privately-held restaurant chain operating under the legal entity Frankies Pizza ApS (CVR 39720930), with three locations across Denmark's two largest cities: Frederiksberg (Allegade 2, 145 seats), Strøget (Nygade 6, Copenhagen, 150 seats), and Aarhus C (Mejlgade 45, 148 seats). The company employs 137 staff and runs a single-brand, full-service casual dining concept centered on Frankies Feast — an all-you-can-eat pizza and drinks experience priced at 450–600 DKK per person for a fixed 2–3 hour duration, complemented by a Week Feast (350–500 DKK, Sunday–Wednesday), Frankies Sharing (200 DKK), an à la carte menu (95–155 DKK per pizza), takeaway, and gift cards sold in 100–1,000 DKK denominations.

Frankies generates revenue via four primary streams: dine-in group/feast dining, individual à la carte orders, takeaway (via the HeapsGo platform), and event/group bookings (Frankies Feast, Week Feast, Frankies Sharing, plus children's birthday parties at 250–300 DKK per person). Pricing is per-cover unit-economics with no subscription model. Distribution is direct-to-consumer with no third-party resellers; digital infrastructure consists of a proprietary iOS and Android app, the HeapsGo takeaway ordering platform, EasyTable for reservations, and LifePeaks for gift card fulfillment. Applications for restaurant positions are routed to [email protected], suggesting shared back-office operations with the Madklubben restaurant group.

The brand's primary marketing engine is the "More Than Pizza" charitable collaboration program, launched in 2020, which produces 3+ rotating celebrity-, athlete-, designer-, and brand-partnered limited-edition pizzas per year, with 25 DKK per specialty pizza donated to Danish charities (Psykiatrifonden, WeShelter, Børnehjælpsdagen, Folkekirkens Nødhjælp, Headspace, Sjakket, Hus Forbi, PlanBørnefonden, Move United). Partnerships span 2022–2025 and include musicians (Rasmus Bjerg, page four, JJ Paulo, Emilie Briting, SAYSKY), athletes (Anusha Samia), fashion brands (Le Fix), and children's charities (Børnehjælpsdagen). The company also runs community events such as the "Eyes on the Slice" running races in Copenhagen and Aarhus. Customer segments are horizontal and consumer-only: young adults and social groups (18–40), families with children, and group event planners. No enterprise or B2B customers are referenced.

Name

FRANKIES

Legal name

Frankies Pizza ApS

Website

https://frankiespizza.dk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Frankies Pizza is a Danish privately-held restaurant chain operating three locations in Copenhagen (Frederiksberg and Strøget) and Aarhus, offering all-you-can-eat pizza and drinks experiences, à la carte dining, takeaway, group events, and a recurring "More Than Pizza" celebrity charity collaboration program that donates 25 DKK per specialty pizza to Danish causes.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Casual dining restaurants
• Pizza restaurant chain
• All-you-can-eat pizza
• Group dining events
• Takeaway pizza service

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in dining (Frankies Feast): All-you-can-eat pizza and drinks experience priced at 450-600 DKK per person for 2-3 hours. Primary revenue stream for groups and events. Additional revenue from add-ons, upgrades, and extra time.
2. Takeaway: Individual pizza orders for takeaway via HeapsGo platform at each location. Supplements dine-in revenue.
3. Group bookings and events: Private event hosting with dedicated group packages including Frankies Feast, Week Feast, and Frankies Sharing options. Catering to birthdays, celebrations, and corporate events.
4. Gift cards: Digital gift cards sold in denominations of 100-1000 DKK through LifePeaks platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Frankies operates a multi-location pizza restaurant chain in Denmark offering the "Frankies Feast" all-you-can-eat pizza and drinks experience for a fixed 2-3 hour dining period. The chain also sells à la carte individual pizzas, takeaway orders, group event packages, children's birthday parties, and digital gift cards, and runs a rotating "More Than Pizza" program of celebrity- and brand-collaboration pizzas with charitable donations.

Product overview

Frankies is a pizza restaurant chain operating three locations in Denmark (Frederiksberg, Strøget in Copenhagen, and Mejlgade in Aarhus). The core product offering centers on Frankies Feast, an all-you-can-eat pizza and drinks experience, complemented by à la carte menu ordering, takeaway service, and group event packages. Additional offerings include the More Than Pizza charitable collaboration program featuring rotating celebrity/brand partnerships with custom pizzas, and children's birthday party packages at the Frederiksberg location. The restaurant chain also offers gift cards and regular dining reservations through a third-party booking system.

Differentiator

Problem solved

Functional benefit

Products and services

• Frankies Feast All-you-can-eat pizza and drinks experience where the restaurant decides what to serve. Includes unlimited pizza, draft beer, house wine, cocktails, and soft drinks during a fixed 2-3 hour dining window at a set per-person price. Aimed at groups and social diners wanting a hassle-free, all-inclusive meal.
• Week Feast Weekday discounted version of Frankies Feast offering all-you-can-eat pizza and drinks at reduced pricing. Available Sunday through Wednesday only, aimed at price-sensitive group diners and off-peak demand.
• Frankies Sharing Sharing-style dining option where guests choose 4 different pizzas to share, with one drink per person. Available Sunday through Thursday at Copenhagen locations only, designed for smaller groups wanting variety without the all-you-can-eat commitment.
• Children's Birthday Parties All-inclusive children's birthday party package at the Frederiksberg location including 2 hours of all-you-can-eat pizza, free lemonade for children, access to a play area with ball pit, slides and toys, balloon decorations, and optional gift table setup. Targets parents seeking an all-in-one child-friendly celebration venue.
• À La Carte Menu Individual pizza ordering from a menu featuring Margherita, pepperoni, and specialty pizzas such as Pistachio, Steak & Béarnaise, and Bianco. Gluten-free crust and vegan cheese are available as add-ons. Sold per-pizza at dine-in and takeaway counters.
• Takeaway Online takeaway ordering service for individual pizzas, available at all three locations (Frederiksberg, Strøget, and Mejlgade) through the HeapsGo platform. Supplements dine-in revenue with off-premise consumption.
• Gift Cards Digital gift cards sold in denominations from 100 to 1000 DKK through the LifePeaks platform. Redeemable across dine-in, takeaway, and group bookings at any Frankies location.
• More Than Pizza Rotating collaborative pizza program featuring periodic partnerships with celebrities, artists, athletes, and brands. Each collaboration includes a custom-designed pizza available for a limited time, with 25 DKK per pizza sold donated to a charitable cause tied to the partner. Drives brand engagement, social media buzz, and charitable giving.
• Group Events & Private Bookings Group dining and event hosting service for parties, birthdays, and celebrations at all three locations. Options include Frankies Feast, Week Feast, and Frankies Sharing packages, plus bookable private and semi-private rooms. Targeted at event organizers, corporate hosts, and party planners.

