Geneva Park District

What Geneva Park District does

Geneva Park District is a local government park district established in 1953 and headquartered in Geneva, Illinois, operating as an independent public entity under Illinois law. The district employs 104 staff and serves residents of Geneva and surrounding Kane County with a comprehensive portfolio of recreational facilities and programming spanning all age groups from infant through senior. Its infrastructure footprint includes 50 parks, 69 miles of bike trails, and over 700 acres of open space, anchored by the 385-acre Peck Farm Park nature preserve with its seasonal Butterfly House attraction.

The district's core offerings are organized across three layers. First, recreational facilities include two BestLife Fitness Centers (at Stephen D. Persinger Recreation Center and Sunset Community Center, operating since 1976), two outdoor pools (Mill Creek Pool and Sunset Pool), a community theatre (Playhouse 38), a skate park, disc golf and miniature golf courses, outdoor ice rinks, a free sprayground, and community gardens with 131 plots. Second, programmed services include swim lessons (Starfish Swimming-authorized), athletics leagues, gymnastics (Geneva Gymnastics Academy), cheer/poms/tumbling, dance (Sunset Dance Academy), Friendship Station Preschool, Peck Farm Prairie Playschool, and Kids' Zone before/after school care delivered cooperatively at six Geneva School District 304 elementary schools. Third, events include over 20 recurring annual special events ranging from free community programming (Concerts in the Park, Movies in the Park, Earth Day) to tiered paid events (Lights & Flights Craft Beer Fest, Polar Express Train, Super Shuffle 5K).

The business model is a hybrid of government appropriations (implied for a government entity) and user-generated revenue across six streams: program and class fees, fitness memberships, facility rentals, aquatic admissions, special event ticketing, and event sponsorships at platinum/gold/silver/bronze tiers. Pricing is structured with resident/non-resident differentials of approximately 10-20%, unit-based fees for events, monthly fitness subscriptions, and annual season passes for pools. Programs are marketed via a seasonal brochure (print and digital PDF), the genevaparks.org website with WebTrac online registration, Constant Contact email, Facebook, Instagram, and a network of local media and corporate sponsors. Distribution is direct-to-consumer across online registration, in-person registration at community centers, phone registration, and walk-in access. The district holds Illinois Distinguished Accredited Agency status from IAPD/IPRA and maintains cooperative intergovernmental partnerships with Geneva School District 304, the City of Geneva, and the Forest Preserve District of Kane County.

Name

Geneva Park District

Legal name

Geneva Park District

Website

https://genevaparks.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Geneva Park District is a local government park district in Geneva, Illinois, operating 50 parks, 69 miles of trails, two fitness centers, two pools, a 385-acre nature preserve, and recreation programming for all ages, funded by user fees, memberships, rentals, and event sponsorships.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation Services

NAICS

Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Public parks recreation
• Recreational program services
• Community fitness centers
• Aquatics and swim lessons
• Youth sports programs

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program and Class Fees: Revenue from recreational programs including swim lessons, athletics, gymnastics, dance, preschool, day care, nature programs, camps, and specialty classes. Pricing varies between resident and non-resident rates.
2. Fitness Memberships: BestLife Fitness Centers at SPRC and Sunset Community Center generate recurring membership revenue. Community fitness destination since 1976.
3. Facility Rentals: Rental income from community rooms, pavilions, pools, Peck Farm Park, recreation centers for private events including birthdays, graduations, anniversaries, corporate events, and weddings.
4. Aquatics and Pool Admissions: Daily admission, season passes, and pool memberships for Mill Creek Pool and Sunset Pool facilities.
5. Special Events and Festivals: Ticket and participation fees for special events including Autumn Fair, Polar Express Train, concerts, beer festivals, and seasonal celebrations.
6. Sponsorships and Advertising: Event and program sponsorships from local businesses including platinum, gold, silver, and bronze tiers for special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Geneva Park District operates public parks, recreation facilities, and community programs for residents of Geneva, Illinois. Core offerings include two BestLife Fitness Centers, two outdoor aquatic facilities (Mill Creek Pool and Sunset Pool), the 385-acre Peck Farm Park with a seasonal Butterfly House, Playhouse 38 community theatre, disc golf and mini-golf courses, skate park, outdoor ice rinks, and community gardens. The district also delivers instructional programs including swim lessons, athletics, gymnastics, dance, preschool, before/after school care, day-off childcare, nature education, birthday party packages, and seasonal special events.

Product overview

Geneva Park District is a local government recreation agency offering a diverse portfolio of parks, facilities, and programs. The core offering consists of two BestLife Fitness Centers, two outdoor pools (Mill Creek and Sunset), spraygrounds, nature facilities including 385-acre Peck Farm Park with its seasonal Butterfly House, Playhouse 38 community theatre, disc golf, mini-golf, skate park, ice rinks, and community gardens. The program portfolio includes aquatics instruction, athletics leagues, birthday party packages, cheer/tumbling, day-off childcare, preschool, gymnastics, before/after school care, and nature education. These facilities and programs are coordinated through a registration system for residents and non-residents.

Differentiator

Problem solved

Functional benefit

Brands

• BestLife Fitness: Fitness centers operated by Geneva Park District at Stephen D. Persinger Recreation Center and Sunset Community Center, offering workout facilities, group fitness classes, and personal training.

Products and services

• BestLife Fitness Centers Two full-service fitness centers at Stephen D. Persinger Recreation Center and Sunset Community Center offering modern equipment, group fitness classes, personal training, indoor track, locker rooms, and open gym. Available to residents and non-residents.
• Mill Creek Pool Outdoor aquatic facility with a 25-meter 5-lane pool, zero-depth play pool, spray ground, water slides, and clubhouse rentals. Open seasonally from late May through Labor Day with daily admission and season passes.
• Sunset Pool Outdoor aquatic facility with spray ground, aquatic playground, climbing walls, eight lap lanes, water slides, zero-depth area, lockers, showers, and concessions. Open late May through Labor Day.
• Moore Park Sprayground Free interactive water feature with fountains, water cannons, water arches, and bubblers open seasonally.
• Peck Farm Park 385-acre natural retreat featuring history gallery, discovery room, Butterfly House, Hawks Hollow nature playground, observation silo, sensory gardens, nature trails, picnic areas, and wildlife wetland.
• Butterfly House Seasonal butterfly sanctuary at Peck Farm Park featuring hundreds of non-native butterflies. Open May 16 through September 19 with suggested donation of $3 per person.
• Playhouse 38 Theatre Community theatre at 321 Stevens Street, Suite P hosting youth and adult productions, theatre classes, and birthday party celebrations. Tickets priced per production.
• The Links Disc Golf Course 18-hole scenic disc golf course open year-round utilizing the wooded hills of Wheeler Park.
• Stone Creek Miniature Golf Miniature golf course open seasonal months with party packages and group rentals available.
• Community Gardens at Prairie Green Cooperative garden space with 131 plots at the intersection of Peck Road and Bricher Road, offering residents annual plot rentals (April-October) to grow produce.
• Skate Park Supervised skate and bike park featuring various ramps, boxes, quarter pipes, and rails for skateboarding and cycling. Open March 1 through November 30.
• Outdoor Ice Rinks Free outdoor ice skating rinks at Wheeler Park and Mill Creek Pool, weather permitting when temperatures stay below 20 degrees for 48 hours.
• Aquatics and Swim Lessons Swim instruction program authorized by Starfish Swimming, offering classes for ages 6 months to 13 years including StarBabies, Starfish Swim School, and Stroke School.
• Athletics Programs Athletic classes, leagues, and events for youth and adults including basketball, volleyball, pickleball, softball, and travel sports leagues.
• Birthday Parties Themed party packages including traditional, nature, pool, mini-golf, and Playhouse 38 theatre options for children ages 4-10, with 90-minute sessions including decorated rooms, party hosts, and refreshments.
• Cheer, Poms and Tumbling Recreational cheer, poms dance, and tumbling classes for ages 5-18, including Angels Cheer Team, tumbling levels, and Sunset Dance Company poms team.
• Day Off Fun Zone School break childcare program for K-5th grade featuring field trips, arts and crafts, games, and themed activities during school days off.
• Friendship Station Preschool Play-based preschool program following Illinois State Board of Education standards, located at 2960 Blackman Road. Annual registration with $50 deposit.
• Geneva Gymnastics Academy Gymnastics instruction for ages 18 months to 18 years with classes from toddler levels through competitive team, held at Sunset Community Center and Geneva High School.
• Kids' Zone Before/After School Care Cooperative before and after school childcare program for grades K-5 at six Geneva elementary schools, including homework time and supervised activities.
• Nature Programs Environmental education classes and camps at Peck Farm Park for ages 1-adult, including animal encounters, scout badge programs, and guided nature explorations.
• Facility Rentals Rental of community rooms, pavilions, pools, Peck Farm Park, and recreation centers for private events including weddings, birthdays, graduations, anniversaries, corporate events, and reunions.

