What GIVIT.org.au does

GIVIT.org.au is an Australian non-profit donation management platform operated by GIVIT Listed Ltd (ABN 21 137 408 201), founded in 2009 by Juliette Wright OAM. The platform connects individual and corporate donors with 4,900+ verified partner charities — including frontline community organisations, schools, councils, and government agencies — to provide essential goods, services, and vouchers to Australians experiencing hardship. Its core product is a cloud-based online donation platform with a private "Online Warehouse" portal accessible only to vetted charities, where real-time donation requests are matched against donor offers. A separate peer-to-peer fundraising subdomain (fundraise.givit.org.au) is powered by Funraisin software and supports workplace giving, event-based fundraising, and individual campaigns.

The business model is a freemium non-profit structure: the platform is free for charities to use, with 100% of public donations passed through to purchase essential items for people in need. Operational costs are funded separately through government contracts (GIVIT is the official government-designated donation channel for Queensland, NSW, Victoria, and Western Australia during natural disasters) and corporate supporters (NRMA Insurance, RACV, IKEA, Endeavour Group, BWS, PPG TAUBMANS, Salesforce). Donors can give money, goods, or time, with cash donations over A$2 tax-deductible under GIVIT's Deductible Gift Recipient (DGR) status. Since inception, GIVIT has facilitated over 9.25 million items and services worth more than A$109.7 million, with FY 2024-25 alone delivering 414,215 items valued at A$9.48 million.

Name

GIVIT.org.au

Legal name

GIVIT Listed Ltd

Website

https://givit.org.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

GIVIT.org.au is an Australian non-profit donation platform, founded in 2009, that connects individual and corporate donors with 4,900+ verified partner charities to provide essential goods, services, and vouchers to Australians experiencing hardship, operating as an official government disaster donation channel.

Ownership category

akta.pro rank

Product category

Non-profit Donation Management Platform

NAICS

Grantmaking and Giving Services (81321), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Donor Coordination & Aid Effectiveness (BPADAOAA)

akta.pro secondary industries

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

Keywords

• Online donation platform
• Disaster relief coordination
• Charity matching service
• Peer-to-peer fundraising
• Donation management software

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Cash Donations: Members of the public donate money which 100% goes to purchasing essential goods and services for people in need. Donors can direct funds to specific appeals, items, or give generally to GIVIT. Cash donations over $2 are tax deductible in Australia.
2. Government Contracts: GIVIT's staffing and operational costs are partially covered by government contracts, as GIVIT serves as the trusted donation management partner for state and local governments during disasters.
3. Corporate Supporters: Corporate partners fund GIVIT's operational costs through donations, workplace giving programs, employee fundraising, and cause-related marketing initiatives.
4. Platform Free for Charities: GIVIT does not charge fees to Support Organisations (charities, schools, councils, government agencies) for using the platform. The platform is free to register and use.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GIVIT operates an online donation management platform that connects individual and corporate donors with 4,900+ verified Australian support organisations (charities, schools, councils, government agencies). Donors can give money (100% tax-deductible over $2), donate goods, or volunteer time, and can direct contributions to specific requests, appeals, or disaster relief efforts; a private "Online Warehouse" lets partner charities view, reserve, and request items to distribute to people in hardship.

Product overview

GIVIT is a national not-for-profit donation management platform comprising the core GIVIT.org.au donation platform and the fundraise.givit.org.au peer-to-peer fundraising subdomain. The core platform connects donors with support organisations through the Online Warehouse and What's Needed list, enabling money donations, goods donations, and volunteer time. The product portfolio includes targeted appeals (Domestic and Family Violence, Disaster Relief, First Nations Support, Christmas, Back to School), corporate giving programs, legacy bequests, and the Project Net Zero resource recovery initiative. GIVIT's value proposition centers on 100% donation transparency, ensuring every dollar donated reaches people in genuine need while avoiding waste from unrequested goods.

Differentiator

Problem solved

Functional benefit

Products and services

• GIVIT Core Donation Platform Online donation platform connecting Australian donors (money, goods, or time) with 4,900+ verified support organisations (charities, schools, councils, government agencies); 100% of public donations go to purchasing essential goods for people in need.
• GIVIT Fundraising Platform Dedicated peer-to-peer fundraising portal enabling individuals and organisations to create personal fundraising campaigns, participate in events, and run workplace giving programs in support of GIVIT appeals.
• What's Needed (Online Warehouse) Live list of specific requests submitted by partner charities for goods, services, and vouchers needed by people experiencing hardship; donors can browse and fulfil individual requests directly.
• Domestic and Family Violence Appeal Targeted appeal enabling donors to give money, items, or time specifically to help domestic and family violence survivors across Australia.
• Disaster Appeals Emergency appeals for natural disasters including floods, bushfires, and cyclones; GIVIT coordinates the official donation channel with state and local governments during disaster response.
• First Nations Support Appeal Appeal supporting Aboriginal and Torres Strait Islander communities by providing essential goods and services to First Nations peoples facing hardship.
• Volunteer Opportunities Program connecting volunteers with GIVIT and partner charities, offering remote and in-person opportunities including SEO copywriting, IT support, and administrative roles.
• Corporate Giving Program Workplace giving, corporate donations, and employee fundraising programs enabling businesses to support Australians in need through GIVIT's platform and partner network.
• Gifts in Wills / Bequests Program Legacy giving program allowing supporters to leave gifts to GIVIT in their Will, with options including share of estate, fixed sum, or specific item bequest.
• GIVIT and Project Net Zero Resource Recovery Solution Resource recovery solution in partnership with Project Net Zero that helps businesses redirect surplus goods to charities and Aboriginal and Torres Strait Islander organisations, diverting quality items from landfill.

