GOALS
GOALS | Women's Sports is an independent digital media platform covering the business of women's sports via a podcast presented by Ally, a weekly LinkedIn newsletter, Substack, and Instagram, serving sports business professionals, fans, and brand sponsors.
- Company typePrivate
- Founded2020
- HeadquartersPittsburgh, PA, Panama
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What GOALS does
GOALS | Women's Sports is an independent digital media platform founded in 2020 and operating with a 1-10 person team out of Pittsburgh, PA. The company focuses exclusively on the business of women's sports, producing the flagship podcast 'The Business Case For Women's Sports' (presented by Ally), which has reached 187+ episodes featuring interviews with executives, athletes, and leaders from organizations including StubHub, USA Basketball, Women's Health, the WNBA, and the NWSL. The core technology is a digital media platform built on Shopify e-commerce infrastructure with podcast distribution capabilities across Apple Podcasts and Spotify.
GOALS operates a multi-channel content strategy that complements the podcast with a weekly LinkedIn newsletter delivering five key women's sports business metrics, a Substack newsletter subscription service, and Instagram social media coverage. The platform serves three primary persona segments: sports business professionals seeking investment and growth intelligence, women's sports fans looking for business-side coverage, and brands and sponsors evaluating women's sports marketing opportunities.
The business model is anchored in podcast sponsorship and advertising, with Ally serving as the presenting sponsor of the flagship podcast. No paid subscription pricing, transactional revenue, or disclosed monetization beyond sponsorship and a Shopify-based e-commerce storefront is evidenced. The company has no disclosed funding rounds, no parent company, and appears to be founder-owned and bootstrapped. GOALS was recognized by Hashtag Sports as the 2024 Best Women's Sports Podcast, establishing niche editorial credibility within the broader women's sports business ecosystem.
GOALS firmographics
Firmographics- Name
- GOALS
- Legal name
- GOALS | Women's Sports
- Website
- https://goals-sports.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GOALS | Women's Sports is an independent digital media platform covering the business of women's sports via a podcast presented by Ally, a weekly LinkedIn newsletter, Substack, and Instagram, serving sports business professionals, fans, and brand sponsors.
- Ownership category
- akta.pro rank
GOALS industry classification
Industry- Product category
- Women's Sports Digital Media
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)
- akta.pro secondary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
Keywords
Where GOALS is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh, PA
- HQ country
- Panama
- HQ region
- Latin America
Markets served
GOALS business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Podcast Sponsorship: The podcast 'The Business Case For Women's Sports' is presented by Ally, indicating a sponsorship relationship. Episodes feature branded content and interview guests from across the women's sports industry, creating advertising opportunities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
GOALS product offering
Product offeringCore offering
GOALS operates an independent digital media platform dedicated exclusively to covering the business of women's sports. Its core output is the weekly podcast 'The Business Case For Women's Sports' (presented by Ally), supported by a LinkedIn newsletter of five key business numbers, a Substack newsletter, and ongoing social media coverage. Revenue is generated primarily through podcast sponsorship and brand partnerships aimed at companies investing in women's sports marketing.
Product overview
GOALS is an independent media platform focused exclusively on covering the business of women's sports. The company operates a multi-channel content strategy centered around its flagship podcast, 'The Business Case For Women's Sports' (presented by Ally), which features interviews with industry leaders and athletes. This core podcast product is supported by a weekly LinkedIn newsletter delivering five key women's sports business metrics, social media content coverage, and a Substack newsletter subscription service. Together, these offerings provide comprehensive business intelligence and analysis on the women's sports industry for professionals, brands, and investors.
Differentiator
Problem solved
Functional benefit
Products and services
- The Business Case For Women's Sports Podcast A weekly podcast presented by Ally that covers the business of women's sports through interviews with industry leaders, athletes, and executives. Episodes focus on sponsorship, investment, league growth, and brand partnerships in women's sports.
- Weekly LinkedIn Newsletter A weekly LinkedIn newsletter delivering an overview of five women's sports business numbers that professionals should know, providing curated insights on the business metrics and trends shaping the women's sports industry.
- Substack Newsletter A Substack-hosted newsletter subscription delivering updates and editorial content about the business of women's sports.
- Social Media Content (Instagram) Regular coverage of the business of women's sports via Instagram (@goals_sports_), providing updates, insights, and analysis on the growing women's sports economy.
- GOALS Shopify E-commerce Storefront Shopify-powered e-commerce storefront at goals-sports.com offering GOALS merchandise to consumers worldwide.
Quantifiable outcome
- 187+ podcast episodes produced featuring women's sports industry leaders
- +1 more outcomes
Companies that use GOALS
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
GOALS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GOALS partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- AllyflagshipAlly is the presenting sponsor of 'The Business Case For Women's Sports' podcast, providing primary funding and brand association with GOALS' flagship content initiative.
- STN DigitalcoreSTN Digital partnered with Zoomph to produce the 2025 WNBA Social Rankings & Insights Report, analyzing 20,000+ pieces of team content from the 2025 WNBA season. GOALS featured this partnership content.
