GIDR.ai

What GIDR.ai does

GIDR.ai is a privately held, Delaware-incorporated software company founded in 2023 and headquartered in Dallas, Texas, that builds an agentic AI voice platform for frontline service organizations. The platform targets what the company calls the "service execution gap" — the disconnect between how service work is planned in systems of record and how it is actually performed by technicians, inspectors, and maintenance crews. Its core technology combines a multimodal guided execution engine (voice, text, image, and video) with agentic workflows, an Agentic Designer Studio for low-code orchestration, gated compliance enforcement, offline execution capabilities, and structured evidence capture for audit-ready closeout. The product is delivered through GIDGETs (AI voice agents), the GIDR.ai Platform, an APIs/embedded layer, and GIDR-powered AI Glasses available on DigiLens ARGO, xReal, and Even Realities G1 hardware.

GIDR targets field service-heavy verticals including high-tech and mission-critical equipment, medical equipment and healthcare technology, telecom and utilities, industrial manufacturing, oil and gas, and construction and infrastructure. The company's customer motion is enterprise SaaS sold through direct field sales, supported by a core ServiceNow partnership (with embedded FSM, CRM, and ITSM integration) and a strategic APJ channel partnership with Communication Business Avenue (CBA) covering 35 countries. Pricing is quote-based with per-seat named-user annual licensing and a free trial option, and revenue is also generated through an embedded/API licensing model for partners integrating GIDR into their own service management environments.

At 12 employees, GIDR is a small team operating in early commercialization. Its self-reported scale metric is 100,000+ guided outcomes per month across global brands, and the founding team previously built a category-defining enterprise AR platform that was acquired by a Fortune 500 company and scaled to over $700M in enterprise value. The company is venture-backed (no funding rounds are publicly disclosed), and its 2025 strategic activity has centered on the ServiceNow partnership, the APJ expansion via CBA, the AI Glasses product launch, and patent-pending IP in compliance automation and sentiment/trending analysis.

Name

GIDR.ai

Legal name

GIDR.ai, Inc.

Website

https://gidr.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

GIDR.ai is an agentic AI voice platform for field service enterprises that delivers real-time multimodal guidance, gated compliance enforcement, and audit-ready proof of work. It integrates natively with ServiceNow and serves energy, healthcare, manufacturing, and telecom verticals globally.

Ownership category

akta.pro rank

Product category

AI-Powered Field Service Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Agentic AI platform
• Field service software
• Voice guided execution
• Compliance automation
• Service management AI

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscription: GIDR operates on a subscription SaaS model. Enterprise Subscribers pay fees for named Authorized User seats. The terms reference 'Fees' for subscription access, per-seat licensing, and trial memberships. No public pricing is available; sales are conducted through direct demos and enterprise agreements.
2. Platform Licensing & Embedding: GIDR APIs enable embedding guided execution, conversational AI, workflow triggers, and proof capture into existing enterprise systems. This represents a platform/embed licensing motion where organizations pay for embedded AI capabilities within their existing Service Management platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

GIDR.ai provides an agentic service AI platform that delivers multimodal (voice, text, image, video) guided execution to field service technicians and frontline workers. The platform enforces real-time, in-flow compliance through gated workflows and captures audit-ready proof of work, integrating natively with ServiceNow FSM/CRM/ITSM and supporting offline execution in low- or no-signal environments.

Product overview

GIDR.ai is a unified agentic service AI platform delivering guided intelligence for service organizations. The core GIDR.ai Platform connects context assembly, guided execution, compliance verification, and evidence capture. It integrates Conversational Voice AI for hands-free interaction and Offline Execution for field environments. The Agentic Designer Studio enables no-code workflow creation with GIDGETs (AI Voice Agents). GIDR APIs allow embedding capabilities into external systems. The GIDR powered AI Glasses product delivers hands-free guidance through wearable smart glasses. All components work together to close the service execution gap by providing AI-driven guidance with compliance built-in.

Differentiator

Problem solved

Functional benefit

Brands

• GIDGETs: AI Voice-enabled agents that can see, hear, and speak in any language, providing users with compliant, context-specific instructions and information.

