freyraum marketing GmbH

What freyraum marketing GmbH does

freyraum marketing GmbH is a Munich-based B2B marketing and communications consultancy founded in 2011 that specializes exclusively in the German-speaking ITK (ICT) channel. The firm serves manufacturers, distributors, system houses, resellers, and managed service providers, with a stated focus on three recurring pain points: aligning global manufacturer headquarters with their German subsidiaries, activating dormant channel partners (e.g., improving ratios from 100 active out of 400 registered), and translating complex ICT products into sales-ready messaging for channel sales teams. Documented clients include Ingram Micro, for whom freyraum produced a Pocket Guide on IBM Cloud Paks that was subsequently amplified in an IBM partner campaign.

The company delivers its offering through four service pillars: Consulting (positioning, partner programs, channel communications, change management with Prosci-certified practitioners), Content & Multiplication (company profiles, white papers, articles, case studies, blogs, ghostwriting), Agentur Services (campaigns, advertising, PR, agency coordination, trustee management of marketing budgets, media planning), and Veranstaltungen (workshops and seminars on sales, marketing and digital business models). Channelcast, an in-house podcast featuring principals Andreas Raum, Christian Meyer and Andreas Wenninger, reaches approximately 10,000 listeners per month in the ITK industry and doubles as both a marketing asset and a co-branded GTM tool for clients. Part of the content offering has been productized with published unit pricing (e.g., Unternehmensprofil kurz at 400 EUR, lang at 750 EUR, Erweiterte Visitenkarte at 990 EUR); broader consulting and campaign work is delivered on a project basis.

freyraum generates revenue through professional services billed primarily on a project/engagement basis, supplemented by unit-priced content deliverables and trustee-managed marketing budgets on behalf of clients. The go-to-market is sales-led and consultative, driven by direct outreach, the bilingual DE/EN website with integrated appointment booking, thought-leadership content, and the Channelcast property. Geographically the firm is DACH-focused (Germany, Austria, Switzerland), with management-team prior experience spanning Asia and the US but no disclosed active client delivery there. The firm has no outside investors, no parent company, and no disclosed funding history, operating as an independent founder-led GmbH with a small core team of approximately five people, of whom three (Andreas Raum as Managing Director, Alexander Glatzeder as Director Sales, and Andrea van Baal as Senior Consultant) carry the bulk of client-facing and content production capacity.

Name

freyraum marketing GmbH

Legal name

freyraum marketing GmbH

Website

https://freyraum-marketing.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

freyraum marketing GmbH is a Munich-based B2B marketing consultancy founded in 2011 that specializes in the German-speaking ITK channel, offering consulting, content, agency services, and events to manufacturers, distributors, and system houses across the DACH region.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Contracting, Compliance & Rights Management (MPAAAHAL)

Keywords

• B2B marketing consulting
• ICT channel marketing
• Content creation services
• Channel partner activation
• Marketing agency services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services (Consulting, Content, Agency): freyraum generates revenue through billable professional services including consulting engagements, content creation (company profiles, white papers, case studies), agency services (campaigns, design, media placement), and events/workshops. Pricing is project-based with published price points (e.g., Unternehmensprofil kurz at 400 EUR, lang at 750 EUR, Erweiterte Visitenkarte at 990 EUR).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

freyraum marketing GmbH is a B2B marketing and communications consultancy specialized in the ITK/ICT industry, providing consulting, content creation, agency execution, and events/workshops for ICT manufacturers, distributors, system houses and MSPs. Its core offer combines strategic positioning, channel and partner activation programs, and sales-oriented content (company profiles, white papers, case studies, podcasts) with full campaign execution, PR, media planning, and Prosci-certified change management. The firm serves the DACH region primarily, with select international engagements in the USA, China, Taiwan and UAE.

