Golden Choice Marketing S/B

What Golden Choice Marketing S/B does

Golden Choice Marketing Sdn. Bhd. (Registration No. 886118-U) is a Malaysian privately held company founded in 2001 and headquartered at Taman Shamelin Perkasa, Kuala Lumpur. The company operates as a one-stop B2B food and beverage supplies solution and entrepreneurial platform, serving restaurants, cafes, and chain stores across Malaysia and overseas markets. It functions as an e-commerce distributor organized around product categories including Coffee, Tea Series, Powder Series, Concentrated Juice/Puree/Syrup, Dairy/Non-Dairy, Jam, Topping Series, Snow Ice, Accessories, and Machines, with a Workshop offering for F&B training.

The product portfolio spans consumables (tapioca pearls, fruit jams, syrups, sauces, purees, coffee beans, tea, dairy alternatives) and commercial equipment (espresso machines, tea extractors, blenders, snow/bingsu makers, sealers, dispensers) with machine prices ranging from RM448 to RM31,900. The company distributes premium international brands (Lavazza, Monin, Dilmah, Nuova Simonelli, Mosa, Welhome, Eureka, Ladetina, Fufann, Kievit) alongside its own BrevA label. Certain products carry certifications including ISO 22000, HACCP, GMP, MeSTI, and Halal.

The business model is direct-to-consumer B2B distribution: Golden Choice sells F&B products through its own e-commerce storefront (goldenchoice.com.my) with delivery to customer doorsteps, supported by Facebook, YouTube, Instagram, and WhatsApp Business channels. Revenue is generated through unit pricing with tiered quantity discounts, and some equipment items are offered on pre-order with multi-month lead times. The company is privately held with no disclosed funding, parent company, or institutional investment in the available data, and reports no active M&A, leadership changes, or restructuring activity.

Name

Golden Choice Marketing S/B

Legal name

Golden Choice Sdn. Bhd.

Website

https://goldenchoice.com.my

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Golden Choice Marketing Sdn. Bhd. is a Malaysian B2B food and beverage supplies distributor founded in 2001, serving restaurants, cafes, and chain stores across Malaysia and overseas via its e-commerce platform, offering ingredients, toppings, machines, and accessories under multiple premium and own brands.

Ownership category

akta.pro rank

Product category

Food & Beverage Supplies Distribution

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• F&B supplies distribution
• Food and beverage wholesale
• Commercial beverage equipment
• Bubble tea supplies
• Restaurant supply distribution

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. F&B Product Sales: Revenue generated from selling food and beverage products including toppings, machines, accessories, syrups, and ingredients to restaurants, cafes, and F&B businesses through their online store with delivery services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Golden Choice Marketing Sdn. Bhd. is a one-stop F&B supplies solution and entrepreneurial platform, established since 2001, that sells food and beverage products (toppings, syrups, jams, coffee, tea, powders, juices, dairy alternatives), commercial-grade machines, and accessories to restaurants, cafes, and chain stores throughout Malaysia and overseas. The company operates an e-commerce storefront (goldenchoice.com.my) with delivery-to-doorstep service and also offers F&B training workshops for entrepreneurs.

Product overview

Golden Choice Marketing Sdn. Bhd. operates as a one-stop F&B supplies solution and entrepreneurial platform, established since 2001, serving restaurants, cafes, and chain stores throughout Malaysia and overseas. The platform functions as an e-commerce store offering a comprehensive portfolio of food and beverage products organized into distinct categories: Coffee and Tea Series (including Lavazza and Dilmah brands), Powder Series (chocolate and coffee powders), Jam and Topping Series (fruits, sauces, syrups, tapioca pearls, and jelly products), Concentrated Juice/Puree/Syrup, Dairy/Non-Dairy Series (including Milklab), Snow Ice products for bingsu/kakigori, Accessories (cups, lids, straws, pumps, measuring tools), Machines (commercial beverage equipment including BrevA, Izensso, Lehehe, Madin, Welhome, Eureka, Ladetina, and Legend brands), and Workshops for F&B training. The company also offers its own BrevA branded products including tapioca pearls, toppings, blenders, and dispensers, alongside distributed international brands like Monin (syrups/sauces), Lavazza (coffee), and Mosa (soda equipment).

