What Full Impact Technologies does

Full Impact Technologies (DBA: REV) is a privately held vertical SaaS company that sells software to U.S. collision repair shops. The company's REV platform is built around three integrated modules: REV Estimatics (smart invoicing that scrubs every estimate to surface billable not-included items and generates compliance-ready documentation), REV Table Codes (a part code search engine that creates reusable line notes and scrubs insurance-specific codes), and REV Consumables (an automation layer that integrates with CCC Information Services' two-way platform to push consumable line items directly into shop management systems and back into the estimating workflow). The technology stack is centered on structured rule-based automation over a proprietary repository of part codes, line notes, and configurable insurance profiles, rather than on machine learning.

The company monetizes through subscription-based SaaS access to the REV platform, with contact-based pricing and a 15-minute demo as the primary sales motion. Its GTM is sales-led and direct, targeting individual collision repair facilities and emphasizing recovered revenue ("gold dust"), insurance compliance, and improved estimator efficiency as core value drivers. The company is headquartered at 5441 Nassau Circle East, Englewood, Colorado, and is led by President Heckendorf, R&D lead Fukui, and CTO Matelan, Ph.D. No funding rounds, no public revenue figures, and no named customer logos are disclosed in the available data, and the company appears to operate as a small, bootstrapped or near-bootstrapped vendor with a narrow vertical focus.

Name

Full Impact Technologies

Legal name

Full Impact Technologies

Website

https://fullimpacttechnologies.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Impact Technologies (DBA: REV) sells subscription-based SaaS to U.S. collision repair shops, offering three modules — Estimatics, Table Codes, and Consumables — that automate estimate scrubbing, part code lookup, and CCC-integrated consumables billing.

Ownership category

akta.pro rank

Product category

Collision Repair Software

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Collision repair software
• Automotive estimating software
• Shop management SaaS
• Insurance compliance billing
• Part code search engine

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. REV Software Subscription: SaaS subscription model for collision repair shops to access the REV platform (Estimatics, Table Codes, and Consumables modules). The software is sold as a service to help shops create accurate repair plans and improve profitability through recovered revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Full Impact Technologies develops and sells REV, a vertical SaaS platform for collision repair shops that combines smart invoicing, automated estimate scrubbing, and a part-code search engine to help body shops produce accurate final bills and repair plans on the first attempt. The platform consists of three integrated modules — REV Estimatics, REV Table Codes, and REV Consumables — and integrates with CCC shop management systems to automate consumables, documentation, and insurance-compliant billing.

Product overview

Full Impact Technologies offers a unified product portfolio called REV (also marketed as REV Estimatics), which consists of a core platform plus two specialized modules. The core REV platform provides intelligent automation for collision repair estimating, built-in insurance compliance configuration, and smart invoicing with documentation. Two complementary modules extend the platform: REV Table Codes functions as a search engine for part code management and documentation attachment, while REV Consumables handles consumable line items with CCC integration. Together, these products help collision repair shops achieve accurate final bills, reduce friction with insurers, and improve profitability.

Differentiator

Problem solved

Functional benefit

Brands

• REV Table Codes: A search engine that can find any part codes in seconds. Building estimate consistency throughout an organization. Features include creating line notes once, attaching documentation to part codes, scrubbing for insurance-specific codes, and using vehicle-specific codes.
• REV Consumables
• REV Estimatics

Products and services

• REV Estimatics Smart invoicing and documentation program for collision repair shops that scrubs every estimate, identifies all billable not-included items, and groups them properly to produce a clean, insurance-compliant final bill on the first attempt. Built for shop owners, general managers, and estimators who need standardized, frictionless billing.
• REV Table Codes Part code search engine for collision repair shops that finds any part codes in seconds, enables reusable line notes, attaches documentation to part codes, scrubs for insurance-specific codes, and uses vehicle-specific codes to build estimate consistency across the organization.
• REV Consumables Intelligent automation module that improves estimating capability for cleaner, more profitable final bills. Works with CCC's two-way integration to put consumable line items directly into the shop's management system, automatically appends estimates, creates invoices, and organizes supporting documentation for faster payment.

Quantifiable outcome

• Better Quality of Life for estimators through reduced stress and controlled processes
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• CCC (CCC Information Services)coreTechnology or IntegrationREV Consumables integrates with CCC's 2-way integration to put consumable line items directly into the shop's management system. Hitting the PPC button in the management system imports data into the estimating system. This integration connects REV with one of the major collision repair management software platforms.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Shop-Ware: Cloud-native collision repair shop management platform offering estimating, parts ordering, and workflow tools. Comparable because it is a modern, SaaS-style collision-shop management product that competes for the same buyer (independent body shops and MSOs) and overlaps with REV's core estimating and documentation workflow.
• Tekmetric: Cloud-based shop management system for independent auto repair and collision shops, with estimating and reporting tools. Comparable because it competes for the same shop-management budget among independent repair facilities and offers overlapping estimating and reporting functionality.
• BOLT ON Technology: Vendor of bolt-on productivity and process modules that integrate with major collision shop management systems (including CCC and Mitchell). Comparable because it is an add-on layer on top of CCC/Mitchell, very similar in positioning to REV's Table Codes and Consumables modules.
• AutoVitals: Provider of shop management, digital vehicle inspection, and marketing tools for auto repair and collision shops. Comparable because it sells workflow and shop-performance software into the same small/independent shop segment with a recurring SaaS model.
• Kukui: Collision repair shop management platform with a customer-portal and KPI focus, sold to body shops and MSOs. Comparable because it targets the same buyer with workflow, estimating, and shop performance tooling that overlaps with REV's value proposition.

Broad incumbents

• CCC Intelligent Solutions: Dominant U.S. provider of estimating, workflow, and analytics software for the collision repair industry, and Full Impact Technologies' core integration partner via CCC's 2-way integration. Comparable because it sits in the same collision-shop software stack and could either absorb or compete with REV's functionality.
• Mitchell International: Major U.S. provider of collision estimating, shop management, and insurance workflow solutions. Comparable because it offers an alternative collision-shop management and estimating platform that REV would also need to integrate with or displace.
• Audatex (Solera): Solera-owned estimating platform widely used by insurers and collision shops in North America. Comparable because it is part of the same estimating/compliance stack and competes for the same collision-shop software budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/full-impact-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Impact Technologies