Brown Co.

What Brown Co. does

Brown Company is a privately-held, locally-owned agricultural equipment dealership founded in 1995 and headquartered in Torrington, Wyoming. The company operates three retail locations across Wyoming — Torrington, Wheatland, and Riverton — selling new and used farm and construction equipment along with complementary parts and service. It is an authorized dealer for major OEMs including New Holland Agriculture and Construction, Massey Ferguson, Polaris, Vermeer, and Walker Mowers, and stocks additional lines from Stihl, Great Plains, Kuhn, Hesston, Hustler, Brillion, Haybuster, and others. The customer base spans ranchers, hay and forage producers, crop farmers, commercial lawn care operators, and construction contractors across Wyoming and surrounding states.

The business operates a platform-plus-service model with five distinct revenue streams: new equipment sales, used equipment sales, parts distribution through manufacturer portals (MyCNHStore, AGCO), full-service repair and maintenance (tune-ups, winterization, emergency pickup), and timed online auctions via AuctionTime. Pricing is primarily transactional and one-time per unit, with consumer-style financing made available through CNH Industrial Capital (e.g., $195/month compact tractor financing, 0% APR or cash-back promotions). Distribution is omnichannel within Wyoming — physical showrooms, in-store sales teams, dedicated phone lines per location, the company website, TractorHouse marketplace listings, and online auctions. There is no proprietary technology or AI/ML capability disclosed; competitive differentiation rests on geographic coverage, authorized-brand portfolio breadth, and locally-operated service relationships rather than on a technology platform.

Name

Brown Co.

Legal name

Brown Company

Website

https://gobrownco.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Brown Company is a privately-held, locally-owned agricultural and construction equipment dealership founded in 1995, operating three Wyoming locations (Torrington, Wheatland, Riverton) selling new and used equipment, parts, and service for brands like New Holland, Massey Ferguson, and Polaris to farmers, ranchers, contractors, and lawn care operators.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealer

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Agricultural equipment dealer
• Farm equipment sales
• Construction equipment sales
• Utility vehicle dealer
• Equipment parts service

Headquarters

HQ city

Torrington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new agricultural equipment including tractors, hay and forage equipment, tillage equipment, UTVs, and construction equipment from brands like New Holland, Massey Ferguson, Vermeer, and Polaris.
2. Used Equipment Sales: Sale of pre-owned farm and construction equipment through physical lots and online auctions.
3. Parts Sales: Sales of replacement parts for agricultural and construction equipment through parts lookup systems for New Holland, AGCO/Massey Ferguson brands.
4. Service and Repair: Full-service repair and maintenance for farm and construction equipment including tune-ups, valve adjustments, winterization, and emergency pickup services.
5. Online Auctions: Timed online auctions through AuctionTime platform for farm equipment, construction equipment, trucks, trailers, and attachments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brown Company is a multi-location authorized dealer of new and used agricultural and construction equipment operating three retail showrooms in Torrington, Wheatland, and Riverton, Wyoming. Its core offering combines sales of new and pre-owned equipment from manufacturers such as New Holland Agriculture, New Holland Construction, Massey Ferguson, Polaris, Vermeer, and Walker Mowers with manufacturer-backed replacement parts, full-service repair and maintenance, scheduled pickup/delivery, and timed online equipment auctions.

Product overview

Brown Company is a multi-location agricultural equipment dealer founded in 1995, operating three locations in Wyoming (Torrington, Wheatland, and Riverton). The company offers a platform-plus-service model combining new and used equipment sales with comprehensive parts and service capabilities. Core product lines include New Holland Agriculture (tractors, hay equipment, sprayers, planters), New Holland Construction (excavators, skid steers, telehandlers), Massey Ferguson tractors and hay equipment, Polaris utility vehicles and ATVs, Vermeer hay and forestry equipment, and Walker commercial lawn mowers. The portfolio is complemented by various complementary brands including Great Plains, Kuhn, Hesston, Hustler, and Stihl. Services include equipment sales (new/used), parts distribution through manufacturer portals (MyCNHStore, AGCO parts), full-service repair and maintenance, and online auction capabilities through AuctionTime. The company serves agricultural operations throughout Wyoming and surrounding states.