Quantifiable outcome

• 25 DKK donated per specialty pizza sold to charitable causes through More Than Pizza collaborations

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rasmus BjergcoreStrategic or Co-development Partner · 1 September 2025Collaboration with Danish musician Rasmus Bjerg creating Montblanc pizza (white pizza with salsiccia, pancetta, and arugula). For each pizza sold, 25 DKK donated to WeShelter (organization working for homeless and vulnerable people). Available September-October 2025 at all restaurants.
• Le FixcoreGTM or Marketing Partner · 1 May 2025Fashion collaboration celebrating community, streetwear, and pizza. Includes events, limited edition fashion items, and More Than Pizza initiative. For each pizza sold, 25 DKK donated to Sjakket (organization for socially vulnerable children and youth). Pizza features lemon ricotta, mozzarella, portobello mushrooms, pickled mushrooms, hazelnuts, parmesan, thyme, and lemon oil. Available at all locations until end of August 2025.
• BørnehjælpsdagenminorStrategic or Co-development Partner · 1 January 2025MVP 2024 (Most Valuable Pizza) created by Frankies kitchen team based on popular 2024 ingredients. Children from Børnehjælpsdagen participated in pizza creation. For each pizza sold, 25 DKK donated to Børnehjælpsdagen (organization for placed children and youth).
• SAYSKYcoreGTM or Marketing Partner · 1 November 2024Running brand collaboration with Carboloader pizza (mozzarella, potato, parma ham, arugula, pesto, pine nuts). Includes 'Eyes on the Slice' running races in Copenhagen (Nov 9) and Aarhus (Dec 7). For each pizza, running shirt, or event ticket sold, 25 DKK donated to Move United (organization for blind and visually impaired).
• Hus ForbiminorOthers · 1 October 2024October 2024 Staff Favorite pizza created by Frankies employees. Sales proceeds donated to Hus Forbi (organization for homeless people selling magazine).
• Emilie BritingminorStrategic or Co-development Partner · 1 August 2024Mental health advocate created pizza with mascarpone, cheese, potato, red onion, mushrooms, salsiccia, and truffle oil. For each pizza sold, 25 DKK donated to Psykiatrifonden (Danish Mental Health Foundation).
• Anusha SamiaminorStrategic or Co-development Partner · 1 June 2024Football player (panna champion, VM bronze medalist) created pizza with tomato, mozzarella, chicken, romaine lettuce, chipotle mayo, and pecorino. For each pizza sold, 25 DKK donated to PlanBørnefonden (children's charity).
• JJ PaulominorStrategic or Co-development Partner · 1 April 2024Musician and afrobeats artist created pizza with mozzarella, beef, cherry tomatoes, kachumbari, salt, and olive oil. For each pizza sold, 25 DKK donated to Folkekirkens Nødhjælp (Danish Church Aid) for humanitarian work in Congo.
• Page FourminorStrategic or Co-development Partner · 1 February 2024Danish boyband created specialty pizza with mascarpone, mozzarella, pecorino, parmesan, black pepper, and fresh basil. For each pizza sold, 25 DKK donated to Headspace (youth mental health support).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gorm's Pizza: Danish artisanal pizza chain operating multiple Copenhagen locations with a similar casual sit-down, all-day pizza focus. Most direct domestic comparable on concept, geography, and price positioning.
• Pizza Hut Denmark: International pizza chain with dine-in and delivery operations in Denmark. Competes for casual group/family pizza occasions at similar price points to Frankies.
• Domino's Pizza Denmark: Global pizza QSR leader operating franchised stores across Denmark. Direct competitor for takeaway/delivery pizza spend, particularly relevant to Frankies' HeapsGo takeaway channel.

Others

• Madklubben: Danish multi-concept restaurant group; appears to be Frankies' parent/operating group based on shared hiring infrastructure ([email protected]). Most relevant for understanding group-level strategy and capital allocation.

Broad incumbents

• Joe & The Juice: Danish-born global café/juice bar chain with comparable multi-unit footprint, mobile-app-led ordering, and lifestyle brand positioning in the same Copenhagen/Aarhus demographic.
• Meyers: Claus Meyer's Danish food/hospitality brand with delis, bakeries, and restaurants in Copenhagen. Comparable in chef-driven, design-conscious, locally rooted Danish casual dining positioning.
• Sticks'n'Sushi: Danish premium casual dining chain operating in Copenhagen and Aarhus. Comparable in customer demographic, multi-location Danish footprint, and design-led casual dining positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/frankiespizzapizza
• Instagraminstagram.com/frankiespizzapizza/?hl=da
• LinkedInlinkedin.com/company/frankiespizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANKIES