Grant Cardone Licensee Program
The Grant Cardone Licensee Program (10X Business Coach) is a private licensing business, launched in 2023 under Cardone Enterprises, that authorizes 460+ coaches across 42 countries to use the Grant Cardone brand, curriculum, and Cardone University platform to deliver sales coaching and resell subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersAventura, Florida, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Grant Cardone Licensee Program does
The Grant Cardone Licensee Program (legally operated as "10X Business Coach") is a private licensing program launched in 2023 under Grant Cardone's Cardone Enterprises umbrella, headquartered in Aventura, Florida with a secondary regional office in Scottsdale, Arizona. The program grants authorized coaches, speakers, and consultants access to the Grant Cardone brand, course books, workbooks, curriculums, keynotes, PowerPoint presentations, and the Cardone University online education platform, which licensees use both to deliver coaching services and to resell Cardone University subscriptions to their own clients.
The core commercial product is the 10X Business Coach License, a multi-year contract whose pricing is not publicly disclosed; prospective licensees must book a discovery call via a HubSpot meeting widget to learn costs. The underlying technology is the Cardone University online education platform — a content library built over 30 years covering sales, closing, negotiations, follow-up, cold calling, motivation, business growth, and personal finances — together with reproducible course materials (books, workbooks, curriculums, keynotes, slide decks) that licensees are authorized to reproduce. No AI/ML capabilities, APIs, SDKs, or proprietary technology beyond the content platform are described.
The business operates on three revenue streams: (1) licensee fees paid for authorization to operate under the Cardone brand and access the curriculum, (2) Cardone University subscription revenue shared with or generated by licensees who resell the platform, and (3) downstream coaching and consulting services delivered by licensees to corporate sales teams, entrepreneurs, and individuals. Distribution is executed through a channel-partner model — 460+ licensed coaches across 42 countries function as both customers and independent resellers — with demand generation anchored by the 10X Growth Conference (billed as the largest business conference in the USA), earned media across CNBC, Bloomberg, Fox, Forbes, Business Insider, and CNN, and organic social channels tied to Grant Cardone's personal audience. The program is wholly owned and operated under Cardone Enterprises with no disclosed external institutional investment.
Grant Cardone Licensee Program firmographics
Firmographics- Name
- Grant Cardone Licensee Program
- Legal name
- 10X Business Coach
- Website
- https://grantcardonelicensee.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Grant Cardone Licensee Program (10X Business Coach) is a private licensing business, launched in 2023 under Cardone Enterprises, that authorizes 460+ coaches across 42 countries to use the Grant Cardone brand, curriculum, and Cardone University platform to deliver sales coaching and resell subscriptions.
- Ownership category
- akta.pro rank
Grant Cardone Licensee Program industry classification
Industry- Product category
- Business Coaching & Sales Training
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industry
- Performance & Accountability Coaching (EDABANAD)
Keywords
Where Grant Cardone Licensee Program is headquartered
LocationHeadquarters
- HQ city
- Aventura, Florida
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grant Cardone Licensee Program business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Licensee Fees: Individuals pay for authorization to become a 10X Business Coach, gaining access to Cardone's brand, curriculum, and Cardone University platform. The fee structure is not publicly disclosed.
- Cardone University Sales: Authorized coaches receive authorization to sell Cardone University subscriptions and earn commissions or fees from those sales.
- Coaching and Consulting Services: Licensees generate revenue by providing coaching, consulting, and training services to businesses using Grant Cardone's sales curriculum and methodology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Authorized GC License - 10X Business Coach |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Grant Cardone Licensee Program product offering
Product offeringCore offering
The 10X Business Coach Program is a licensing arrangement that authorizes individual coaches, speakers, and consultants to use Grant Cardone's brand, sales curriculum, course books, workbooks, keynotes, and PowerPoint presentations. Licensees receive full access to the Cardone University online training platform and authorization to sell Cardone University subscriptions to their own clients, enabling them to operate independent coaching and sales training businesses globally.
Product overview
The 10X Business Coach Program is a coaching and business training licensing opportunity built around Grant Cardone's brand and methodology. The core offering is the 10X Business Coach License, which grants authorized coaches access to Cardone University's online training platform and GC curriculum materials (course books, workbooks, keynotes, and PowerPoint presentations) to deliver Grant Cardone's sales programs. The program connects licensed coaches with prospective clients globally and provides access to the 10X Growth Conferences. Coaches operate independently using the licensed brand and materials to build their own sales and coaching businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- 10X Business Coach Program License A licensing program that authorizes coaches, speakers, and consultants to use Grant Cardone's sales curriculum, books, workbooks, keynotes, and PowerPoint presentations to deliver GC programs and coach clients worldwide. The core entry offering for prospective licensees.
- Cardone University Platform Access Online education and training platform providing access to Grant Cardone's sales, closing, negotiations, follow-up, cold calling, motivation, business growth, and personal finance curricula. Licensed coaches receive full access and authorization to sell Cardone University subscriptions to their own clients.