Product overview

freyraum marketing GmbH is a B2B marketing and communications agency specializing in the ITK (ICT) industry since 2011. The company offers four core service pillars: Consulting (market positioning, partner recruitment, channel communications, lead generation, change management), Content & Multiplication (company profiles, white papers, articles, case studies, blogs, social media), Agentur Services (marketing campaigns, advertising, PR, agency coordination, budget management, media planning), and Veranstaltungen & Workshops (sales and marketing optimization events). The portfolio includes specialized offerings like the Channelcast podcast (approximately 10,000 listeners per month) and tangible products such as Unternehmensprofil (company profile short at €400, long at €750) and Erweiterte Visitenkarte (extended business card for sales at €990). The company positions itself as a bridge between marketing and sales for ITK manufacturers, distributors, and system houses.

Differentiator

Problem solved

Functional benefit

Brands

• Channelcast: A podcast about the IT industry, system houses and online shops, produced by freyraum marketing featuring Christian Meyer, Andreas Raum and Andreas Wenninger.

Products and services

• Consulting

Quantifiable outcome

• The Ingram Micro Pocket Guide for IBM Cloud Paks was so well received that a major IBM partner ran an internal marketing campaign featuring the tool delivered in an actual container with sweet treats.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ingram MicrominorGTM or Marketing Partnerfreyraum collaborated with Ingram Micro (distributor of IBM software) to develop a Pocket Guide for IBM Cloud Paks, helping Ingram Micro's sales partners understand and sell IBM's cloud solutions. freyraum acted as the creative and content partner for this sales enablement tool. The guide was so well received that a major IBM partner ran a marketing campaign around it.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Schmittgall: Stuttgart-based B2B marketing and communications agency with a strong technology and IT vertical focus. Comparable as a German B2B tech marketing specialist offering strategy, content, and campaign execution to enterprise technology buyers.
• Saint Elmo's: Munich-headquartered marketing and communications agency with a tech/B2B focus. Comparable as a mid-sized Munich-based marketing agency serving enterprise B2B technology clients with content, campaigns, and PR services.
• denkwerk: Cologne-based digital agency offering strategy, content, and digital campaign execution for B2B and B2C clients. Comparable as a mid-sized German digital marketing agency providing content and campaign services to enterprise clients, similar in scale and service mix to freyraum.
• Hotwire Germany: Global technology marketing and communications agency with a Munich presence. Comparable as a B2B tech PR and marketing specialist serving enterprise technology vendors — closely aligned with freyraum's positioning in the ICT value chain.
• WE Communications: Global tech-focused PR and marketing communications firm with a Munich office. Comparable as a B2B technology communications specialist serving enterprise software, ICT, and channel clients — directly overlapping with freyraum's ITK manufacturer and distributor customer base.

Broad incumbents

• achtung: Hamburg-based marketing and communications agency. Comparable as a full-service German marketing incumbent offering creative, content, campaigns, and PR — competing with freyraum for enterprise marketing budgets, though across a broader industry mix.
• Serviceplan Group: Largest independent Munich-based marketing and communications group in Germany. Comparable as a broad DACH marketing-services incumbent that competes for the same enterprise B2B marketing budgets, but operates across all verticals rather than specializing in the ICT channel.
• FischerAppelt: Major German communications, PR, and marketing agency with offices in Hamburg, Berlin, Munich, and beyond. Comparable as a full-service DACH incumbent offering consulting, content, campaigns, and PR — overlapping with freyraum's service pillars — but serving a broader industry mix rather than the ICT channel specifically.
• Jung von Matt: Major Hamburg-headquartered creative agency group with German and international offices. Comparable as a large DACH marketing-services incumbent with creative, content, and campaign capabilities, though oriented more toward consumer and brand work than ICT channel marketing.
• Thjnk: Hamburg-headquartered independent agency group with multiple German locations. Comparable as a sizable German marketing-services group offering creative, content, and campaign execution — overlapping with freyraum's service pillars but serving diverse verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freyraum

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about freyraum marketing GmbH