Quantifiable outcome

• Serving residents of all age groups and abilities

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Geneva School District 304coreStrategic or Co-development PartnerCooperative partnership providing Kids' Zone before/after school care at Fabyan, Harrison, Heartland, Mill Creek, Western, and Williamsburg Elementary Schools. School calendar alignment for program scheduling. D304 school cancellation triggers program cancellations.
• City of GenevacoreStrategic or Co-development PartnerCollaboration on Natural Resources Committee for Earth Day Celebration. Shared park facilities and trail systems. City coordination for Fox River Trail detour during sanitary sewer project. Park ordinance enforcement.
• Forest Preserve District of Kane CountycoreStrategic or Co-development PartnerCooperative partnership for Community Gardens at Prairie Green located at intersection of Peck Road and Bricher Road. Three-party agreement with City of Geneva and Forest Preserve District.
• Geneva Chamber of CommercecoreGTM or Marketing PartnerCo-presenter of Geneva's Got Talent competition showcasing local talent. Joint promotion of community events and programs. Both organizations collaborate to highlight emerging talent in Geneva and surrounding communities.
• Geneva Bike & Pedestrian CommitteeminorGTM or Marketing PartnerOrganizes Bike Bus group rides to Concerts in the Park events, promoting sustainable transportation to district programming.
• Geneva Bank & TrustminorGTM or Marketing PartnerEvent sponsor for Bunny Breakfast/Egg Hunt and Polar Express Storytime Train. Community banking partner supporting district special events.
• Renewal by AndersenminorGTM or Marketing PartnerEvent sponsor for Bunny Breakfast/Egg Hunt special event.
• Geneva Hearing ServicesminorGTM or Marketing PartnerConcert in the Park series sponsor, celebrating 20 years of partnership.
• Penrose Brewing CompanyminorGTM or Marketing PartnerConcert in the Park series sponsor providing beverage options at summer concert events.
• SSJ (Shoe Station Jr.)minorGTM or Marketing PartnerConcert in the Park series sponsor for summer music programming.
• Shodeen Family FoundationminorGTM or Marketing PartnerConcert in the Park series and Turbo Trot sponsor supporting community events.
• Kane County ChronicleminorGTM or Marketing PartnerConcert in the Park series media sponsor providing coverage of summer events.
• Throwback 100.3minorGTM or Marketing PartnerOfficial media partner for Super Shuffle 5K race benefiting Geneva Park District Scholarship Fund.
• Raising Cane'sminorGTM or Marketing PartnerSuper Shuffle 5K and Stone Creek Mini Golf Tournament event sponsor.
• GROOTminorGTM or Marketing PartnerSuper Shuffle 5K event sponsor supporting scholarship fund.
• Culligan WaterminorGTM or Marketing PartnerSuper Shuffle 5K event sponsor.
• Dick Pond AthleticsminorGTM or Marketing PartnerTurbo Trot and Super Shuffle 5K sponsor supporting community running events.
• Graf Tree CareminorGTM or Marketing PartnerSilver level sponsor for Autumn Fair community event.
• Destination KohlerminorGTM or Marketing PartnerAutumn Fair basket raffle prize donor providing hotel stay packages.
• Herrington InnminorGTM or Marketing PartnerAutumn Fair basket raffle prize donor providing accommodation packages.
• Move Smarter Team (Real Estate)minorGTM or Marketing PartnerPark Cookout series sponsor at Esping, Braeburn, and Randall Square Parks.
• Prairie View OrthodonticsminorGTM or Marketing PartnerHalloween Hayday event sponsor.
• American Science and SurplusminorGTM or Marketing PartnerCo-sponsor of Fox Valley Folk Festival Kids Zone with music and craft activities.
• Dunham FoundationminorGTM or Marketing PartnerFox Valley Folk Festival support through foundation funding.
• Illinois Arts CouncilminorGTM or Marketing PartnerFox Valley Folk Festival grant funding from state arts council.
• Community Foundation of the Fox River ValleyminorGTM or Marketing PartnerFox Valley Folk Festival support through community foundation.
• Waubonsee Community CollegeminorGTM or Marketing PartnerSuper Shuffle 5K event sponsor.
• Pigtails CrewcutsminorGTM or Marketing PartnerMovies in the Park sponsor for 2026 summer film series.
• Savia Cafe & BakeryminorGTM or Marketing PartnerMovies in the Park sponsor providing concessions at outdoor screenings.
• Earthmover Credit UnionminorGTM or Marketing PartnerMovies in the Park sponsor for 2026 outdoor film series.
• Sounds Like MusicminorGTM or Marketing PartnerCo-presenter with Geneva Chamber and Park District for Geneva's Got Talent competition.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chicago Park District: Much larger Illinois park district serving the City of Chicago with parks, pools, beaches, recreation centers, and cultural programming; same public park district model but at urban scale and broader portfolio.

