What FRECH Interior Design does

FRECH Interior Design is an Austrian interior architecture firm operating as FRECH Interior GmbH, headquartered at the historic Gut Fabricius estate in Lanzendorf, Lower Austria. The firm delivers full-service interior design—from initial concept and spatial planning through material selection, custom furniture design, project management, and on-site supervision—across a hybrid portfolio of high-net-worth private clients (apartments, villas, chalets, penthouses) and corporate/commercial clients (headquarters, innovation centers, retail boutiques, hospitality venues). Owned and managed by founder/Managing Director Harald Musil, with Nina Graf holding Prokurist authority, the firm operates with a small, multidisciplinary team of architects, interior designers, and specialists.

The company monetizes via project-based professional services fees, complemented by showroom-based product sales through a curated display of partner-brand furniture, lighting, wallcoverings, and textiles. Its go-to-market is direct, relationship-driven engagement anchored by the Lanzendorf showroom, with project delivery executed across Austria, Germany, and Italy. The firm maintains a partner network of premium European design brands (Flos, Edra, Paola Lenti, Moooi, Artemide, Rubelli, Ralph Lauren, Occhio, Belux, and others) and extends its offering through the Frech Living Art sub-brand focused on art and lifestyle curation, plus the Eventschmiede event venue at Gut Fabricius. Revenue is not publicly disclosed, and the firm is privately held with no external institutional investment.

Name

FRECH Interior Design

Legal name

FRECH Interior GmbH

Website

https://frech.cc

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FRECH Interior Design is an Austrian boutique interior architecture firm (FRECH Interior GmbH) based in Lanzendorf near Vienna, delivering full-service residential and commercial interior design across Austria, Germany, and Italy, serving high-net-worth private clients and corporate customers through project-based services and a curated premium-brand showroom.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Architectural Services (541310)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Architectural Design Services (BPAHAKAA), Space Planning & Workplace Design (BPAHAKAI), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Interior design services
• Residential interior architecture
• Commercial interior design
• Custom furniture design
• Project management interiors

Headquarters

HQ city

Lanzendorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interior Architecture and Design Services: Comprehensive interior design services including concept development, spatial planning, material selection, custom furniture design, project management, and on-site supervision. Services span residential (apartments, villas, chalets, weekend homes) and commercial projects (offices, retail boutiques, event spaces). Revenue is generated through project-based fees for design and implementation services.
2. Showroom and Product Sales: The company operates a showroom displaying furniture, lighting, wallcoverings, fabrics, and accessories from partner brands. Revenue may be generated through sales of displayed products and furnishings to clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FRECH Interior Design is a full-service interior architecture and design firm providing end-to-end services from initial concept development through spatial planning, material selection, custom furniture design, and project management to final on-site implementation. The firm serves both private clients (apartments, villas, chalets, penthouses) and commercial clients (offices, retail boutiques, event spaces, design apartments) across Austria, Germany, and Italy, operating from its Office & Showroom at the historic Gut Fabricius estate in Lanzendorf near Vienna.

Product overview

FRECH Interior Design operates as a full-service interior design firm offering a unified service portfolio rather than a modular software product. The core offering encompasses interior design services including concept development, space planning, custom furniture design, and project supervision. Supporting services include outdoor design, room furnishing (colors, textiles, wallpapers), project management, and architectural consultation. The company also operates a physical showroom and has a sub-brand called Frech Living Art focused on art and lifestyle products. The company serves both residential and commercial clients across Austria and internationally, with projects ranging from apartments and villas to office spaces, hotels, and event venues.

Differentiator

Problem solved

Functional benefit

Brands

• Frech Living Art: A sub-brand focused on art and lifestyle products, operated by Regina Frech, creating a bridge between personal life chapters and the ambiance of feeling at home

Quantifiable outcome

• Projects span residential properties from 25m² to 800m², demonstrating ability to handle projects of varying scales.
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• AntonangeliminorOthersLighting brand partner featured in the FRECH showroom displaying exclusive lighting designs.
• ArcominorOthersFurniture brand partner known for innovative designs, products featured in FRECH showroom.
• Arte InternationalminorOthersWallcovering brand partner whose products are displayed and used in FRECH interior projects.
• ArtemideminorOthersPremium Italian lighting brand partner featured in showroom and projects.
• CasamanceminorOthersFrench fabric and wallpaper brand partner for interior design projects.
• EdraminorOthersItalian luxury furniture brand whose pieces have been featured in FRECH projects including Penthouse Marina Tower.
• EthnicraftminorOthersFurniture brand partner specializing in timeless wooden designs.
• FlosminorOthersIconic Italian lighting brand partner featured in showroom displays.
• GervasoniminorOthersItalian furniture brand partner for indoor and outdoor designs.
• MoooiminorOthersDutch design brand known for innovative furniture and lighting, products featured in FRECH showroom.
• OcchiominorOthersGerman lighting brand partner specializing in high-quality luminaires.
• Paola LentiminorOthersItalian luxury furniture and outdoor brand featured in FRECH projects including Penthouse Marina Tower.
• Ralph LaurenminorOthersLuxury home collection brand partner available through FRECH showroom.
• RubelliminorOthersVenetian fabric and textile brand partner known for luxury upholstery and drapery.
• ManuttiminorOthersBelgian outdoor furniture brand partner for exterior design projects.
• BeluxminorOthersSwiss lighting brand whose Cloud lamp was featured in the Penthouse Marina Tower project.
• Living Art (Regina Frech)coreStrategic or Co-development PartnerFRECH Living Art is a sister company creating a bridge between personal life chapters, surroundings, and the ambiance where one feels at home. Together they concept this space - 'Home is not a Place, it's a Feeling.'
• Professional Partner Firms NetworkcoreImplementation/ SI/ Consulting PartnerFRECH works with a network of highly professional partner firms that value quality and smooth project execution. These partners are essential for delivering the complete interior design and construction services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Peregalli: Milan-based luxury interior design studio known for historic-building restoration and bespoke residential work; directly comparable to FRECH's Palazzo Forti and Penthouse am Opernring-style heritage-meets-contemporary projects.
• Peter Marino Architect: New York-based architect and luxury interior designer with premier retail, hospitality, and residential work; comparable to FRECH at the high end of the luxury design market and on premium retail mandates like Boutique Anse Victorin.
• Yabu Pushelberg: Globally recognized luxury interior design studio with deep hospitality, residential, and retail work; comparable to FRECH in serving HNW private clients and boutique commercial/hospitality projects with premium brand integration.
• Hirsch Bedner Associates (HBA): Specialist hospitality and luxury interior design firm operating globally; comparable to FRECH's Palazzo Forti-style hospitality work and to its premium brand-led design approach.
• Studioilse (Ilse Crawford): London-based interior design studio with premium residential, hospitality, and product collaborations; comparable to FRECH in marrying craftsmanship with contemporary aesthetics and serving HNW clients.
• Richmond International: UK-based luxury hospitality and residential interior design firm; comparable to FRECH's boutique hospitality ambitions (e.g., Palazzo Forti) and full-service design-to-implementation model.
• Kitzig Design Studios: German interior architecture firm with hospitality, retail, and corporate projects; directly comparable to FRECH in scale, DACH footprint, and full-service delivery model.
• Vincent Van Duysen: Belgian architect and interior designer known for minimalist luxury residential and product work; directly comparable to FRECH's premium residential and material-craftsmanship positioning.
• JOI-Design: Hamburg-based interior design studio with strong hospitality and premium residential work; directly comparable in geography (DACH), service scope (concept-to-completion), and luxury-segment focus.
• Christian Hollmann Interior Design: Vienna-based luxury interior designer serving HNW private clients with bespoke residential projects; directly comparable to FRECH's Austrian high-end residential positioning and boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FRECH.Interior.GmbH
• LinkedInlinkedin.com/company/frech-interior-design
• Instagraminstagram.com/frech.interior.design

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRECH Interior Design