3XBA
3XBA operates the premier professional women's FIBA 3x3 basketball tour in the U.S., providing an Olympic qualification pipeline through FIBA-sanctioned tournaments while running a youth development program for grades 1-8 via clinics, camps, and school partnerships.
- Company typePrivate
- Founded2024
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
3XBA firmographics
Firmographics- Name
- 3XBA
- Legal name
- 3x3 Basketball Association
- Website
- https://3xba.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3XBA operates the premier professional women's FIBA 3x3 basketball tour in the U.S., providing an Olympic qualification pipeline through FIBA-sanctioned tournaments while running a youth development program for grades 1-8 via clinics, camps, and school partnerships.
- Ownership category
- akta.pro rank
3XBA industry classification
Industry- Product category
- Women's Professional Basketball League
- NAICS
- Spectator Sports (71121), Sports and Recreation Instruction (611620), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industries
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Third-Party Tournament Organizers (TOs) (MPAKANAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)
Keywords
Where 3XBA is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3XBA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Registration & Participation Fees: Revenue from youth camps, clinics, and programs with fees ranging from $25-$150 per participant. Includes winter camps, after-school clubs, and skill-development series.
- Merchandise & Gear Sales: E-commerce store selling 3XBA branded merchandise and basketball gear through the company's online storefront.
- Sponsorships & Media Rights: Partnerships with sponsors including Delta Air Lines, Moolah Kicks, Baden Sports, and media coverage through AWSN TV. Sponsors receive brand visibility at events and through digital channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Youth Clinics - Single Event |
| Unit Pricing | Pay-as-you-go | Youth Clinics - Series/Program |
| Unit Pricing | Pay-as-you-go | Youth Clinics - Single Session (2024) |
| Unit Pricing | Pay-as-you-go | Spring Break Camp |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
3XBA product offering
Product offeringCore offering
3XBA (3x3 Basketball Association) operates the premier professional women's FIBA 3x3 basketball tour in the U.S., hosting FIBA-sanctioned tournaments such as Spokane Hoopfest and USAB 3x3 Nationals. It runs a parallel youth development pipeline offering after-school clubs, weekend camps, holiday camps, and themed clinics for grades 1-8. Revenue is generated through youth program registration fees, merchandise sales, event sponsorships, and media rights via the All Women's Sports Network (AWSN).
Product overview
3XBA is a premier professional women's FIBA 3x3 basketball league and youth development pipeline that operates a dual-track offering: (1) the Professional League featuring elite tournament competition including FIBA 3x3 Women's Series events, USAB 3x3 Nationals, and Spokane Hoopfest tournaments with live AWSN TV coverage; and (2) the Youth Development Pipeline providing structured programs for grades 1st-12th including after-school clubs, weekend camps, holiday programs (Winter 3x3 Camp), themed clinics (Haunted Hoops, Hoops Series), and PE class partnerships. Supporting infrastructure includes Coaches Education through virtual and in-person 3x3 clinics, AWSN TV streaming coverage via multiple platforms, and a consumer-facing merchandise store.
Differentiator
Problem solved
Functional benefit
Products and services
- 3XBA Professional League Premier professional women's FIBA 3x3 basketball league featuring elite competitions including FIBA 3x3 Women's Series events, USAB 3x3 Nationals, and tournaments at major events like Spokane Hoopfest. Competes internationally against top women's 3x3 teams from around the world.
- 3XBA Youth Development Pipeline Structured youth basketball development pipeline offering programming across multiple tiers including after-school clubs, weekend camps, holiday camps (Winter 3x3 Camp), and themed clinics (Haunted Hoops, Hoops Series). Programs designed for grades 1st-8th and focus on fundamentals, teamwork, and exposure to the Olympic 3x3 format.
- 3XBA Coaches Education Coach training and development programs including virtual and in-person 3x3 coaches clinics that teach how to integrate 3x3 into existing practices, design 3x3 drills, and coach the official Olympic 3x3 format. Programs target youth, school, and club basketball coaches.