Differentiator

Problem solved

Functional benefit

Products and services

• New Holland Agriculture Equipment Full line of New Holland agricultural equipment, including tractors, combines, hay and forage equipment, planting and seeding equipment, tillage equipment, sprayers, and utility vehicles, sold across all three Brown Company retail locations in Wyoming.
• New Holland Construction Equipment New Holland construction equipment, including excavators, mini excavators, loader backhoes, skid steers, skip loaders, telehandlers, and wheel loaders, sold through Brown Company locations in Wyoming.
• Massey Ferguson Equipment Massey Ferguson brand agricultural equipment, including tractors, combines, headers, disc mowers, mower conditioners, rakes, tedders, rotary mowers, round balers, square balers, manure spreaders, and blades/box scrapers.
• Polaris ATVs and Utility Vehicles Polaris Sportsman ATVs and Ranger utility vehicles, including RANGER XP 1000, RANGER CREW XP 1000, RANGER 1000, and RANGER SP 570 models in various configurations, offered with manufacturer promotions such as cash-back incentives on select off-road vehicles.
• Vermeer Equipment Vermeer brand hay, forage, and industrial equipment, including round balers (504, 604, 605, 6650 models), disc mowers, mower conditioners, hay rakes, tedders, tub grinders, wood chippers, stump grinders, directional drills, vacuum excavators, feed wagons, and compact articulated wheel loaders.
• Walker Mowers Walker brand zero-turn lawn mowers and accessories, including collection decks, mulching decks, rear discharge decks, dozer blades, and aerators/dethatchers for residential and commercial lawn care applications.
• Agricultural Equipment Sales (New and Used) New and used farm equipment sales offering spanning tractors, harvesters, headers, seeding equipment, tillage equipment, hay and forage equipment, sprayers, agricultural trailers, and pre-owned inventory listed across retail locations and online channels.
• Replacement Parts Sales Replacement parts sales for New Holland Agriculture, New Holland Construction, and AGCO/Massey Ferguson equipment, ordered through official parts lookup portals (MyCNHStore and AGCO parts) and supplied via in-store parts departments across all three locations.
• Equipment Service and Repair Full-service equipment maintenance and repair for farm and construction equipment, including accessory installation, oil and filter changes, pre-season inspections, radiator flush and fill, A/C recharging, top-end engine rebuilds, tune-ups, valve adjustments, winterization, battery inspection, break-in service, recall repairs, scheduled pickup/delivery, and wash and detail services.
• Online Farm Equipment Auctions Timed online auctions for farm equipment, construction equipment, trucks, trailers, and attachments, conducted through the AuctionTime platform to reach buyers across multiple states.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Holland Agriculture equipment including tractors, hay equipment, combines, sprayers, and seeding equipment. Full parts and service support.
• New Holland ConstructioncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for New Holland Construction equipment including excavators, skid steers, telehandlers, and wheel loaders.
• Massey FergusoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Massey Ferguson agricultural equipment including tractors, combines, headers, and hay equipment at Torrington and Wheatland locations.
• PolariscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Polaris ATVs and Ranger utility vehicles with extensive inventory of new and used units.
• VermeerminorChannel Partner/ Reseller/ DistributorProduct showroom and dealer for Vermeer equipment including round balers, brush chippers, and hay and forage equipment.
• StihlminorChannel Partner/ Reseller/ DistributorDealer for Stihl handheld power equipment including chainsaws, trimmers, and blowers.
• Walker MowersminorChannel Partner/ Reseller/ DistributorProduct showroom for Walker commercial and residential lawn mowers including zero turn models and accessories.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• TractorHouse: Online marketplace where Brown Co. lists used and new equipment to reach buyers beyond Wyoming. Relevant as a marketing and lead-generation channel that mirrors how regional ag dealers extend geographic reach.
• Polaris Inc. Manufacturer of Polaris ATVs and Ranger UTVs that Brown Co. sells as an authorized dealer. Relevant as an OEM/principal that defines Brown Co.'s UTV product line and dealer economics.

Direct peers

• 4 Rivers Equipment: John Deere dealer group with locations across the western and southwestern United States. Comparable to Brown Co. as a multi-store ag and construction equipment dealer offering new and used equipment, parts, and service.
• C&B Equipment: John Deere ag and construction equipment dealer operating across the upper Midwest. Comparable to Brown Co. as a multi-location authorized dealer serving farmers and contractors with a full sales-parts-service model.
• Hutson Inc: Multi-location Case IH ag equipment dealer serving the southern and midwestern US. Comparable to Brown Co. as a regional authorized dealer group offering new and used equipment, parts, and service to farming operations.
• Stotz Equipment: Multi-location John Deere ag and turf equipment dealer operating across the western United States, including parts of the Mountain West. Comparable to Brown Co. as a multi-store authorized dealer serving farmers, ranchers, and commercial customers with a full sales-parts-service model.
• RDO Equipment Co. One of the largest John Deere dealer networks in the US, with locations across multiple states. Comparable to Brown Co. as a multi-brand-equivalent authorized ag and construction equipment dealer providing new/used equipment, parts, service, and financing.
• Empire Agriculture: Regional Case IH ag equipment dealer in the Pacific Northwest and Mountain West. Closely comparable to Brown Co. as a multi-store authorized dealer serving farmers and ranchers with new/used equipment, parts, and service.
• Ag-Pro Companies: Large John Deere dealer group operating across the southeastern and south-central US. Comparable to Brown Co. as a multi-location authorized farm and turf equipment dealer with full sales, parts, and service operations.

Broad incumbents

• Holt Cat: Large Caterpillar construction and ag equipment dealer primarily in Texas. Comparable to Brown Co. on the New Holland Construction side as a multi-location authorized heavy equipment dealer with parts, service, and used equipment operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gobrownco

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brown Co.