Grace Therapy & Healing

Name

Grace Therapy & Healing

Legal name

Grace Therapy and Healing

Website

https://gracetherapyandhealing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

Keywords

• Mental health therapy
• Couples counseling
• Family therapy
• Telehealth therapy
• Bilingual therapy services

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Primary revenue from individual, couples, and family therapy sessions. Sessions are priced at $200 for initial intake and $175 for standard 50-60 minute sessions. Insurance billing for in-network providers and superbill provision for out-of-network reimbursement.
2. Insurance Billing: In-network contracts with multiple insurance providers including DMBA, Select Health, UHC, BCBS, EMI, Aetna, PEHP, TriCare, and Cigna. Revenue generated through insurance reimbursements for covered therapy services.
3. Out-of-Pocket Payments: Self-pay clients receive reduced rate pricing ($135 per session vs $175 with insurance). Sliding scale fee options available. Payment via credit/debit cards including FSA and HSA cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grace Therapy & Healing is a private mental health therapy practice that delivers licensed individual, couples, family, group, telehealth, and bilingual (English/Spanish) counseling services from its Provo, Utah office and via a HIPAA-compliant video platform. The practice employs evidence-based modalities including Brief Therapy (12-24 sessions), EMDR, TF-CBT, and attachment-based therapy, and bills through both self-pay and in-network insurance providers.

Product overview

Grace Therapy & Healing is a mental health therapy practice offering a unified suite of therapeutic services rather than a software platform. The core offerings include Individual Therapy, Couples Therapy, Family Therapy, Telehealth Therapy, Spanish/Bilingual Therapy Services, and Group Therapy. These services are delivered by licensed marriage and family therapists and supported by specific therapeutic approaches including Brief Therapy (12-24 sessions on average), Trauma & EMDR, Eating Disorders & Addictions Treatment, and Anxiety & Depression Treatment. The practice operates from Provo, Utah, serving clients both in-person and remotely via telehealth, with some therapists offering virtual-only services.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling focused on personal experiences, emotions, and goals, providing a confidential space to explore challenges and build healthier coping strategies for anxiety, depression, ADHD, eating disorders, trauma, and life transitions.
• Couples Therapy Structured, supportive therapy for dating, engaged, and married couples to understand one another more deeply, strengthen communication, rebuild trust, and work through infidelity, premarital preparation, and life transitions.
• Family Therapy Supportive therapy for families of all structures including blended families to improve communication, resolve conflict, and strengthen relationships by working together with a licensed therapist.
• Telehealth Therapy Remote therapy services delivered via secure, HIPAA-compliant video sessions, offering the same level of care as in-person therapy without travel requirements for clients across Utah and Washington.
• Spanish Therapy Services Bilingual therapy services offered in English and Spanish for individuals, couples, and families, creating a space where BIPOC clients feel understood and reducing language barriers in accessing mental health care.
• Group Therapy Supportive group sessions where individuals come together to heal, grow, and connect under the guidance of a licensed therapist, encouraging open dialogue and mutual support, priced at $50 per session.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Largest direct-to-consumer online therapy platform with broad therapist network and subscription model; comparable in GTM motion (D2C therapy) and virtual delivery, though at significantly larger scale.
• Talkspace: National teletherapy platform offering on-demand access to licensed therapists via video, text, and audio; directly comparable as a scaled telehealth-based talk-therapy provider serving individual clients.
• LifeStance Health: National outpatient mental health platform operating in-person clinics plus telehealth across multiple states with in-network insurance focus; comparable as a scaled multi-state therapy provider with similar payer mix.

Direct peers

• Two Chairs: Outpatient therapy practice operating hybrid in-person and telehealth clinics with matched-client therapist model; closely comparable as a vertically operated therapy clinic brand emphasizing clinical quality.
• Open Path Collective: Nonprofit network of therapists offering reduced-fee ($30-$80) sessions to uninsured/underinsured clients; comparable as a therapy practice serving price-sensitive consumers via individual licensed therapists.

Emerging players

• Alma: Network and operating platform for independent therapists handling insurance credentialing, billing, and referrals; comparable as a back-office and growth infrastructure layer for in-network therapy practices.
• Cerebral: Telehealth mental health company focused on therapy and medication management for anxiety, depression, and ADHD; comparable in addressing similar client conditions via a virtual, subscription-style delivery model.
• Headway: Marketplace and billing platform that helps therapists accept insurance and build caseloads; relevant as an enabler/competitor to Grace Therapy's in-network insurance model and solo practitioner acquisition channel.
• Grow Therapy: Therapist marketplace with in-network insurance billing, telehealth, and matching tools; comparable as a competitive channel for acquiring and retaining in-network therapists serving similar client segments.

Regional players

• Utah Valley Therapy / Local Utah group practices: Regional group therapy practices in the Utah County/Provo area providing in-person couples, family, and individual therapy; directly comparable as same-metro competitors sharing local referral networks and payer contracts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grace-therapy-healing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Therapy & Healing