French Louie
French Louie is a single-location French-American bistro in Boerum Hill, Brooklyn, serving neighborhood diners with lunch, dinner, and brunch service. Revenue also includes private events, gift certificates, and a co-authored cookbook.
- Company typePrivate
- Founded-
- HeadquartersBoerum Hill, New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What French Louie does
French Louie is a single-location French-American bistro operating at 320 Atlantic Ave in Boerum Hill, Brooklyn, NY, under the legal entity 320 Atlantic Restaurant LLC. The restaurant is co-owned by Brooklyn restaurateurs Doug Crowell and Ryan Angulo, who also co-own the sister establishment Buttermilk Channel. Operations span lunch (Tuesday-Friday), dinner (seven days a week with extended Friday/Saturday service), and weekend brunch, supported by à la carte and seasonal menus. The General Manager, John Condon, oversees large-party reservations and private event inquiries.
The business derives revenue from four streams: dine-in service (the core), private events hosted in the dining room (35-50 guests) and garden (up to 30 guests, April-September) with fixed-price menus for parties of 10 or more, electronic and printed gift certificates sold through the company website, and retail sales of the co-authored cookbook 'Kindness & Salt' distributed via the restaurant, Buttermilk Channel, Greenlight Bookstore, Books Are Magic, and Amazon. Distribution is direct-to-consumer through the physical restaurant, supplemented by DoorDash for pickup and delivery. Marketing is conducted via the company website, Resy reservation platform, an email mailing list, and NYC Restaurant Week promotions, with cross-promotion leveraging the Buttermilk Channel sister brand.
French Louie firmographics
Firmographics- Name
- French Louie
- Legal name
- 320 Atlantic Restaurant LLC
- Website
- https://frenchlouienyc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- French Louie is a single-location French-American bistro in Boerum Hill, Brooklyn, serving neighborhood diners with lunch, dinner, and brunch service. Revenue also includes private events, gift certificates, and a co-authored cookbook.
- Ownership category
- akta.pro rank
French Louie industry classification
Industry- Product category
- Full-Service Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Casual Dining Restaurants (THAFACAB)
Keywords
Where French Louie is headquartered
LocationHeadquarters
- HQ city
- Boerum Hill, New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
French Louie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Service: Revenue from lunch, dinner, and brunch service offering French-American bistro fare including dinner, lunch, brunch, and après-midi menus, as well as cocktails and wines.
- Private Events & Catering: Revenue from hosting private events in the dining room (35-50 people) and garden (up to 30 people, April-September) with fixed-price menus for parties of 10 or more.
- Gift Certificates: Sale of electronic and printed gift certificates available for purchase through the restaurant's website.
- Cookbook Sales: Sale of 'Kindness & Salt: Recipes for the Care & Feeding of Your Friends & Neighbors' cookbook authored by owners Doug Crowell and Ryan Angulo, available at the restaurant, sister restaurant Buttermilk Channel, and bookstores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant Week Lunch - Two Courses |
| Unit Pricing | Pay-as-you-go | Restaurant Week Dinner - Three Courses |
| Unit Pricing | Multi-year contract | Private Event Fixed Price Menu |
| Other | Pay-as-you-go | Gift Certificates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
French Louie product offering
Product offeringCore offering
French Louie operates a French-American bistro restaurant in Brooklyn, New York, serving dine-in meals to local and visiting patrons. Beyond standard restaurant service, the business hosts private events, sells gift certificates, and offers a branded cookbook as supplementary consumer offerings.
Product overview
French Louie is a single-location French-American bistro in Brooklyn, NY operated by 320 Atlantic Restaurant LLC. The restaurant operates as a unified dining establishment offering dine-in services across multiple meal periods (breakfast/brunch, lunch, and dinner), complemented by ancillary products including electronic and printed gift certificates, a published cookbook titled 'Kindness & Salt', and private event hosting services. The core product is the restaurant itself, with gift cards and the cookbook serving as related consumer products, and private event hosting as an additional service offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in French-American bistro service
Companies that use French Louie
Customer profileSegments2 records
Ideal customer profiles1 record
French Louie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
French Louie partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ResycoreResy is the primary reservation platform for French Louie, enabling guests to book tables up to 30 days in advance for parties of up to nine people. The partnership provides an accessible, user-friendly booking experience integrated into the restaurant's website.
