Great Place to Work® Ireland

What Great Place to Work® Ireland does

Great Place to Work Ireland is the Irish operational entity of Great Place to Work Institute Inc., a US-based private organisation that operates the de facto global standard for workplace culture certification across more than 60 countries. Founded in Ireland in 2004 and headquartered in Dublin, the company operates a proprietary Trust Index™ Employee Survey that measures workplace culture across 17 categories, including career and development, talent management, recognition, and teamwork. The Trust Index survey is a confidential, third-party-administered instrument designed to elicit honest employee feedback, which feeds into the Great Place to Work Certification™ programme and the annual Best Workplaces™ recognition lists published across multiple verticals (Ireland, Women, Tech, Hospitality, Health & Wellbeing, Pharma and Healthcare) as well as Europe's and World's Best Workplaces.

The company's revenue model is subscription-based, with annual certification fees billed to participating organisations; pricing is custom and not publicly disclosed, requiring prospective clients to book a free consultation. The Trust Index survey serves as the gating mechanism for certification and recognition, layering in additional services such as employer branding consulting and culture consultancy. Customer concentration is distributed across mid-market and enterprise clients spanning multiple industries — including retail (Woodie's), hospitality (Fáilte Ireland, PREM Group, The Doyle Collection, Castle Leslie Estate, Vagabond Tours), technology (CluneTech, TransferMate, Version 1, Poppulo), financial services (ORS), and automotive (Kearys Motor Group) — with 120 organisations recognised in Ireland's Best Workplaces 2024 and 65,000+ employees surveyed domestically. The company distributes through direct enterprise sales, inside sales supported by HubSpot, annual awards ceremonies, owned content (The Red Cube podcast, webinars, research reports), and a partnership with The Irish Times for earned media. The Irish operation is led by CEO Cathal Divilly, who has been with the organisation since its Irish launch over 20 years ago.

Name

Great Place to Work® Ireland

Legal name

Great Place to Work Institute Inc.

Website

https://greatplacetowork.ie

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Place to Work Ireland is the Irish arm of the global Great Place to Work Institute, providing proprietary Trust Index employee surveys, workplace culture certification, and annual Best Workplaces recognition lists to organisations of all sizes across multiple industry verticals in Ireland.

Ownership category

akta.pro rank

Product category

Workplace Culture Certification

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPADAKAL

Assessment, Certification & Qualifications Frameworks

Business & Public Services/International Organizations & Development/Education & Skills Development Programs

SECONDARYEDADAFAG

Psychometric Standards, Test Development & Validation Authorities

Education/Education Administration, Accreditation & Policy/Assessment, Examinations & Qualifications Authorities

Keywords

• Workplace culture certification
• Employee engagement surveys
• Best workplaces recognition
• Employer branding services
• HR culture consultancy

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Great Place to Work Certification Programme: Organisations pay to participate in the Great Place to Work programme, which includes the Trust Index employee survey, consulting support, action planning, and the opportunity to earn Certification. The certification can be achieved in approximately six weeks. This is the primary revenue-generating service.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Great Place to Work Ireland provides workplace culture certification and recognition to organisations across Ireland. It administers the proprietary Trust Index™ Employee Survey across 17 culture categories, awards Great Place to Work Certification™ to qualifying employers, and publishes the annual Best Workplaces™ recognition lists across multiple categories including size, sector, women, tech, hospitality, and health and wellbeing. It also offers employer branding advisory and culture consultancy services built on the Trust Index framework.

Product overview

Great Place to Work® Ireland offers a suite of workplace culture assessment and recognition products. At its core is the Trust Index™ Employee Survey—a confidential survey measuring culture across 17 categories—which feeds into the Great Place to Work® Certification™ programme. The flagship product generates multiple Best Workplaces™ recognition lists including Ireland's Best Workplaces (by size: Small, Mid-size, Medium, Large, Super Large), Best Workplaces for Women, Best Workplaces in Tech, Best Workplaces for Health & Wellbeing, Best Workplaces in Hospitality, Best Workplaces in Pharma and Healthcare, Europe's Best Workplaces, World's Best Workplaces, and Special Awards. Supporting these are service offerings in Employer Branding and Culture Consultancy, along with educational resources including webinars, The Red Cube Podcast, and research reports such as the Employee Retention & Wellbeing Report. The programme also offers an interactive Quiz tool for self-assessment.