Products and services

• GIDR.ai Platform The core agentic service AI platform that helps service and operations teams standardize field execution across inspections, maintenance, installation, repair, safety procedures, and closeout, connecting context, guidance, controls, evidence, and learning across the full service lifecycle. Sold to enterprise field service organizations, primarily those running ServiceNow FSM/CRM/ITSM.
• GIDR APIs

Quantifiable outcome

• Guides over 100,000 outcomes every month across global brands
• +5 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability12 records

Feature11 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• DigiLensflagshipTechnology or Integration · 19 May 2025GIDR is preloaded on all DigiLens ARGO smart glasses as a factory-default feature, delivering hands-free, AI voice-guided execution for field service teams. The partnership combines DigiLens's industry-leading ARGO smart glasses with GIDR's agentic AI guided intelligence and ServiceNow's digital workflows. Brian Hamilton, VP of Sales and Marketing at DigiLens, called the partnership a 'game changer' for redefining the future of work. Available through DigiLens contact page or GIDR's contact page, and fully integrated with ServiceNow Field Service Management via GIDR's certified integration.
• ServiceNowcoreTechnology or Integration · 7 May 2025GIDR is one of the only core Service Agentic Voice AI platform partners for ServiceNow. The integration embeds GIDR's real-time guided intelligence, conversational AI, and multimodal guidance (voice, text, image, video) directly into ServiceNow CRM, FSM, and ITSM workflows. Preconfigured GIDGET AI Voice agents extend ServiceNow's own AI agents with instructional and compliance capabilities. Ross Eberhart, Head of Industry Technology Partners at ServiceNow, stated the partnership targets compliance-critical sectors starting with energy and utilities. The companies announced mutual commitment to the partnership at ServiceNow Knowledge 2025 in Las Vegas.
• Communication Business Avenue (CBA)coreChannel Partner/ Reseller/ Distributor · 5 May 2025CBA is a strategic reselling and solution delivery partner for GIDR.ai in Asia-Pacific and Japan. CBA brings a customer and partner network across 35 countries and supports over 40,000 contact center seats in Japan. The partnership enables companies to accelerate customer and field service transformation leveraging GIDR's Service Agentic AI Voice platform. CBA provides sales, implementation, and ongoing support, integrating GIDR's capabilities — including Japanese, Indonesian, Chinese Mandarin, and Malay language support — into CBA's service offerings. CBA and GIDR co-exhibit at ServiceNow Knowledge 2025.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Moveworks: Moveworks delivers an enterprise AI agent platform for employee support and IT service workflows; it competes for the same agentic AI budget GIDR targets and increasingly extends beyond IT into broader service automation.
• Aisera: Aisera provides an agentic AI platform for enterprise service automation across IT, HR, customer service, and operations — directly comparable to GIDR's agentic workflow and compliance orientation for service teams.
• Kore.ai: Kore.ai is an enterprise conversational AI and agent platform with voice and workflow automation capabilities across customer service and operations — a comparable agentic voice and orchestration offering for service organizations.
• RealWear: RealWear makes voice-controlled industrial smart glasses for hands-free field service guidance — comparable to GIDR's AI Glasses integrations (DigiLens ARGO, xReal, Even Realities G1) and competes for the same frontline execution use case.
• Cresta: Cresta provides real-time AI agent assist, coaching, and conversational guidance for frontline service and contact center teams — directly comparable to GIDR's voice-first guided execution for frontline workers.

Emerging players

• Yellow.ai: Yellow.ai is an enterprise conversational AI and agent automation platform with voice and workflow capabilities — an emerging player with overlapping agentic voice + workflow automation for enterprise service use cases.

Broad incumbents

• Microsoft Dynamics 365 Field Service: Microsoft's Field Service product, augmented by Copilot and Azure OpenAI, competes for the same frontline worker budget GIDR targets and benefits from enterprise Microsoft bundling and existing FSM deployments.
• ServiceNow: ServiceNow is both a core partner and a competitive threat — it sells Now Assist and its own agentic AI capabilities into ITSM/FSM/CRM, and if it expands native in-flow compliance/voice guidance, it could subsume GIDR's value proposition.
• PTC (Vuforia): PTC's Vuforia and AR offerings targeted at industrial frontline workers are conceptually adjacent to GIDR's guidance layer — PTC acquired the founders' prior AR platform and competes in the same enterprise AR-for-field-service category.
• Salesforce Field Service: Salesforce Field Service with Einstein AI offers guided workflows, knowledge access, and agent assistance for frontline service teams, competing for the same enterprise service execution budget as GIDR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gidr-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIDR.ai