- ZoomphcoreZoomph partnered with STN Digital to create the WNBA Social Rankings & Insights Report, providing social media analytics and measurement capabilities.
- 3XBAcore3XBA is the premier women's 3x3 basketball tour and youth development pipeline in the U.S., launched in 2024, building a FIBA-sanctioned ecosystem centered on Olympic development.
- USA BasketballcoreUSA Basketball partnership driving growth for 3XBA league and youth basketball development programs.
- AWSNminorPartnership with AWSN (American Women's Sports Network or similar organization) driving growth for 3XBA league.
- Moolah KicksminorPartnership with Moolah Kicks driving growth for 3XBA league.
- ParitycoreParity released research in partnership with SurveyMonkey on Paralympic fandom and women athletes, providing data-driven insights for women's sports business case.
- Falk College of Sport at Syracuse UniversitycoreFalk College partnered with Women Leaders in Sports to develop women leaders across the sports industry, bridging higher education and industry leadership.
- Women Leaders in SportscorePartnership bringing together higher education and leadership organization to create pathways for mentorship, community, and career opportunities in women's sports.
- Simmons UniversitycoreSimmons University launched the nation's first Master's of Management degree focused on the business of women's professional sports, with an Advisory Board including leaders from PWHL, Bleacher Report, DraftKings, KLUTCH Sports, and NC Courage ownership.
- Playmakers NashvilleminorNonprofit membership community focused on advancing women in sports in Nashville, with 180+ members and offering scholarships, mentorship, and professional development.
- underdog venture teamcoreNext-generation sports marketing and live-events agency betting big on women's sports as an undervalued, high-potential marketplace.
- StubHubcoreStubHub launched HerSportsHub - the first dedicated women's sports ticket destination in the resale industry - creating a centralized platform for women's sports events across WNBA, NWSL, and PWHL.
- Women's HealthcoreWomen's Health is expanding investment in women's sports coverage, launching 'The Huddle' podcast about sports, sweat, and culture, with in-depth coverage of women athletes and pro leagues.
- ZGiRLSminorNonprofit offering confidence-building program for girls ages 11-14 from female professional athletes and Olympians, co-created with psychologists and mental-health experts.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
GOALS competitors and assessment
Company assessmentDirect peers
- Front Office Sports: Business-of-sports digital media platform covering leagues, sponsorships, and investment. Directly comparable to GOALS as a sports business-focused media outlet, though broader in scope beyond women's sports.
- The Gist: Sports podcast featuring women's sports coverage alongside broader sports commentary. Comparable to GOALS as an independent podcast-led platform with women's sports as a core content pillar.
- Just Women's Sports: Independent digital media company dedicated to women's sports coverage, including a daily podcast and newsletter. Closest direct peer to GOALS given shared niche focus on women's sports audience and digital-first content model.
Others
- Women's Health: Major women's lifestyle/fitness media brand expanding into women's sports coverage (e.g., The Huddle podcast). Relevant as both adjacent media and a featured brand within GOALS' content ecosystem.
- Hashtag Sports: Sports marketing, sponsorship, and awards organization that recognized GOALS as 2024 Best Women's Sports Podcast. Relevant ecosystem participant and category validator.
Broad incumbents
- Boardroom: Sports business media covering athletes, leagues, and money in sports. Adjacent to GOALS given shared sports-business editorial lens, though Boardroom operates at a larger scale and broader scope.
- Morning Brew: Daily business newsletter and media brand. Comparable to GOALS on newsletter-led, sponsor-monetized B2B media model, though covering general business rather than sports.
- The Athletic: Subscription sports media outlet with deep coverage across leagues. Adjacent to GOALS as a sports digital media competitor, though scaled and subscription-led rather than sponsor-led.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GOALS social profiles
Digital presenceGOALS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOALS leadership team
Management profileNumber of profiles
GOALS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOALS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOALS
What does GOALS do?
GOALS operates an independent digital media platform dedicated exclusively to covering the business of women's sports. Its core output is the weekly podcast 'The Business Case For Women's Sports' (presented by Ally), supported by a LinkedIn newsletter of five key business numbers, a Substack newsletter, and ongoing social media coverage. Revenue is generated primarily through podcast sponsorship and brand partnerships aimed at companies investing in women's sports marketing.
Is GOALS a public or private company?
GOALS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GOALS founded?
GOALS was founded in 2020. It employs 1 to 10 people.
Where is GOALS based?
GOALS is headquartered in Pittsburgh, PA, Panama, in the Latin America region.
How does GOALS make money?
One revenue line is on record: podcast Sponsorship.
Who are GOALS's main competitors?
Direct peers on record are Front Office Sports, The Gist and Just Women's Sports. Others are Women's Health and Hashtag Sports. Broad incumbents are Boardroom, Morning Brew and The Athletic.
Does GOALS have an API?
No public API is recorded for GOALS.
What industry is GOALS in?
GOALS's product category is Women's Sports Digital Media. Its primary akta.pro industry code is MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social), with a secondary code of MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting). Its NAICS code is 71151 and its SIC code is 2741.