Differentiator

Problem solved

Functional benefit

Brands

• Golden Choice: Main company brand for F&B supplies and entrepreneurial platform

Products and services

• Coffee Products

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BrevacoreChannel Partner/ Reseller/ DistributorBreva is a key brand partner whose products (tapioca pearls, toppings, sauces, machines) are prominently featured and distributed through Golden Choice's platform.
• LavazzacoreChannel Partner/ Reseller/ DistributorLavazza coffee products are distributed through Golden Choice as an authorized reseller of the premium Italian coffee brand.
• MonincoreChannel Partner/ Reseller/ DistributorMonin syrups and sauces are distributed through Golden Choice's platform, featuring various sizes and varieties.
• DilmahminorChannel Partner/ Reseller/ DistributorDilmah tea products are listed among the brand partners of Golden Choice.
• FufannminorChannel Partner/ Reseller/ DistributorFufann chocolate syrup products are distributed through Golden Choice.
• KievitminorChannel Partner/ Reseller/ DistributorKievit dairy and food ingredients are among the partner brands.
• Lucky TreeminorChannel Partner/ Reseller/ DistributorLucky Tree brand products are distributed through the platform.
• Madam SunminorChannel Partner/ Reseller/ DistributorMadam Sun brand is listed among the partner companies.
• MadincoreChannel Partner/ Reseller/ DistributorMadin machines including blenders and tea shaking equipment are distributed through Golden Choice.
• Nuova SimonelliminorChannel Partner/ Reseller/ DistributorNuova Simonelli espresso machines are among the partner brands.
• WPMminorChannel Partner/ Reseller/ DistributorWPM coffee equipment and accessories are distributed through Golden Choice.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sysco: Sysco is the largest broadline B2B foodservice distribution company in North America, supplying restaurants, healthcare, education, and hospitality operators with food, beverages, and equipment. It is comparable to Golden Choice as a much larger incumbent operating in the same B2B foodservice supply space with overlapping customer profile.
• Performance Food Group: Performance Food Group is a major U.S. foodservice distribution company operating broadline and specialized supply businesses to restaurants and other foodservice operators. It is comparable to Golden Choice through its B2B foodservice distribution model, though with much wider scale and customer base.
• US Foods: US Foods is one of the largest broadline foodservice distributors in the United States, serving independent restaurants, healthcare, and hospitality customers. It is comparable to Golden Choice through the same B2B foodservice distribution model, though operating at vastly larger scale with broader geographic reach.

Emerging players

• Seattle Coffee Gear: Seattle Coffee Gear is a specialty online retailer of espresso machines, grinders, and coffee equipment serving home and prosumer markets with strong specialty-coffee expertise. It is comparable to Golden Choice's commercial coffee equipment vertical — including the BrevA, Izensso, Welhome, and Lavazza equipment lines — through its e-commerce-led approach to coffee machine and equipment distribution.

Direct peers

• Mission Restaurant Supply: Mission Restaurant Supply is a family-owned B2B restaurant supply company operating both physical showrooms and an online catalog of foodservice equipment, supplies, and consumables. It is comparable to Golden Choice as a multi-generational B2B foodservice distributor serving cafes, restaurants, and beverage operators with a broad catalog.
• The Restaurant Store: The Restaurant Store operates a chain of cash-and-carry restaurant supply outlets serving independent restaurants and foodservice operators. It is comparable to Golden Choice through its B2B supply model serving F&B businesses with consumables, smallwares, and equipment in a one-stop format.
• Restaurant Depot: Restaurant Depot operates a membership-based cash-and-carry wholesale model supplying restaurants, caterers, and foodservice businesses with food, beverages, equipment, and supplies. It is comparable to Golden Choice's wholesale supply model serving F&B businesses with a wide assortment of consumables and equipment.
• Katom Restaurant Supply: Katom is a long-established online restaurant supply company offering commercial equipment, smallwares, and food/beverage supplies to foodservice operators. It is comparable to Golden Choice through its B2B e-commerce model, broad equipment-and-supply catalog, and focus on supporting independent restaurant and cafe customers.
• Webstaurant Store: Webstaurant Store is the largest online B2B retailer of restaurant supplies, equipment, and food/beverage consumables in the United States. It is directly comparable to Golden Choice as both operate e-commerce-first B2B distribution platforms serving restaurants, cafes, and foodservice operators with a comprehensive product catalog spanning equipment, ingredients, and disposables.
• ACityDiscount: ACityDiscount is an online restaurant supply retailer offering commercial equipment, parts, and foodservice supplies. It is comparable to Golden Choice as a direct e-commerce B2B supplier focused on equipping and resupplying cafes, restaurants, and beverage operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClD3NgCAbG822IgvJjtP5Mw
• Facebookfacebook.com/goldenchoice2u
• Instagraminstagram.com/goldenchoicefnb
• LinkedInlinkedin.com/company/golden-choice-marketing-s-b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Choice Marketing S/B