- GC Course Books, Workbooks & Curriculum Materials Printed and digital training materials including course books, workbooks, curriculums, keynotes, and PowerPoint presentations that licensed coaches use to reproduce Grant Cardone training programs.
Quantifiable outcome
- Top coaches earning $8,000 per month part-time
- +2 more outcomes
Companies that use Grant Cardone Licensee Program
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
Grant Cardone Licensee Program technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grant Cardone Licensee Program partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grant Cardone / Cardone EnterprisesflagshipThe 10X Business Coach program is an authorized licensee partnership with Grant Cardone. Licensees gain access to Cardone's brand, curriculum, Cardone University platform, course materials, keynotes, and presentations. This is the core strategic partnership enabling the entire coach network.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Grant Cardone Licensee Program competitors and assessment
Company assessmentRegional players
- Keller Williams MAPS Coaching: Real estate brokerage's internal coaching arm that trains and licenses coaches across its franchise network. Comparable brand-anchored coaching license model, though focused exclusively on real estate rather than cross-vertical sales.
Emerging players
- Chet Holmes International (Ultimate Sales Machine): Sales training and business growth methodology built around Chet Holmes' Ultimate Sales Machine framework, with licensing and certification for coaches to deliver the system. Comparable sales-methodology content and coach-certification angle.
- Brian Tracy International: Personal-brand-driven sales training and business coaching programs with associated certified consultant/coach network. Strong content-library and personal-brand parallel to Cardone, though smaller licensed-coach footprint.
- Tony Robbins / Results Coaching System: Tony Robbins Business Coaching/Results Coaching System is a partner-based coaching program with brand-driven curriculum and certified business coaches. Closest personal-brand analog to Cardone, though operated more as a referral network than a direct licensing program.
Direct peers
- FocalPoint Coaching: Brian Tracy-affiliated business coaching franchise licensing program that authorizes coaches to deliver business coaching using a recognized personal-brand methodology. Closely mirrors Cardone's brand-led licensing approach.
- ActionCOACH: The largest business coaching franchise globally. Operates the same licensing/territory franchise model where coaches pay to use a proven methodology and brand to build their own coaching businesses — directly comparable to Cardone's licensee structure.
- Buffini & Company: Coaching and training franchise originally focused on real estate sales, now expanding into business coaching. Uses a similar licensed-coach network and branded content library model to scale methodology delivery.
- Sandler Training: Global sales training franchise with a license/authorized-partner model. Trains and certifies independent sales coaches and trainers using the Sandler Selling System — same coach-licensing structure and sales-training content overlap as Cardone.
- Strategic Coach: Dan Sullivan-founded coaching franchise charging multi-year membership fees to entrepreneurs. Same membership/subscription model serving entrepreneurs and business owners — directly comparable buyer persona and recurring revenue model.
Broad incumbents
- Dale Carnegie Training: Established global training franchise delivering sales, leadership, and communication courses through licensed trainers. Broader portfolio (sales, leadership, presentation) but uses the same franchise-license model for content distribution to corporate clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Grant Cardone Licensee Program social profiles
Digital presenceGrant Cardone Licensee Program financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grant Cardone Licensee Program leadership team
Management profileNumber of profiles
Profiles1 record
Grant Cardone Licensee Program funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grant Cardone Licensee Program M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grant Cardone Licensee Program
What does Grant Cardone Licensee Program do?
The 10X Business Coach Program is a licensing arrangement that authorizes individual coaches, speakers, and consultants to use Grant Cardone's brand, sales curriculum, course books, workbooks, keynotes, and PowerPoint presentations. Licensees receive full access to the Cardone University online training platform and authorization to sell Cardone University subscriptions to their own clients, enabling them to operate independent coaching and sales training businesses globally.
Is Grant Cardone Licensee Program a public or private company?
Grant Cardone Licensee Program is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grant Cardone Licensee Program founded?
Grant Cardone Licensee Program was founded in 2023. It employs 11 to 50 people.
Where is Grant Cardone Licensee Program based?
Grant Cardone Licensee Program is headquartered in Aventura, Florida, United States, in the North America region.
How does Grant Cardone Licensee Program make money?
Three revenue lines are on record. Licensee Fees are the primary driver. The others are cardone University Sales and coaching and Consulting Services.
Who are Grant Cardone Licensee Program's main competitors?
Keller Williams MAPS Coaching is listed as a regional player. Emerging players are Chet Holmes International (Ultimate Sales Machine), Brian Tracy International and Tony Robbins / Results Coaching System. Direct peers are FocalPoint Coaching, ActionCOACH, Buffini & Company, Sandler Training and Strategic Coach. Dale Carnegie Training is listed as a broad incumbent.
Does Grant Cardone Licensee Program have an API?
No public API is recorded for Grant Cardone Licensee Program.
What industry is Grant Cardone Licensee Program in?
Grant Cardone Licensee Program's product category is Business Coaching & Sales Training. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABANAD, Performance & Accountability Coaching. Its NAICS code is 611430 and its SIC code is 8200.