The Fundraising Company Fribourg AG

What The Fundraising Company Fribourg AG does

The Fundraising Company Fribourg AG is a privately held Swiss fundraising agency headquartered in Fribourg, Switzerland, serving non-profit organizations across the country. The company offers six integrated service modules: consulting and strategy, direct mailing, online fundraising, telephone marketing, institutional fundraising, and legacy/bequest marketing. According to the company's own website, it was founded in 1950, positioning it as one of the longest-established fundraising agencies in the Swiss market, though firmographic data records a 2006 incorporation date for the current AG entity. The team listed on the website comprises eight professionals, including CEO Yvar Riedo and Deputy CEO Adrian Gross, covering fundraising, communication, graphic design, and data management.

The firm is a pure services business with no proprietary technology platform. Its offerings are delivered through professional consulting, third-party mailing production partners, and standard digital channels (email, social media, online donation setup). The company emphasizes agency independence — not being tied to any specific mailing producer — which it leverages as an objective vendor-selection advantage for clients. The services are positioned as a cross-media fundraising toolkit, integrating offline (direct mail, telephone) and online channels into a unified donor acquisition and retention strategy.

Revenue is generated through professional service fees with quote-based pricing tailored to each client's scope, with contracts billed on multi-year cadences. The go-to-market is consultative and direct: phone, email, and a free initial consultation are the primary acquisition mechanisms, supported by a bilingual (German and French) website with testimonials and case studies. The company is a member of Swissfundraising (the Swiss professional fundraising association), serves a portfolio that includes at least one named client (Aids-Hilfe Schweiz), and operates exclusively within Switzerland.

Name

The Fundraising Company Fribourg AG

Legal name

The Fundraising Company Fribourg AG

Website

https://fundraising-company.ch

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fundraising Company Fribourg AG is a Swiss fundraising agency founded in 1950, offering consulting, direct mail, online, telephone, institutional, and legacy fundraising services to non-profit organizations across Switzerland. Its eight-person team serves NPO clients using a multi-channel, agency-independent model.

Ownership category

akta.pro rank

Product category

Fundraising Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Direct Mail Advertising Services (7331), Services-Management Consulting Services (8742)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Fundraising consulting
• Nonprofit fundraising services
• Direct mail fundraising
• Donor acquisition
• Online fundraising

Headquarters

HQ city

Fribourg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fundraising Consulting & Strategy Services: The company provides bespoke fundraising strategy and organizational development consulting to non-profit organizations. Revenue is generated through professional service fees for strategy development, analysis, and tailored fundraising planning.
2. Direct Mailing Services: Execution of donor acquisition and donor retention campaigns via direct mail. The company acts as an independent agency, coordinating with production partners to deliver mailing campaigns for clients.
3. Online Fundraising Services: Setting up organizations for online donations, integrating email and social media channels into existing donor communication strategies, and managing cross-media fundraising campaigns.
4. Telephone Marketing Services: Personal telephone outreach to build donor relationships, gather insights, and deepen supporter engagement.
5. Institutional Fundraising Services: Grant and institutional donor cultivation, targeting foundations, corporations, and public sector entities for major gifts and institutional funding.
6. Legacy/Bequest Marketing Services: Long-term relationship-based marketing to encourage legacy giving and bequests from loyal supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Fundraising Company Fribourg AG is a Swiss fundraising agency that provides integrated fundraising consulting and execution services to non-profit organizations. Its offering spans six interconnected service modules: fundraising consulting and strategy, direct mailing, online fundraising, telephone marketing, institutional fundraising, and legacy/bequest marketing. The agency works as an independent partner coordinating cross-media donor acquisition and retention campaigns for Swiss NPOs.

Product overview

The Fundraising Company is a Swiss fundraising agency offering an integrated suite of fundraising services. The core offering consists of six interconnected service modules: Beratung & Strategie (consulting and strategy development), Direct Mailing, Online Fundraising, Telefonmarketing, Institutionelles Fundraising, and Legate Marketing. These services work together as a comprehensive fundraising toolkit—the company emphasizes cross-media integration, combining offline (direct mail, telemarketing) and online channels (email, social media) to create synergistic donor acquisition and retention strategies. The agency positions itself as a full-service partner for non-profit organizations, providing everything from initial strategy development to execution support across all fundraising channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung & Strategie (Consulting & Strategy)
• Direct Mailing
• Online Fundraising
• Telefonmarketing (Telemarketing)
• Institutionelles Fundraising (Institutional Fundraising)
• Legate Marketing (Legacy Marketing)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SwissfundraisingminorOthersAdrian Gross, Deputy CEO of The Fundraising Company, is listed as a member of Swissfundraising, the Swiss professional association for fundraising organizations. Membership indicates alignment with industry standards and professional development, but no formal commercial partnership is described.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• RaiseNow: Swiss-based online donation and fundraising platform serving nonprofits across DACH. Directly comparable as a Switzerland-headquartered fundraising services provider targeting the same NPO buyer, though RaiseNow is more technology-platform oriented while The Fundraising Company is service-led.
• CCS Fundraising: US-headquartered fundraising consulting firm providing campaign strategy, feasibility studies, and advancement services to nonprofits. Directly comparable as a fundraising strategy and consulting peer, albeit at a much larger scale.
• BetterNow: Swiss online fundraising and peer-to-peer donation platform. Comparable as a Switzerland-based fundraising services competitor addressing the same NPO market, with overlapping online fundraising capabilities.

Emerging players

• Funraise: Online fundraising platform providing donation forms, CRM, and campaign tooling for nonprofits. Comparable on the digital fundraising execution side, competing for the online-giving workflow the firm currently services for clients.
• Donorbox: Online donation software for nonprofits offering recurring giving, donation forms, and donor management. Overlaps with the firm's Online Fundraising service module and competes for the same NPO marketing budgets.
• Givebutter: Modern online fundraising and donor engagement platform for nonprofits. Adjacent competitor on the digital fundraising execution layer where the firm helps clients set up online donation infrastructure.

Broad incumbents

• Salesforce (Nonprofit Cloud / Salesforce.org): Enterprise CRM platform with a dedicated nonprofit offering covering donor management, fundraising, and marketing. Comparable as a broad incumbent providing technology-enabled fundraising infrastructure that competes with the firm's strategy and data-management services.
• Blackbaud: Global, publicly-listed provider of software, services, and analytics for the nonprofit sector (CRM, fundraising, payments). Comparable as a broad incumbent that bundles fundraising capabilities — including direct mail and online — into an integrated suite competing for the same NPO wallet.

Others

• Swissfundraising: Swiss professional association for fundraising practitioners and organizations, of which the firm's Deputy CEO is a member. Comparable as a Swiss fundraising ecosystem body — not a direct commercial peer, but the relevant industry association setting standards in the firm's market.
• StiftungSchweiz: Swiss foundation directory and online platform connecting donors with charitable organizations. Related ecosystem participant serving the same Swiss NPO community, but operating as a foundation-matching directory rather than a fundraising services agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-fundraising-company-fribourg-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fundraising Company Fribourg AG