- 3XBA Store E-commerce store offering basketball-related merchandise and gear including 3XBA branded apparel and accessories for purchase through the company's website.
- Courtside Conversations A women's-only basketball education event series that teaches game rules, referee calls, basic strategy, and team concepts in an interactive and supportive environment. Features mentorship, giveaways, and community building.
Quantifiable outcome
- Record prize money for any FIBA-sanctioned women's 3x3 tournament in 2025
- +1 more outcomes
Companies that use 3XBA
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
3XBA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
3XBA partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, secondary and minor.
- All Women's Sports Network (AWSN)coreLive AWSN television coverage of the annual 3XBA 3-on-3 tournament at Spokane Hoopfest. The partnership enters its second year as both organizations aim to build momentum toward the LA28 Olympics and showcase the Olympic format at its highest level. Coverage includes streaming on Amazon Prime, Pluto TV, DirecTV, Sling, and regional KHQ channel.
- SPiNcoreSPiN designated as official technology network partner to advance women's 3x3 basketball from grassroots to Olympic level. Partnership leverages SPiN's Lifetime Profile ID platform to connect athletes, coaches, parents, and fans while tracking athlete development across all competitive levels. Collaboration aims to strengthen infrastructure and build a unified ecosystem for the rapidly growing sport.
- Moolah KickscoreEducation sponsor for 2025 season. Partnership supports youth basketball development and women's sports initiatives.
- Spokane Hoopfest AssociationcoreAnnual host of 3XBA professional women's 3x3 tournament at Spokane Hoopfest, the world's largest 3-on-3 basketball event drawing 250,000+ attendees across 45 city blocks. 3XBA tournament serves as FIBA 3x3 Women's Series Qualifier.
- Baden SportssecondaryEquipment partner for 3XBA tournaments and events. Baden is a sports equipment manufacturer.
- Rough & Tumble PubsecondaryPartner featured in Forbes coverage of efforts to grow women's basketball. Community partnership supporting basketball culture.
- Delta Air LinescoreSponsor of autograph sessions and athlete meet & greet events at Spokane Hoopfest. Partnership includes Delta Air Lines Autograph Session at annual tournament.
- The Bush SchoolcoreLong-term partnership for youth basketball programs including 3XBA Hoops Series, Winter 3x3 Camp, Haunted Hoops clinic, and after-school basketball club. The Bush School Athletics Program co-hosts programming.
- RematchsecondaryPartner for Pros Meet & Greet event at Spokane Hoopfest. 3XBA x Rematch Pros Meet & Greet allows fans to meet athletes competing at the tournament.
- Spokane Sports CommissioncorePartner in hosting events including the WBB Elite 8 youth clinic and activation. Collaboration with Spokane Youth Sports Association.
- Wisdom Sports Academyminor3XBA athlete Blake Dietrick traveled to Thailand to coach, inspire, and mentor at the Wisdom Basketball Camp in December 2024. Camp served boys and girls ages U9 to U18.
- Dallas Mavericks/WingssecondaryCo-branded youth coaching clinic in Dallas area. Co-Founder Alanna McDonald and GM Lakin Roland spoke to youth coaches as part of the Mavericks/Wings Youth Coaching Clinic.
- Wing Luke ElementarycorePartnership for PE classes and after-school basketball clinics. 3XBA coaches lead sessions for 3rd and 4th graders emphasizing collaboration, encouragement, and problem-solving on the court.
- Boys & Girls Clubs of King CountysecondaryPartner for Ballard Spring Break Hoops Camp. 3-day coed 3x3 basketball camp for 1st-5th graders at Ballard Boys & Girls Club location in Tukwila, WA.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
3XBA competitors and assessment
Company assessmentBroad incumbents
- Jr. NBA: Jr. NBA is the NBA's official youth basketball participation program for boys and girls globally. It is a broad incumbent in the youth basketball development and coaching-education category where 3XBA positions its pipeline and coaches clinics.
