Frank's Burger-Licious BBQ

What Frank's Burger-Licious BBQ does

Frank's Burger-Licious BBQ is a regional German restaurant operator doing business as Frank's Restaurants UG (haftungsbeschränkt), a private limited company (UG) registered in Germany and managed by Geschäftsführerin Silke Casser. The company operates a single active American-style BBQ restaurant housed in the historic Sächsischer Bahnhof, a protected late-19th-century railway station building at Erfurtstraße 19, Gera, open Wednesday through Monday including holidays. A second location, a drive-thru at Industriestrasse 2 in Zeulenroda-Triebes, is permanently closed. The headcount is 12 employees.

The core offering is a fast-casual menu centered on smoked meats and American-style burgers, including pulled pork sandwiches, multiple cheeseburger variants (Western Bacon, Texas Chili, Mexican, Blue Cheese, Bacon Ranch, Patty Melt), hot dogs (Classic, Corn Dog, Chili Cheese, Crazy Dog), vegan and vegetarian options, and sides such as chili cheese fries, onion rings, and jalapeño poppers. The underlying technology stack is minimal: a static website (franks-burger-licious.de) and an external online ordering platform (hd.digital) handle digital order capture for customer pickup. No proprietary software, no public APIs, no mobile app, and no AI/ML components are in evidence.

The business generates revenue from five streams: dine-in restaurant sales, online pickup orders, catering for weddings, birthdays, corporate and community events (with food truck/Imbisswagen capability), and event hosting at the Gera venue (including concerts and themed nights such as 4th of July and Thanksgiving). Customer segments are primarily individual consumers and families in the Gera region, with secondary segments in corporate clients and event organizers. Go-to-market is direct-to-consumer via the physical venue, the company's own digital channels (Facebook, Instagram, website), and community event participation. Pricing is not publicly disclosed and there is no subscription, SaaS, or recurring contract layer; all revenue is transaction-based food and event sales.

Name

Frank's Burger-Licious BBQ

Legal name

Frank's Restaurants UG (haftungsbeschränkt)

Website

https://franks-burger-licious.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank's Burger-Licious BBQ is a German-American BBQ restaurant and catering operator serving individuals, families, and corporate clients in the Gera region from a single dine-in venue in the historic Sächsischer Bahnhof building, with a second drive-thru location permanently closed.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

akta.pro secondary industry

Burger Fast Casual (THAFABAA)

Keywords

• Casual dining restaurant
• BBQ burgers
• Catering services
• Event hosting
• American-style food

Headquarters

HQ city

Gera

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at the Sächsischer Bahnhof Gera restaurant location, operating Wednesday through Monday including holidays.
2. Drive-Thru Sales: Revenue from drive-thru customer orders at Zeulenroda location (currently permanently closed).
3. Online Pickup Orders: Revenue from online orders placed for customer pickup at the Gera location.
4. Catering Services: Revenue from off-site catering for events including weddings, birthdays, confirmations, corporate parties, school events, and community celebrations. Offers cold and warm food options, in-house and off-site service, food truck/Imbisswagen, and party services.
5. Event Hosting: Revenue from hosting events at the restaurant location including concerts, themed parties (such as 4th of July celebrations, Thanksgiving), and community gatherings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Frank's Burger-Licious BBQ operates a casual American-style BBQ restaurant in Gera, Germany, serving burgers, sandwiches, hot dogs, smoked ribs, pulled pork, sides, and appetizers, with a dedicated vegan/vegetarian menu. Beyond dine-in, the company provides catering for private and corporate events, event hosting (including a Mystery Dinner experience), takeaway, online ordering via hd.digital, and a mobile food truck (Imbisswagen). The menu is anchored by a house-made BBQ sauce and smoked-meat preparation.

Product overview

Frank's Burger-Licious BBQ operates as a multi-location restaurant business with a core fast-casual food service offering centered on smoked meats and American-style burgers and sandwiches. The main product line includes burgers (multiple varieties including beef, veggie, and vegan options), hot dogs, smoked meat sandwiches, and side dishes. The company offers two service formats: a dine-in restaurant at the historic Sächsischer Bahnhof in Gera and a drive-thru location in Zeulenroda (currently closed). Additional services include catering for events (weddings, birthdays, corporate events) and event hosting at the restaurant venue. Online ordering is available through an external hd.digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Frank's Burger-Licious BBQ Restaurant (Dine-In) Casual dining restaurant in Gera, Germany serving American-style BBQ burgers, sandwiches, hot dogs, smoked ribs, pulled pork, sides, and appetizers, with vegan and vegetarian options, open for dine-in service.
• Catering Service Off-premise catering service for private parties, corporate events, weddings, and community gatherings, offering the full American BBQ menu with a 2-3 hour on-site setup time.
• Event Hosting (Mystery Dinner) Themed event hosting service at the Gera restaurant, including a Mystery Dinner experience, designed for private groups and special occasions.
• Food Truck (Imbisswagen) Mobile food truck (Imbisswagen) service bringing Frank's American BBQ menu to events, festivals, and off-site locations.
• Online Ordering Service Online ordering service for takeaway and pickup, operated through the hd.digital third-party platform, allowing customers to order Frank's BBQ menu for collection.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Peter Pane Burgergrill & Bar: National German burger chain with dine-in focus, comparable menu positioning (burgers, sides, casual venue) and target customer (families, casual diners) similar to Frank's.
• Hard Rock Cafe: Global themed American-cuisine restaurant chain; comparable as an American-themed casual dining experience in Germany with burgers on the menu and event-hosting capability, though at substantially larger scale.
• Block House: Long-established German steakhouse chain; comparable as a themed, heritage-anchored casual dining concept in Germany, though operating in the steak category rather than BBQ burgers.
• Burgermeister: German premium burger brand with multiple locations including dine-in and quick-service formats; competes in the same German-American burger category as Frank's.
• Jim Block: Established German fast-casual burger chain offering a similar dine-in burger experience; comparable on product category and customer profile but operating at significantly larger national scale.
• Hans im Glück Burgergrill: Large German fast-casual burger chain operating nationally with a similar premium-burger and dine-in experience; comparable because both compete for the same German burger-casual-dining occasion, though at vastly different scale.

Direct peers

• Dean & David: German fast-casual chain offering dine-in service with customizable menu (burgers, salads, bowls); directly comparable on fast-casual service model and dine-in experience targeting German consumers.

Regional players

• Maredo Steakhouse: German steakhouse chain operating dine-in casual American-style restaurants; comparable in the casual American-cuisine casual-dining segment with burgers/steaks on menu, though primarily steak-focused.

Emerging players

• The Bird BBQ: Independent US-style BBQ restaurant in Germany offering smoked meats, burgers, and sides; directly comparable on product category (BBQ/smokehouse) and target customer (American-cuisine seekers) though typically Berlin-based.
• Smoke Shack BBQ: Independent American-style BBQ smokehouse operators in Germany offering comparable smoked-meat menu and American BBQ positioning; competes for the same niche BBQ diner in major German cities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Franks-Burger-Licious-BBQ-496861673747664
• Instagraminstagram.com/franks_burger_licious_bbq
• LinkedInlinkedin.com/company/frank's-burger-licious-bbq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank's Burger-Licious BBQ