G & J East
G & J East Strathalbyn is a four-generation, family-owned farm machinery dealership in Strathalbyn, South Australia, selling new and used equipment from Massey Ferguson, Kubota, Fendt, and other OEMs to broadacre farmers, viticulture operators, and hobby farmers.
- Company typePrivate
- Founded-
- HeadquartersStrathalbyn, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What G & J East does
G & J East Strathalbyn is a privately held, family-owned farm machinery dealership operating from a single location at 31-35 Milnes Road, Strathalbyn, South Australia. The business has been in operation across four generations, providing farm equipment, service, and parts to the local agricultural community. It employs 19 people and operates as an authorized dealer for multiple major OEMs, including Massey Ferguson, Kubota, Fendt, Deutz, Krone, Great Plains, Lemken, Hardi, Marcrest, and Clemens, with access to AGCO Parts Books for genuine parts supply.
The company runs four revenue streams: new machinery sales (tractors from sub-compact to 673 HP, hay equipment, balers, sprayers, seeders, tillage implements, viticulture equipment, materials handling, utility vehicles, excavators, and lawn mowers), used machinery sales (20+ pre-owned units stocked, priced $7,700 to $132,000), a service and workshop operation with factory-trained technicians handling repairs and preventative maintenance across all brands, and a parts and accessories department (Donaldson and Fleetguard filters, hydraulic hoses, PTO shafts, oils, lubricants, and franchise-genuine parts). Pricing is quote-based for new equipment with tailored finance packages; current promotional financing through Kubota at 1.9% is advertised.
G & J East serves three customer segments — broadacre farmers (primary), viticulture and horticulture operators in South Australian wine regions (primary), and hobby farms and lifestyle properties (secondary) — through a sales-led go-to-market executed via phone, email, on-site visits, and a content-oriented website with product catalogues and newsletter signup. The business model combines high-value capital equipment sales with recurring aftermarket support (service, parts, finance), which together underpin dealership economics in regional agricultural equipment retail.
G & J East firmographics
Firmographics- Name
- G & J East
- Legal name
- G & J East Strathalbyn
- Website
- https://gjeaststrath.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- G & J East Strathalbyn is a four-generation, family-owned farm machinery dealership in Strathalbyn, South Australia, selling new and used equipment from Massey Ferguson, Kubota, Fendt, and other OEMs to broadacre farmers, viticulture operators, and hobby farmers.
- Ownership category
- akta.pro rank
G & J East industry classification
Industry- Product category
- Farm Machinery Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where G & J East is headquartered
LocationHeadquarters
- HQ city
- Strathalbyn
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
G & J East business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Machinery Sales: Sales of new farm machinery from franchise brands including Massey Ferguson, Kubota, Fendt, Deutz, Krone, and other manufacturers. Customers can browse extensive product catalogues and request finance packages.
- Used Machinery Sales: Sales of pre-owned farm machinery including tractors, balers, mowers, and implements. All used stock is mechanically assessed and prepared before sale.
- Service and Repairs: Full-service workshop providing repair and maintenance for all types of farm machinery using latest diagnostic equipment. Services include fleet repairs and preventative maintenance programs.
- Parts and Accessories: Agricultural and industrial parts centre stocking bearings, filters, hydraulic hoses, belts, oils, lubricants, PTO shafts, and genuine parts for all franchise brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | New machinery - quote-based pricing |
| Unit Pricing | Pay-as-you-go | Used machinery - publicly listed prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
G & J East product offering
Product offeringCore offering
G & J East Strathalbyn is a multi-brand farm machinery dealership selling new and used tractors, hay equipment, balers, sprayers, seeders, tillage equipment, viticultural equipment, materials handling, utility vehicles, excavators, and lawn mowers from manufacturers such as Massey Ferguson, Kubota, Fendt, Deutz, Krone, Great Plains, Lemken, Hardi, Marcrest, and Clemens. The dealership also operates a full-service workshop with factory-trained technicians and a parts and accessories department, and offers tailored finance packages on machinery purchases.