Direct peers

• Naperville Park District: Large Illinois park district operating parks, recreation centers, pools, sports programming, and cultural arts for a similarly affluent suburban population; closest scaled municipal peer in the western Chicago suburbs.
• Batavia Park District: Adjacent Kane County park district offering parallel services (parks, recreation programming, fitness, aquatics) to a comparable suburban population base in Batavia, IL.
• St. Charles Park District: Neighboring municipal park district in St. Charles, Illinois with a comparable mix of parks, pools, fitness centers, recreation programs, and special events serving a similar suburban Fox Valley demographic.
• Glen Ellyn Park District: Suburban Chicago park district operating a similar portfolio of parks, fitness, aquatics, and youth programming for a comparable residential population.
• Wheaton Park District: DuPage County suburban park district of similar size offering comparable parks, fitness centers, aquatic facilities, and recreation programming to an overlapping demographic.
• Downers Grove Park District: Suburban Illinois park district operating recreation centers, pools, fitness, and parks programming of comparable breadth and demographic alignment.
• Fox Valley Park District: Regional Illinois park district serving Aurora and surrounding communities with parallel park, pool, fitness, and recreation programming at comparable suburban scale.
• Winfield Park District: Smaller neighboring DuPage County park district offering parallel recreation programming, parks, and community facilities to a similar suburban population.
• Carol Stream Park District: Nearby DuPage County park district with parallel fitness, recreation, and parks programming for a similar suburban resident base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GenevaParkDistrict
• Instagraminstagram.com/genevaparkdistrict
• LinkedInlinkedin.com/company/geneva-park-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Park District