Differentiator

Problem solved

Functional benefit

Brands

• Trust Index™ Survey: Employee survey methodology used for workplace culture assessment and certification
• Best Workplaces™ Lists
• The Red Cube Podcast

Products and services

• Great Place to Work Certification The flagship certification programme that recognises organisations as great workplaces based on results of the Trust Index employee survey. Qualifying employers can earn the certification in approximately six weeks and receive a third-party validated mark of culture quality.
• Trust Index Employee Survey A confidential, third-party administered employee survey measuring workplace culture across 17 categories including career, development, talent management, recognition and teamwork. The survey outputs feed the certification programme and Best Workplaces recognition.
• Best Workplaces Recognition Programme Annual recognition programme for Certified organisations, publishing ranked lists across multiple size categories and industry verticals including Ireland's Best Workplaces, Best Workplaces for Women, Best Workplaces in Tech, Best Workplaces in Hospitality, Best Workplaces for Health & Wellbeing, Best Workplaces in Pharma and Healthcare, Europe's Best Workplaces, and World's Best Workplaces, plus Special Awards such as Most Trusted Leader and Learning & Development.
• Employer Branding Service Advisory service helping organisations leverage their Great Place to Work Certification status to strengthen employer brand messaging and attract talent. The service is led by practitioners trained through the Employer Brand Leaders Course.
• Culture Consultancy Expert advisory engagement that helps organisations interpret Trust Index results, build action plans, and improve workplace culture using the Great Place to Work framework. Targets organisations seeking structured culture change rather than certification alone.

Quantifiable outcome

• Certified organisations receive approximately 40% more applications per job opening compared to non-Certified organisations.
• +7 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workday Peakon: Peakon (acquired by Workday) is an enterprise employee voice platform offering continuous engagement surveys with benchmarking — directly comparable to the Trust Index survey methodology. Both target enterprise HR teams seeking validated culture measurement at scale.
• Energage: Energage operates the Top Workplaces employer recognition programme in the US, using a proprietary culture survey and certification model that directly parallels Great Place to Work's approach. Both organisations compete for the same buyer mindset: employers seeking third-party validated culture certification.
• Culture Amp: Culture Amp is a leading employee experience platform offering engagement surveys, pulse surveys, and culture benchmarking — directly comparable to the Trust Index survey methodology. Both target HR leaders seeking validated employee feedback and culture measurement.
• Kincentric: Kincentric (formerly Aon Hewitt) operates an employee engagement and culture assessment practice, including Best Employer certification programmes across global markets. It is a direct competitor to GPTW in culture measurement and employer recognition services.
• Best Companies Group: Best Companies Group administers workplace certification and Best Places to Work programmes for regional and state-level markets, using a similar employee-survey-based certification model. It is a direct competitor for employer-recognition programme budgets across North America and adjacent markets.

Emerging players

• Quantum Workplace: Quantum Workplace provides employee engagement surveys, pulse tools, and culture benchmarking for mid-market employers. It overlaps with GPTW's survey-based certification model but is more focused on continuous engagement tooling than annual certification recognition.
• Achievers: Achievers operates an employee recognition and engagement platform with survey capabilities targeting enterprise HR buyers. It overlaps with GPTW on the engagement measurement side but competes more on recognition than on certification/recognition list programmes.

Broad incumbents

• Gallup: Gallup is the global incumbent in employee engagement research, best known for the Q12 engagement survey and broad workforce analytics. It competes with GPTW for the same enterprise HR buyer budget but operates at much broader scale across multiple research verticals beyond culture certification.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gptw_ireland
• YouTubeyoutube.com/@gptwireland?si=ahVIvD6JrOKywY8L
• Facebookfacebook.com/GPTWIreland
• LinkedInlinkedin.com/company/greatplacetoworkireland
• Instagraminstagram.com/gptwireland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Place to Work® Ireland