Product overview
G & J East is a farm machinery dealership located in Strathalbyn, South Australia, offering four generations of agricultural expertise. The company provides a comprehensive portfolio of new and used farm machinery across multiple product categories: tractors (Massey Ferguson, Kubota, Fendt, Deutz), hay equipment (Massey Ferguson, Krone, Enorossi), balers, sprayers, seeders, tillage equipment (Great Plains, Lemken), viticultural equipment (Clemens), materials handling equipment, utility vehicles, excavators, lawn mowers, and Bale Baron in-field collection systems. The product lineup is organized by equipment type with sub-categories by manufacturer brand. Alongside equipment sales, G & J East offers service and workshop facilities with factory-trained technicians and a parts department stocking genuine parts and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Tractors Agricultural tractors in various horsepower ranges from Massey Ferguson, Kubota, Fendt, and Deutz, offered for broadacre and commercial farming operators.
- Compact Tractors Compact tractors sold by G & J East Strathalbyn for smaller operations, hobby farms, and specialised applications.
- Hay Equipment Hay and forage equipment including disc mowers, mower conditioners, tedders, rakes, round balers, big square balers, forage wagons, and rotary rakes from Massey Ferguson, Krone, and Enorossi brands.
- Sprayers Agricultural spraying equipment including self-propelled, trailed, linkage, mistblowers, and crop protection sprayers from Hardi, Massey Ferguson, Fendt, and Swift Agriculture.
- Seeders Seed drills and seeding equipment including Renovator models, vineyard seeders, Enviro series seeders, roller drills, and aerators from Duncan.
- Tillage Equipment Tillage implements including vertical tillage equipment from Great Plains and soil cultivation equipment from Lemken covering ploughs, power harrows, disc harrows, and cultivators.
- Balers Balers including small square balers, large square balers, and round balers from Massey Ferguson and Fendt.
- Bale Baron (Marcrest) In-field bale collection and handling equipment from Marcrest, including in-field pick-up, trail behind, and self-propelled models.
- Materials Handling Materials handling equipment including telehandlers, compact loaders, backhoes, and front loaders from Massey Ferguson.
- Speciality Vineyard Equipment (Clemens) Specialised vineyard and orchard equipment from Clemens covering vegetation management, leaf removal and cutting, pre-pruning, tool carriers, under-vine cultivators, cane pullers, and thermal treatment equipment.
- Utility Vehicles (Kubota) Utility vehicles from Kubota including the RTV series ranging from 17.4 HP to 54 HP, with single-seat and crew configurations.
- Lawn Mowers Lawn mowing equipment including ride-on mowers and zero-turn mowers from Kubota and Rover.
- Excavators (Kubota) Excavators from Kubota ranging from mini excavators (10.3 HP) to full-size excavators (66.9 HP).
- Used Farm Machinery Pre-owned farm machinery including tractors, balers, mowers, seeders, and other equipment from various brands, mechanically assessed and prepared by G & J East before sale.
- Service & Workshop Full-service workshop with factory-trained technicians handling repairs and maintenance for all farm machinery types and brands, equipped with the latest diagnostic equipment.
- Parts & Accessories Agricultural and industrial parts centre stocking bearings, filters, hydraulic hoses, belts, oils, lubricants, PTO shafts, and genuine parts for all franchise brands.
- Finance Packages Tailored finance packages available for machinery purchases at G & J East Strathalbyn, with current promotional financing available through Kubota at 1.9%.
Companies that use G & J East
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
G & J East technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
G & J East partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Massey FergusoncoreAuthorised dealer for Massey Ferguson tractors, hay equipment, balers, sprayers, and materials handling equipment. Full range from sub-compact to high horsepower tractors.
- KubotacoreAuthorised dealer for Kubota tractors, utility vehicles, excavators, wheel loaders, and compact equipment. Also stocks Kubota parts and accessories.
- FendtcoreAuthorised dealer for Fendt tractors, combines, telehandlers, balers, mowers, and implements.
- DeutzminorAuthorised dealer for Deutz tractors across various horsepower categories.
- KroneminorAuthorised dealer for Krone hay equipment including disc mowers, round balers, big square balers, and rotary rakes.
- Great PlainsminorAuthorised dealer for Great Plains tillage equipment and seed drills.
- LemkenminorAuthorised dealer for Lemken tillage equipment including ploughs, power harrows, and cultivators.
- HardiminorAuthorised dealer for Hardi sprayers including self-propelled, trailed, linkage, and mistblower models.
- MarcrestminorAuthorised dealer for Marcrest Bale Baron in-field pick up, trail behind, and self-propelled models.