- DoorDashminorDoorDash partnership enables French Louie to offer pickup and delivery service, extending customer reach beyond dine-in capacity. The restaurant appears on DoorDash's Brooklyn marketplace.
- Buttermilk ChannelcoreBoth restaurants are co-owned by Doug Crowell and Ryan Angulo. Buttermilk Channel is a sibling establishment serving American comfort food. The restaurants share culinary leadership, cross-promote, and the cookbook 'Kindness & Salt' features recipes from both establishments. Both are operated under 320 Atlantic Restaurant LLC.
- Greenlight BookstoreminorGreenlight Bookstore is a retail partner for the 'Kindness & Salt' cookbook, which is co-authored by French Louie's owners. The bookstore is referenced as a point of sale for the cookbook alongside French Louie and Buttermilk Channel.
- Books Are Magic / AmazonminorOnline retail partners for the 'Kindness & Salt' cookbook, enabling direct-to-consumer sales beyond the physical restaurant locations.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
French Louie competitors and assessment
Company assessmentDirect peers
- Olmsted: Brooklyn-based seasonal restaurant with a garden, located in Prospect Heights. Comparable neighborhood bistro operating model with an outdoor/garden component similar to French Louie's seasonal garden.
- Maison Premiere: Brooklyn-based full-service restaurant and bar with garden seating and French-influenced cuisine. Operates as a neighborhood destination with event and private dining options similar to French Louie's model.
- La Mercerie: French-influenced all-day restaurant in SoHo by chef Marie-Astrid Richard. Comparable in daypart coverage (breakfast through dinner) and French-American bistro positioning.
- Buttermilk Channel: Sister restaurant under the same co-owners (Doug Crowell and Ryan Angulo) and parent LLC, located in Brooklyn. Same operator profile, customer base, and ownership economics, making it the closest direct comparable.
- Le Coucou: French restaurant at 11 Howard Street, New York, offering classic French cuisine in a refined full-service setting. Comparable in cuisine category and full-service hospitality model to French Louie.
- Win Son: Brooklyn Taiwanese-American restaurant offering full-service dinner and brunch. Comparable Brooklyn neighborhood full-service operator competing for the same Boerum Hill/downtown Brooklyn diner.
- Frenchette: French-influenced bistro in TriBeCa, Manhattan, offering full-service dining with a comparable price point and atmosphere. Most directly comparable French-American concept in NYC's competitive set.
Broad incumbents
- Balthazar: Iconic French brasserie in SoHo operated by Keith McNally; broader menu, larger footprint, and national brand recognition. Sets the price/positioning benchmark for French brasserie concepts in NYC.
- Le Bernardin: Three-Michelin-star French seafood institution in Midtown Manhattan. Sets the upper-end reference point for French dining in NYC, useful as a positioning benchmark rather than a direct head-to-head competitor.
- Pastis: Long-running French-American bistro revived by Major Food Group in the Meatpacking District. Comparable cuisine category with significantly larger operating scale and brand reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
French Louie social profiles
Digital presenceFrench Louie compliance and trust
Trust signalCompliance1 record
French Louie financial estimates
Financial estimateRevenue estimate
Valuation estimate
French Louie leadership team
Management profileNumber of profiles
Profiles2 records
French Louie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
French Louie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about French Louie
What does French Louie do?
French Louie operates a French-American bistro restaurant in Brooklyn, New York, serving dine-in meals to local and visiting patrons. Beyond standard restaurant service, the business hosts private events, sells gift certificates, and offers a branded cookbook as supplementary consumer offerings.
Is French Louie a public or private company?
French Louie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was French Louie founded?
French Louie was founded in -1. It employs 1 to 10 people.
Where is French Louie based?
French Louie is headquartered in Boerum Hill, New York, United States, in the North America region.
How does French Louie make money?
Four revenue lines are on record. Dine-in Service is the primary driver. The others are private Events & Catering, gift Certificates and cookbook Sales.
Who are French Louie's main competitors?
Direct peers on record are Olmsted, Maison Premiere, La Mercerie, Buttermilk Channel, Le Coucou, Win Son and Frenchette. Broad incumbents are Balthazar, Le Bernardin and Pastis.
Does French Louie have an API?
No public API is recorded for French Louie.
What industry is French Louie in?
French Louie's product category is Full-Service Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.