Quantifiable outcome

• 9,250,230 goods and services provided to Australians in need
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship, major, minor and strategic.

• Queensland GovernmentcoreStrategic or Co-development PartnerGIVIT serves as the official government-designated donation channel for Queensland during natural disasters including floods and cyclones. Works with Queensland Government agencies and support organisations to identify exactly what's needed to help people recover.
• New South Wales GovernmentcoreStrategic or Co-development PartnerGIVIT serves as official donation channel for NSW during floods, bushfires, and other natural disasters. Partners with NSW Government to coordinate disaster recovery efforts.
• Victorian GovernmentcoreStrategic or Co-development PartnerGIVIT operates as official donation channel for Victoria during disasters including floods and bushfires.
• Western Australian GovernmentcoreStrategic or Co-development PartnerGIVIT is the official donation channel to help people affected by disasters in Western Australia including Tropical Cyclone Narelle.
• NRMA Insurance and RACVflagshipStrategic or Co-development PartnerNRMA Insurance and RACV became GIVIT's National Disaster and Emergency Partners, supporting disaster response and recovery efforts across Australia.
• Endeavour Group (Dan Murphy's)majorGTM or Marketing PartnerEndeavour Group (parent of Dan Murphy's) has partnered with GIVIT to support thousands of people in need through donations.
• BWSmajorGTM or Marketing PartnerBWS partnered with GIVIT to support Australians doing it tough through donations and community support.
• Little WingsminorGTM or Marketing PartnerLittle Wings is a children's charity that flies sick kids to major cities for treatment. GIVIT supports this charity through donations.
• Project Net ZerostrategicStrategic or Co-development PartnerGIVIT has partnered with Project Net Zero to develop a resource recovery solution that helps businesses and Aboriginal and Torres Strait Islander organisations redirect surplus goods to those in need.
• PPG TAUBMANSmajorGTM or Marketing PartnerPPG TAUBMANS partnered with GIVIT for the 'In It Together' campaign supporting communities affected by disasters, raising $150,000+.
• IKEAmajorGTM or Marketing PartnerIKEA has partnered with GIVIT donating furniture and household items to families escaping domestic violence and those affected by disasters.
• ACT BrumbiesminorGTM or Marketing PartnerACT Brumbies rugby team partnered with GIVIT to provide $50,000 in bushfire relief and ongoing community support.
• SalesforceminorGTM or Marketing PartnerSalesforce donated to GIVIT helping people doing it tough after floods.
• Australian Charities and Not-for-profits Commission (ACNC)coreOthersGIVIT is a registered charity with the ACNC (ABN 21 137 408 201). Registered charities, ACCOs, schools, churches, local councils and government agencies are eligible to use the GIVIT platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GiveNow: GiveNow is an Australian not-for-profit donation platform operated by Our Community; it is directly comparable to GIVIT as a domestic donation intermediary providing an online giving portal for charities across Australia.
• GoFundMe: GoFundMe is the world's largest personal-cause crowdfunding platform; it is directly comparable to GIVIT as a digital donation intermediary connecting individual donors with people/organisations in need, including disaster appeals and hardship campaigns.
• DonorsChoose: DonorsChoose operates a request-matching donation platform where donors fund specific teacher requests; it shares GIVIT's core innovation of letting donors see and fulfill concrete item/need requests from vetted organisations rather than giving to general funds.
• PayPal Giving Fund: PayPal Giving Fund is a global donation intermediary routing consumer and merchant donations to vetted charities; it overlaps with GIVIT in providing a transparent, fee-free digital donation rail between donors and registered charities.
• MyCause: MyCause is an Australian online fundraising and crowdfunding platform for charities, individuals and community causes; comparable to GIVIT's fundraising.givit.org.au in providing digital campaign pages and corporate/event fundraising tools.
• JustGiving: JustGiving is a UK-founded online donation and fundraising platform for charities and individuals; comparable to GIVIT in operating a digital donation marketplace with charity transparency and individual campaign pages.

Emerging players

• GiveDirectly: GiveDirectly delivers cash transfers directly to households in poverty; it overlaps with GIVIT's voucher/cash-disbursement features (e.g. grocery, fuel, clothing vouchers) and its emphasis on dignity-preserving, direct-to-recipient support.

Regional players

• Foodbank Australia: Foodbank Australia is a national food rescue and relief distributor serving 1,800+ charities; it is adjacent to GIVIT's 4,900+ charity-network and goods-matching model, with comparable scope of essential-goods-to-frontline-services flow but focused specifically on food.

Broad incumbents

• Australian Red Cross: Australian Red Cross is the incumbent national humanitarian and disaster relief organisation; it overlaps with GIVIT on disaster appeals, government partnerships and frontline humanitarian logistics, while operating a much broader portfolio (blood, international programs, migration).
• Salvation Army Australia: Salvation Army Australia is a large incumbent disaster relief and social services charity; it shares GIVIT's disaster-response and hardship-support space but operates its own retail, shelter and welfare infrastructure rather than a digital donation intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9PXOtycbJaIoK_YUnnqWtQ
• Facebookfacebook.com/givit.org.au
• LinkedInlinkedin.com/company/givit-listed-ltd
• Instagraminstagram.com/givit_aus

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GIVIT.org.au