- AGCOcoreAccess to AGCO Parts Books system for genuine AGCO parts. AGCO is parent company of Massey Ferguson and Fendt.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
G & J East competitors and assessment
Company assessmentDirect peers
- William Adams: William Adams is an Australian multi-branch agricultural and construction equipment dealer offering new/used machinery, parts and service — comparable to G & J East's full-line dealership model in the Australian regional market.
- Brandt: Brandt is a multi-brand agricultural and construction equipment dealer (post-Cervus acquisition) operating across Canada, the US and Australia, providing sales, service and parts across multiple premium franchises — a closely comparable multi-brand farm equipment retailer.
- Stotz Equipment: Stotz Equipment is a US-based multi-branch John Deere dealership network offering new/used farm machinery, service and parts — comparable in business model and customer profile to G & J East, though operating in a different geography.
- CLAAS Harvest Centre: CLAAS Harvest Centre is a multi-branch Australian farm machinery dealer network offering new/used equipment, service, and parts across multiple premium brands, comparable to G & J East's full-line dealership approach in regional Australia.
- RDO Equipment: RDO Equipment operates a multi-branch John Deere dealership network across Australia providing new/used machinery, service, and parts to broadacre and specialty farmers — a directly comparable farm equipment retailer serving similar agricultural customers.
- AFGRI Equipment: AFGRI Equipment is a major agricultural equipment dealer with Australian operations, offering new/used machinery, service, and parts across multiple premium brands — comparable to G & J East's multi-brand dealership structure and farmer customer base.
- Emmetts: Emmetts is a multi-branch agricultural machinery dealer operating across South Australia and Western Australia with new/used equipment sales, service and parts — directly comparable to G & J East's regional dealership structure and customer base.
- Hutcheon & Pearce: Hutcheon & Pearce is a multi-branch agricultural equipment dealer in NSW/Victoria, Australia, holding Massey Ferguson and Fendt franchises and offering new/used machinery, parts and service — directly comparable to G & J East's business model and franchise mix.
Broad incumbents
- AGCO Corporation: AGCO is the global manufacturer of Massey Ferguson and Fendt — two of G & J East's core franchise brands — and controls dealer network standards, parts supply (AGCO Parts Books) and franchise economics that directly shape the dealer's competitive position.
- Kubota Australia: Kubota is the manufacturer of tractors, utility vehicles, excavators and mowers sold by G & J East, and runs its own promotional financing (e.g., 1.9% offer) that directly drives dealership sell-through — a critical OEM relationship for the dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
G & J East social profiles
Digital presenceG & J East financial estimates
Financial estimateRevenue estimate
Valuation estimate
G & J East leadership team
Management profileNumber of profiles
Profiles3 records
G & J East funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G & J East M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G & J East
What does G & J East do?
G & J East Strathalbyn is a multi-brand farm machinery dealership selling new and used tractors, hay equipment, balers, sprayers, seeders, tillage equipment, viticultural equipment, materials handling, utility vehicles, excavators, and lawn mowers from manufacturers such as Massey Ferguson, Kubota, Fendt, Deutz, Krone, Great Plains, Lemken, Hardi, Marcrest, and Clemens. The dealership also operates a full-service workshop with factory-trained technicians and a parts and accessories department, and offers tailored finance packages on machinery purchases.
Is G & J East a public or private company?
G & J East is a private company. It is classified as family owned and is currently operating.
When was G & J East founded?
G & J East was founded in -1. It employs 11 to 50 people.
Where is G & J East based?
G & J East is headquartered in Strathalbyn, Australia, in the Oceania region.
How does G & J East make money?
Four revenue lines are on record. New Machinery Sales are the primary driver. The others are used Machinery Sales, service and Repairs and parts and Accessories.
Who are G & J East's main competitors?
Direct peers on record are William Adams, Brandt, Stotz Equipment, CLAAS Harvest Centre, RDO Equipment, AFGRI Equipment, Emmetts and Hutcheon & Pearce. Broad incumbents are AGCO Corporation and Kubota Australia.
Does G & J East have an API?
No public API is recorded for G & J East.
What industry is G & J East in?
G & J East's product category is Farm Machinery Dealership. Its primary akta.pro industry code is IMACAFAB, Agricultural Tractor & Field Machinery Vehicle Manufacturing, with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.