- WNBA: The WNBA is the dominant U.S. women's professional basketball league. As a broad incumbent, it does not run 3x3, but its roster and audience overlap with 3XBA's elite athlete pool and women's basketball fan base, making it the primary upstream feeder and brand benchmark for 3XBA's pro tour.
- USA Basketball: USA Basketball is the national governing body and runs USAB 3x3 Nationals, in which 3XBA participates. It is a broad incumbent whose national-team selection process and federation-level relationships shape the talent pipeline and competitive pathway that 3XBA's pro tour relies on.
- AAU Basketball: The Amateur Athletic Union (AAU) runs the dominant U.S. youth basketball club and tournament circuit. It is a broad incumbent in the youth basketball development space where 3XBA's grades 1-8 pipeline competes for participation, coaches, and school/community partnerships.
- FIBA: FIBA is the international federation that governs 3x3 basketball globally and sanctions the Women's Series. It is a broad incumbent and a critical upstream partner — 3XBA's FIBA 3x3 Women's Series Qualifier status, and therefore much of its Olympic-pipeline narrative, is granted by FIBA.
Emerging players
- Overtime Elite: Overtime Elite operates a youth basketball league and content brand for top high-school-age players. It is an emerging player in the youth basketball development and media category, targeting a similar but slightly older demographic than 3XBA's grades 1-8 pipeline.
- Premier Basketball League: The Premier Basketball League is an independent U.S. men's professional basketball league. It is an emerging player in the standalone-pro-basketball-league category, useful as a comparator for sponsorship economics, audience reach, and operational scale of non-NBA-affiliated pro basketball properties.
Direct peers
- Unrivaled: Founded in 2024 by Breanna Stewart and Napheesa Collier, Unrivaled is a U.S. women's professional basketball league playing a 3-on-3 format in the offseason. It is the most direct comparable to 3XBA's pro women's 3x3 tour, competing for the same elite WNBA/college talent pool, sponsor dollars, and women's basketball audience.
- Athletes Unlimited Basketball: Athletes Unlimited runs a women's pro basketball league using a unique individual-scoring and team-draft model. It is a direct peer in U.S. women's professional basketball, competing for elite women's talent, sponsor attention, and broadcast inventory outside the WNBA ecosystem.
- BIG3 Basketball League: BIG3 is the original U.S. professional 3-on-3 basketball league (founded 2017), playing a half-court 3x3 format with veteran players. It is a direct peer in the 3x3 basketball league category and demonstrates the commercial and audience challenges of building a standalone 3x3 property in the U.S.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
3XBA social profiles
Digital presence3XBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
3XBA leadership team
Management profileNumber of profiles
Profiles3 records
3XBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3XBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3XBA
What does 3XBA do?
3XBA (3x3 Basketball Association) operates the premier professional women's FIBA 3x3 basketball tour in the U.S., hosting FIBA-sanctioned tournaments such as Spokane Hoopfest and USAB 3x3 Nationals. It runs a parallel youth development pipeline offering after-school clubs, weekend camps, holiday camps, and themed clinics for grades 1-8. Revenue is generated through youth program registration fees, merchandise sales, event sponsorships, and media rights via the All Women's Sports Network (AWSN).
Is 3XBA a public or private company?
3XBA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 3XBA founded?
3XBA was founded in 2024. It employs 1 to 10 people.
Where is 3XBA based?
3XBA is headquartered in Seattle, United States, in the North America region.
How does 3XBA make money?
Three revenue lines are on record. Event Registration & Participation Fees are the primary driver. The others are merchandise & Gear Sales and sponsorships & Media Rights.
Who are 3XBA's main competitors?
Broad incumbents on record are Jr. NBA, WNBA, USA Basketball, AAU Basketball and FIBA. Emerging players are Overtime Elite and Premier Basketball League. Direct peers are Unrivaled, Athletes Unlimited Basketball and BIG3 Basketball League.
Does 3XBA have an API?
No public API is recorded for 3XBA.
What industry is 3XBA in?
3XBA's product category is Women's Professional Basketball League. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 71121 and its SIC code is 7990.